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ASSIGNMENT 1

By: Madhav Bhandari

Arcada University Of Applied Sciences

International Business
Marketing Branding and Communication

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Qs.NO 1 Ans.

Advertisement today is regarded as one of the important part for business. Any organizations
or business throws a huge and effective advertisement for the success of their products.
Depending upon different texts of tomato ketchup from test 1 to text 9 these are the initial
assumptions that I have made that it could be the era when the advertisements were thrown.

1910s Text 4
1020s Text 9
1930s Text 1
1940s Text 5
1950s Text 8
1960s Text 7
1970s Text 3
1990s Text 6
2000s Text 2

Qs.NO 2 Ans.

Year & Cultural values expressed in each Structural and stylistic features
text advertisement that communicate these values

1910s The picture used in the ad is very Customer benefits the solution from
much appealing. It has informed the an advertiser, to consume hygienic
Text 4
consumer about the varieties they and chemical free, fresh ketchup.
offer and about the hygiene by stating
it has been made in a clean kitchen. it
has met its copy of the structural ads
by communicating that it is free from
Benzoate soda.

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1920s This ad also features most of the Its copy has possessed the capacity to
required criteria for structural ads. In coordinate the shading and
Text 9
the top of the ad, it has URL, The furthermore advantage the customer
Saturday evening post. It has a in the meantime. Its duplicate has
signature as well on the bottom. communicated a Heinz as hors-
However, it has been able to match d'oeuvre amid mid-year. It has
the color and benefit the consumer at communicated its freshness. Further
the same time. more, how their offering can be the
best starter amid extraordinary
warming mid-year,

1930s There is a picture of a man holding However, slogan How to please your
the Heinz Ketchup it has reflected an husband in this era it was male-
Text 1
ad symbol. The picture in the display dominated society back then. It gives
has been demonstrated very nicely. It an idea that men are always hunger
is an ad of 1930 according to my for a good food and Heinz makes it
assumption so advertisement still possible by featuring its
lacks lots of structural ad method. complimentary offering.

1940s The shade of an ad is in a highly Lady holding the in vogue and chic

Text 5 contrasting topic. The account of this
advertisement is a man endeavoring
to persuade his significant other with
Heinz ketchup.
shoes shows the way of life and
method for dressing in those days. In
any case, buyer benefits how to
please spouse with scrumptious Heinz
ketchup. This content needs the
duplicate of auxiliary promotions and
furthermore motto reasonable for this
picture.

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1950s This advertisement is appealing to However, Heinz is a total correlative
eyes. It is colorful. At the same time, bundle for a breakfast. Once more, in
Text 8
it has a variable element. It has this promotion likewise it has
benefit consumer, it has a copy of its demonstrated the more profound
ad. It has a rule of the third where connection amongst Heinz and
they have been able to express the use customer by expressing You and
of Heinz ketchup, in different food Heinz.
like open sandwiches, breakfast plate,
and scrambled eggs.

1960s A small kid holding the big Heinz Besides that, the color they have used

Text 7 ketchup and enjoying his meal. It
shows, Heinz is fitted with all the age
group. It benefits the consumer and
makes them understand that the
product is also edible to children and
doesn't harm them.
is amazingly organized. the slogan is
No other ketchup tastes like Heinz, it
has made its customer mindful of the
taste they offer would never be found
in some other place. It has
demonstrated its uniqueness and
genuineness in this promotion
moreover.

1970s The design of an ad is conventional It has highlighted the information

but it has conveyed an effective about genuine in its product by
Text 3
message. The slogan of an ad is its clearing its ingredient amount of ripe
natural. tomato they use. Picture of ketchup
bottle has a stem originating from its
top. It has likewise communicated it
by means of its picture, how genuine
and custom made it is. Not solely are
advertisers interfacing a healthy point
of view to ketchup, they are
reexamining ketchup perhaps
attempting to propel a more gainful
and sound way of life. It conveys
both social and social viewpoint with

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 respect to the soundness of a mass
population

1990s This text lack lots of element of It has shaded some data with respect
structural ads but still successful to to its thickness.
Text 6
maintain the color and combination
of red bottle and a green background
behind. It is not much appealing to
me as a consumer as lots of aspects
are missing like URL, trademark,
account vision, image, affiliation and
some more.

2000s The slogan is squirted some of the

friends, it means a consumer can have
Text 2 The design they choose and a picture
a very delightful taste with friends
and color they have chosen is very
and family. Heinz has been a perfect
much fitted in today's advertisement.
preference for friends when they
The advertisement also has
socialize. Double entendre in this ad
ingredients for making pizza bites
is a scheme of 25p coupon off.
with Heinz ketchup its a benefit part
However, it has also followed the rule
for a consumer.
of third by fitting images and layout
in a thumbnail manner.

Q.S No. 3 Ans.

Advertisements were taken as an important aspects form the very early days of business.
They used to carry out various types of Advertisement and publish at different ages.
Advertisements published at such ages have their own uniqueness and reflection of its own
ages. However, it must be suitable for its time. Heinz has its own way of advertisement. We

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can also observe the evolution of its ads on various ages and we can compare it now. We no
more can see conventional ads now we have more fictional and digital adds. Text 2 can still
be considered same as today's advertisement for its layout and design. It also has a scheme.

It has used different format layouts and text to reflect the generation and time it has been
published. At first, in all the advertisement it has a bottle of ketchup that makes consumer
easier to idolize its shape and size. In text 1 the reflection shows how to please your husband
in this era, it was male-dominated society back then. Similarly referring to text 5 it has a
black and white picture that shows the revolution of media then and now because now we
have colorful and digitalized ads. Although it has a different layout the content of Heinz ads
is same in all that is its authenticity in its ketchup. However, some ads are conventional from
1910 to 1950 and slowly it has started developing its fonts and layout in other ads.

Q.S No 4 Ans.

Not exclusively are marketers connecting a wholesome perspective to ketchup, they are
rethinking ketchup maybe trying to advance a more beneficial lifestyle. Also promoting the
healthy eating gesture. It has a highlighted theme No other ketchup taste like Heinz, the
nature of the way they produce their ketchup supports the theme.

Different promotion holds its own sign of social esteem. However, with the goal for the
individual to unravel signs they should do it inside their own sign framework. Each
advertisement of Heinz has passed on a solid importance and data to its buyer by considering
the age into account. Considering content 3, its fundamental subject will probably be worried
on its ingredient and adhering to a good diet. As everyone realizes that Heinz has no
simulated ingredient on its ketchup. It is made of genuine tomato with no additional additives
like sugar, added flavor, thickening substance etc. From the advertisements, it has passed on
this message to its focus on purchaser that it has no additional shading and what measure of
ready tomato they use to create the correct extent of thickness.