Motivation for Leadership

Tony Fernandes has al!ays displayed e"emplary commitment to business and has beene"tremely
accessible to the media. He aims at influencing employees to accomplishorgani#ation
goals. As an e"ample, Tony !ore AirAsia$s official red cap and T shirt to almoste%ery official
meeting or occasions. He e%en at times has ser%ed customers aboard AirAsiaflight along !ith the
cabin staff. &Tony Fernandes, '()'* According to Tony, he !anted to setan e"ample and moti%ate staff
to stri%e to!ards higher goals. Besides, Tony Fernandes is asociable, outgoing and tal+ati%e by
nature. He hands out his personal phone number tomedia representati%es, and himself
became the biggest brand ambassador for the company. Although Tony is the CEO, yet he
retains his humble beginnings. O!ing to his personalattitude and characteristics, he has
been able to achie%e the company$s goals andob ecti%es. He has become an inspiration for
his employees, and so the employees aremoti%ated to follo! him in spirit in their
respecti%e !or+

Intelligence

Tony Fernandes is undoubtedly an intelligence leader. He possesses the rare ability toanalyse
a !ide %ariety of issues, alternati%es and opportunities. He also has a
remar+able%ision of future, as has been pro%ed by ho! !ell he has e"ploited the mar+et
opportunities. AirAsia$s %ision is to be the largest lo! cost airline in Asia and
ser%ing the - billion people!ho are currently underser%ed !ith poor connecti%ity and
high fares. &AirAsia Corparate rofile, '()'* Although this mar+et did not seem profitable to
others, Tony !ent ahead andtoo+ the ris+, ultimately transforming AirAsia from a hea%ily
debt ridden subsidiary into amar+et leader. Besides, he also o!ns a chain of hotels called Tune
Hotels based on similarno frills concept, thereby demonstrating his intelligence and
foresight to di%ersify in themar+etplace

Business Knowledge

Tony possessed incredible +no!ledge about airlines business and his company$s
e"ternalen%ironment. He !as the pioneer of lo! costs, no frills air tra%el. His +no!ledge
does notstop !ith the airline industry. /n fact, he has continually introduced a plethora of
inno%ati%e. deas and concepts, e.g., hostel boo+ing ser%ices, online boo+ing and !eb
chec+in, holidayproducts, tra%el insurance, and car rental. By introducing the
disrupti%e inno%ation of lo!cost, no frills strategy and mo%ing do!n the
%alue chain, he has demonstrated tremendous

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