301-529-3430 | kelly.beecher@gmail.

com | 1212 Ripple Creek Lane, Houston, TX 77057

Education: University of Maryland | B.A. Communication, Public Relations track

Skills: Proficient in AP style, Hootsuite certified, Google Analytics certified, WordPress, Basic Graphic
Design: Adobe InDesign, Adobe Illustrator and Adobe Photoshop

Experience:
Account Coordinator Van Eperen, Public Relations August 2017-October 2017
Preparation of client communication materials including weekly reports and summaries
Event coordination including planning assistance, booking and scheduling
Supported account team leaders in updating clients with constant communication
Worked collaboratively with outreach team to support outreach programs and events
Fostered working relationships with community leaders, event organizers and mid-size to large employers

Junior Associate Bernard Consulting & Associates LLC June 2017-October 2017
Designed digital campaign logos, advertisements and promotional materials for clients
Drafted weekly social media calendars and e-newsletters for annual event promotion
Provided counsel to clients on social media initiatives and website management
Media relations, conducted press research and developed targeted media lists
Worked collaboratively with communications team to support programs such as campaigns, events,
announcements and communications plans

External Relations Assistant A. James Clark School of Engineering, UMD September 2016 May 2017
Drafted social media content to build brand awareness among Clark School Alumni, contributing to a 536
percent increase in Facebook impressions
Compiled a Social Media Toolkit for board members participating in the Giving Day UMD campaign
Provided logistical support and customer service as a representative of the External Relations office at
Clark School events
Designed and authored monthly e-newsletters to update alumni on Engineering Alumni Network news

Public Relations & Marketing Intern City Dance, Inc. June 2016 - August 2016
Researched SEO strategy and aided in implementing title tags for the website, resulting in a 12
percent increase in organic searches
Compiled targeted media lists and performed research to find appropriate outlet and contact information
Pitched reporters for stories on CityDance DREAM and CityDance School & Conservatory, resulting in
event calendar placement
Drafted social media content for Facebook, Twitter and Instagram

Media Relations & Marketing Intern News Generation, Inc. January 2016 May 2016
Responsible for prospecting clients including government agencies, nonprofits, and corporations
Designed and authored a six-week blog series dedicated to showcasing a new local, Maryland-area
nonprofit each week
Conducted environmental scanning and social media monitoring for industry trends and insights
 301-529-3430 | kelly.beecher@gmail.com | 1212 Ripple Creek Lane, Houston, TX 77057

Conducted interviews with Executive Directors from local organizations for blog content