Business plan for a new concept in retail and education

Andrea Joseph
▪ Historic Public Market building
▪ Specialty retail space
▪ Gallery
▪ Workshops and studios
▪ Materials and supplies for: ▪ Finished works for sale:
▪ Artists ▪ Pottery
▪ Crafters ▪ Weavings
▪ Teachers ▪ Watercolor paintings
▪ Pastel drawings
▪ Jewelry
▪ Fine woodworking
• Host art shows
• Sponsor competitions
• Organize art and craft
fairs
• Scholarships for artists
• Studio space
• After-school classes for
children
• Evening classes for adults
▪ After-school classes
for students
▪ Personalized adult
classes during the
day
▪ Flexible scheduling
for working adults
 Painting studios
Gallery

Textiles
studio

Pottery Metals workshop

workshop

Retail space

Woodworking studio
▪ Start-up expenses to fund: $3,075 Startup funding
Total expenses to fund $ 3,075
▪ Start-up assets to fund: $7,000 Total assets to fund 7,000
▪ Total funding requested: $10,075 Total funding needed $ 10,075

Startup expenses
Legal $ 35
Printing 800
Consultants 450
Equipment 1,790
Total expenses $ 3,075

Startup assets
Cash balance needed $ 7,000
Total assets $ 7,000
 Name Responsibilities Qualifications
Artisan Workshop

Derek Farley Manage the workshop and • Practicing artist for 18 years
studio operations • Managed a popular gallery for 10
years
• Won eight awards for teaching

Erika Manage the retail operations • Managed four other local stores,
Williams including museum shop
• Worked as buyer for art supply
store for three years
Dana Manage marketing and • Worked in public relations firm
Nowiski public relations for three years
 Market Segmentation - Classes

12%

36%
19%
Grade school
Middle and high school
Retired/Not working
33% Working
▪ Highest growth in classes and 18,000
workshops
16,000
▪ Retail grows steadily 14,000

▪ Gallery growth increases 12,000

dramatically in Year 5 10,000

8,000

6,000

4,000

2,000

-
Year 1 Year 2 Year 3 Year 4 Year 5
Classes Retail sales Gallery sales