facebook ads tutorial

LAUNCH YOUR CAMPAIGN ON THE LARGEST SOCIAL MEDIA PLATFORM

it is a service offered by
the largest social media
platform. with users
reaching up to 1 billion,
it would have the
widest global ad reach
FACEBOOK ADS
RYAN ELNAR - Your Tech Savvy Marketer 2
LET’S BEGIN
Take a sample Facebook page

DAD
&
MORE
www.dadandmore.com

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Click for drop down

DAD
&
MORE
www.dadandmore.com

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Click Create Ads

DAD
&
MORE
www.dadandmore.com

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Wait for ad account to load

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This is your Ads Manager

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3 main steps to create an ad

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Set up your Objective

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Create your Ad Set

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Create the Ad itself

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CAMPAIGN
SET UP
Identify your objective

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Hover over your cursor to info icon…

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…to launch definition of each campaign

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You may choose to generate leads…

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… or conversions

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Let’s choose Brand Awareness

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Scroll down

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You can choose a Campaign Name

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Click to proceed

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CREATING
YOUR AD SET
Start creating your Ad Set

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Let’s start with your Audience

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Click to use previously saved Audience

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Profile your target audience

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Identify target locations here

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Indicate target cities

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Click for drop down options

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Let’s choose ‘people who live in this location’

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Specify age range

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Specify gender

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Enter language here

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You can modify radius covered

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We can limit to 20km range

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Add detailed target to narrow your audience

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Click for Suggestions

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Click to narrow further

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Indicate another detail to match

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Click to save

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Review your ad

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Click to continue

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Edit here your ad Placements

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You can opt for automatic

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You can choose to edit as well

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Let’s choose to edit our placement

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Choose device here

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Let’s choose ‘mobile only’

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Hover over each platform…

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…to see how it will appear on device

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Notice different available platforms

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You can even place ads in Messenger

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Set your Budget & Schedule

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Indicate daily or lifetime budget

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Choose schedule here

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Click to set your start & end date

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Set start date & time

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Set end date & time

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Estimated spend will appear here

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Click to show advanced options

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Click to Continue

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Notice how your Audience size…

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..has narrowed down to more specific

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Narrowing down your audience…

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…saves you money

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CREATING
THE AD
Start with your Identity

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Choose Page to promote

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You have option to run on Instagram

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Choose from available formats

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You can opt to use carousel of images

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… a single image

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… a single video

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… or a slide show of images

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Let’s choose ‘single video’

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Choose to Upload

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Choose from file

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Video starts to upload

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Or pick one from your Library

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Pick from a selection of Library videos

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Choose one

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Click to continue

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Please note of recommended specs

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Edit text here

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You may also include your URL here

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Indicate URL that you want…

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.. To be displayed here

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Edit your Ad Headline

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Edit your Ad Headline

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Choose a Call to Action

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See your Ad preview here

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Click to drop down preview lists

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Try the Facebook Suggested Videos

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See how it will appear

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Click for Final Review

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Review before confirming

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Click to Confirm

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Ad confirmation appears

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Click to Continue

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Your ad is now scheduled for posting

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 ryan.elnar@gmail.com

PHOTO CREDITS: https://facebook.com/

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ryan.elnar@gmail.com