PAMANTASAN NG LUNGSOD NG PASIG

College of International Hospitality Management

A NEW TWIST OF PINOY CLASSICAL DELICACY

Presented by:

Jimenez, Justine Robert P.

Miguel, Mark Lester B.

Segundo, Kenneth

Sy, Maru D.

Trigal, Copper Jose B.

BSHM-3D

Presented to:

Mr. Enrique Perez

 TABLE OF CONTENTS

Statement of Purpose i

Executive Summary ii

Concept History and Background 1

Vision and Mission 2&3

Marketing Plan 4

Swot Analysis 5

Production Process 6 - 11

Legal Requirements 12

Form of Ownership 13

Financial Plan 14

Organization, Management & 15-16

Staffing Plan
 STATEMENT OF PUSPOSE

Our statement of purpose, our group couldnt think of any product because other group

already came up almost all of the products we had in mind. Then one of us Justine Robert

suggested the food called piaya sometimes spelled as piyaya. Flat bread filled with

muscovado sugar a unrefined dark sugar, It originated in Negros Occidental the sugar

capital of the Philippines. Come to think of it some Filipino delicacies are almost forgotten

by these generations because fast foods are on demand and we live in fast phase world. We

come up of adding a new twist in the Piaya, putting jam instead of muscovado sugar as a

filling. Our piaya contains two flavor mango and banana. We have chosen mango and

banana because these fruits are known by everyone.

EXECUTIVE SUMMARY
 CONCEPT HISTORY AND BACKGROUND

Piaya, sometimes spelled piyaya, is a muscovado-filled unleavened flatbread from

the Philippines especially common in Negros Occidental where it originated. It is made by

filling dough with a mixture of muscovado and glucose syrup. Piaya, a round, flat, flaky,

unleavened delicacy with brown sugar inside. The crispy almost flavorless outer crust is

somewhat like hopia but flattened or puffed up, its inside is a sweet muscovado filling that

completes the tast in every bite.

That is the original background of our product, Years pass by the classical native

meryenda has come to an end but our hardworking group made an idea and gather such

information to enhance, develop and to innovate the unsung Piaya of the natives. This idea is

originally made by our group. We would to promote our very own traditional food with a new

twist of flavor. Our very own Fruity Piaya which contain fresh banana and mango jam flavor

fillings. Most of the People nowadays dont appreciate Filipinos Delicacies like Piaya so by this

project we want to retrieve our Piaya to give value to our culture at the same time to earn and

create profit.

A NEW TWIST OF PINOY CLASSICAL DELICACY

Explanation:

We chose the colour of our native fruits like green, yellow and orange to commemorate

the classical effect of our native foods and we add animated Banana and Mango to put a life

and fun of the product. We also put a new twist of Piaya, We developed the classic Piaya

into a Fruity food instead of the ordinary Piaya that is made of muscovado sugar. Our version is

highly nutritious because the fillings of the Piaya is made out of fresh fruits.
 VISION

From the beginning it has been our goal to continue the heritage of Classic Piaya. Our

vision moving forward is to not only to put twist but to forge a newly innovated product with our

very own native fruits. With our product our customer and our service we live this value,

Creating delicacies with our heart, quality and freshness to our product and giving traditional

food to reminisce our culture.

 MISSION

Our mission is to produce high quality, classic great tasting and healthy Fruity Piaya

products Focusing on both the traditional and newly innovate product looking to expand the

choices for those seeking for a new food to eat. Also for those consumers that are looking for a

healthy food. We also aim to provide Filipino delicacies with a twist of nutritional values. To

retrieve and give life on our traditional food from Filipino Culture.
OBJECTIVE
 MARKETING PLAN

1. Food tasting:

We will conduct a food testing to know what is the consumers choice and wants,

this will help us enhance our product. We also want to show them the taste of the newly

develop delicacy that we made a Fruity Piaya.

We will conduct a Soft opening

Distribute some coupons

Giving 50% off on all products

2. Social Media:

This will help us to promote and advertise our product in a most convenient way

because using of the internet is the most easiest way to promote a product and Internet is

the new trend of Technology that people nowadays is always using.

3. Word of mouth:

Advertising is important for every business because we need to communicate to our

consumers. This is the most effective way to promote a product. A form of promotion in

which satisfied customers tell other people how much they like a product or service.

We endorse the fruity piaya to our families and friends first in able to

promote it and to let them spread the information, taste and the quality that

our product has.

This technique will help our team grow and be known to the market.
 SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITY THREATS

Freshness Consumers are To make flavors Competitors

Money back not familiar to our and good rising quickly.

Made an concept. quality. Consumers got

innovation To rebirth it. tired of buying

New flavors In store and our products.

Affordable online is Many fast

available to buy. foods are

To discover a coming.

new flavor for Consumers

Millennial. reject our

Small enterprise. product.

 RECIPE ; FRUITTY PIAYA
ITEMS AP EP LOSS LOSS SY% AP EP PICTURE
WEIGHT WEIGHT IN G % COST COST
OR PER G PER G
KG OR KG OR KG
ALL
PURPOSE
2.5 KG 2.5 KG 0 0% 100% P120.00 P120.00
FLOUR

BUTTER 225 G 225G 0 0% 100% P99.00 P99.00

WATER 1L 1L 0 0% 100% P25.00 P25.00

SESAME 60 G 60 G 0 0% 100% P25.00 P25.00

SEEDS

SALT 20G 20 G 0 0% 100% P8.00 P8.00

MANGO 1.5 KG 1.1 KG 400 G 26.6% 74.4% P288.00 P211.00

BANANA 1.5 KG 1.3 KG 200G 13.3% 86.7% P95.00 P82.00

MUSCOVADO 1.5 KG 1.5 KG 0 0% 100% P150.00 P150.00

SUGAR

LEMON 1 PC 1 PC 0 0% 100% P25.00 P25.00

TOTAL: P835.00 P720.00

TOTAL COST: P835.00

YIELD: 65 PCS
PRICE PER PIECE: P13.00
MARK= UP: 40% = P12.84X.4 = 5.2
P12.84+5.2 = P18.04
SELLING PRICE: P18.00 PER PIECE
Procedure:

Dough mixture

1. Put all the all-purpose flour in a mixing bowl then add salt and whisk to combine.
2. Add the butter to the flour mixture mold them in hand or use a wire whisk.
3. Add the water 1 tablespoon at a time until it forms a dough, set a side
4. Place the dough on a lightly floured surface, then knead until dough is smooth and
all of the flour is incorporated
5. Divide it to many portions as you can.

Cooking of the jam

1. Peel the mango/banana, then get rid of the seed of the mango
2. Diced the mango/banana
3. Get a saut pan, put the mango/banana then add 300 ml of water and 300 grams of
sugar each.
4. Put on a medium heat. Let it simmer for 15 mins
5. Add the lemon juice and some lemon zest to add flavor and aroma.
6. Let it cook for 3 mins, set a side.

Making of piaya

1. Flatten the dough ball with a rolling pin, then add the jam fold it like an empanada
shape.
2. Add the sesame seed on the top.
3. Heat a pan on medium heat. Then put the piaya.
4. Broil the piaya until both sides for 5 minutes each.
5. Set aside; let it rest until it cools down.
Raw materials availability
Our raw materials are available at Free Choice Mart located at Caruncho Ave. Brgy.

San Nicolas Pasig City.

Capital = P835.00

Maintenance and Reports

We need to make our dough from high quality ingredients and the jam must taste mango and

banana.
SOURCES OF EQUIPMENT

ITEMS IMAGES SPECIFIC- DESCRI- UNIT QTY. T.C SUPPLI-

ATION PTION COST ER

Rolling 7-10 cm in to flatten the 333.00 2 666.00

pin diameter dough

Mixing 28 cm. to mix the 250.00 4 1000.00

bowl dough

mixture

Sauce 3 quart 8 for the 545.00 2 1090.00

pan cooking of

jam

Spatula 21cm for tasting of 100.00 2 200.00 Pasig

the jam Market, Sm

Mega

Gas 47kg for the 610.00 1 610.00 Lpg dealers

cooking of

jam
Stove 383mm for the 1,998.00 1 1,998.00

521mm cooking of

415mm jam

Baking 8x8 inch. for the finish 713.00 2 1426.00

Tray product

Saute pan 23 deep for cooking 865.00 2 1,730.00

of the piaya

Wire 10 inch. for mixing 710.00 2 1420.00

whisk the dough

Hand 25 pcs. For food 269.00 1 269.00

Gloves safety.

Hairnet 6pcs Food safety. 285.00 1 285.00

LEGAL REQUIRMENTS
 FORM OF OWNERSHIP

Partnership is any cooperative endeavour undertaken by multiple parties. These parties can be

governments, non-profits, businesses, individuals, or a combination, and the goals of the

partnership can vary widely. There may or may not be a written agreement governing the

partnership, but it is generally a good idea to lay out specific terms at the outset, so that

disagreements can be settled according to predetermined rules.

 FINANCIAL PLAN

Our plan is to re-introduce a classic Filipino delicacy which is popular around our

country may combine it with a twist, we might revive the piaya because now days some people

choose to buy fast food and easily eaten meals.

Projected income

Our projected income is a day of selling is P 4,800.00

Projected operating expense

Our projected operating expense is P 1,500.00

Projected cash flow

We have made 150 pieces of piaya divided from banana at mango for each serving we have 3

pieces of piaya, 50 packs of piaya mango and banana.

Production Cost

EXPENSE PRICE
RENT P 1,500.00
WATER P 100.00
ELECTRICITY P 500.00
TOTAL: P 2, 100.00
 ORGANIZATIONAL CHART

Kenneth
(Kiosk Manager)

Justine Robert
Copper
(Production
(Marketing Head)
Head)

Mark Lester Maru

(Assistant (Assistant
Marketing Head) Production head)

Kiosk Manager Task & Responsibilities

The business manager is the one who is responsible for overseeing and supervising a
companys activities and employees. Managers are the one who can hire, train and evaluate new
employees, and to ensure that the company is on track to meet its financial goals.

Marketing Head Description and Duties

The head of marketing oversees all marketing activities of the company ensuring the
marketing team effectively fulfills the organizations marketing strategy.

Assistant Marketing Head Description and Duties

The Asst. Marketing Head is the one who assist the marketing head and he can relieve
him, if he is not around.
Production Head Description and Duties

The Production Head ensure that manufacturing processes run reliably and efficiently.
Planning and organizing production schedules. Assessing project and resource requirements.

Assistant Production Head Description and Duties

The Asst. Production Head is the one who assist the production head and he can relieve
him, when the production head is not around.
Cost of Labor

Since we are the one who make our own product we dont have any salary.

Labor Availability

Since we are the one who make our own product it depends because the life span of our product
is 5-7 days max if stored on the refrigerator. Then if we are not busy enough we can make it 3
times a week based on our schedule.
 STAFFING PLAN
SCHEDULES

Opening: 6:00 AM 3:00 PM

Mid Shift: 10:00 AM 7:00 PM

Closing: 12:00 noon 10:00 PM

Open: Monday to Sunday 7:00 AM 9:00 PM

Employees Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Justine 6 AM - 6AM- DAY-OFF 6AM-3PM 6AM-3PM 6AM 6AM

Robert 3 PM 3PM 3PM 3PM

Mark 10AM 10AM 6AM DAY-OFF 10AM 10AM 10AM

Lester 7PM 7PM 3PM 7PM 7PM 7PM

Copper DAY- 12NN 10AM-7PM 10AM- 10AM 10AM 10AM

Jose OFF 10PM 7PM 7PM 7PM 7PM

Maru 12NN DAY- 12NN7PM 12NN- 12NN- 12NN- 12NN-

10PM OFF 10PM 10PM 10PM 10PM