APPENDIX B

RFP REF NO.:

1. Programme Title MIDDLE LEVEL LEADERSHIP AND

COMMUNICATION PROGRAMME TOWARDS
INCREASED PRODUCTIVITY
2. Programme Overview A staffs personal motivation, emotional intelligence and
self-image are key to how they perform, respond and lead.
The Personal Leadership and Communication programme
builds on existing strengths and focuses on the required
attitude and behavioural changes needed to cope with the
pace and fast-changing nature of modern life and business.

OBJECTIVES:

To assist in the re-skilling and up-skilling of middle

management employees to ensure that all participants,
who may lack proper knowledge of middle level
management but are well-endowed with real-life
entrepreneur skills & concepts will not only be refreshed
but also be able to deliver towards achieving high growth,
innovation, efficiency and productivity within their
organisation. In simple-terms for quick acceptance in
terms of leadership and high impact communication, the
key concepts of the program will be as follows:

1. Develop clarity, vision and purpose.

2. Define their career values and goals.
3. Understand and implement actions to strengthen
attitudes and behaviours.
4. Develop and implement an Action Plan for their
career paths.
5. Strengthen Emotional Intelligence.
6. Become strong leaders, mentors and coaches.
7. Active listening and interpersonal skill sets
8. Develop verbal and non-verbal communication
skills.
9. Clarity and concision in communication within the
organisation
 PROGRAMME OVERVIEW:

Certification by: Birmingham Academy, Singapore

The progressive-approach of the structure allows all the

participants to understand and appreciate the complex
demand of Corporate Leadership and Communication that
is relevant in our fast changing environment, simplified &
condensed into an intensive 5-day module covering:

1. Understanding Personal and Facilitative

Leadership & Challenges (for First Day, likely to be
a Monday)

2. Understanding SWOT and BCG analysis for Middle

Management (for Second Day, likely to be a
Tuesday)

3. High Impact Communication course on Clarity and

clearness for Business Communications (for Third
Day, likely to be a Wednesday)

4. Impact of Leadership, Type & Style (for Fourth Day,

likely to be a Thursday)

5. Leadership Essentials & Development (for Fifth

Day, likely to be a Friday)

PROGRAMME DESIRED OUTCOME:

1. Application of New Leadership skills.

2. At the end of the programme, all participants will

have a better understanding On leadership and
effective communications.

3. Opportunities within the global environment, and

how they can refresh their leadership skill to
motivate & lead their organisation not just ahead of
the competition, but along the economic trajectory-
curve with lesser resources.

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 4. Leadership Articulation with better understanding
& new management & leadership knowledge, all
participants will have more confident to socialize &
diversify their network to capture more
opportunities.

5. All participants will have new found confident to

mentor & guide their peers not just within their
organisation but also in social development of their
community, to further their Corporate Social
Responsibility CSR.

3. Course Content /Outline Please refer to Appendix C

4. Certification Certification from Birmingham Academy, Singapore
5. Duration 1 week (5 days)
6. Training Fees RM 9,063 (per pax) inclusive GST
(Schedule of prices, kindly refer to Appendix F)

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COURSE CONTENT / ACTIVITY
No Content/Activities Objectives
1. Understanding Introduce the concept of
Personal and leadership behaviours,
Facilitative concept of leading by example,
Leadership & discussions and debate about
Challenges leadership and analysing
individual leadership qualities
and strength
2. Understanding Enable participants to
SWOT analysis and identify opportunities,
Leadership strengths, weakness, and
Development threats revolving around
Maturity Model for
leadership situations. To
Middle Management
expose participants to
concept of structured,
focused and strategic
leadership development.
3. High Impact Clarify the way
Communication communication works and
course on clarity and provide insight into
clearness for communication by
Business
behaviour
Communication
4. Impact of Help participants define
Leadership, Type & beyond traditional
Style leadership stereotypes, and
show them the power of
changing what you do by
leading by example.
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APPENDIX C
Outcomes Hours
Cultivate a sense of 8
self-awareness
through identifying a
leadership vision,
mission, style and
values. Also able to
Identify their
personal values and
understand how to
lead with integrity.
Gain knowledge and 8
understanding of
leadership
foundational theories
and models and
recognize a variety of
leadership theories.
They will also be able
to demonstrate the
ability to use theories
in the practice of
leadership.
Participants will be 8
able to Illustrate
effective verbal and
written
communication skills
within a corporate
environment.
They create the 8
corporate culture
that influences the
organization and its
performance by
identifying which
style suits their
organisation the best.
 5. Leadership Here delegates will work on Develop a range of 8
Essentials & a leadership initiative that leadership skills
Development is current for them. They and abilities such
will work on defining a as effectively
clear vision of how they leading change,
want it to be and spend resolving conflict,
some time on the Who, and motivating
What, Why, Where, When others
and How of it. They will also
be able to learn skills and
insight into facilitating
meetings.

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