During my extraordinary career in retail, with Pick n Pay, I achieved great things. Here, I make available my entire personnel file, highlighting magnificent endorsements from Raymond Ackerman and his family, from the CEO, financial directors, members of the public and more. I proudly share my record.
Original Title
Great Endorsements from the public for extraordinary customer care
During my extraordinary career in retail, with Pick n Pay, I achieved great things. Here, I make available my entire personnel file, highlighting magnificent endorsements from Raymond Ackerman and his family, from the CEO, financial directors, members of the public and more. I proudly share my record.
During my extraordinary career in retail, with Pick n Pay, I achieved great things. Here, I make available my entire personnel file, highlighting magnificent endorsements from Raymond Ackerman and his family, from the CEO, financial directors, members of the public and more. I proudly share my record.
by
Kd Gotrec
1oYy.
30 November, 1998
15 SAUVIGNON PARK SMUTS AVE SOMERSET WEST 7130
Phone/Fax No: + 27 21 8517770
For the Personal Attention of Mr Raymond Ackerman
Pick ‘n Pay
Head Office
Pick ‘n Pay Centre
Claremont 7700
Dear Mr Ackerman,
Too often brickbats are hurled; this is not one of them.
Saturday morning, as is my wont, | did our weekend shopping at your Main Road,
Somerset West branch. Amongst the various items purchased was a piece of watermelon
which, on my return home was refrigerated. Imagine my horror when a couple hours later
{took the cling fling wrapping off, to find it soft and pulpy. | immediately phoned your
newly appointed and most charming manager, Dik Coutzee, and albeit being just before
1.00 pm, he said he would replace same forthwith - at hame, some couple miles away.
Shortly after a Mrs Paula Beurmeister, a ‘mentor’ from Claremont, duly delivered a really
good watermelon chunk. This is service and | would like you to personally know of this
incident.
On the subject of service, we would like to congratulate you ~ particularly on the
Somerset West Main Road branch, It is always clean, the staff could not be more helpful
nor more courteous and, having recently opened the wine section, makes this comfortably
smallish store more comprehensive. {f there is a negative, it would be the limited
Fisnmonger .... but then your Somerset Mall branch has a good one. | had discussed this
with the previous manager and appreciated his reasanings. Also, Somerset West boasts
several very good fishmongers!
As a visitor to South Africa some twenty pius years ago, was introduced to what |
believe was your first Pick 'n Pay - in Clarmont. On subsequent visits it has been most
interesting to note and, now that we are residents, enjoy the expansion of your Company —
in which we are also shareholders. Having spent many years in the UK where excellent
food stores about, it is good that you have provided South Africa with similar excellence.
| expect you receive many such congratulatory letters, however | wanted you to
personally know of this incident
Yours sincerely,
we
EC Nixon (Mrs)SUPERMARKETS
17 December 1998
DIRK COETZEE AND STAFF
PICK n PAY
SOMERSET WEST
Dear Dirk and Staff
A short note to thank you all for the superb shopping
experience that you are giving customers at Somerset
West. Attached please find a letter from Mrs Nixon
who is very happy to shop in your store that offers her
good service and friendliness.
Keep it up and best of luck for 1999 to you all
Yours sincerely
ee
e Ni BADMINTON
General Manager W/Cape
DIVISION OF PICK nav RETAILERS (PTY) LTD 85 onsen
lck'n Pay Conte, Como tanand Compound Rass, Caernort70
Po Box 23087 Clarern! 7785, Soares Ta (004) 6G6-ADU0, Faw EAT oF £8"7. Ah +27)
Loca virEcTORS
NP Bonin. 6 Gtoone, BCR, Simin,
MANAGEMENT BOARD,
.D Ackerman (Chatman) S.A, Sunmors (aragee Dato, Ps. Conneln, Nu Els, HR Herc A aloe,
Ti'douber M Linoouis, Mt Puik Meee, FP vander Wa 16 van Rooyen A Selbick ni Jay
SUPERMARKETS | Olo
30 December 1998
Dirk Coetzee and team
Pick ‘n Pay
SOMERSET WEST
Dear Dirk and team
Mr Ackerman received 2 wonderful complimentary letter from Mr Raymond
Crowley whom you supply with foodstuff on a weekly basis to feed the poor,
elderley and street children of Matjiesfontein Village.
He asks that we pass on his grateful thanks to you and your team for your
generosity and support, itis actions such as these that bring joy to many
unfortunate people in the community.
Keep up the excellent consumerism and wishing you a great 1999,
Kind regards
SMITH
_ Sexton BUYER
‘WESTERN CAPE
ce Colin Sylvester
cemordepdonigtcrtemreg tah
ADIVISION OF PICK 'n PAY RETAILERS (PTY) LTD. Rea. no. 700473907
Pak 'n Pay Centro, Corner Main and Campground Roads, Claremont 7700
P.O. Box 26087, Claremont 7725, South Africa. Tel: (021) 058-1000, Fax: (021) 61-5917, (Int. +27)
LOCAL DIRECTORS
NP. Badminton, GJ. Gibbons, D.C.A. Smith, PA. Snow
MANAGEMENT BOARD
Directors: B.D. Ackerman (Chaitman), S.R. Summers (Managing Director), P.J. Connelian, H.R, Herzfeld, A. Jakoet,
iJ. Joubert, M. Limbouris, M. Pulik M. Reson, FP. van der Walt. C. van Rooyen. A.E: Zelinsky,The General Nanager of Stores
Pick n Pay
PO Box 23087
Claremont
TBS
Dear Sir
| would like to compliment you your Manager, Dirk
Coetzee, at Constantia Branch as he is far above
average. He is extremely helpful to everybody,
seems to be all over the shop, keeping an eyeon
everything. He even rushed to the rescue when |
could not pull a trolley from the rest the other
day. | do admire anybody who is ready to pitch
in, whether it is his job or not, nothing is beneath
him, or too much trouble.
It Is not comman to find this level of service these
days and | presume it is result of your training,
although 1 still say he is quite unusual.
Sincerely
Se
Nancy Turnericeman *
seicesaiel
Pickni Say i
SUPERMARKETS
15 January 1999
Dirk Coetzee
Pick ‘n Pay
SOMERSET WEST
Dear Dirk
UNITS PER MANHOUR AS OF 12™ DECEMBER 1998
) ‘Your store has achieved 50 units per manhour, which is above the
region’s average.
I must congratulate you on this — keep it up. We need stores such as
yours to continue in this vein.
Kind regards |
wy yrcellen
PETER SNOW
REGIONAL MANAGER
comadanicvetnn 3
ADIVISION OF PICK 'n PAY RETAILERS (PTY) LTD. REG. No. 7204790107
Pick 'n Pay Centre, Corner Main and Campground Roads, Claremont 7700
P.O. Box 23087, Claremont 7735, South Africa. Tel: (021) 658-1000, Fax: (021) 61-5817. (Int. +27)
LOCAL DIRECTORS
NP. Badminton, G.. Gibbons, 0.G.R. Smith, PA. Snow
MANAGEMENT BOARD
Directore: R.D. Ackerman (Chairman), &.R, Summers (Managing Director), PJ. Connellan, H.R. Herzfeld, A. Jakoet,
|. Joubert, M. Limbours, ik, M. Rosen, FP. van der Walt, van Rooyen, A.E. Zelinsky,ick'n} ay
SUPERMARKETS
21 January 1999 r
DIRK COETZEE
PICK n PAY
SOMERSET WEST
Dear Dirk
Mr Runnalls has written to compliment you on your superb
consumerism in obtaining an umbrella stand for him and for
being receptive to his complaint on the security service. eo a da, ¢
T have also had a letter from Mrs Walker of Somerset
House complimenting both you and your staff on the super
job that you all do at the Somerset West store. : Se
Well done Dirk and I do hope that you had a good and
relaxing leave and by the sounds of the letters received you :
are rearing to go, eta 2
Keep up the good work,
2
Yours sincerely
CK BADMINTON =
Generab Manager My Gapsarens (ery iro. pes wo runew :
Fok n Pay Conte, Carre Man and Campo'eund Posse, Caremort 700 a ‘
Bex 25067, Caren 7795, Sau Ain T= (9) Ee-1000 Bax CINCY S847. +27) .
NP. Badninon, 6 GiboNG OCA. Sith, aa
aNACEMENT soanD
‘AD, Ackerman (Chaban), 5R. Summers (Manzaing Dieta, Pa. Coola, Nal El, HR, Het Adak,
uber M-Litsouis, Pike Bogen FP van sv Waku. van Baxgan AE mekyF.
Pickni gay of
SUPERMARKETS
21 January 1999
DIRK COETZEE AND STAFF
PICK n PAY
SOMERSET WEST
3) Dear Dirk and Staff
Mrs Walker of Somerset House has written a delightful
letter telling of the superb service, kindness and friendliness
that she receives from the staff at Somerset West. I have
attached a copy of the letter for you all to read.
My sincere thanks to you all for the outstanding job that
jing - The Directors and J greatly appreciate your
Well done !!!
Yours sincerely
5 Lee
1CK BADMINTON
General Manager W/Cape
ADNISION OF PGK nPAy RETARLERS (PTY) LTD.re0 no rH"
Bid ay Cent, Corer nin ares Camound fouea Clseert 7,
Poo Box a7, Clamon 778, Sou Alia Te (0%) 658-700, Faw (NST S17, rk +27)
Locat oiRECTORS
NP Badninion, 6 Gabo, OCA. Sin
Management 804R0,
RD Ackerman (Chairman)... Sunmers (snag oh, Pa Conn, Nu Els, H.R Here A Joe
TiNeubet i rioosrs,M Pui M Basch, FP wan'er Va van Rooyen, A Senay(LO
SUPERMARKETS
21 January 1999
MRS D WALLER
SOMERSET HOUSE PREP SCHOOL
FAX 85 12258
Dear Mrs Waller
My sincere thanks for your delightful letter telling of the
service you receive at Pick n Pay in Somerset West. I have
written to compliment Dirk and his team and copied your
letter to them, 1 know that they will appreciate your kind
words
Thank you for your loyalty to Pick n Pay and please be
assured of our continued service,
With kind regards and every success for 1999.
Yours OTL
NICK BADMINTON
General Manager W/Cape
ADISON OF PEK n PAY RETAILERS (TY) LTD e540 cn
Piscn pay Core, Cerna Min a Ca
0. ox 20st, Garant 8, SOU Mas To (O61) 86-7000 FOO) ESET. x27)
LOCAL DIRECTORS
NP Bacmiion, Gl. GBbON, DOR. Sri,
MANAGEMENT BOARD
unmere eon Brn
£5 esccresiza tae peNTT ceMer «SE zee
BOW SEN LST OL Sas NOM Sl Sie —sSaUN
“ARS BRIM ANE + san"
QNESTOVCUC+ + BEM TEL
O21 66. 2 NEE t BALomy gee I oe HY Let aia Re
SOMERSET HOUSE FREDARATORY SCHOOL, MORK. STREET SOMERSET WEST 715 TELEPHONE (20 517168.
ee Fex 51 225%
= 2 ae ; a =
SOMERSET HOUSE PREPARATORY SCHOOL, MORKEL STREET, SOMERSET WEST'7130. TELEPHONE (021) 851 7164
[ROT FOROAIN fer Ne MOHE800)MEMO. \ (2
From the desk of RAYMOND ACKERMAN
9 February 1999
ATTN: DIRK COETZEE
SOMERSET WEST
Dear Dirk
| received a very nice letter from one of your
customers, praising you for the way you came to
their aid when they inadvertently locked their car
keys in the boot of their car recently.
Mr and Mrs Edwards were so appreciative of your
help, Dirk, and they wrote to pass on this story.
Thank you for what you are doing and keep up the
good work !
With kindest regards..0.Ackerman (Chatman), A. Summers Manag Drecto),F.) Cenmoln, Ns, HB Morale, A Jako,
ickni Jay
SUPERMARKETS Wye
17 February 1999
DIRK COETZEE AND STAFF
PICK n PAY
SOMERSET WEST
Dear Dirk and Staff
Thank you for forwarding Mrs Volschenk's letter to my
office, Once again, I am proud to see the reaction of your
staff to a customer in need.
Well done to all of the staff involved and please be assured
that J am indeed very proud of you all
Yours sincere
ay
NICK BADMINTON
General Manager W/Cape
ADIVISION OF PIOK # PAY RETAILERS (PTY) LTD. ea worsens
ick n Pay Gente, Comer ain ard Campeyound Rede, Cement 7700
PO Box 20059 Clara 77SE, Soum Ain Te (3) 658-100), Fax (02) 81-5017.)
LOCAL DIRECTORS
Np Daaminon 6-5 Goons, UCR. Site
MANAGEMENT BOARD
iM deubert Libba Me Pu NL Rosana Ga’ Wal 1c. van Rooyen AE ZoekPickni gay
SUPERMARKETS
1 March 1909
DIRK COETZEE AND THE RECEIVING TEAM
PICK n PAY
SOMERSET WEST
Dear Dirk and the Receiving Team
Thank you for forwarding me the letter from Ronalee
Olivier. It is pleasing to know that the friendly service that
this store has become famous for extends right through to
the Back Doar.
‘Thank you for the helpful and friendly service that you give
the Night Shelter, they are indeed grateful for your
kindness,
Well done !!
Yours sines “f
ft / i
i Til
NICK BADMINTON
General Manager W/Cape
ADWISION OF PICK in PAY RETALERS PTY) TD. reano ancsnar
Pcs'n Pay Conte, Come: tar ane Campgtauns Roads, Caromont 700
2.0 fox 29087, Claremont 7785, Sout Alica, Te (G21) 688: 1000. Fax: (G21) 6-S347 (nL +27)
LOCAL OIRECTORS
1. Sactinton,G.) GBbors, BEA. Sith, FA. Sow
NANAGEMENT BOARD,
FLD Aokarman (Chsirman), SR, Summoning Doty), Pu Connetan, HA, Merle, A Jako
{cubed Cenoains, Pate Moser PP wana ven Rooyen AE: cans,
INP Basimnion, WA Beet Maung (al) LA Saaces fa)
eeick n} Qay
SUPERMARKETS
13 March 1999
DIRK COETZEE
PICK n PAY
SOMERSET WEST
Dear Dirk
[have been exceptionally pleased with the way that you have settled into the role of Manager at
Somerset West, with copious commendations from customers and from Support Office staff
Visiting the stores. Thank you for what you are doing and it does seem that you have really set
new standards and your tumover growth is proof of this.
In view of the above, I am pleased to advise that your salary has been reviewed as of the Ist
March, and will be increased by R500.00, bringing your total monthly salary to R10 700.00 per
month
Congratulations on a job exceptionally well done and I would urge you to keep up the good work
With kind regards
Yours sincerely
La
NICK BADMINTON
General Manager W/Cape
ADIVISION OF PICK 'n PAY RETAILERS (PTY) LTD. eG.no. 73473907
Pick 'n Pay Centre, Corner Main and Campground Roads, Claremont 7700
P20. Box 25087, Claremont 7735, South Africa. Tel: (021) 6$8-1000, Fax (021) 61-5317. (Int. +27)
LOCAL DIRECTORS.
NP. Badminton, Gu. Gibbons, D.C.R. Smith, PA. Snow
MANAGEMENT SOARD
Directors: R.D. Ackerman (Chairman), S.A. Summers (Managing Director), Pl. Connellan, H.R. Herztetd, A. Jakoot,
i. Joubert, MLinbours, M Pull. M. Rosen, FP. ven der Walt... van Rooyen, AE. Zein,
16