CONFIDENTIAL

L.E.A.R.N.
Literacy Expansion in All Reachable Nations

BUSINESS PLAN
NOVEMBER 14, 2017

2480 76TH AVE S

FARGO ND 58104
(701)-867-5309
LEARN.NGO@GMAIL.COM

EXECUTIVE SUMMARY

BUSINESS PLAN - CONFIDENTIAL 1

MISSION STATEMENT
To empower youth growing up in poverty by inspiring lifelong learning through literacy.

COMPANY INFORMATION
The purpose of the corporation is exclusively for charitable, religious, educational, and
scientific purposes, including, for such purposes, the making of distributions to
organizations that qualify as exempt organizations under section 501(c)(3) of the Internal
Revenue Code, or the corresponding section of any future federal tax code and herein
stated as follows:

We formed the L.E.A.R.N. organization in order to expand literary abilities to countries

lacking these crucial resources. We intend to expand individuals skills at an early age in
order to improve the chances of getting a job and contributing to society later in life.
Children, adults, and others who will be directly or indirectly influenced by our
organization will gain benefits from its accomplishments due to the positive impacts it will
have on their home lives, social lives, and economic statuses. We will be able to achieve
our goal of increasing literacy by providing accessible tutoring services and resources to
those in need of them.

MANAGEMENT
Money, Trevon, Founder, CEO

Trevon Money started this corporation with the vision of giving back to community
members. He has recruited and managed tutors and volunteers worldwide. He is the
international head of our organization.

PRODUCTS AND SERVICES

We provide educational services that utilize and create opportunities for those in need of
improved literacy abilities.

FINANCIAL REQUIREMENTS
L.E.A.R.N. needs to raise $1000,000.00 USD in funding.

FUTURE PLANS
We intend to expand individuals skills at an early age in order to improve the chances of
getting a job and contributing to society later in life.
We intend to provide adequate resources to those who need to improve literacy abilities.
BUSINESS PLAN

SUMMARY

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 L.E.A.R.N.: Literacy Expansion in All Reachable Nations is organized as a non-
governmental organization in the State of North Dakota since 2017. The purpose of this
business plan is to raise $100,000.00 USD in order to finance founding a new business.

MANAGEMENT TEAM
Money, Trevon, Founder, CEO
Ownership Interest: 25%; General Partner
Compensation: Money gives all of his time voluntarily. The organization may sometimes
pay for his travel to visit remote sites.

Trevon Money started this corporation with the vision of giving back to community
members. He has recruited and managed tutors and volunteers worldwide. He is the
international head of our organization. Money is pursuing a Bachelors of Science in
Social Science from North Dakota State University.

MARKET ANALYSIS
We are in the education industry, but not in a very traditional way. We educatee not for
the glory of a given nationality or system, but, for the betterment of our whole planet.
We hope that many organizations follow our lead and take up the work of helping us
educate the world. Fow now, we assume we are the only ones doing the work we are
doing in this area, but it would be great to have a little company in this wide-open space.

PRODUCTS AND SERVICES

We provide educational services that utilize and create opportunities for those in need of
improved literacy abilities.

We recruit volunteers to teach and tutor individuals for our NGO. These volunteers offer
their time, energy, and education to those who need it.

COMPETITORS
We have no competitors in this area. This is a gap in the market.

Since we have no competitors, our products/service are unique to the market.

BUSINESS PLAN - CONFIDENTIAL 3

CUSTOMERS AND TARGET MARKET
Our target customer is children in country with his poverty rates. We believe that the
children will reach the parents and break the cycle of literacy in these countries.

MARKETING AND SALES

Website ADs
Google ad grants program-- AdWords Express (allows us to have ads in Google search
results). We would use links to our website and social media accounts for these ads in
order to get the word out about our GNO and describe what we do. This will be our
biggest course of advertising and will be directed towards all ages.

Twitter
A twitter account will be created for L.E.A.R.N. in order to update followers and those
interested in learning about our updates, new developments, and daily organizational
happenings. We would be able to post information about new locational launches,
changes in our programing, and advertise upcoming events and conferences. This
source of media will be aimed towards younger users.

Facebook Page
Facebook will be used in order to raise awareness about our program as a whole. On
our Facebook page there will be links to our website, Twitter, and Instagram. Upon
selecting any one of these links, viewers will be able to donate, volunteer, and learn
more information on what exactly it is that L.E.A.R.N. does, as well as when upcoming
talks will be taking place. Our Facebook page will be aimed towards older users.

Instagram
L.E.A.R.N. would benefit from a instagram page because there are a lot of individuals
using social media that prefer to see results rather than just hearing or reading about
them. With parental consent, we would be able to post pictures and videos of young
children who we are working with in order to improve their literacy skills. Seeing these
children working hard in poor conditions speak to viewers pathos and will compel them
to want to help and learn more. This source would be aimed towards both older and
younger viewers.

SWOT ANALYSIS
STRENGTHS
Our main strength is our determination. We are driven and determined to improve the
lives of those to chose to seek assistance through our NGO.

WEAKNESSES

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 One weakness for our NGO is the fact that all of our tutors are volunteers, so finding
individuals who are able to donate their time and effort in such a time-consuming way
might be difficult.

OPPORTUNITIES
Our NGO is the first to the market, so it has the opportunity for major brand recognition
and to make a name for ourselves.

THREATS
Potential threats could include issues within our stationed countries such as life-
threatening weather and internal war.

REQUIRED FUNDS
L.E.A.R.N. IS SEEKING TO RAISE $100,000.00 USD in funding. In addition the
company will need an additional yearly injection of cash to the tune of at least
$100,000.00 USD.

We will use the funding entirely on infrastructure, supplies, travel, lodging, and meals for
volunteers and participants.

FINANCIAL FORECAST

HISTORICAL FINANCIALS

The companys current financials are as follows:

Average Monthly Revenue: $8,033.88 USD
Average Monthly Expenses: $8,033.88 USD
Yearly Gross Revenue: $0.00 USD
Yearly Net Profit: $0.00 USD

PROJECTED FINANCIALS

The company expects to achieve the following:

Average Monthly Revenue: $20,000.00 USD
Average Monthly Expenses: $20,000.00 USD
Yearly Gross Revenue: 240,000.00 USD
Yearly Net Profit: $0.00 USD
Return on Investment: ____________

We are a non-profit organization. We do not intent to make money or to hold anything

back from each years project.

We expect to turn a profit within 5 years of receiving funds.

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