Professional Documents
Culture Documents
MANAGEMENT
Prepared For:
Mrs. Norsharida Bt. Saari
Prepared By:
Nur Ainadiana Bt Mohd Zamzuri
CONTENT PAGE
Acknowledgement 3
Introduction 4
Content
Types of room rate 5–7
Types of room 8 – 17
Conclusion 18
References 19
Finally, I would like to thanks my family and friends for their understanding and supports
towards me for completing the assignment.
Room rate could be typically defined as the price or cost that is charged by the hotel or
lodging. Usually, the front office department and the sales and marketing department are
responsible for ensuring effective room rate according to several market-sensitive aspects. The
market sensitive factors basically include:
Expected sale rooms
Expenses to beat market competition
Hotel operations
Tax investment opportunities
Price sensitivity
Marketing and sales endeavor
Hotel rooms are classified by the number of beds in them, the size and the amenities that
they offer, and their rates vary accordingly. The classification of the hotel rooms is often used
not so much for the indication of comfort, as for the reflection of the number of beds. Customers
can count on the separate bathroom, wardrobe and TV set. WIFI connection to the Internet is a
default option practically in all the rooms of new hotels. Depending on the host country and the
status of the hotel a standard room can have additional functions and features. The type of the
hotel room can depend on the view from the window, the number and the size of rooms, the
quality of furniture, the content of mini-bar and the availability of office equipment.
2. Package rate – Package hotel rates are promotional offers wherein the
amenities in a room including the food are all inclusive. However, this kind of
hotel rate can be seasonal especially during the holidays only.
3. Corporate rate – The rate is offered for business individuals. Meaning, rates are
offered when a person frequently visits the hotel and a discounted rate is
provided.
6. Group rate – A group rate is offered to a group of individuals who will check in. It
can be for a group of sales marketers or a group within a company. Discounted
rates are also provided here.
7. Complimentary rate – This type of hotel rate is free of charge. This is given to
hotel guests who have hotel coupons or it is given as a reward.
8. Membership rate – Hotel offer membership rate (50% of the rack rate) in order
to attract the potential members of large organizations like (AAA) or (AARP)
9. Half-day rate – Half-day rate room rate is calculated based on duration of guest
stay. It is basically developed for those traveler who book room for half day or
less. For example corporate guests often room for short period of time for
business purposes. There are also some individuals who would want to rest for a
few hours only. This rate is given at a minimum price since there is no overnight
stay in the hotel
10. Frequent traveler rate – Hotel developed frequent traveler program to offer
frequent traveler rate to those who frequently visit the hotel due to repetitive
business.
12. Airline contact rate – Hotel offer discount rate to the airlines crews to generate
high volume of business
13. Travel writer rate - It is the special rate for the travel writer to appreciate them to
write quality and resourceful article about the hotel features.
14. Advance purchase rate – Advance purchase rate is the discount rate which is
offered according to the number of days of advance booking to encourage the
traveler for advance booking.
15. Rack rate – Rate is published tariff or standard rate for a particular room
category that is printed in tariff sheet of the hotel. These rates are used for hotel
licensing and government tax compliance. Usually no discount is applicable.
16. Promotional rate - These rates are generally offered during low occupancy
periods to any guest to promote occupancy.
17. Package rate – Package room rates include goods and services with reasonable
room rate during low sales periods. Such packages are often advertised and
promoted in order to attract guests.
18. ADHOC rate – These are normally non-standard rates which is offered as a
special one time rates for first time corporate's.
19. Early bird rate – This type of rates are only open X days before arrival. Eg:
Open only when 7 Days before arrival, 14 Days Before Arrival, 30 Days Before
arrival Etc.
20. Incentive Rate Code – The Rate offered to individuals who belong to an
association or holders of special membership cards or Credit cards. Eg: Amex /
VISA / Master card holders get 5% discount on Rack Rate, Lufthansa Frequent
Flyer members get 25 % discount etc. For hotels these rates always give
potential referral business.
21. Best Available rates (BAR): These rate codes are the lowest discounted rate
available for a day which can be offered to the guest by the Reservation or Front
desk staff. BAR can be of different types:
'Daily BAR' - Has a pre-defined daily room rate regardless of room categories
(Run of the house) and occupancy, these rates are set according to the day of the
week, as per the demand of hotel rooms in the city, special day's or seasons, as per
the room demand forecast done by the hotel revenue manager.
Single Room − A room with the facility of single bed. It is meant for single occupancy. It
has an attached bathroom, a small dressing table, a small bedside table, and a small
writing table. Sometimes it has a single chair too.
Double Room − A room with the facility of double bed. There are two variants in this
type depending upon the size of the bed
King Double Room (with king size double bed)
Queen Double Room (with queen size double bed)
Deluxe Room − They are available in Single Deluxe and Double Deluxe
variants. Deluxe room is well furnished. Some amenities are attached
bathroom, a dressing table, a bedside table, a small writing table, a TV, and
a small fridge. The floor is covered with carpet and most suitable for small
families.
Double-Double (Twin Double) Room − This room provides two double beds with
separate headboards. It is ideal for a family with two children below 12 years.
Twin Room − This room provides two single beds with separate headboards. It is
meant for two independent people. It also has a single bedside table shared between
the two beds.
Hollywood Twin Room − This room provides two single beds with a common
headboard. If a need arises, the two beds can be brought together to form a double
bed.
Duplex Room − This type is composed of two rooms located on two different floors,
connected with internal stairs.
Figure 8: Cabana
Cabana − This type of room faces water body, beach, or a swimming pool. It generally
has a large balcony.
Studio − They are twin adjacent rooms: A living room with sofa, coffee table and chairs,
and a bedroom. It is also equipped with fan/air conditioner, a small kitchen corner, and a
dining area. The furniture is often compact.
Lanai − This room with oversees a scenic beauty faces a landscape, a waterfall, or a
garden.
Suite − It is composed of one or more bedrooms, a living room, and a dining area. It is
excellent for the guests who prefer more space, wish to entertain their guests without
interruption and giving up privacy.There are various types of suites −
Penthouse Suite − Luxurious than the regular suite. It is provided with the
access to terrace space above the suite. It is aloof from crowd and provides
abird’s eye view of the city. It has all the amenities and structure similar to a
regular suite.
Interconnected room – Interconnected rooms are two adjacent rooms that are
connected by a separate door which can be locked from inside of the both rooms. The
cooperation from the residences in the both rooms is necessary to open the
interconnecting door.
Triple room – A single or double room is typically used for 1-2 persons travelling as the
bedding configuration is normally one bed. A twin room is for 2 persons travelling
however the room normally has 2 beds. A triple room accommodates up to 3 people
with either one double and a single bed or a combination of beds and roll-aways.
Quad room – A twin room is for 2 persons travelling however the room normally has 2
beds. A triple room accommodates up to 3 people with either one double and a single
bed or a combination of beds and roll-aways. A quad room accommodates up to 4
people again with a combination of beds and roll-aways
Parlor – A room in a private house/establishment where people can sit and talk and
relax.
THE HOTEL AND RESTAURANT 15
Figure 16: Efficiency
Room rates are basically established as part of the reservation process. Thus,
the front office personnel must be skilled in assigning a special room rate during the
registration process. Minimization and minimization of room rate depends respectively
on the cost structure of the hotel and other competitive prices. The front office manager
must consult with the hotel owners, general manager, and other department heads in
case of maximization or minimization of competitor’s room rate.
The guest rooms are the primary source of hotel revenue. There are higher
chances of retaining the guests if the guest rooms are absolutely clean. Various size
and style room made available at differing rates, but prices can be adjusted depending
upon occupancy, time of year and other factors.
Rooms tend to fall into categories when it comes to price-bands, the type of
décor, whether a room is pool-side or ocean-side. Images and descriptions of main
features and amenities applying to each room category will usually be included on a
hotel’s brand website and across its distribution channels.
http://setupmyhotel.com/train-my-hotel-staff/front-office-training/178-types-of-room-
rates-used-in-hotels.html
http://www.hospitality-school.com/hotel-room-rates