TABLE OF CONTENTS INTRO (CHAPTER ONE: WHATS A MISSION STATEMENT? (CHAPTER TWO: WHAT 'S 4 VISION STATEMENT? (CHAPTER THREE: Vis YOU SHOULD CREATE A MISSION VISION STATEMENT (CHAPTER FOUR: HOW TO CREATE A MISSION & V'SION STATEMENT (CHAPTER FIVE: SXAW/PLES OF MISSION VISION STATEMENTS.INTRODUCTION Ifyou went cut of business tomorrow, what would happen? \Who would care? Whal problem would there no longer be a solution for? How big of an impact woulc it have on other businesses? \nout a clear mission and vsion statement i's hard to consider these outcomes. I's har to place anger of exactly what Is that you do end wy you ot And its herd to evaluste your worth and where your business fs into the largerlandscape ‘That's because your mission an vision pay an extremely pivotal partin your strategic planning process ~ or at leas they should. Without a sense of purpose {nd direction, t's neary impossiale o thoughtfully prepare forthe future, et lone determine wnat plays you should be running each month