Millenials vs Centennials Presentation

1. What is the definition of a generation?

A generation is a group of people born around the same time and raised around
the same place. People in this birth cohort exhibit similar characteristics, preferences,
and values over their lifetimes.

Source: http://genhq.com/faq-info-about-generations/

2. What makes generations consistent at a high level?

Generations exhibit similar characteristicssuch as communication, shopping,
and motivation preferencesbecause they experienced similar trends at approximately
the same life stage and through similar channels (e.g., online, TV, mobile, etc.).
Generation-shaping trends are most influential as people come of age, which means that
members of a particular generation will develop and share similar values, beliefs, and
expectations. It is important to remember that at an individual level, everyone is
different. But looking at people through a generational lens offers useful predictability
for those trying to reach, inform, or persuade a large cross-section of a population.

Source: http://genhq.com/faq-info-about-generations/

3. What are the different generations?

a. Boomers I or The Baby Boomers

Born: 1946-1960
Age in 2017: 57-72

In the Philippines, Baby Boomers grew up in an abundant and healthy post-

war economy. This is an egocentric generation; seeing themselves at the center
of the world or as the saviors of the world. Work has become crucial in their
evaluation of themselves and others. They actually live to work. For the Boomer,
work-life balance is just a novel idea... a rare and distant possibility at best. This
has often been a point of tension between them and the newer generations.

Older Boomers have actually followed many of the rules set by the
traditionalists; often without question. Many of them occupy top management
and executive positions in many of our big organizations today. This being the
case, they have possibly (and inadvertently) been the reason that the rules of the
traditionalists still exist today.

b. Generation X
 Born: 1961-1980
Age in 2017: 56-37

In the Philippines, four major factors define Generation X:

1) they were the first generation to grow up on schedules or to do lists (in
Filipino de-numero ang kilos);
2) they were the first generation to witness the birth of the information age;
3) they grew up with a high-rate of mixed-culture, mixed-race or blended
families, and
4) they were also reared in the shadow of the highly prominent Baby
Boomers.

Most Gen X-ers view the world with a little cynicism and suspicion and have
witnessed their parents great sacrifice for their companies and (sometimes
twisted) hero mentality. As a result, they have become independent (not the
value, but rather the act of doing things and making decisions on their own,
without asking for help or consulting others), resilient and adaptable; even more
so than the Boomers. If Boomers literally live to work; Gen X-ers work to
live. For them, their job is only a means to an end.

c. Generation Y, Echo Boomers or Millennials

Born: 1981-1995
Age in 2017: 22-36

They were raised during a time of reward and empowerment. Since their
parents granted them a certain kind of freedom at home, their families have
become their safe-haven. They were also encouraged to be opinionated, make
their own choices and question everything.

Brought up in a consumer economy, Generation Y has learned to expect that

their employers accommodate their consumer expectations. For them, it isnt
really about getting more from their employers, but rather, that their employer
should give more to all their employees and they arent afraid to express their
opinion on the matter. This is why there is high employment turnover for this
generation. You can actually witness this in many of our countrys BPOs.

More than Generation X, Generation Y has grown up with computers and the
Internet as an important part of their lives. Due to their experience in a global
and networked society, they have developed unique skills that have boggled
both Traditionalists and Baby Boomers.

Since they are always connected through social networks, instant messaging
systems, text messaging systems, blogs, and even multi-player games, they have
gained new skills and ways of working together. This has made both Generation
X and Generation Y very different from the previous two generations, and may
be the reason for the friction that exists between them. The latter two
 generations challenge the rigidity of the rules created by the previous two
generations.

d. Centennials ( Generation Z )
Born: 1996-2010
Age in 2017: 7-21

While we dont know much about Gen Z yetwe know a lot about the
environment
they are growing up in. This highly diverse environment will make the grade
schools of the next generation the most diverse ever. Higher levels of
technology will make significant inroads in academics allowing for customized
instruction, data mining of student histories to enable pinpoint diagnostics and
remediation or accelerated achievement opportunities.

Gen Z kids will grow up with a highly sophisticated media and computer
environment and will be more Internet savvy and expert than their Gen Y
forerunners.

Millennials Centennials
( Generation Y ) ( Generation Z )
When were they born? Born: 1981-1995 Born: 1996-2017
Age in 2017: 22-36 Age in 2017: 0-21