Daniel Sanchez
Mr. Sherwin Yu
LS 126 A (8:00-9:30 am)
19 October 2017
WAC: SWOT and TOWS Matrix for Philippine Columbian Association
SWOT Matrix
Strength
1. Known for sponsoring the PCA Open,
one of the most popular tennis
tournaments in the Philippines.
2. Having an established name in the
sporting clubs market due to its rich
history as one of the oldest sporting
clubs in the Philippines and being part
of important historical events.
3. Having a steady financial performance
and a debt-free standing.
4. PCA has a wide variety of sports
facilities and venue for certain events
such as birthdays, weddings, etc.
Opportunities Threat
1. With the improving performance of
Philippines' economy, there would be
naturally more Filipinos who would be
opting for memberships in sporting
clubs.
2. Over the past few years, more Filipinos
are becoming more aware and more
conscious of their health, thus more
Filipinos are going to gyms or sports
complex.
3. PCA could take advantage of digital
marketing since there are more people
that get their information thru the
internet.
Weakness
1. Outdated and not properly
maintained facilities due to the
problems that PCA are currently
facing.
2. Poor service caused by
incompetent employees of PCA
3. PCA is currently experiencing
political patronage and nepotism
which brought a lot of problems
such as pilferage, theft, and
overstaffing.
4. Lack of advertisement and
marketing in the digital platform
such as Facebook, Google, etc.
1. As sports club members go old,
there is only a little number of loyal
customers.
2. Sports club members tend to
choose sports clubs that have golf
course.
3. PCA is currently experiencing
heavy traffic due to the
construction near the sports club's
area.
4. Currently, there are informal
settlers squatting in the
association's area.
 SWOT/TOWS Matrix
INTERNAL FACTORS
Opportunities Threats

1. PCA can engage in new 1. PCA can establish its own

marketing strategy by showing golf course even if it's a small
their customers the health benefits one. (S4, T2)
EXTERNAL FACTORS

Strengths

of the sports that they have. (S4,
02)
2. PCA can promote its other
facilities when holding the PCA
Open. (S1, O3)
1. PCA can take advantage of using
social media and other digital
Weaknesses
2. With its financial standing,
PCA can keep their loyal
customers by competing with
price with their competitors.
(S3, T1)
1. To keep its loyal members,
PCA should improve its

promotion platforms in promoting facilities and customer

itself. Currently, the Facebook service. (W1 W2, T1)
page of PCA is not active. (W4,
O3)

By looking at the SWOT/TOWS matrix, we can see the internal (strengths and

weaknesses) and external factors (opportunities and threats) that affect the firm. Here we see

the strengths of PCA that we can improve such as the good financial standing, variety of sports,

and the yearly PCA Open. However, we can also see its weaknesses that they need to address

such as the outdated facilities, poor customer service, and its lack of presence in the digital

platform. As for the external forces, we can see how the firm's performance is affected by these.

The market provides the firms opportunities as well as threats. By knowing all of these internal

and external factors, the firm can formulate an alternative strategy logically that is based from

these factors. An example of this is that PCA can hire third-party management team that can

handle certain departments of the firms which can solve some of their problems such as the

political patronage nepotism in their HR dept. PCA can hire these people because they have

the financial capability of hiring it as shown by their strength. By having these factors as basis

for formulating a strategy, the firm would have higher chance of performing better than its

competitors since they are well aware of what is happening outside and inside their firm.