Professional Documents
Culture Documents
RESEARCH METHOD
3.1 Introduction
This chapter explained the methods that being used to know the factors that influence to the
awareness of people toward hybrid car. Not only that, this chapter will present about the
hypothesis to be tested, research design, instrumentation, data collection and data analysis
procedures. The researchers try to translate all the raw data into specific terms. In short, this
section specifies the plan or overall scheme of the research which is designed to provides the
For further information on research design (find which design suits your research)
3.2 Research Design https://www.afidep.org/wp-content/uploads/2016/08/Module-3-Handout-1-12-Major-
Types-of-Research-Designs.pdf
Research design can be defined as structure of the research. It identified the variables in a
problem situation and also developed the theoretical framework. Next, the research needs to
be design in a way that the requisite data can be gathered and analyzed. In addition, it also
involves a series of rational decision-making choices (Sekaran and Bougie, 2010). Thus, in
this research the researchers intended to use cross-sectional study. It means that the data is
gathered just once, perhaps over a period days or weeks or months, to answer a research
The stage of a research project includes defining the research problems, research questions,
hypothesis, conceptual framework, formulating the research design and determining the
research methodology for the data collection and data analysis. A research design refers to
how the researchers put a research study together to answer a question. Research design
works as a systematic plan outlining the study will arrive at its conclusion and the limitation
of the research. A research design lays the procedures for obtaining the information required
type of research conduct for a problem that has not been clearly defined. In addition,
exploratory research helps determine the best research design, data collection method and
selection of subjects. On the other hand, conclusive research is meant to provide information
in which in the form of numbers that can qualified and summarized. The purpose of
the use of valid research instrument. Conclusive research can be subdivided into two major
In this context, descriptive study is undertaken as it able to describe the characteristics about
what is being studied. Descriptive study is basically about the frequencies, averages and other
phenomena. Descriptive study had been chosen because such information may be vital before
even considering certain corrective steps to be taken. It is also easy to conduct and able to
The researchers focus on the factors that influence to the awareness of people toward hybrid
car at Seremban 3. Research design refers to a framework or blueprint for conducting the
research project it portrays the detail of the procedures used to obtain the information in order
to answer the research questions and solve the research problems (Maholtra, 2004). The
research design start with the sample of the group that the researchers want to study. The
research design also considers about what is the method that the researchers will use to
This study uses the quantitative approaches. Quantitative approaches means it concerned with
the collection and analysis of data in a numeric form. The researchers use questionnaires
distributed the questionnaires to people that the researchers will study on. Thus, this study is
to examine and identify the factors that influence to the awareness of people toward hybrid
The unit of analysis refers to the level of aggregation of the data while the subsequence data
analysis happens. According to Sekaran (2003), unit of analysis refers to the level of
aggregation of the data collected during the subsequent data analysis stage. To make this
research successfully, the individual is used as the unit of analysis. This study is concentrates
on the people awareness toward hybrid car which is Seremban 3 will be used to conduct this
population, the researchers choose 150 as a sample size to distribute questionnaire to the
public in area Taman Rasah Jaya. From the 150 0f questionnaires that have been distributed,
only 125 were returned and answered by the respondents. The study is on public in Seremban
3 in order to discover about their awareness toward the factors that influence to their
this research, the researchers refers to the theory by Roscoe (1975) which states that sample
size larger than 30 and less than 500 are appropriate for most research. Thus, the researchers
distributed 150 questionnaires and 125 complete answered and returned questionnaires were
gained. Refers to no. of units to be studied as part of the study. Please refer Page 76 (RMG)
The researchers use the non-probability sampling technique. The researchers use the
probability process by which scientist gathers statistical data from the population. This form
of selection is done based on the ease of gaining the statistical data. Rather than gathering
data from people nearby. This method of sampling allows for the researchers to gather data
even when facing obstacles. By analyzing the data, the researchers can extrapolate trends and
From the information, the instruments that the researcher used in this research were using
questionnaire method. The questionnaire has two parts that were part A and part B in part A,
we asked about demographic factor of respondents. While in part B, we asked about the
content of our research that was the factors that influence to the awareness of people toward
hybrid car. Our targets were public in Seremban 3 to get some information about our
research.
#Make sure:
Your objective is to determine the relationship / association.
Definition of concept is clear, then your measurement will be easier.
For the measurement, please refer page 79 (Table 5.1)
Table 3.6: Table of Measurement/Instrument
the awareness of people toward or a family unit is required to do the people and their
Lyon, 1996).
2 To determine the association According to Hungerford and The level of people
sensitivity and consumption with sensitivity includes people environment and their
environmental action.
between people preferences and perception refer preferences lead to the people
an explicit decision-making
affects the awareness of people or who have the knowledge about awareness toward the
created based on our research topic. This method has been chosen because it is an efficient
data collection mechanism when the researchers know exactly what is required and how to
measure the variables of interest. The questionnaire will be distributed to the people that live
at the Seremban 3.As a result we can obtain the information and feedback from the people.
The questionnaires that were distributed are about 150 set of questions and there is only 125
set of questionnaires that were answered and returned. The data will be considered as a
primary data because we design and distribute to the people that live at the Seremban 3.
The primary data collected for a specific purpose which to address the research
3.7.1.1 Questionnaire
less expensive and also easy to student answering it. The questionnaire will be
printed in white papers and English and Malay language are used as a medium
of the communication of the questionnaire. Besides, the font that is used also
clear and easy to understand. The researchers used the multiple choice and
likert scale. The researchers use scale to examine how strongly the
response which are strongly disagree, disagree, agree and strongly agree. For
this research, from 150 set of questionnaire that have been distributed, only
125 set were answered and returned from public in Seremban 3 area. All the
respondents such as gender, age, race, education level, salary and tax
3.7.2.1 Internet
The using of internet to search the information can help reducing the time and
3.7.2.2 Journal
The data and information also can be found in journal especially online journal
that are related to our research. There are several previous researches that have
been done by the others researchers and we have used it to make as a revision
and guideline.
3.7.2.3 Book
Beside of the journals, we also has use book as a guideline to make this study.
Most of the books are we are chosen from internet where it is easier for us to
3.6.2.4 Newspaper
Newspaper also has helping us to find more data and information regarding on
the issue that we have choose. As we all know newspaper always give us the
The uses of statistical software which is SPSS Version 20.0 descriptive statistic are so
important in order to analyze the data that had been collected from the respondents. The
benefits that will be provided by using this software, it able to show descriptive statistics such
as frequency, cross tabulation and comparison of mean. In the other hand, this software also
make easier to prepare the appropriate graph need to represent the data after analyzing it in
income, investment,
consumed. In others
Ritzer, 1970).
3 To determine the People preferences and The most Correlation
reflected in an explicit
decision-making process
external sensory
information in the
unconscious workings of
explain visual
Hill, 2002).
4 To determine the factors Awareness refer to The level of Regression
options, a feeling of