Part-B:

The role of specialized strategies in achieving the policy objective Tasty Tea for Everyone
should be as described in below:

Operation Strategy:
Drinking tea has become part of life for many people. Most people have no idea of tea
production process from processing, blending, packing, transportation and sales as Hoi Choill
as the major players involved in this process that spans agriculture, industry and retails. Our
Strategy is to reach to maximum customers at the minimum cost. To fulfill policy objective
Tasty Tea for Everyone a franchising tea stall is going to use the following operating
strategies.

Supply:
For doing the business, a franchising tea stall is linked up with several stakeholders. a
franchising tea stall are made contract with different companies for raw materials. The firm will
collect tea directly from manufacturing tea companies whose tea garden located at Sylhet region.
To procure other than tea, the firm collects milk from local farm, sugar from local dealer, fruit
ingredients from local fruit shop etc. For delivering the products from suppliers end, a
franchising tea stall is depended on own delivery system. a franchising tea stall is made a
contract agreement with all their strategic partners as a franchising tea stall as suppliers.

Transportation:
First of all to get the raw materials from the manufacturers, wholesalers and retailers the
proprietor use his motorcycle for transportation purpose and also use van to procure products
from these suppliers and cost of this transportation borne by the proprietor himself.

Storage:
As the business will sell 800 cups of tea daily, so there is need of storage facilities to store all
materials that has procured from mentioned suppliers. So a franchising tea stall should manage a
space near tea stall area where it can store all raw materials and need to purchase some small
container store keep these materials which cost some fixed cost of the business.

1|Page
Development Strategy: (SEE Part A)
Market development strategy entails expanding the potential market through new users or new
uses. New users can be defined as: new geographic segments, new demographic segments, new
institutional segments or new psychographic segments. Another way is to expand sales through
new uses for the product. In our market development strategy we should identify new potential
customers on demographic segments as different lifestyle people live near Azimpur area.

Marketing Strategy:
Marketing strategy is very important to start or run a business. A good marketing strategy will
biuild awareness of our business. It will create an image and a franchising tea stall will enable
more people to share our brand and discuss what it has to offer. As our policy objective is to
Tasety Tea for Everone so a franchising tea stall has to promote their business to a big variety
of ages people. Here are some ideas to spread our business to our target customers.

Bill Board Advertising:

Hoi choi is going to place some bill board advertising around Dhaka city, which will contain
information about a franchising tea stall and will influence customer. The location that a
franchising tea stall select for our bill board advertising such as infront of tea stall, colleges,
universities, offices and different busy intersections. As different tea manufacturing companies is
our strategic partners, then a franchising tea stall will made a bill board with their companies
logo as it will said a franchising tea stall are using their distinctive products.

Leaflet:
A franchising tea stall distribute leaflet to our potential customers.

Personal Selling:
As the executives and business professionals comprise a mentionable mpercentage of tea lovers
so to reach that group a franchising tea stall will go for personal selling. a franchising tea stall set
automatic tea maker machine in various banks and offices.

2|Page
Free Sampling and Mobile Booth:
a franchising tea stall will go for direct distribution method and for this it will establish two
distribution outlets situated respectively at Azimpur and Dhanmondi. It will also establish 4
mobile booths to distribute its product to the customers around Dhaka city. a franchising tea stall
key personnel manage all functions of distribution strategy. Hoi Chois mobile stores are going
to two locations at specific time twice in a day.

Human Resource Support:

A tea stall is in an area where many common people get together to have a tea. To serve the
general customer, a franchising tea stall need a very active team who can manage all kind of
customers and supports them promptly.
Employee flow chart has given in below:

Tea Wala (Owner

and Head Cook)

Waiter Boy (To Serve Assistant (As Cleaner (To Clean the
the Customer) Supporting Cook) Stall)

Tea Wala:
The tea wala Matin Bhai is a middle-aged man with more than 5 years of experience. He is the main cook
and the owner of tea stall. He cooks varieties of tea as per customer demand and also operate the whole
operational work of the tea stall.

Assistant:
One supporting role will play as an assistant of tea wala who will help head cook to cook all kind of tea.
Other responsibilities have given in below:
1. Assist head cook
2. Purchase raw materials
3. Accounts related work
4. Maintains all cook related works

3|Page
Waiter Boy:
To take order and serve the tea with other stuff to the customers, one waiter is needed. Responsibilities of
waiter boy have given in below:
1. Acknowledge customer in stall
2. Offer customer for tasty tea
3. Serve customers promptly
4. Receive payment from customers
Cleaner:
To clean the stall, used cup and trash one cleaner is needed. Responsibilities of cleaner have given in
below:
1. Clean the stall area
2. Clean used cookeries randomly

Training & Development:

To provide better service and support, the business need to train up all of its employees of tea
stall. Customer satisfaction, uses of cookeries, health safety etc. could be subject of training to
the employees.

For upcoming any challenges on business and increase business area, it is important to train up in
every level of employee.

Accounts & Finance Department:

Accounts and Finance department is very important to calculate regular income and keep all
records regarding all functional cost of the business operation. Accounts team member may only
consist of one member who is responsible for tracking records of all financial related information
and works as a cashier in a tea stall. Accounts department will use manual reporting system as
tally book to keep all financial information, which will be helpful to calculate financial condition
of the business.

Another major job of Accounts & Finance department is to identify the source of fund and uses
of fund. Source of fund activities mainly involved to collect adequate capital to run the business
and uses of fund mainly involved to efficient uses of fund for smooth business operation.

4|Page
 A franchising tea stall
Comprehensive Income Statement
For the Month of November 2015
Particulars For the Month of November 2015 (Amount in BDT)
Sales (800 Cup*8 TK*30 Days) 192,000.0
Cost of Goods Sold:
Opening Inventory 5,000.0
Purchase of Raw Materials:
Tea 33,500.0
Milk 25,000.0
Mineral Water 7,500.0
Sugar 10,000.0
Tea Masla 5,000.0
Fruit 3,000.0
Others 2,000.0 86,000.0
Ending Inventory 6,000.0 85,000.0
Gross Profit 107,000.0
Operating Expenses:
Salary 15,000.0
Utilities 5,000.0
Rent 6,000.0
Selling & Marketing 5,000.0
Franchising Fee 4,000.0
Others 12,000.0 47,000.0
Net Profit 60,000.0
Net Profit Margin (%) 31.25

5|Page
Part-C:
For a franchising tea stall, specialized resources are required to achieve policy objective. As our policy
objective is to Tasty Tea for Everyone, so every person involved with business process should give his
or her optimum level, which helps the firm to achieve its policy objective.
Raw Material Resources:
The essential raw material resources for a tea stall should be:
Tea
Milk
Mineral Water
Sugar
Tea Masla
Fruit
Lemon
A franchising tea stall is made to contract with different companies for raw materials. The firm
will collect tea directly from manufacturing tea companies whose tea garden located at Sylhet
region. To procure other than tea, the firm collects milk from local farm, sugar from local dealer,
fruit ingredients from local fruit shop etc.
Human Resources and Skills:
Employee flow chart has given in below:

Tea Wala (Owner

and Head Cook)

Waiter Boy (To Serve Assistant (As Cleaner (To Clean the
the Customer) Supporting Cook) Stall)

Tea Wala:
The tea wala Matin Bhai is a middle-aged man with more than 5 years of experience. He is the main cook
and the owner of tea stall. He cooks varieties of tea as per customer demand and also operate the whole
operational work of the tea stall.

6|Page
Assistant:
One supporting role will play as an assistant of tea wala who will help head cook to cook all kind of tea.
Other responsibilities have given in below:
5. Assist head cook
6. Purchase raw materials
7. Accounts related work
8. Maintains all cook related works
Waiter Boy:
To take order and serve the tea with other stuff to the customers, one waiter is needed. Responsibilities of
waiter boy have given in below:
5. Acknowledge customer in stall
6. Offer customer for tasty tea
7. Serve customers promptly
8. Receive payment from customers
Cleaner:
To clean the stall, used cup and trash one cleaner is needed. Responsibilities of cleaner have given in
below:
3. Clean the stall area
4. Clean used cookeries randomly

Production and Processing Capacities: (SEE Part A)

Advertising Capacity and Distribution Strategy:

Advertising capacity is one of the key resources to achieve policy objectives. A tea stall should follow
these mentioned straties to obtain policy objective.
Bill Board Advertising:
A franchising tea stall is going to place some bill board advertising around Dhaka city, which
will contain information about a franchising tea stall and will influence customer. The location
that a franchising tea stall select for our bill board advertising such as infront of tea stall,
colleges, universities, offices and different busy intersections. As different tea manufacturing
companies is our strategic partners, then a franchising tea stall will made a bill board with their
companies logo as it will said a franchising tea stall are using their distinctive products.

7|Page
Leaflet:
A franchising tea stall distribute leaflet to our potential customers.

Personal Selling:
As the executives and business professionals comprise a mentionable mpercentage of tea lovers
so to reach that group a franchising tea stall will go for personal selling. a franchising tea stall set
automatic tea maker machine in various banks and offices.

Free Sampling and Mobile Booth:

a franchising tea stall will go for direct distribution method and for this it will establish two
distribution outlets situated respectively at Azimpur and Dhanmondi. It will also establish 4
mobile booths to distribute its product to the customers around Dhaka city. a franchising tea stall
key personnel manage all functions of distribution strategy. Hoi Chois mobile stores are going
to two locations at specific time twice in a day.

8|Page