Professional Documents
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COMMUNICATION RESEARCH
What is research?
Why do we engage in research?
Characteristics of scientific
research
RESEARCH APPROACHES
Amount of uncertainty
characterising Clearly defined Highly ambiguous Partially defined
decision situation
Key research
Research hypotheses Research question Research question
statement
Usual research
Highly structured Unstructured Structured
approach
Survey
Content analysis
Focus group discussion
In-depth/Intensive interview
Observation
Experimentation and Quasi-experimentation
Case study
RESEARCH INSTRUMENTS