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ANNUAL

REPORT
2017

Peekamoose Brewing Company


When you reach the
TABLE OF
top, keep climbing. CONTENTS

INTRO MESSAGE LOCATION


03 CEO, Staci Downing, shares 09 See where were located and
how her vision became a where we plan to expand in the
reality through hard work, coming years.
determination, and passion.

ABOUT US STOCKHOLDERS
05 Learn more about our 11 Read about how our goals
companys goals and values became a reality this year and
and our progression within the what we are looking forward to
last fiscal year. in the years to come.

FINANCES BOARD OF DIRECTORS


07 See the numbers come to life 12 This list includes everyone
as the success from the last whos been a part of making
year are shown through charts this year a success.
and graphs.
Dear Friends,

2017 has been a phenomenal year for the Peekamoose


Brewing Company. We truly feel on top of the world! We have
worked countless hours to get where we are today as the most
INTRO recognized brewing company known for our fruit-flavored beers.
We have introduced four new flavors: raspberry, blueberry,

MESSAGE blackberry, and cherry, and we cant wait to experiment with new
creations in the next year.

From our marketing department to our day-to-day


operations, the numbers prove how hard this group of staff
has worked, and I could not be more honored to have led an
incredible team of motivated, hard-working individuals.

We are so excited to share our success with the world as we


build upon this year for greater success in the years to come.
We cannot thank you enough for your ongoing support and
dedication to our company.

STACI DOWNING
CEO, Peekamoose Brewing Co.

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CORE VALUES

Passion
We share the excitement of our product with the customer

Collaboration
We work together as a team toward a common goal

ABOUT US Excellence
We are committed to delivering outstanding performance

Staci Downing has always had a sweet tooth, so when she turned 21 years old, she immediately turned to those
sweet, fruity drinks such as cider, fruit-flavored beer, and fruity mixed drinks. For this reason, Staci decided to
start her own company titled Peekamoose Brewing Company which would specialize in those sweeter drinks.
Today, Peekamoose Brewing Company is most known for its array of berry-flavored beers.

In the last year, we have established our four main flavors, set up our headquarters permanently, upgraded our
Commitment
website, and started to create merchandise. Our product is being poured into glasses in bars and restaurants all We are dedicated to the product and to one another
across the country. In just our second year, Peekamoose Brewing Company has grown exponentially, and we are
looking forward to continued success in the years to come.

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FINANCES BY THE NUMBERS (amount sold)

SALE
Blueberry Ale 47,019 bottles

$831,416
Total Annual Revenue 2017
Raspberry Ale 32,711 bottles
Strawberry Ale 26,421 bottles
FORECAST
Cherry Ale 17,295 bottles
$980K+
Merchandise 10,409 items
$920K+
Glassware 13,157 items

Breakdown of Revenue by % $830K+

This graph shows the stock


market analysis between
the top four alcoholic bev-
erage companies currently.

25%
Those include the Boston
Beer Company (SAM), Mol-

50%
son Coors (TAP), and An-
heuser-Busch (BUD). All of
the information comes from
NASDAQs stock charts for
2016-2017. 15%
2017 2018 2019
10%
10%

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LOCATION
Opening in 2018:
Toronto, Canada

Opening in 2019:
Paris, France

Opening in 2018:
San Diego, California, USA

Opening in 2018:
Miami, Florida, USA

Opening in 2020:
Sydney, Australia

HEADQUARTERS: NEW YORK, USA


Catskill Mountains of New York State
160 Sundown Road
Kerhonkson, NY 12446

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SHAREHOLDERS BOARD OF DIRECTORS
2016 has been an exciting year as we exceeded centers in the works of opening, we expect Staci Downing Lucas Moore
even our own expectations. We sold over 145,000 these numbers to skyrocket. This is truly just the
products to over 15,000 customers, exiting 2016 beginning of a wonderful adventure, and we look Founder and Chief Executive Officer Vice President of Operations
with more than $830,000 in revenue. We built and forward to the opportunities and challenges that
launched our website and mobile application to lay ahead of us. Troy Bryant Krista Riley
better interact with customers. We established
five new locations with plans to open within the We established our core values this year: passion, Marketing Director Vice President of Communications
next three years, surpassed even the top alcoholic excellence, collaboration, and commitment. It is
beverage companies in the stock market, and with those values at the center of our organization Danny Buchanan Cody Davis
created a name for ourself in the marketplace. that we were able to achieve our goals and surpass
even our biggest doubts. Without passion, there is Product Manager Administrative Director
A Recap of 2016 no energy behind our brand. Without excellence,
there are no goals to reach. Without collaboration, Elena Perkins Leslie Owens
Sales grew from $250,000 to over $850,000 -- there are no others to share our success with. And
more than a 240% increase! without commitment, from us, from you, from our Facilities Manager Corporate Secretary
Numbers grew from 54,000 to over 145,000 customers, there is no Peekamoose.
products -- around a 170% increase! Grant Dawson Dean Schwartz
Brand Awareness grew within the media and We are definitely feeling on top of the mountain
the marketplace right now, but theres much more climbing to do Vice Chairman Advisory Director
We improved our customer experience with ahead of us! Thank you to our partners, staff, and
the creation of our user-friendly, interactive employees for the work you put in each and every Cary Abbott Rachel Anders
website and mobile application day. It is apparent that your hard work has truly
paid off. Finally, thank you to our shareholders for Sr. Vice President of Finance Advisory Director
We predict the next few years to come will be your trust and support as we continue to strive for
even more exciting. With new distribution excellence. Drew Saunders Staci Downing
Sr. Vice President of Sales Creative Director

Andy Harris Aiden Jacobson


Chairman Technology Director
STACI DOWNING
CEO, Peekamoose Brewing Co.

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2017 by Peekamoose Brew Co.

All rights reserved. No part of this publication may be reproduced,


distributed, or transmitted in any form or by any means, including
photocopying, recording, or other electronic or mechanical methods,
without the prior written permission of the publisher, except in the
case of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law. For permission requests,
contact Peekamoose Brewing Company at the address below.

Peekamoose Brewing Company


160 Sundown Road
Kerhonkson, NY 12446

peekamoosebrew.com
Peekamoose Brewing Co. | 2017 13 443-797-2018
Peekamoose Brewing Company
peekamoosebrew.com

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