TABLE OF CONTENTS

TITLE PAGE

ACKNOWLEDGEMENT

CHAPTER I: Introduction 1

Background of the study 1

Statement of the problem 2

Objectives of the study 3

Significance of the study 3

Scope and Deliminations 4

Methodology 5

Research Design 5

Respondents 6

Variables 6

Population and Sampling 6

Research Instrument 7

Research Procedure 8

Statistical Treatment of Data 8

Review of Related Literature 9

Definition of Terms 10

CHAPTER II: Marketing Aspect

Industry Profile 12

Description and Uses of Product 13

Consumer Behavior 13

Demand Analysis 14
 Projected Demand 15

Supply Analysis 18

Projected Supply 22

Demand and Supply Consolidation 23

Competitors 25

Market Share 26

Purchases 27

Projected Purchases 27

Market Share 29

Promotional Strategy 30

Pricing Strategy 30

Cost Per Unit 31

Selling Price 33

Terms of Sales 35

CHAPTER III: Production and Technical Aspect

Description of Operation / Process 39

Designing Production Facilities 41

Profile of Plant Location 45

Plant Layout 47

Property Plant and Equipment 49

Internal Control 57

Quality Control 58
CHAPTER IV: Organization and Management Aspect

Type of Organization 59

Organization Structure 60

Personnel and Laborer Components 61

Compensation Scheme/Salary/ Wages 63

Partnership Officer Profile Qualifications 66

Projected Time Table 69

CHAPTER V: Financial Aspect

Capital Requirements 71

Sources of Financing 74

Basic Assumption 75

Operating Expenses 77

Schedule of Salaries 79

Schedule of Fringe Benefits 80

Financial Statements 80

Income Statement 81

Balance Sheet 82

Cash Flow 83

Financial Ratio 84

Solvency 84

CHAPTER VI: Potential Problems 85

CHAPTER VII: Social Desirability 87

CHAPTER VIII: Findings and Recommendation 88

CHAPTER IX: Summary 90

BIBLIOGRAPHY
BIBLIOGRAPHY

APPENDIX

CURRICULUM VITAE