mamamsehat.scola.

id
by :

Dimas Dwi Cahya (1202152166)

English for Career 2nd Class

1. Problems
People who have high mobility have no time to control their nutrition inputs. Also the
situation of their place not support for helping their lifestyle being good life style. We
can easily find restaurant which serve junk food and other unhealthy food. Can imagine,
if we are not aware to that condition, that condition will cause bad impact to our
healthyness like obese. Statistic Data of Indonesia Minister of Healthy said in the early
2013 untill 2017 the number of obese people increase about 20% and it will causing bad
impact for their life.
2. Solution
Solution of that problem is how we engage indonesian people to change their lifestyle
to good lifestyle.
3. Identifying Product
Mamamsehat.scola.id is online market place which provide healthy food and health
centre. Mamamsehat.scola.id is connecting cathering company, nutritionist with the
costumer.People can easily find healthy food, Information about healthy lifestyle, and
community of healthy lifestyle.
4. Targeted Customer
Our targeted consumer are people who have weight problem and have motivation to
change their lifestyle.
5. Describing product
Mamamsehat.scola.id have many feature, like :
- Sales (Selling Healthy Food product)
- Education (Provide Information/Article about Health and Lifestyle)
- Culture (Provide Forum Discussion and Community of Health)
6. Strengths
Strenths Mamamsehat.scola.id are:
- 1st online market place which provide healthy food and health centre in Bandung
with business model connecting customer, cathering company, and nutrionist in
website.
- Mamamsehat.scola.id is colaborating with many UMKM (Cathering Company) so
mamamsehat.scola.id have many kind of healthy food.
- We guarantee nutrition of product in mamamsehat.scola.id is verified and controlled
by health standarization of Indonesias Health ministry.
- Free Delivery for member of mamamsehat.scola.id in Coverage area
7. Prices
Prices range of Mamamsehat.scola.id start from Rp 15.000,- untill Rp 35.000,- per
porsion, or Rp 250.000 Rp.1000.0000,- per program package. For example:
- Mom and Kidz = Rp 250.000/ 7days @ launch and dinner
- Ilnees Diet = Rp 250.000,- / 7 days @ launch and dinner
- Keto Diet = Rp 400.000,- / 10 days @ launch and dinner
- Paleo Diet = Rp 800.000,- / 14 days @ launch and dinner

8. Key Activities
How Mamamsehat.scola.id works?
- Building good team
- Analyze the opportunities and make strategy plan
- Make business guideline (vision, mission, goal/target, product standarization)
- Develop application (website mamamsehat.scola.id)
- Deploy and maintain application (website mamamsehat.scola.id)
- Workshop for business partner (workshop about healthy food standarization, how
to use mamamsehat.scola.id, etc)
- Business Forum Discussion (how mamamsehat.scola.id communication with
customer and business partner)
- Promotion (mamamsehat.scola.id have to be promoted on instagram, facebook, line,
twitter to attract brand awareness and getting customer)
- Service the customer and Selling the product

9. Key Resources
Key resources of Mamamsehat.scola.id are:
- Experienced Chef
- Application Developer (Website)
- Adminisitrator
- Operational
- Quality assurance person
10. Business Partner
Business partners of Mamamsehat.scola.id are:
- UMKM (Cathering Company) in Bandung
 - Food Health Department of Bandung
- Online Courier (Go Food, Grab Food)
- Medical Centre (Hospital, Health Centre)
- Social Influencer
- Community of Health
11. Revenue Streams
Revenue streams of Mamamsehat.scola.id are:
- Benefit from selling the product
- Benefit from promotion/advertising
- Membership of mamamsehat.scola.id
12. Preview
Here the preview of mamamsehat.scola.id:
a. Home Page

b. Product Page

c. Articles Page
d. Forum Discussion and Community Page

e. Contact Us Page