that all media represents something which he split into 5 groups or codes as he called them. These are shown as: The Hermeneutic Code: The Voice of Truth The Proairetic Code: The Voice of empirics The Semantic Code: The Voice of the person The Symbolic Code: The Voice of the symbol The Cultural Code: The Voice of knowledge The Hermeneutic Code
This is the voice of the supposed truth which avoids
telling the whole story or the truth. This is so the story can drop hints throughout the video which keeps the audience watching until they find out everything. Application- I will use this code as inspiration but not as a guide line. I want to reveal parts of the story so the narrative is clear but not fully tell it to encourage people to want to watch the film in cinema. The Proairetic Code The proairetic, or otherwise known as the enigma code, shows how tension is built up. Application- I will build tension in several ways. I will predominantly use sounds as a way of building suspense- i.e.: having drum beats getting faster or heart beats which increase until it climaxs at the scary part. I will also attempt to do this with lighting and cuts. The scenes will get darker until it reaches the scary parts and the cuts will get faster in preparation for them. The Semantic Code This is the voice of the person, the code that suggests meaning within all of this. Application: I will use this similarly to how I will uses the symbolic code- by using objects/costumes/settings as a way of symbolising different social factors such as religion. The Symbolic Code The voice of symbols is where meaning is shown through objects, so symbolism. Application: I will use this code quite a lot as I have a lot of symbolism in my trailer. For instance, the placement of religious items in my trailer will symbolise religion. Even the costumes of the characters will symbolise things- i.e.: the older sister has blue hair- reckless/immature- rebel. The spirit will be shown wearing a white dress which will show how she once was pure but the blood splattered over it will show how this is tainted and could suggest that she takes purity away already enforcing her as a villain. The Cultural Code The cultural code refers to the voice of science. This relates to the audiences view on morality and video to make the media more realistic. Application: In my trailer, I will make the audience feel sympathy for the girl which will test the audiences morality.