National College of Business and Arts

Taytay. Rizal

THE SOCIOECONOMIC CONTRIBUTIONS OF AN SM SUPERMALL

TO THE LOCAL RESIDENTS OF ANGONO, RIZAL

A Thesis Presented to the

National College of Business and Arts

In Partial Fulfilment of the Requirements

For Senior High School

Baldomero, Luke Timothy O.

Hernandez, John Alwyn C.
Rellosa, Adrian Clark A.
Rodrigo, Mark Ryan M.
Kho, John Timothy G.

October 2017
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Chapter I

THE PROBLEM AND ITS BACKGROUND

Introduction

Shopping malls continue to flourish here in the Philippines as they have become

an inseparable part of our lives. Shopping malls descended from the local marketplaces

where trade occurred as means for acquiring goods. In the present time, shopping malls

become the modern “Silk Road” where every almost goods and services can be found

that cater the peoples’ needs in exchange for their money and convenience. Shopping

malls become an important part of our social lives, fulfilling our commercial,

recreational, entertainment, cultural and social needs. (Heffner and Twardzik, 2015)

SM Supermalls was established by the famous mall-tycoon Henry Sy and it

started with a small shoe store which soon become the largest shopping mall chain

nationwide, with over 60 currently existing malls located all over the Philippines. SM has

undeniably been an important part of the Filipino culture. Starting from a small shoe

store, its expansion has developed into a large network of “supermalls” where not only

goods are offered, but also services that we can acquire or enjoy. Examples of these are

the numerous fast food restaurants, entertainment centers and fashion stores that can be

found in a single SM mall, saving you the hassle and giving you more time to enjoy life

with yourself, friends, or family.

SM Angono was opened to the public on November 14, 2014. It is located along

Manila East Road in the municipality of Angono, and the third SM mall to be established

in the province of Rizal. The shopping mall was built because of the potential
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rolethemunicipality has inemployment and income, and also to improve their quality of

life.

Having a shopping mall has numerous socioeconomic contributions to the local

community.Local residents enjoy the convenience of having a shopping mall nearby.

More goods and services cater the needs of the people. Employment opportunities for

local residents become available. Opening a business franchise is also possible. Shopping

malls also provide entertainment to the people. The mall business generates large income

which means large contribution in taxes, which in turn benefits the municipality.

Overall, this research study wasconducted to find out the numerous

socioeconomic contributions that SM Angono has given to the local residents. We aimed

to let more people know about these contributions and even possibly, help them benefit

from it. We also aimed to give an evaluation about SM’s performance in “strengthening

the economy” and “empowering the community” at the local level.

Statement of the Problem

This study attempted to determine the socioeconomic contributions of an SM

Supermall to the local residents of Angono, Rizal. More specifically, this study sought

answers to the following questions:

1.) What is the profile of the respondent in terms of: (Quantitative)

a. Age;

b. Gender;

c. Socioeconomic Class
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2.) How the mall affects the lives of the local residents of Angono in terms of:

a. Convenience; (Qualitative and Quantitative)

b. Goods and services offered;(Qualitative and Quantitative)

c. Entertainment and leisure;(Qualitative)

d. Providing employment;(Qualitative)

3.) How the mall impacts the lives of its employees or business partners in terms of:

a. Fair compensation;(Qualitative)

b. Working environment; (Qualitative)

c. Trainings given; (Qualitative)

d. Business principles; (Qualitative)

Significance of the Study

The study shall be beneficial and helpful to the following:

This study can help students by using our research as reference for important

information on how shopping malls or commercial plazas impact the community.

The general public, specifically the local residents of Angono, can use this

study to know more about what they can benefit from a shopping mall. They can benefit

either as a customer, employee, or business owner.

This study hopes to help SM Supermalls, especially SM Angono, to evaluate

their performance in their commitment to “strengthen the economy” and “empower the

community.” The results of this research aim to give them an outlook on how SM

contributes to the community and what other areas they may improve or sustain.
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This study hopes to provide the local government officials of Angono withmore

information regarding SM’s contribution to the residents and utilize this information,

making it accessible to the local residents and help the latter benefit from it. This study

can also help in encouraging local government participation and coordination with SM to

conduct more activities serving towards the interest of its constituents.

This study can provide information to future researchers researching about or

related to shopping malls and its contributions. They can use this research as reference

for their own studies and can also help as a guide.

Scope and Delimitation

This study involved determining how SM Angono impacts the local residents in

terms of convenience, goods and services offered, and entertainment. The study also

involves determining how the mall benefits the lives of its employees / business partners.

This study was conducted from June 2017 until Septtember 2017. The study is a

mixed method study using both qualitative and quantitative techniques to gather and

analyze data. The administering of questionnaire and tabulation was done in July 2017.

This study is limited to determining the socioeconomic contributions of an SM Supermall

to the residents of Angono, Rizal.

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Chapter II

REVIEW OF RELATED LITERATURE

Local Literature

The rise of shopping malls hasa great impact on the national economy as

shopping malls account for 15% of the country’s GNP (Philippine Retailers Association,

as cited by Tacujan, 2013). With SM having over 60 malls nationwide, it contributes

large to the national economy, with each mall contributing also to the local economy

where it is located.

Malls here in the Philippines give employment to almost 18% of the employed

labor workforce, translating to almost 5.25 million Filipino workers according to data

from the Philippine Retailers Association (PRA).

SM Supermalls makes sure of its commitment to social responsibility by

providing different programs, such as (1) harnessing human potential, which generates

employment for many; (2) SM Cares division, which focuses on mall-based activities

making SM a “mall for all” by providing for people such as the children and

youth,environment and sustainability, persons with disabilities, seniorcitizens,

breastfeeding mothers and global Pinoy, a programfocusing on the needs of Overseas

Filipino Workers (OFW); (3) SM Foundation, which focuses on creating social

investments that effect systemic changein the areas of education, health, livelihood, and

shelter. (SMIC ESG Report, 2014)

SM Supermalls has its own commitment for each stakeholder, such as for the

employees, customers, business partners, and the communities. According to SMIC’s

ESG Report on 2014, it strives to address customer’s welfare through its various
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programs andactivities, and continues to evolve its business alongside its customer’s

needs. The company also has established policies and programs that promote a safe and

healthy work environment that caters to all cultures and creeds and encourages employee

development and growth.SM also strives to have good working relationshipswith its

business partners through highlyprincipled and disciplined business dealings. It also

strives to maintain and further enhance its CSR activities, which continue to positively

impact the communities it operates in, as well as its other various stakeholders. These

commitments of SM Investments Corporation make SM Supermalls not only a business

but also an instrument for empowering the community.

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Foreign Studies

According to the research done by the ICSC (2015), shopping centers generate

employment opportunities for people with different ages, particularly those people

possessing fewer transferable skills. The ICSC estimates that 4.2 million jobs generated

across Europe came from malls or shopping centers. Indirect or induced employment

opportunities also come from shopping malls resulting from “multiplier effect” in which

for example, the money used to fund a construction project would benefit numerous

subcontractors, therefore producing this indirect and induced impacts. As a result, the

mall industry effectively helps many people earn a living.

Malls generate billions of money in public revenue from tax collections, such as

the value added tax or VAT and corporate taxes. Property taxes paid by the mall also

benefit the local government (ICSC, 2015).

According to Heffner and Twardzik (2015), shopping centers fulfill a number of

purposes, such as commercial, entertainment, recreational, cultural and educational

aspects. These purposes in turn satisfy the different needs of a person. Most people visit

the mall for social and entertainment purposes, as well as using the different facilities of

the mall (Kamboh, et. al., 2014)

Shopping centers are currently being more developed to accommodate more of

the people’s needs. These multifunctional premises do not only become prominent

shopping destinations but also address other needs such as entertainment and relaxation.

The new generation of malls continue to use new ways to attract more potential

customers by adding their offered goods and services, such as housing estates, hotels, and
 8

specialist services, which aim to produce “a city within a city” (Heffner and Twardzik,

2015).

Shopping malls offer a wide variety of goods and services to choose from, such as

retail or leisure-based services that fulfil the human needs conveniently and efficiently.

(Heffner and Twardzik, 2015) Being free, access to malls are socially inclusive and the

barriers to enjoy the retail and entertainment services offered by the malls are low. In this

way, malls become a “3rd place” away from the home or office wherein people can

engage in social and community-based activities.

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Conceptual Framework

INPUT PROCESS OUTPUT

 Identify the profile of

the respondents from  Interview and
Angono in terms of: administering
(a) Age of survey
(b) Sex questionnaires
(c) Socioeconomic with the local  Determine the
status residents of socioeconomic
Angono contributions of
SM Supermall
 Identify how the mall in terms of:
benefits the lives in  Tabulation of
local residents in quantitative 1.) Convenience
terms of: data and the for local
(a) Convenience evaluation of residents
(b) Goods and the showed 2.) Goods and
Services opinions on services
(c) Entertainment and both the offered to the
Leisure interviews community
(d) Providing conducted and 3.) Providing
Employment questionnaires entertainment
given and leisure
 Identify how the mall 4.) Providing
impacts the lives of its  The analysis, Employment
employees in terms of: & interpretation or Livelihood
(a) Fair compensation of qualitative
(b) Working data to support /
environment reject the
(c) Trainings given findings of the
(d) Business quantitative
principles data.

Figure 1.0
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The conceptual model used in this research study is the input-process-output

model which shows how when inputs are processed they give outputs.

The input shows the different variables that make up the study. These are the

profile of the respondent and the 4 main socioeconomic contributions that impacts the

lives of the residents.

The inputs will then be identified and confirmed by the data gathered during the

administering survey questionnaires to the local residents and by interviewing some SM

employees. The answers will be tabulated and evaluated based on the opinions the

respondents gave.

The output is the specified topic the study aims to show. It will determine the

numerous socioeconomic contributions SM Angono has given to the local residents.

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Operational Definition of Terms

Convenience -the local resident’s advantage in accessibility of mall

Entertainment - is a form of activity that holds the attention and interest of an audience,

or gives pleasure and delight.

Employment- is a relationship between two parties, usually based on a contract where

work is paid for, where one party, which may be a corporation, for profit, not-for-profit

organization, co-operative or other entity is the employer and the other is the employee.

Goods and Services - Goods are items that are tangible, such as books, pens, salt, shoes,

hats and folders and Services are activities provided by other people, such as doctors,

lawn care workers, dentists, barbers, waiters, or online servers.

Municipality - is usually a single urban administrative division having corporate status

and powers of self-government or jurisdiction as granted by national and state laws to

which it is subordinate.

Salary - is a form of periodic payment from an employer to an employee, which may be

specified in an employment contract.

Socioeconomic - social and economic factors which by the combination of both

influences something.

Shopping mall - one or more buildings form a complex of shops representing

merchandisers with interconnecting walkways that enable customers to walk from unit to

unit.
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Chapter III

METHODOLOGY

This chapter presents a description of the research design used in the study. It

describesthe population and sample of the study as well asthe research instrument used to

gather necessary data. It also shows the data gathering procedure and the statistical

treatment of data.

Research Design

The study is a mixed method study using an explanatory sequential design that

attempted to determine the socioeconomic contributions of SM Angono to the local

residents of the municipality. The researchers both used quantitative and qualitative

means of finding data to provide foundation and results to the study. Quantitative

method was used in our study to know their perception about the socioeconomic

contributions that they experience and measure it through statistical means. Qualitative

method was also used to gain more understanding of underlying reasons and opinions and

to confirm the results coming from the quantitative method.

According to Cresswell and Clark, et.al., (2007), a sequential explanatory design

uses a quantitative component followed by a qualitative component, with the purpose of

explaining the quantitative results with the qualitative findings, as the latter contribute in

the interpretation of the quantitative results.

According to Matthews & Ross (2010) quantitative research methods are

basically applied to the collection of data that is structured and which could be

represented numerically. Bryman and Bell (2007) stated that qualitative research is a
 13

research strategy that indicates the relationship between theory and research and usually

emphasizes on how theories were generated.

Population and Sample

This study was conducted in the municipality of Angono, Rizal from July 2017 to

September 2017. The subjects of this research were residents in the municipality of

Angono, Rizal, and some of which are currently employed in SM Angono. The selected

respondents comprised both employed and unemployed sectors in Angono, Rizal,

common of which were students, office and sales workers, laborers, and self-employed

individuals. The total numbers of respondents are 100 residents.

Table 1.0 Respondents of the study

Respondents Sample Population

Angono Residents 90

SM Employees 10
Total 100

Research Instrument

The instrument used in this study is a survey questionnaire consisting of both

quantitative and qualitative questions. The instrument was presented to the research

advisers and the researchers were advised to add more quantitative instruments that

would measure the socioeconomic contributions of the mall.

The research instrument was checked for face validity by the research advisers.

The survey questionnaire is divided into two parts.

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Part one of the questionnaire measures the socioeconomic contributions SM

Angono to the residents of the municipality. The respondent indicated his/her observation

or perception through a 5-point scale where 1 is the “never observed” and 5 as the

“always observed.”

1 - Never Observed
2 - Rarely Observed
3 - Sometimes Observed
4 - Frequently Observed
5 - Always Observed

Thus, when a respondent has indicated his or her response as “5”, it means that he

or she has perceived a particular effect as very frequent or always observed. On the other

hand, when a respondent indicated his or her response as “1”, this meant he or she is not

aware of it or did not observe anything like it.

Part two of the questionnaire consists of qualitative questions which aimed to

support the findings on the first part. This part is composed of open-ended questions

aligned with the first part which allows the respondents to freely explain their opinion,

observation, or experiences.
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Research Locale

To validate the study, the researchers went and administered the survey

questionnaires at the municipality of Angono. The dark shaded parts correspond to the

place of the study in a map.

Figure 1.1 Map of Angono, Rizal

Data Gathering Procedure

The researchers used the MMAT or the Mixed Methods Appraisal Tool, which

served as the general guide of the researchers in conducting the research. The researchers

went to SM Supermalls Angono to request an interview with the management, however it

was not approved. The researchers then went to administer the survey questionnaire to

different residents of Angono, Rizal. The researchers also administered some survey

questionnaires to store employees of SM Angono. After the collection of survey

questionnaires, it was then analyzed and interpreted. The researchers likewise used semi-

structured interviews and observations for gathering of additional information for the

study. The qualitative data gathered was then analyzed and used to further confirm the

results of the quantitative data obtained in the survey questionnaires.

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Statistical Treatment of Data

The researcher used the descriptive statistical techniques of frequency /

percentage system, mode, and mean / standard deviation to measure the profile of

respondents and the socioeconomic contributions.

1.) Frequency / Percentage System – refers to the number of answers of a specific

choice and its percentage in the total number of respondents. It is expressed in the

formula:

X
Percentage of the respondents’ answer = x 100
N

Where X refers to the number of response from a specific choice of answer in a

question and N refers to the total number of respondents of the study.

2.) Mode – refers to the valuethat occurs most often during the tabulation of data. In the

given set of values, it is the one with the highest frequency.

3.) Mean / Sample Standard Deviation – refers to the average perception of the

socioeconomic contribution as observed by the people and its sample standard

deviation. It is expressed in the formula:

𝑋
Mean =
𝑛

Sample Standard Deviation s

n -1

Where X refers to the number of response in a choice, 𝑥 refers to the value in the

scale, refers to the mean, and n is equal to the total number of respondents.
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Chapter IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents a descriptive analysis and interpretation of data resulting

from the research questions of the study.

Table 1.1 Frequency and Percentage Distribution: Profile of Respondents

Personal-Related Factor Frequency Percent Rank

Age
16-30 55 55% 1
31-45 33 33% 2
46-60 10 10% 3
60 above 2 2% 4

Sex
Female 51 51% 1
Male 49 49% 2

Socioeconomic Class

Less than 6,000 23 23% 2

6,001 – 15,000 54 54% 1
15,001 – 50,000 22 22% 3
50,001 – 100,000 1 1% 4
100,001 and above 0 0% 5

The Table 1 discloses the descriptive analysis of the profile of respondents which

are composed of local residents in the municipality of Angono in the province of Rizal.

The frequency – percentage table indicates that most of the respondents belong to the age

bracket of 16 - 30 years old which registered a frequency of 55 persons or 55% of the

total respondents. The table also shows that 33 persons or 33% of the total respondents
 18

belong to the age bracket of 31 – 45 years old, while 10 persons or 10% of the total

respondents belong to the age bracket of 46 – 60. Only 2 persons or 2 percent of the total

respondents belong to the age bracket of 60 and above.

For sex, there were lesser males than females as indicated with frequency of 49

males or 49% against 51 females or 51% of the total respondents.

An inspection of the table shows that most of the respondents reported having a

monthly income of Php 6,001 – Php 15,000 with a frequency of 54 persons or 54% of the

total respondents. They are followed by the respondents who claimed receiving a

monthly income of less than Php 6,000 with the frequency of 23 persons or 23% of the

total respondents. Next are the respondents who declared having a monthly income of

Php 15,001 – Php 50,000 with the frequency of 22 persons or 22% of the total

respondents. Only 1 person or 1% of the total respondents reported having an monthly

income of Php 50,001 – 100,000.

Table 1.2Mode, Mean / Standard Deviation: Socioeconomic Contributions of an SM

Supermall

Socioeconomic contributions Mode Mean Standard Rank

deviation

Convinience in terms of 4 4.27 2.125 1

accesibility

Goods and Services Provided 3 3.59 1.71 4

Entertainment and Leisure 3 3.84 1.88 3

Providing Employment 4 3.88 1.86 2

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Measurement of the Socioeconomic Contributions

Table 1.2 presents the observation of Angono residents on the socioeconomic

contributions of an SM supermall in terms of: convenience, goods and services provided

entertainment and leisure, and providing employment. The obtained means of responses

computed with a scale of 1 to 5 indicating the degrees of never observed to always

observe served as the indicator in measuring the socioeconomic contributions.

Convenience in terms of Accessibility

Conveniences have a mode of 4 and mean score of 4.27, signifying a strong score

that means “frequently observed”. It shows that many Angono residents consider the SM

Supermall to be very accessible place. The standard deviation of 2.125 is attributed to

some residents who experience issues such as traffic. It ranks the highest among the

socioeconomic contribution experienced or observed by the respondents.

Goods and Services Offered

This aspect has a a mode of 3, a mean score of 3.59, and a standard deviation of

1.71. This means that it is somewhere belong “frequently observed” and “sometimes

observed”. It also signifies that not all goods and services needed by the residents can be

found here, and many still consider it as insufficient or lacking. It ranks the least among

the 4 socioeconomic contributions.

Entertainment and Leisure

For this contribution, SM scored fairly high, with a mode of 3 and a mean score of

3.84 and a standard deviation of 1.88. This means that it is leaning towards “frequently
 20

observed.” These scores can be attributed to the cinemas, arcade, and wellness centres

which provide entertainment and leisure to the residents.

Providing Employment

SM gathered a mode of 4 and a mean score of 3.88 in the aspect of providing

employment to the residents with a standard deviation of 1.86. It means that this

contribution is “frequently observed.” SM has undeniably provided many employment

opportunities especially to the residents of Angono.

Table 1.3Frequency / Percentage Distribution: Average Time of Travel from

Residence to SM Angono

Response Frequency Percentage Rank

5 – 10 mins. 33 33% 2
10 – 15 mins. 42 42% 1
15 mins. & above 25 25% 3

Table 1.3 shows that most persons or 42% of the total respondents experience a

travel time of 10 – 15 mins.33 persons or 33% of the total respondents said it took them

only 5 – 10 mins. to travel. Only 25 persons or 25% of the total respondents recorded a

travel time of 15 mins & above.

This is attributed to the fact that SM Angono is placed strategically between

routes going to Binangonan (High way) and the route going to Angono Bayan. This

allows any Angono resident to quickly access SM with the use of different modes of

transportation.
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Table 1.4 Frequency / Percentage Distribution: Usually Acquired Goods and

Services Inside SM

Response Frequency Percentage Rank

Food and Household Groceries 89 89% 1
Appliances and Gadgets 66 66% 6
Fast Foods / Restaurants / Cafes 84 84% 2
Clothing and Fashion 68 68% 3.5
Education / Learning / Hobbies 50 50% 7
Bills and Payment Services 67 67% 5
Entertainment and Leisure Services 68 68% 3.5
Other Establishments 20 20% 8

An inspection of the table shows that Food and Household Groceries are the most

usually acquired goods / services in SM Angono, with 89 respondents saying so. This is

attributed to the Save Mart grocery which provides customers with their needs. Next to

them are Fast Foods / Restaurants / Cafes which registered 84 respondents. Many food

establishments can be found in SM Angono. It was followed by Clothing and Fashion,

with a frequency of 68 persons citing different retail brand establishments of clothes. It

was tied to Entertainment and Leisure which is attributed to the arcades, cinemas, and

wellness salons and spas. Next are the Bills and Payment Services with 67 persons

availing these types of services. Appliances and Gadgets followed with 66 persons

recorded purchasing them in SM. Education / Learning / Hobbies ranked the least among

specified establishments, having half of the total respondents or equivalent to 50 persons.

A few 20 persons reported going to some other establishments inside SM.

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Interviews

Using the questionnaire as a semi-structured guide, the researchers interviewed

different residents of Angono, Rizal, some of which are currently employed in SM

Angono.

The first question, “Is SM Angono easy to access?”, tackled their experience in

going to SM. Majority of the interviewed said yes, citing that the mall was only a one

ride away from their house. Many also cited that the mall was only a walking distance

away from their homes. Only a select few cited the mall as hard to reach or to access,

because of the issues in traffic.

This can be attributed to the fact that SM Angono has openings on both sides -

one in the high way going to Binangonan, and one in going to “Bayan”. This makes SM

Angono accessible to any Angono resident regardless of location of their residence.

The common modes of transportation used by the residents are either jeepneys or

tricycles. Some only walk to SM and some also use their own vehicles to go to SM.

The second question, “Can your needed goods and services all be found here?”

asked the residents about the completeness of SM as a mall. Majority reported almost,

citing that there are still few things that cannot be found in SM. Many are disappointed

that it doesn’t have a department store, which potentially can put a wider array of goods

for the residents.

However, some also said that although their needed goods and services can be

found here, cost becomes a factor. Some cited that instead of going to the mall to buy
 23

their needs, they tend to look for more cheaper options in other places, such as in the

public market.

The third question “Does SM entertain, give relaxation, and make you happy?”

asked the respondents about SM’s performance in terms of entertainment and leisure.

Majority also reported having a good time in SM. Many went to the arcade (specifically

Worlds of Fun). Also, some cited availing of the wellness services such as spas.

However, the main factor why they feel relaxed in SM because it is air-conditioned. They

get a break from the hot weather outside while entertaining themselves with different

establishments.

The fourth question tackled about employment in SM. It consists of 4 sub-

questions imploring about compensation, working environment, trainings given to

employees, and SM’s business principles. Most employees declared receiving enough

and fair compensation. Employees also stated that their working environment is safe and

regulated, and offers a sense of security not only for customers but for employees. They

also stated receiving training for their work along with a disaster risk reduction seminar.

An interview with a former marketing manager of Edmark International revealed

his many experiences doing business transactions with SM. He was able to visit all SM

branches nationwide in his former job as he was before a product merchandiser and

launches their product in every newly-opened SM mall.

He shared his experience of meeting the chairman of SM, Henry Sy, which he

described as a very simple and ordinary man. He commended his ability to manage the

business and operations well, citing that SM is known for its mall quality, cleanliness,
 24

service, and the quality of the products. They are able to maintain and follow their

standards.

When asked on whether SM gives relaxation and entertainment to him, he said

that SM is a very comfortable place to stay and relax. It is air-conditioned and well

guarded, citing that unfortunate instances may happen anytime but in SM you feel

comfortable and safe. He also commented that SM gives a fair compensation to its

employees, following the rates of minimum wage depending on the province.

The researchers asked him about the profitability of transacting a business

negotiation with SM. He said that if you were able to secure a place in SM, it will surely

be profitable, citing a figure of 90% probability. He shared how they started from

promoting their products, which they were given only one table (stall), and now their

company has branched out in the Middle East, such as in Dubai.

When it comes to business transactions, he shared that SM is strict, following

proper procedures and does not participate in “under the table” transactions. When the

product meets their standard and sees profitability, they will start negotiating business

with you. Whenever there are lapses or complaints, they are quick in providing response

or solutions. He said that SM are policy-oriented, and is strict in implementing them. If

you are a consignor, you should make sure that your products sell well for the next 6

months, and then your status becomes a regular. New products should be released every 3

months, to ensure that SM remains innovative. You should make sure that your sales

reaches your quota, otherwise your contract will be terminated.

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Chapter V

SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATIONS

This chapter presents the summary of findings, conclusion, and the

recommendations that arrived at this study.

Summary

Shopping malls have numerous socioeconomic contributions especially to the

people residing near it. The researchers aimed to find out and validate these contributions

by conducting a study on SM Angono which is part of the largest mall chain in the

Philippines. The study is a mixed method study using explanatory sequential design to

collect data. The research was done in the municipality of Angono, province of Rizal

from June 2017 until October 2017. Data was collected by administering survey

questionnaires and conducting in-depth interviews to residents of the said municipality

and to some employees of SM Angono. The researchers analyzed the quantitative data

coming from the survey questionnaires. The statistical treatments used are frequency /

percentage system, mode, and mean / standard deviation. The researchers then proceeded

to analyze the qualitative data gathered from the in-depth interviews. Afterwards,

consolidation of quantitative and qualitative data was done to create the summary of

findings, conclusion and recommendations, in which the numerous socioeconomic

contributions were validated and evaluated.

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Summary of Findings

Based on the foregoing analysis and interpretation of data, the findings are hereby

summarized:

1.) The Profile of the Respondents

1.1 The study revealed that most of the respondents belong to the age bracket

of 16-30 which registered a frequency of 55 persons or 55% of the total

respondents.

1.2 In terms of gender, there were lesser males than females as indicated with

a frequency of 49 males or 49% of the total respondents against 51 or 51%

for females.

1.3 The study revealed that most of the respondents declared a monthly

income of the Php 6,001 – Php 15,000 with a frequency of 54 persons or

54% of the total respondents.

2.) The Socioeconomic Contributions

2.2 Convenience in terms of accessibility showed a mode of 4, a mean score

of 4.27, and a standard deviation of 2.125, which ranked the highest

among the 4 socioeconomic contributions.

Qualitative data showed that respondents consider SM as a very accessible

place, some saying that it is only “walking distance” and some saying that

it only takes one ride to get to SM. This confirms the result of the

quantitative data.
 27

2.3 Goods and Services Provided by SM showed a mode of 3, a mean score of

3.59, and a standard deviation of 1.71. It ranked the least among the 4

contributions.

Qualitative data showed that SM Angono, although filled with a variety of

goods and services, are sometimes still considered by some as lacking or

insufficient because of many stores that are not present, especially a

department store. This confirms the result of the quantitative data.

2.4 Entertainment and Leisure showed a mode of 3, a mean score of 3.84 and

a standard deviation of 1.88. It ranked third among the 4 contributions.

Qualitative data showed that respondents feel comfortable and relaxed in

SM, since it is air-conditioned and have different entertainment and leisure

outlets. This confirms the result of the quantitative data.

2.5 Providing Employment showed a mode of 4, a mean score of 3.88 and a

standard deviation of 1.86. It ranked second among the 4 contributions.

Qualitative data showed that respondents, especially the SM employees,

felt the job opportunities given by SM.

Qualitative data also showed that SM has provided fair compensation to

its employees, following the minimum wage rates of the place. SM also is

committed to providing a safe and healthy working environment, by

providing enough security services. SM also provided training to

employees as well as disaster risk reduction trainings. Lastly, SM becomes

a profitable means of income for aspiring entrepreneurs due to its effect of

increasing the business’s chance of success. It also strives to have good

 28

and effective working relationships with its business partners by sticking

to policies and setting their standards.

2.6 The average time of travel of residents from home belongs to the bracket

of 10 – 15 mins. which registered a frequency of 42 persons or 42% of the

total respondents.

2.7 The most usually acquired goods and services belong to the category of

Food and Household Services, which registered a frequency of 89 persons

or 89% of the total respondents. Education / Learning / Hobbies ranked

the last among the specified goods and services, with a frequency of 50

persons or 50% of the total respondents.

Conclusions

Based on the empirical findings, the following conclusions were drawn:

1.) The most observed socioeconomic contribution of SM Angono is its convenience

because it can be easily accessed by the Angono residents.

2.) SM Angono offers a wide variety of goods and services, but still lacks some

establishments that residents look for.

3.) SM Angono entertains and provides leisure for Angono residents.

4.) In terms of providing employment, SM Angono provided many job opportunities

with fair compensation, safe working environment, and trainings. SM also

provides profitable means of income for business owners and establishes good

business principles.
 29

Recommendations

Based on the findings of the study, the following are recommended:

1.) SM Angono is advised to put up more establishments that will cater the needs of

the Angono residents, such as a department store and other cheaper fast food

establishments.

2.) The public can largely benefit from SM Angono as customers by availing their

goods and services with the benefit of shopping in a comfortable and safe place.

3.) Those seeking for jobs are encouraged to look for employment opportunities

inside SM because salaries are enough and in accordance with the minimum

wage rates.

4.) Business owners and aspiring entrepreneurs are also encouraged to conduct

business with SM, as the mall can largely help in making their business succeed

and provide profitable means of income for the proprietors.Business franchises,

specifically fast food restaurants, are very profitable.

5.) Local government officials are advised to coordinate with SM Angono in

providing employment opportunities for Angono residents, since SM is very

accessible for them and at the same time is committed to providing a safe

working environment.
 30

Bibliography

Kamboh, K., Saleem, A., Kareem, M., & Muslim, I. (2014). Socio Economic Benefits of

Commercial Plazas in Faisalabad City. Journal of Educational And Social

Research. http://dx.doi.org/10.5901/jesr.2014.v4n1p537

Heffner, K., & Twardzik, M. (2015). The Impact of Shopping Centers In Rural Areas

And Small Towns In The Outer Metropolitan Zone (The Example Of The Silesian

Voivodeship). European Countryside, 7(2). http://dx.doi.org/10.1515/euco-2015-

0006

The Socioeconomic Contribution of European Shopping Centers. (2017). www.icsc.org.

Retrieved 10 October 2017, from

https://www.icsc.org/europe/uploads/EU_Impact_Study_(web).pdf

SMIC Annual Report 2011. (2011). http://www.sminvestments.com/ Retrieved from

http://www.sminvestments.com/sites/default/files/reports/SMIC%20AR11_web.p

df

Working Together for a Sustainable Future; 2014 Environment, Social, and Governance

Report. (2014). http://www.sminvestments.com. Retrieved from

http://www.sminvestments.com/sites/default/files/2014%20ESG_lo_rev.pdf

Dumlao-Abadilla, D. (2017). Special report: Shopping malls boost PH economic growth.

Business.inquirer.net. Retrieved from http://business.inquirer.net/221750/special-

report-shopping-malls-boost-ph-economic-growth
 31

APPENDICES
 32

APPENDIX A

SURVEY FORM

The Socioeconomic Contributions of an SM Supermall

to the Local Residents of Angono, Rizal

SURVEY QUESTIONNAIRE

Name(optional): ______________________________________ Age: _______Sex:

_______
Socioeconomic Class (please check as per your monthly income)
___Less than PHP 6000 ___PHP 50,001 – PHP100,000
___PHP 6,001 – PHP 15,000 ___PHP 100,000 and above
___PHP 15,001 – PHP 50,000

PART I

Directions: Please encircle the number that best describes your feeling, opinion or
experience about the socioeconomic contributions of an SM Supermall near to you as a
resident of Angono:
5 – Always 4 - Frequent 3 - Sometimes
2 - Rarely 1 – Never

1. Convenience in terms of accesibility (Madaling

puntahan) 5 4 3 2 1
SM Angono is convenient and easy to access.
2. Goods and Services Needed (lahat ng goods and
services ay nasa SM)
5 4 3 2 1
All your needed goods and services can be found in
SM, making it a one-stop shop.
3. Entertainment and Leisure (nagbibigay saya at
nakakapag-pagaan ng loob at pagod)
5 4 3 2 1
SM Angono fulfils all your recreational and
entertainment needs.
4. Providing Employment (nagbibigay ng trabaho)
SM provides many opportunities of employment and 5 4 3 2 1
business specially to local residents of Angono.
 33

PART II

Directions: Answer the questions as truthfully as you can. Answers can either be in
Tagalog or English.

How does having an SM Supermall benefit your life in terms of:

1. Convenience in terms of Accessibility.Is it easy to access? Is it a convenient place to

go?
(Qualitative)

Average time of travel to from residence to SM Angono: (Quantitative)

___5-10 mins
___11-15 mins.
___16 mins and above
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
________________________

2. Goods and Services Needed. Can your needed goods and services all be found here?
Does the supermall become a one stop shop for you?(Qualitative)
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
________________________

Please check as many as you like the goods and services that you usually acquire
inside SM: (Quantitative)
____ Food and Household Groceries
____ Appliances & Gadgets
____ Fast Foods / Restaurants / Cafes
____ Clothing and Fashion
____ Education / Learning / Hobbies
____ Bills and Payment Services
____ Entertainment / Leisure Services
____ Other establishments, please specify _____________________

3. Entertainment and Leisure. Does SM entertain, give relaxation, and make you
happy? (Qualitative)
 34

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
________________________

4. Providing Employment / Livelihood (Answer this if you are an employee / business

owner in SM)

Please state your job. (Qualitative) ___________________________

4.1 Does SM provide fair compensation (for employees) or provide profitable means
of income (for business owners)? (Qualitative)
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________

4.2 Does SM commit itself to providing a healthy and safe working

environment?(Qualitative)
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________

4.3 Does SM provide enough training to its employees? (For employees of SM

only)(Qualitative)
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________

4.4 Does SM deal with proper business principles and strive to have a good working
relationship with its business partners? (For business owners only)(Qualitative)
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________
 35

CURRICULUM VITAE

Name: John Timothy G. Kho

Address: 164 Aida St. Marick Subdivision Cainta,

Rizal

Email: johntimothygkho@gmail.com

Contact No.: 09225018082

Birthdate: January 15, 2001

Place of Birth: Sta. Mesa, Manila

Religion: Roman Catholic

Educational Background:

Elementary National College of Business and Arts

Junior High National College of Business and Arts

Senior High National College of Business and Arts

Motto: “Smile lang, kahit nakakapagod na.”

 36

Name: Mark Ryan M. Rodrigo

Address: Blk 42 Sitio Batasin San Juan Floodway

Taytay Rizal
Email: ronnirodrigoramo@yahoo.com
Contact No.: 09501238556

Birthdate: October 17, 1999

Place of Birth: Manila Hospital

Religion: Roman Catholic

Educational Background:

Elementary San Juan Elementary School

Junior High National College of Business and Arts

Senior High National College of Business and Arts

Motto: “Dont cry because it's over,

Smile because it happened.”

 37

Name: Adrian Clark A. Rellosa

Address: Blk 42 Sitio Batasin San Juan Floodway

Taytay Rizal
Email: adrianclarkrellosa@yahoo.com

Contact No.: 09122562698

Birthdate: June 22, 1999

Place of Birth: Marikina City

Religion: Roman Catholic

Educational Background:

Elementary Marikina Elementary School

Junior High Manuel I. Santos Memorial National High School

Senior High National College of Business and Arts

Motto: “Never dream for success but work for it.”

 38

Name: John Alwyn C. Hernandez

Address: Karte Rosario Brgy. San Juan Taytay

Rizal
Email: johnalwynhernandez@yahoo.com

Contact No.: 09475133405

Birthdate: January 18, 2000

Place of Birth: Taytay, Rizal

Religion: Roman Catholic

Educational Background:

Elementary ROES Rosario Ocampo Elementary School

Junior High National College of Business and Arts

Senior High National College of Business and Arts

Motto: “Smile. Stay strong. Keep going. Try hard. Dont give up on things that m

make you smile.”

 39

Name: Luke Timothy O. Baldomero

Address: Blk 10 Lot 4 Sunshine Fiesta Subd. Tatala

Binangonan Rizal

Email: luketimothy.baldomero@yahoo.com

Contact No.: 09059640156

Birthdate: December 8, 1999

Place of Birth: Cardona Rizal

Religion: Roman Catholic

Educational Background:

Elementary: Queen Mary Help of Christians Educational Center

Junior High School: Queen Mary Help of Christians Educational Center

Senior High School: National College of Business and Arts

Motto: “You can never achieve your dreams unless you do something.”