Positioning Points of Difference: Trusted brand quality and trendy
Alternatives Your Decision & Justification
They should go with premium footwear only
Premium Footwear since their brand is well associated with that Product Premium Footwear & sector rather than accessories which is a new Fashion Accessories field for them New Brand Name with no association with Matrix New brand name with the It should be new brand name with association association of Matrix to matrix. Since only a new name other than -“Neo” from Matrix Brand matrix can attract the youth for trendiness and Matrix extension like association with matrix gives confidence on Matrix Plus, Matrix Ultra the brand etc Use Matrix Name itself
New Stores with new brand
name Matrix Premium Stores New stores with new brand name. This will Separate Zone in Matrix only give new image to brand and attract new Retail Store Premium Store customers at the same time will not affect Separate Zone in Matrix regular matrix customers Premium Store with separate salespeople
Outsourcing. Since price is not the major
Sourcing Manufacturing concern, matrix can outsource it and utilize its Products Outsourcing plants to produce the regular matrix products economically Among the four expert opinions given which one do you agree with the most? Why? Vinod Sawhney ------------------ This option is very much straight and does not have the possibility of messing up the sales of matrix. New brand’s distance from matrix will increase its brand image. --------------------------------------------------------------------------------------------------------------- Matrix Footwear India Ltd.