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INTRODUCTION OF THE INDUSTRY

The growth of the Indian middle class along with the growth of the economy over the past few
years has attracted global auto majors to the Indian market. Moreover, India provides trained
manpower at competitive costs making India a favoured global manufacturing hub. The
attractiveness of the Indian markets on one hand and the stagnation of the auto sector in markets
such as Europe, US and Japan on the other have resulted in shifting of new capacities and flow
of capital to the Indian automobile industry.

According to the International Yearbook of Industrial Statistics 2008 released by United Nations
Industrial Development Organisation (UNIDO), India ranks 12th in the list of the world’s top 15
automakers.

Moreover, according to a new study released by global consultancy firm Deloitte, at least one
Indian company will be among the top six carmakers that would dominate the global auto
industry by 2020. According to the study, the car industry would see a massive capacity building
in low-cost locations like India and China as manufacturers shift base from developed regions.

Production

Although the sector was hit by economic slowdown, overall production (passenger vehicles,
commercial vehicles, two wheelers and three wheelers) increased from 10.85 million vehicles in
2007-08 to 11.17 million vehicles in 2008-09. Passenger vehicles increased marginally from 1.77
million to 1.83 million while two-wheelers increased from 8.02 million to 8.41 million.

In recent times, India has emerged as one of the favourite investment destinations for automotive
manufacturers.

 Mercedes-Benz is planning to launch over-dimensional-cargo (ODC) vehicles and long-


haulage trucks that can carry up to 240 tonnes in India soon.
 Japanese major Nissan has decided to shift the entire production of its small car, Micra,
from the UK to India. After production of the Micra begins here, Nissan plans to
manufacture four more models in India, involving a total investment of over US$ 412.2
million.
 Toyota Motors (TMC) plans to utilise the proposed Indo-Thai free trade agreement
(FTA) to make India a hub for small cars to be exported to its global markets. Toyota has
earmarked US$ 657.1 million for 2008-11 to set up a second plant in Bangalore to make
200,000 cars from the current 80,000 units.
 Hyundai has made India its global hub for manufacturing small cars. It will invest US$ 1
billion in its second plant in Chennai by 2013. In addition, it is also investing US$ 40
million in its research and development (R&D) facility in Hyderabad.

domestic Market

Sales of cars and commercial vehicles have been impacted due to global economic slowdown.
However, in spite of that there has been a marginal increase in the number of vehicles sold in
2008-09 as compared to 2007-08. Total number of vehicles sold including passenger vehicles,
commercial vehicles, two-wheelers and three-wheelers in 2008-09 was 9.72 million as compared
to 9.65 million in 2007-08.

According to an Ernst & Young analysis, passenger vehicle sales in the country will grow at a
CAGR of 12 per cent to touch 3.75 million units by 2014 as against 1.89 million units at the end
of 2008-09. While domestic market is expected to contribute 2.75 million units to the total tally,
the remaining 1 million units would contribute towards exports.

Likewise, as per estimates by CARE Research, the domestic two-wheeler sales will grow at a
CAGR of 8.8 per cent by 2014 at 11.3 million units vis-a-vis 7.43 million units in 2008-09.

German luxury car manufacturer Audi is eyeing higher sales this year than its earlier target of
1,500 units. This would make Audi India the third largest luxury car manufacturer in the country
after BMW India and Mercedes Benz India. Audi aims to register a 70 per cent growth vis-à-vis
last year by selling nearly 1,700-1,800 units in 2009.
Exports

According to the Society of Indian Automobile Manufacturers (SIAM), automobile sales


(including passenger vehicles, commercial vehicles, two-wheelers and three-wheelers) in the
overseas markets increased to 1.53 million units in 2008-09 from 1.23 million units in 2007-08.

Export of passenger vehicles increased from 218,401 in 2007-08 to 335,739 units in 2008-09.

Moreover, growth continued during the first half of the current year. India exported a total of
230,000 cars, vans, SUVs and trucks between January and July 2009, a growth of 18 per cent.

India Yamaha Motor Ltd (IYML) plans to double its exports from India to 140,000 units by
2010.

Maruti Suzuki India expects to export 120,000 cars during 2009-10. Of this, a lakh will be the A-
Star, its newest hatchback.

Policy

In order to make India a power to reckon with in the automotive sector the government launched
the Automotive Mission Plan (AMP) 2006-2016.

The vision of the AMP is "to emerge as the destination of choice in the world for design and
manufacture of automobiles and auto components with output reaching a level of US$ 145
billion accounting for more than 10 per cent of the GDP and providing additional employment to
25 million people by 2016."

As per the AMP, it is estimated that the total turnover of the automotive industry in India would
be in the order of US$ 122 billion - US$ 159 billion in 2016. It is expected that in real terms,
India would continue to enjoy its eminent position of being the largest tractor and three-wheeler
manufacturers in the world and the world's second largest two-wheeler manufacturer. By 2016,
India will emerge as the world's seventh largest car producer (as compared to the eleventh largest
currently) and retain the fourth largest position in world truck manufacturing sector. Further, by
2016, the automotive sector would double its contribution to the country's GDP from current
levels of five per cent to 10 per cent.
MAJOR KEY PLAYERS IN THE MARKET

Car manufacturing in India first began in late 1940s. Earlier a couple of cars made by foreign
technology were manufactured in India. But now, cars made my Indian car manufacturers
dominate the business.

The future of car manufacturing in India is bright. Sensing this, foreign car manufacturers like
Ford, Toyota, Hyundai, Suzuki, Honda and Skoda

FIAT INDIA PRIVATE LTD: The Fiat India that belongs to the Fiat Auto Spa group of Italy
gives world-class cars to the country. This group has entered the motor vehicle sector more than
one hundred years ago and has earned fame not only in India, but also abroad. Besides 'Uno',
which is Europe's favorite car for the last two decades, the brands like Palio, Petra and Adventure
have also become famous.

FORD INDIA PRIVATE LTD: It was originally an American company. It entered the Indian
market in the year 1988 and launched Ford Escort. The Ford Ikon launched in 2001 was a
successful car in India. Other brands of Ford like Ford Fusion, Ford Fiesta, Ford Mondeo and
Ford Endeavour also gained popularity in India.

GENERAL MOTORS INDIA: This global leader entered the Indian market as a joint venture
with the C.K. now it is a fully owned subsidiary of the Birla Group. This group has also
introduced cars like Chevrolet Optra and Chevrolet Tavera (MUV) in India.

HINDUSTAN MOTORS: This flagship company of the C.K. Birla Group was established by
Mr. B.M. Birla. Some of the most popular brands of this car manufacturer are Ambassador,
Contessa and Mitsubishi Lancer. Other remarkable brands of this company are Trekker, Porter
and Pushpak.
HYUNDAI MOTORS: Hyundai Motor India Limited (HMIL) is not only the second largest car
manufacturer in India, but is also the fastest growing among the car manufacturers in India. The
popularity of Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon is proof of its success.
The company is an ISO 14001.

MARUTI UDYOG: This is the first automobile company in the world to have an ISO
9000:2000 certificate. It has a joint venture with Suzuki Motor Corporation. The popular models
of this group are Alto, Baleno, Swift, Wagon-R and Zen.

TATA MOTORS LIMITED: It is India's largest automobile company, the largest commercial
vehicle manufacturer, the second largest passenger car manufacturer in India and the fifth largest
medium and heavy commercial vehicle manufacturer in the world. The popular brands of the
company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.

TATA NANO: Recently tata Motor launch india cheapst car Tata nano in One lakh rupees

TOYOTA KIRLOSKAR MOTOR LTD: With a joint venture with Toyota Motor Corporation
of Japan, the Kirloskar Group of India holds 89% equity of the company. The most popular
brands of this group in India are Camry, Corolla, Prado and Innova.
COMPANY’S PROFILE

hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company
(HMC), South Korea and is the largest passenger car exporter and the second largest car
manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The
A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the
Verna, the A5 segment includes the Sonata Transform.
 
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most
advanced production, quality and testing capabilities in the country. To cater to rising demand,
HMIL commissioned its second plant in February 2008, which produces an additional 300,000
units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global
technology, HMIL has set up a modern multi-million dollar research and development facility in
the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering
and ensure quick turnaround time to changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to
achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more
than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has
been the number one exporter of passenger car of the country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 290 strong dealer network and
580 strong service points across India, which will see further expansion in 2010.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company, South Korea and is the second largest car manufacturer and the largest passenger car
exporter from India. HMIL presently markets 55 variants of passenger cars across segments. The
Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment,
the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson
in the SUV segment.
 
Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car
manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008, an
increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4
percent with 245387 units in 2008, while overseas sales grew by 92.5 percent, with exports
accounting for 243,931 units in 2008.
 
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most
advanced production, quality and testing capabilities in the country. In continuation of its
commitment to provide the Indian customer with global technology, HMIL commissioned its
second plant in February 2008 which produces an additional 300,000 units per annum, raising
HMIL's total production capacity to 600,000 units per annum.
 
HMIL has invested to expand capacity in line with its positioning as HMC's global export hub
for compact cars. Apart from the expansion of production capacity, HMIL currently has 271
strong dealer network across India, which will be further bolstered in 2009.
 
In 2008, HMIL also successfully completed 10 glorious years of operations in India and to
commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in
two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a
distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor
Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai
i20 and the car received a phenomenal response from the auto enthusiasts across the world.
Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in
India in 2008.
 
Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a
significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 95
countries globally; even as it plans to continue its thrust in existing export markets, it is gearing
up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another
path-breaking record in its young journey by rolling out the fastest 1,500,000th car.
 
Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards from the
leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar,
NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the
discerning automotive media of the country as they conferred the prestigious 'Indian Car of the
Year' (ICOTY) award to the i10 as well.
 
The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award for the
Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved
yet another milestone by rolling out the fastest 500,000th export car.
 
In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with
the Overdrive magazine’s ‘Car of the Year 2007’, the ‘Best Mid-size Car of the Year’ award
from NDTV Profit Car & Bike India, the ‘Best Value for Money Car’ from CNBC Autocar and
'Performance Car of the Year' from Business Standard Motoring.
 
Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The
Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard
Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of
The Year 2006'.
  Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its
sustainable environment management practices.

FOUNDER’S PROFILE

The beginning of Hyundai Motor Company dates to April 1946 when founder, Ju-Yung Chung 
established Hyundai Auto Service in Seoul, South Korea at the age of 31 years.   The name
Hyundai was chosen for its meaning which in English translates to “modern.”  The Hyundai logo
is symbolic of the company's desire to expand. The oval shape represents the company's global
expansion and the stylized "H" is symbolic of two people (the company and customer) shaking
hands.

 Hyundai Motor Company was founded by Ju-Yung Chung  and younger brother Se-Yung
Chung  in December 1967.  In 1968 the company entered into a contract with Ford motor
company to assemble the Ford Cortina and Granada for the South Korean market and continued
to produce them until 1976.  Hyundai completed construction of the Ulsan plant in six months
and achieved the shortest groundbreaking to first commercial production of any of Ford’s 118
plants.  The eight year journey provided Hyundai with assembly knowledge, blueprints, technical
specifications, production manuals, and trained Hyundai engineers.
PRODUCTS PROFILE:

Ex-Showroom Price

MODEL VARIANT (As on 19/02/2010)

(In Rupees)

Non A/C (S) 2,69,524

Non A/C (M) 2,72,985

GL (S) 3,34,971

GL (M) 3,38,432
SANTRO GLS (S) 3,22,168

GLS(M) 3,58,628

D-Lite (S) 3,38,276

D-Lite (M) 3,41,757

Era 1.1L (S) 3,73,514

Era 1.1L (M) 3,76,996

Magna 1.1L (S) 3,87,693

Magna 1.1L (M) 3,91,174

Magna 1.2L Kappa (S) 3,99,794

Magna 1.2L Kappa (M) 4,03,275


I-10
Magna 1.2L-AT (M) 4,48,874

Sportz GLS1.2L (S) 4,27,061

Sportz GLS1.2L (M) 4,30,543

Sportz GLS1.2L-AT(M) 4,72,967

Asta GLS 1.2L (S) 4,85,749

Asta GLS 1.2L (M) 4,89,231

GLE 1.1 3,62,281

GVS 1.1 3,92,281


GETZ
GVS 1.1 (175 tyre+ rear spoiler) 4,02,281

Magna 1.2L 4,83,999


I-20 Asta 1.2L 5,63,999

Magna Diesel 1.4L (ABS) 6,23,599

Asta Diesel 1.4L 6,87,199

Executive IMM 5,03,901

GLE 5,24,652
ACCENT
ECO 5,33,900

1.6 VTVT 6,46,038

1.6 SX VTVT 7,20,838


VERNA
1.5 CRDi VGT 7,69,070

1.5 SX CRDi VGT 8,18,967

Embera MT (Leather) 13,30,067

Embera AT (Fabric) 13,61,639

Embera AT (Leather) 13,92,927


SONATA
Embera 2.0 CRDi 14,43,917

Embera MT (Fabric) 12,98,786

TUSCON CRDi 16,96,114

CLIENT PROFILE

Over a period of time, we have built long-standing relationships with many of our
customers.

Some of our prestigious clients are

Software companies:

· ANZ Infotech · Accenture · Compaq


· Cisco Systems · Cognizent Technologies · Convergys
· Convansys · Dell Computers · Digital
· Fedility · Hewlett Packard · Honeywell
· Hughes Software · IBM · iGate
· i-Flex · Infosys · Intel
· Lucent Technologies · Microland · Microsoft
· Mindtree · Motorola · Oracle
· Orix · SAP Labs · Sapient Technologies
· Siemens · Sun Micro Systems · Symphony Services

· Wipro

Others:

· All Hyundai Vendors


· ABB · Aditya Birla Group
including Finance Partners
· All Central & State Govt.
· Bennett, Coleman & Co Ltd · Bharti Group
Employees & Undertaking
· BHEL · Biocon · Birla Group
· Bosch Group · Britannia India · GE Group of Companies
· GE-Transportation Systems · Glaxo Smithkline · HAL
· HCL Group · Healthscribe · Hindustan Thomson
· Hindustan Fertilizers · Hindustan Levers Ltd · Hutch
· Ingersoll Rand · Jet Airways · Jindal Group
· JK Industries · Korean Corporations · Larsen & Toubro
· Lease Plan · Mahindra & Mahindra · Mico
· Millipore India · Oil India · ONGC
· Price Water House Coopers · Reliance Group · Sony
· Tata Group · UB Group · Yokogawa Bluestar

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