c

by annah despain
table of
3 redesign plan

5 fonts & colors

contents
7 logo

9 flat package design

11 before & after

13 advertisement
package
redesign plan
Product Big Idea
Marketside Orange Juice This orange juice looks fine,
however, it wasnt hitting its

redesign
Target group target group.
The intended audience is a
slightly health-conscious The colors were drab and the
mom who wants her design looked unexciting.
children to eat healthier.
For this redesign, the focus
Because I know that
was on creating a brightly
children have a large
colored design to make the
power over what products target group feel the need to
we choose, I decided to pick this over any other juice.
look for what a child would
be attracted to. Bright This redesign will result in a
colors is the first thing that 50% increase in sales.
came to mind.
fonts &
The title font on the front of the packaging is hand-drawn,
and as such, does not have a font name. The color,
however, should always be white or transparent.

muli bold copy: size 5-8

title: size 9-12

colors muli regular

Tangerine Tangerine light Lime Lime light

Hex: #ff b827 Hex: #ffeb5f Hex: #86c43d Hex: #b7e080

C: 0% C: 2% C: 53% C: 31%
M: 31% M: 3% M: 0% M: 0%
Y: 94% Y: 76% Y: 100% Y: 64%
K: 0% K: 0% K: 0% K: 0%

R: 255 R: 255 R: 134 R: 183

G: 184 G: 235 G: 196 G: 224
B: 39 B: 95 B: 61 B: 128

Pantone: Pantone: Pantone: Pantone:

Opacity: 32% Opacity: 50%
logo Size Recommendation
The logo should be no larger than two inches wide and
should always stay proportional.

The vector image should always be used to avoid any

pixelation that rasterized images can have.

Placement Recommendation
The logo should always be placed at the top of the
products to where the eye is naturally drawn.

A minimum of 1/4 inch margin around the logo is essential.

 Front flat package

package 100%

design
juice

Back flat package

before &
after