INTERVIEW QUESTIONS

In order to better understand my audience and their consumption of music and music videos of the indie
genre, I feel that conducting a series of informal and conversational interviews with my peers will be
really beneficial. What I am trying to assess and understand from these questions is the ways in which my
audience consume media- are they passive like The Hypodermic Syringe model suggests, or are they
actively choosing which media they interact with for a variety of purposes and reasons, like the Uses and
Gratifications model suggests, and as many see audience media consumption today. And further, I am
trying to understand how my audience perceive and decipher representation of particular groups, and
their opinion on this, as well as what they can tell me of generic conventions and what they expect when
consuming the media they do. Below is a list of possible questions that I may ask within these interviews.

How do you watch music videos? On YouTube? Is that on your phone/ tablet, or a
laptop/computer?

Why do you watch music videos? For entertainment? Because you stream music from
YouTube and the videos accompany the songs? Because your friends/peers/subculture do?
To support the artist/band?

When do you listen to music most often? Whilst travelling? Whilst working? At home?

Why do you listen to music?

What element of a music video is most important in terms of your enjoyment of it? Is it the
visuals, the story told, or a performance aspect?

What kind of video do you most expect to see when watching an indie music video?

Is there an artist or director, etc., whose music videos you particularly enjoy? Why is that?

Are there any clichs or overdone motifs that you feel should be avoided in further music
videos?

Are there any music videos you have seen recently that featured interesting visuals and
visual techniques? What were they?

What do you associate with music videos with females in? Do you feel that women are
typically shown positively or negatively?

Do you think that it is important that women and femininity are represented equally in
music videos?

What sorts of things come to mind when you hear the phrase 'dream pop'?

What kind of video do you most expect to see within the indie genre?