Sayantan Das

WAC Assignment - 4 | M18-180 | Section - D

Question: This is advertising spend in different channels and corresponding sales in specific
time internals. Your task is to analyse this data set, evaluate different ideas that could be
communicated and finalise a visual for each. Each visual is to be supported by a 50-70 word
write up.
Objective: Running a regression model on this data to analyse the effect of the expenses spent
in TV, Radio, and Newspaper on Sales.
Assumption: The data is given in 200-time period which has been scaled down by taking
average of 12 such times period together. Similar treatment was done with the Sales.

Equation: Sales = -0.044 + 0.064 * TV + 0.439 * Radio - 0.148 * Newspaper.

TV
180.00

160.00

140.00

120.00

100.00 y = 4.6263x + 90.941

R = 0.9092
80.00

60.00

40.00

20.00

0.00
0 2 4 6 8 10 12 14 16 18

Chart-1: It can be observed by the trendline, the data set is linear in nature. And the value of
R2 suggest that the data is close to the fitted line. The sales due to TV Ad is likely to grow as
suggested by the data.
 Radio
30.00

25.00

20.00

15.00

y = -0.0139x3 + 0.3621x2 - 2.5822x + 28.428

10.00 R = 0.7288

5.00

0.00
0 2 4 6 8 10 12 14 16 18

Chart-2: This data is polynomic in nature with order 2. The value of R2 validates the trendline.
The curve is likely to go up in the future as per the trend of the data, suggesting the sales due
to Radio Ad to increase in future.

Newspaper
50.00

45.00

40.00

35.00

30.00

25.00

20.00

15.00

10.00 y = -0.0264x3 + 0.7085x2 - 4.8679x + 43.691

R = 0.8255
5.00

0.00
0 2 4 6 8 10 12 14 16 18

Chart-3: This data is also polynomic in nature with order 2. The value of R 2 also suggest the
trendline fits the data. There may not be any effect on sales due to the Ad in Newspaper in
recent future as the curve may still decline for some period before it goes back up.
 Chart Title
180.00 16.00
160.00 14.00
140.00 12.00
120.00
10.00
100.00
8.00
80.00
6.00
60.00
40.00 4.00

20.00 2.00

0.00 0.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

TV Radio Newspaper Sales

Chart-4: In this illustration, the expenses are showed by histograms and the line graph shows
the corresponding sales of that time period. It may be observed that the line falls when there is
a reduction in spending in TV Ads and rises when spending increases, which asserts the
sensitivity and correlation of sales with TV Ads.