Professional Documents
Culture Documents
Henri Duygulu
Professor Moore
English 1301
15 November 2017
Hand of Pollution
Opposite colors, depressing invasive darkness and two god like hands sit under the
words preservation pulling you in to what humanity is capable of doing to the earth with
pollution. A lot can be done at the hands of man and man is the deciding factor of the condition
the planet is in. The visual reaches to scare the viewer into realization and changing of ways
before it is too late. A visual with so many opposing controversies forces the viewer to jump
back and forth from famous arts hands of the hand of god from good to bad picking up every
detail. Testing the viewers friendship with god. The appeal of man a creator opens doors to new
kinds of test. After everything is thrown at the viewer guilt creeps in once the full effects of the
Preservation attempts to appeal to the connection of man and god. The visual shows
the hands from the famous painting hand of god reaching for each other but in different
context. Rather than wearing royal garments and depicted as an all-powerful ruler, he wears
only a light tunic which leaves much of his arms and legs exposed. One might say this is much
more intimate portrait of god because he is shown in a state that is not untouchable and
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remote from man, but one which is accessible to him. (Michelangelo's Creation of Adam)
These hands appeal to this higher power by connecting nature and the earth with its creator
and the pollution mankind has put on it, that god can be reached from the earth by mans hand.
The art explains the reach of god to man in his attempt to reach them as if humans are directly
or indirectly hurting him and he must reach us before it is too late. Applying religious art is at
the top of ways to make the viewer feel guilty, testing your loyalty to the believers god.
The visual appeals to the viewers guilt from what is happening in the image. The appeal
of emotion is strong because it allows the viewer to feel a need is met. The advertisement
generally will issue a promise that the product will serve a certain function or purpose. The
function or purpose can satisfy the persons emotional need. (Writing Commons) At the very
top in the center the words Preservation sits atop what is seen as a field of controversies. The
darkness taking over the light along with the sick feeling given when the black oil is seen
dripping from the fingertips of the hand. This calm word above the storm gives the viewer no
choice but to question if the damage in really done and irreversible along with whose fault it
really is. For a public service announcement, a powerful method of forcing change of mind in
someone is making them feel blame for a disrespected newfound responsibility to the earth. All
these new feelings and emotions for a new to some concept now have an overwhelming effect
such as a want for change and responsibility because of little details put into the visual like
Preservation appeals to the fear of the viewer. Before even looking at the image the
average person already knows what global warming is to a basic definition from watching ice
age and seeing the ice melt to watching the media and movies. Pollution has a familiar face
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heat waves, hurricanes and wildfires giving the word pollution something more to fear with
further investigation. The darkened view of pollution encroaches upon the pureness inside the
viewer as is crosses over to the pureness of the natural hand in the visual. Not knowing a lot of
the factors in depth shown lead the viewer to question the time frame. When it all started how
long is left before the pollution completely takes over both hands. The fear built inside by the
pressuring details and events shown such as factory and oil cause a force of change in the
mindset from first glance to a in depth overview. Fear is a strong emotion having the power to
reach all types of people. Fear can change intentions, make you care or make the effected do
things they never saw themselves doing. Fear was the reason for two world wars so in turn
using it to get people recycle and use more environmentally friendly sources is a small thing to
With a slight glance at the visual walking past it the amount of detail and controversy
would make it look like a movie advertisement, two forces colliding and standing still image
moving in the viewers mind. The power this visual has on the viewer by pulling at the appeals of
everyday people gives an idea who this movement reaches out to. Believers of god, guilty
litterers, the neighbor with the huge truck. The image makes you form opinions and ideas all in
one. Humanity and nature are one. This point is reached many times by watching a grass
covered hand turn into tar and oil giving feeling of fear and blame along with connected
sorrow. From the beginning to the end Preservation stays mocking the view as an undesignated
message where the creator tells the viewer what changes must be made. All these things going
on inside someones head after scrolling or walking past this advertisement is the key result
Work Cited
Written by Angela Eward-Mangione, Emma Brown, and Susan Gail Taylor. Angela Eward-
writingcommons.org/index.php/open-text/information-literacy/visual-literacy/ad-
analysis/436-analyzing-ads-gender.
blog.udemy.com/advertising-strategy/.
Services Marketing Quarterly, vol. 37, no. 2, Apr-Jun2016, pp. 109-124. EBSCOhost,
doi:10.1080/15332969.2016.1154733.
Michelangelo's Creation of Adam. (2016, December 13). Retrieved November 26, 2017, from
http://www.italianrenaissance.org/michelangelo-creation-of-adam/