Professional Documents
Culture Documents
Executive Summary
A. Current position
B. Key issues
A. Corporate Mission/Objectives
MISSION
our knowledge and expertise means that we are in the unique position
VISION
was founded in 1997 by Mr. Eugene B. Pasion. It started with only two
employees, namely the founder/owner and his wife. The founders principle is
that the demands of the customer must be met at any cost; it means that
deadlines must always be met no matter what. It was only on the year 2004 that
leading to the diversification of the businesss product and service offering. The
business has already been running for 20 years. To date, Eugenes Advertising is
located at the heart of the city pearl complex located at the City of Batac and is
brochures, plaques, mugs, t-shirts, invitations, signages, calling cards, PVC I.Ds
and I.D. Lace, panaflex, build-up stainless letters, brass letters sign, acrylic build-
up letters, signboards, L.E.D. channel signs, neon flex signs, markers, boundary
arc and tent assembly. The businesss existing customer base includes
makes use of bulk and bundle pricing rather than the individual rates for
signage in their shop which make it stand-out from the rest of its competitors. In
A. Overview of market
of Companies.
30 printing and advertising firms are among the top of 1,000 corporations
printing industry has about 160,000 workers, 90% of which are production
workers. The printing industry also stimulates the growth of allied
and supplies. According t the research theyve conducted about only 10%
of the printing companies here can afford modern and brand new
equipment that can print low cost, high-quality materials. Many utilize
fear that profitability would be influenced by low prices rather than the
quality of their products. This also leads to high operating costs due to
inefficient processes, and due to the price of paper and other inputs, most
of which are imported. And since they could not increase their prices by so
much, they suffer from ever thinning margins, preventing them from
with high exit barriers, has resulted in stiff competition among printers,
price sensitive, many firms have compromised the quality of their products
just to compete with smaller firms that offer lower prices. Fortunately, this
services. There has been a dramatic increase in the number of design and
graphic imaging service companies over the past few years, one that can
against each other. Buyers of the printing and publishing industry have a
the lower price. Moreover, the intense rivalry among the players in the
printing and publishing industry has worked for the benefit of customers.
B. Competitor analysis
The future of the printing and graphic arts trade will revolve around the
The big shift from analog to digital mode is a global reality and now is the
printing, faster and shorter runs, perfect color registration and separation,
D. SWOT
STRENGTHS
1. Fast process, minimized waiting time. Since machines and other
equipment for printing are within the shop, printing services for walk ins
works and other printing service for advertisement s. Its direct and indirect
outsourced
which is along the national high way. It also offers a parking space which
WEAKNESSES
checked often.
OPPORTUNITY
THREATS
A. Financial objectives
B. Marketing objectives
V. Marketing strategy
A. Marketing segmentation
C. Marketing strategy
1. Product
2. Place
3. Promotion
4. Price
VI. Implementation
B. Resource allocation
C. Budgets
D. Contingency
A. Assumption
1. Benchmarks established
2. How measured
3.
C. Financial forecasts
1. Costs
2. Revenue
3.
4.
5.