BUSINESS

PLAN
SUBMITTEDBY:
GENNETTE PINGKIAN

SUBMITTED TO:
MR. PINEDA
TABLE OF CONTENTS

ACKNOWLEDGEMENT

INTRODUCTION

MARKETING ASPECTS

TECHNICAL ASPECTS

ORGANIZATION AND MANAGEMENT ASPECTS

FINANCIAL ASPECTS

APPENDIX

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 ACKNOWLEDGEMENT

The researcher would like to thank with gratitude to the following that helped for the
contribution, and preparation to make this study. To wit;

To Almighty God who gives us the whole thing to accomplish this study with the strength,
wisdom and knowledge that He gives us.

To our families and friends for the unending support, for the love, understanding, and financial
support to fulfill this study.

To Mr. Pineda for persistent and kind adviser and for giving us a time for the advice, for
allowing us to develop this feasibility study through recommendation and comments. Thank
you Sir!

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EXECUTIVE SUMMARY

NAME OF THE FIRM

The name of the firm is Grill Meat Eatery. This comes from the Grill which is the procedure of
my product, and the word Meat is the main ingredient of my business. It is an eatery where the
food is cooked and sold.

LOCATION

My business will be situated at Rizal Avenue in front of Gaisano Capital Mall.

DESCRIPTION OF THE PROJECT

Grill Meat Eatery produces viands which is the main course is meat. I choose this business
because it can help busy person who cannot cook for themselves because of their busy schedules.
Also, it can give the customer a new ambiance for them to relax and have quality time with their
love ones. It has very flavorful viands which can attract to the customer.

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INTRODUCTION

My business offers grilled pork, chicken, beef and fish. It is like an eatery that serves the
customers with delicious grilled meats with drinks. It gives you delicious and yummy grilled
meat that could satisfy your tummy when you are hungry. The Parents, children’s and teenagers
will enjoy the food especially when it is their favorite food. Grill Pork Eatery gives you viands
that you could go for eating in breakfast, lunch, and dinner.

Meat consists of skeletal muscle, with varying amounts of fats and connective tissue, but internal
organs are also used and known as variety meats, these include the liver, kidneys, testicles,
pancreas, brain, heart, and stomach. The term meat can be applied to the edible portions of
poultry and wild birds and mammals. Meat is a nutritious food, containing quantities of essential
amino acids in the form of protein. Meat also contains B group vitamins, iron, phosphorus, ash
and calcium. Certain meats, especially liver, contain vitamins A and D.

Grill Meat is a viand for customers that couldn’t have time to cook for themselves because of
their busy schedules. Grill Pork is a cook over heat, it is marinate by our own version of sauce
and has different sizes of pork and any kind of meat to choose for their breakfast, lunch and
dinner. It also has non-alcoholic drinks and unli rice. The customer will enjoy the ambiance of
the eatery with their friends and families.

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 MARKETING
ASPECT

According to the survey, the population of San Jose, San Francisco, Sto. Nino and Sta. Maria are
26,400 of the population who are paying for viands for their breakfast, lunch, and dinner.

Since Grill Meat Eatery is located at San Francisco District, Pagadian City. There are vacant lots
of San Fracisco and it is nearby the city so the customer can go directly if they want to eat. The
customer will not spend too much money for fare after going to the malls or buy groceries with
family and friends. They can easily invite to their friends or relatives to come because the
address is known in the city.

My Grill Meat Eatery have also health benefits, it is nutritious food because it contains quantities
of essential amino acids in the form of protein and also have vitamin B, iron, phosphorus,
calcium, vitamin A and D.

It will be catering services every Mondays to Sundays for 13hrs. Since the target market are the
people who are busy and people who wants to eat breakfast, lunch, and dinner. Saturdays and
Sundays will be 12hrs. The pricing strategy will be paid for the food their ordered. The payment
is cost, thus:

The payment for the food will be:

*Pork- Big –P175 + 10 for drinks

-Medium-P100

-Small-P75

*Chicken-Big-P125

-Medium-P90

-Small-P50

*Beef- Big-P150

-Medium-P100

-Small-P50

To attract the customers for my food services. I will use the 3 methods for promoting my
business. First, Word of Month, this is the best place to start and to tell everyone about my Grill
Meat Business. Second, Advertisement of my business with the place where it is located, my
name, contact number and social media accounts. It will cost P75,000(estimated). Third,
business cards and poster which I can give or pot them in local shops, malls, and offices. It can
cost P20,000(estimated) though, these I can promote my business in lesser cost.

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 TECHNICAL
ASPECT
PRODUCT/SERVICE SPECIFICATION

My Grill Meat Eatery is a food service that offers delicious and yummy viands. This service is
available every weekday at 8:30am-9:00pm. And then in weekends is 9:00am-9:30pm. It has a
price that is very affordable for family and friends. The ambiance of the eatery is very relaxing
and comfortable space for family, friends, students & many more with a relaxing music and a
sound proof glass that is free from noise and other distractions that can interrupt the customer to
have their quality time with their love ones. It has a place that is wide and clean. The place is
safe from the customer because it is quiet and peaceful. It has a business permit to assure the
clients that the business is worth trusted because it complied the legal requirements.

PRODUCT PROCESS

START
Prepare the meat
Waiter bills the
Make a sauce customer

Marinate the meat Customer paid

Put the marinated meat to the

refrigerator (overnight)
Customer Eat

Get the marinated meat

in the refrigerator Customer Exit

Put it in a tray

Display the marinated

meat in the table

Heat a Grill/Pan
The customer enter in the
restaurant

The customer choose their

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desired meat
 The customer occupies the
vacant chair while waiting

Place the meat on the

grill and cook

Flip and cook the other side

Put sauce to be tasty

Reserved to the
NO
customer

Customer satisfied

YES
The waiter will prepare the meat and make a sauce to marinate the meat, and then put the
marinated meat to the refrigerator overnight. On the next day, get the marinated meat in
the refrigerator and put it in a tray to display the marinated meat in the table. Heat a
grill/pan and then the customer choose their desired meat, while waiting the customer will
occupy a vacant table/chair. Then, place the meat on the grill and cook. Next is flip and
cook the other side and then put sauce to be tasty, then reserved it to the customer, then
customer paid and eat then the customer exit. If the customer is not satisfied, go back to the
place meat on the grill and cook again.

UTILITIES

WATER- since water is the source of living; the students may drink free water in the water
dispenser. The Aqua World will be the source of our water supply.

ELECTRICITY- the room is has a light and electric fan, it is important to have a power
supply. The ZAMSURECO, which is the major distributor of electricity in Pagadian City, it
will be our source of power supply for the food service.

INVENTORY

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 Every Sunday, after work is the schedule of our inventory to monitor the
materials needed for the next services.

NAME QUANTITY

Spoon, Fork & Knife 400

Plates 300

Tray 10

Bowl 50

Knife 15

PRODUCTION SCHEDULE
The service schedule is daily. For weekdays 8:00am-9:00pm. Weekends is 8:30am-9:30pm.
LABOR REQUIREMENT

POSITION NO. OF WORKERS SALARY PER WEEK

CHEF 2 P350

CASHIER 1 P250

WAITER/WAITRESS 4 P300

DISHWASHER 2 P200

MACHINERY AND EQUIPMENT

NAME QTY. UNIT COST TOTAL COST
TABLES 100 2000 P200,000
CHAIRS 100 1500 P150,000
SPOONS & FORKS 300 12 P3,600
PLATES & GLASS 300 175 P52,500
TRASH BINS 3 15 P45.00
TISSUES 30 10 P300.00
WATER DISPENSER 1 5000 P5,000
BOWLS 25 48 P1,200
CLIPS 5 30 P150.00
CHARCOAL 5(SACKS) 150 P750.00
FLOURESCENTS 7(100WTS) 250 P1,750
CEILING FANS 6 3000 P18,000

TOTAL P433,295

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PLANT LOCATION

GAISANO
GRILL CAPITAL
MALL
MEAT
UCCP
EATERY
CHURCH

PLANT LAY-OUT

10
 2 1/2M 2M

DISPLAYED
2
M KITCHEN MEAT CASHIER

5M

COM
7
M
FORT TABLES & CHAIRS
ROO
ENTRANCE EXIT
M
(C.R)
8M

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 ORGANIZATION & MANAGEMENT ASPECTS

VISION

Our vision is to establish a standard and secured grill meat eatery in Pagadian City, ZDS
that will be melting the pot of all lovers of grill meat with a good taste of flavor.

MISSION

Our mission is to establish a grill eatery that will make available grill meat with a good
flavor of sauce, barbeque equipment and accessories and non-alcoholic drinks at every
given time to our highly esteemed customers and a place where people can network and
socialize.

GOALS

Improve our eatery in local market and expanding eatery concepts as a unique restaurant.

OBJECTIVES

 To ensure customers satisfaction and build a repeat customer base.

 To promote and strengthen our restaurant.

 Efficient and Superior customer service.

 Expand the business to other locations and including catering.

Manager

Waiter Cook/Chief Cashier

No. Position Salary (15 days)

1 MANAGER P3,500

2 CHEF P2,500

3 CASHIER P1,000

4 WAITER/WAITRESS P1,500

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The Manager is responsible for directing and controlling the work and staff of the business.
It is also the organizers of the business affairs. The manager receive a salary of P3,500
because it is a small business and when it will be expand business the salary will be bigger
also.
The Chef is the one who cook the food at the same time wash the dishes, a professional
cook and he/she will receive P2,500 salary per 15 days.
The Cashier is the one who itemizes and total purchases by recording prices and operating
cash to customers. She will provide the pricing information by answering information. She
will receive P1,000 salary per 15 days.
The Waiter/Waitress is the one who assist the customers and bring foods/orders to the
customers. They will receive P1,500 per 15 days for their service.
GANTT CHART OF ORGANIZATIONAL ACTIVITIES TO PUT THE BUSINESS INTO
ACTION

ACTIVITY W1 W2 W3 W4 W5 W6 W7 W8 W9 W10

PLANNING &
OBTAINING
FINANCIAL

RESTAURANT

CONSTRUCTION,

INSTALLATION, &
FURNISHING

HIRING OF
EMPLOYEES

REGISTRATION,
LICENSE & PERMITS

COMMENCEMENT

OF THE PROJECT

In the week 1 to 3 the activity will be Planning & Obtaining Financial. The in week 3 to
week 6 is the Restaurant Construction, Installation, and Furnishing. Next is in week 7 is
Hiring of Employees. Then, week 8 to week 9 is the Registration, License and Permits. And
then next will be Commencement of the Project at week 10.

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BUSINESS YOUR YOUR YOUR EASY UNIQUENESS TOTAL
IDEAS KNOWLEDGE EXPERIENCE SKILLS ENTRY

GRILLED 3 3 3 1 2 12 X
PORK

HAIR 2 0 1 1 2 6
SALON

RESTAURANT 1 0 1 2 0 4

INTERNET CAFE 1 0 1 2 1 5

CONVENIENT 2 2 2 3 1 10 X
STORE

MARKET ASSESMENT

 How many buyers will buy my product?

Idea 1-200,000
Idea 2-250,000

 Where are these buyers residing/staying?

Idea 1- Neighbors/Rizal Avenue
Idea 2-Pagadian CIty

TECHNICAL ASSESMENT
 Is an accessible technology to produce my product?

Idea 1-YES
Idea 2-YES

 Are the materials, equipment and tools, readily accessible?

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 Idea 1- YES
Ideas 2-YES

SOLE PROPRIETORSHIP

 How many persons do I need to produce and market my product?

Idea 1- 5
Ideas 2-3

 Are the skills required to produce and market my product available in the existing local
labor market/poor?

Idea 1- YES
Ideas 2-NO

FINANCIAL ASSESMENT
 How much will the following cost to produce my product?

IDEA 1 IDEA 2

TOOLS 210,000 200,000

EQUIPMENT 50,000 10,000

MATERIALS 20,000 20,000

LABOR 5,000 5,000

ENERGY 5,000 5,000

Idea 1- P290,000
Ideas 2-P240,000

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 How much will customers pay for my product?

Idea 1- P250
Ideas 2- P50

 Estimated willingness to pay for my product

Idea 1- 50
Ideas 2- 100
 Estimated no. of buyers.

Idea 1- 50
Ideas 2- 100

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