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drink based on corn juice and fruits in the city of Cartago Valley. It is a business
project that allowed the determination of the technical, administrative, economic and
market feasibility for the creation of the Company drinks SANKLERS; Taking as
support the guidelines of the business plan theory of authors such as Varela (2001),
The development of this work compiles the results obtained in each of the
studies; For the market analysis a survey was applied, whereby questions were asked
about the market variables or 4 P's to the previously identified target market, which
allowed to know the preferences of the population regarding the product; In addition,
matrix, making possible the establishment of marketing strategies for the marketing
of SANKLERS beverages.
study, the physical and human resources needed to start up the business idea were
identified. Finally, based on an economic and financial analysis, the amount of money
required to start the project was established, and a projected cash flow statement was
drawn up, which allowed us to determine that the operating expenses from the second
year onwards are higher than the income. This shows that the project is not