Professional Writing Team

Professor Bialas

ENGL 297

18 October 2017

Ethnographic Research Proposal

Introduction: Our ethnographic research proposal looks at social media writing, and more

specifically it aims to find out more about social media writing in a respective workplace. We

also aim to uncover the role social media writing plays in the workplace. An even broader goal is

to discover the effect social media writing has on society.

Research Questions:

- Consultant, help creative vision to develop a voice

- audience

As a social media writer, is there a lot of biased and/or inaccurate information that may

when writing?

What is the workplace environment like as a social media writer?

What roles does social media play in the workplace?

What does social media writing include?

What effect does social media writing have on society?

Research Subject: Social media professionals are responsible for using creative content to

deliver a brand message effectively ie. blogs, photography, social media platforms. They have

extensive experience in launching, managing, and growing branded accounts on all social media
platforms. In addition, they are capable of creating a brand's written and visual social media

voice from large amounts of social media data. Since Ms. Newton is a freelancer, she works for

herself. However, she has prior experience in the professional field at businesses such LA force

and Stevens, Sears, and Cover girl. Over the past ten years, Ms. Newton developed her skills

through multiple jobs as a public relation assistant, online content specialist, personal blog and a

global and community manager. Ms. Newton would be the perfect candidate for us because she

has the knowledge to explain specific techniques within social media writing. In addition, she

has personal and professional advice and experiences on how to become a professional social

media writer to accomplish our goal of the effect social media has on writing.

Data Collection Methods: Our data collection methods will be from an array of online sources

giving us data on how small businesses, blogs, etc. benefit from their social media presence and

how well they can reach their audience. Our interviews will provide us with statistics from

different businesses Facebook pages, Instagram accounts, and other online platforms to see their

audience reach and how their audiences and influence has grown due to their use of social media.

Data Analysis: With the fieldnotes, interview, and observations collected we hope to get a sense

of how the workplace operates, and the effects on society. Specifically, we could take a piece of

social media writing from our research subject and analyze it to figure out the effect it has on

society. We would first figure out the purpose of the social media writing, then based off that

information figure out its purpose. After both of those questions are answered we should be able

to get some idea of its affect on society. Looking at our observations, fieldnotes, and interview

answers we should also get a good idea of the workplace, its atmosphere, and how it operates.
Schedule of Work:

Task Due Date Who is Assigned Completed?

Set up Interview by 10/16 Zoey

Conducting 10/22 Zoey, Kirell, Alex,

Interviews Rashid

Conducting Field 10/22 Zoey, Rashid

Visits

Collecting Social 10/22 Kirell,Alex

Media Writing
Samples

Analyzing Field 10/29 Zoey, Kirell

Notes/ Observations

Transcribing 10/29 Rashid, Alex

Interview

Composing Progress 11/01 Zoey, Kirell

Report

Complete 1st Draft of 11/09 Kirell, Alex

Ethnographic Report

Submit 1st Draft of 11/15 Kirell

Ethnographic Report

Revise Ethnographic 11/18 Alex, Zoey

Report

Complete Final Draft 11/20 Rashid, Zoey

of Ethnographic
Report/ Submit it