Student Aoden Haynes

Assessor Owain Milford, Frazer McLeod

Date 18.10.17
Unit & Title 1 :- Introduction to creative media methods and skills
2 :- Introduction to production techniques in creative media
Project Title Exploring Animation, Graphic Design and Digital Art
Course/Level Level 2 Diploma in Creative Media Production & Technology

Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 1 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher level highest level
R S G E If evidence is missing, note requirements.

1 Understand a range of methods and skills in the

development, delivery and communication of a
creative media activity.
1.1 Demonstrate the use of a range of methods and https://aodanhaynes.weebly.com/
skills in support of a creative media activity. Observation of planning and group
discussions
1.2 Communicate ideas to support the development and https://aodanhaynes.weebly.com/
delivery of a creative media activity. Observation of planning and group
discussions
1.3 Assess the effectiveness of communication methods https://aodanhaynes.weebly.com/
and skills to develop ideas in support of a creative
media activity.
Indicates Indicates
Evidence not Pass Learner is Learner is Evidence and General Comments
Unit 2 provided Achieved working at a working at the i.e. Observation, video, essay etc
higher level highest level
If evidence is missing, note requirements.
 2 Understand a range of production processes
and skills in the development and delivery of a
creative media activity.
1.1 Select and compare, through experimental https://aodanhaynes.weebly.com/
application, a range of production processes in
support of a creative media activity.
1.2 Demonstrate the use of production processes and https://aodanhaynes.weebly.com/
skills to affect outcomes in creative media activity.
1.3 Assess the effectiveness of selected processes and https://aodanhaynes.weebly.com/
skills in creative production.
Although this unit is only marked as Pass the evidence
demonstrates the student is capable of working at a
Final Grade Referral Fail Pass higher level

Indicates the standard of work submitted for assessment

R = Referral / S = Satisfactory / G = Good / E = Excellent

Assessment Feedback / Referral Action Plan:

(Only one further opportunity will be given for submission of work that has been deemed unsatisfactory at the time of assessment)
Youve had relatively successful first seven weeks, showing development in your skills, methods and the production process.

Your Weebly portfolio is well-presented and well-organised. The portfolio evidences the different creative media methods and production
skills youve developed whilst completing this section of the course. Creative, technical and personal developments are reflected on and it is
clear to see how contextual learning during research phases has enabled you to develop and produce projects.

Unit 1

In your animation work you have demonstrated how you have used creative ideation tools that feed off research to inspire your productions.
You have used mood boards, mind mapping and storyboards to develop ideas and reflected on how group discussions and meetings
helped you adapt your own ideas or helped you build upon the ideas of others. You are still struggling to engage fully with creative planning
tools. You would benefit from using these techniques to help you effectively develop ideas which will lead to a better end product.

In your graphics and digital art work you have shown an ability to develop ideas for products. In addition to this you demonstrate basic
ability to de-code connotative meanings (understand the hidden meanings i.e. use of colour) in examples such as typography. From this
knowledge you have been able to plan and develop your own products that communicate information to their audience. There is however a
fair amount of room for improvement in your analysis skills.

Your weekly reflective tasks shows some consideration of success and issues encountered however there is much room for more detailed
breakdowns of your methods and processes and how you could work more successfully in the future. Your final evaluation does well to
identify the skills and abilities youve developed and you show an awareness of your strengths and areas for improvement. You use some
good examples throughout to help explain points. Furthermore you have identified areas for improvement and put forward ideas on how you
can improve or develop in future projects.

Unit 2

You have shown competency in using both physical equipment and specialist software to successfully realise projects. Through
experimental application you have applied a range of production processes evidenced through documents and your work during pre-
production, production and post-production. In your evaluative write up you have compared these techniques and explained the successes
and difficulties you have had utilising them.

During production you have shown a satisfactory ability at using production processes to help you achieve positive outcomes in your
projects. A wide range of skills is demonstrated through your portfolio of animations, graphics and digital art.
Your weekly reflective tasks shows some consideration of success and issues encountered however there is much room for more detailed
breakdowns of your methods and processes and how you could work more successfully in the future in regards to your production skills. In
your final write up you make clear statements on the way you have developed and how processes and skills have helped you in individual
projects as well in the subject overall. You use good examples to demonstrate these developments.

Developmental Points (How can I improve?)

Spend more time on your ideation stages making detailed mood boards, mind maps and storyboards with necessary
annotations.
Dont be afraid to fail at something on your first attempt, it is through getting things wrong we learn how to do them right.
Add extra detail to review/reflective handouts explaining in detail what you did, how it went, your successes and your
areas for improvements.
Add more reflective writing to tasks discussing the processes you went through to plan and develop your ideas as well as
discussing in depth your design choices.
Take extra care and time to complete production work, revisiting aspects when necessary. Dont rush to complete tasks.

Agreed referral deadline: Date of referral Referral Grade

(Two weeks after original submission:
assessment date) (Referral work is not eligible for
higher grading if applicable to the
FAIL PASS
unit)
Assessor Signature: IV Signature: Date: 01/11/2017

Student Signature Date:

Learner Name .. Date ...

 Unit Number Assignment title

What does the feedback say?

Its says ive done good in my first 7 weeks but also that I have ways to improve on which are more detail
to some work and also need to plan my work fully instead of doing bits and not having a full plan

What are the areas in which you need to improve?

Its says ive done good in my first 7 weeks but also that I have ways to improve on which are more detail
to some work and also need to plan my work fully instead of doing bits and not having a full plan

What can you do to improve in these areas?

Fully plan my work to avoid more problems

Signed..