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ISTANBUL
HIGH STREETS
Second Edition
November 2015
INTRODUCTION
Cushman & Wakefield is delighted to provide the second edition of our in-depth Istanbul High Streets research brief.
Following indicators and parameters for the three main streets are analysed on an annual basis to understand the high
street retail market dynamics of Istanbul: retail stock, retail category splits by national/international and mass/luxury brands,
annual take-up volumes, new retailer entries in the last twelve months and footfall. All results are evaluated in comparison
with the previous year to illustrate general market trends and dynamics.
Istiklal Street on the European side with 272 stores is Total retail stock in these three main high streets is estimated
to be around 190,000 sq.m in more than 1,000 stores. In
Istanbul’s busiest pedestrian street and home to many
terms of number of stores and presence of international
international and national retailers as well as museums, brands, each of them can compete with other important high
restaurants, theatres and consulates. streets of Western Europe.
Nisantasi area on the European side with 395 stores Other noteworthy high streets are Bahariye Street (Kadikoy)
comprises of four main streets, namely Rumeli, Tesvikiye, and Alemdag Street (Umraniye) on the Asian side,
Ortabahce Street (Besiktas), Istasyon and Istanbul Streets
Vali Konagi and Abdi Ipekci. Nisantasi is the primary
(Bakirkoy) on the European side.
location for luxury brands, both national and international.
Bagdat Street on the Asian side with 375 stores hosts Furthermore, transformation projects and urban renewals
have already started to create alternative high streets in
both luxury and high-end international brands as well as a
central areas with strong accessibility. Karakoy and Besiktas
full range of international and national mass retailers Carsi have emerged as new attraction points, especially for
including several department stores. The street is also cafés and restaurants.
home to a large selection of restaurants, coffee and
pastry shops.
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international banks and their aggressive expansion ISTANBUL : INTERNATIONAL BRANDS (BY NUMBERS)
strategy in Turkey.
80
Compared to the same period of the previous year, a
decrease in both number of stores and size of 70
international and luxury brands is observed in all 60
three streets. While this trend is quite limited in
Nisantasi and Istiklal Streets, it is by far more 50
apparent on Bagdat Street. In terms of number of
40
international brands, Nisantasi area still leads with 70
stores, followed by Bagdat Street with 54 stores and 30
Istiklal Street with 33 stores. The majority of the
20
luxury brands are still located in Nisantasi. Despite
the decrease on Bagdat Street, it is still the prime 10
location for luxury brands on the Asian side with 26
0
stores, compared to 34 stores at the end of 2014.
Nisantasi Istiklal Bagdat
Due to competition, market positioning and share, 2014 2015
some of the brands prefer to be located in all of the Source: Cushman & Wakefield
main high streets. Excluding retail banking branches Note: Data only covers Apparel, Fashion, Shoes, Bags, Accessories, Cosmetics and Home
decoration.
and GSM dealers, 25 brands have stores in all three
streets. Especially fast-fashion brands targeting ISTANBUL : LUXURY BRANDS (BY NUMBERS)
middle income groups (i.e., Mango, Zara, Topshop,
Mavi), accessories and cosmetics brands (i.e., 80
Calzedonia, Penti, MAC, Yves Roche, Gratis) and
F&B brands (i.e., Burger King, McDonald’s, 70
Starbucks, Mado) are located in all of these 60
locations. Furthermore, strong domestic retailers in
particular prefer to strengthen their market position in 50
high streets by opening second stores in the same
40
street. This strengthens the theory that the market is
going through a “survival of the fittest” process 30
whereby the strongest increase their market share
and some of the weaker brands consolidate their 20
stores. 10
0
Nisantasi Istiklal Bagdat
2014 2015
Source: Cushman & Wakefield
Note: Data only covers Apparel, Fashion, Shoes, Bags, Accessories, Cosmetics and Home
decoration.
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No
(sqm)
year (15,600 sq.m in 94 stores). Similar to last year,
Istiklal Street recorded the highest take-up volume, 7,000
50
while Nisantasi ranked highest in terms of number of
6,000
stores. Number of transactions increased in all
40
locations, however take-up volume in size only 5,000
increased on Istiklal and Bagdat Streets, while
4,000 30
decreasing in Nisantasi.
3,000
20
The majority of take-up was in fashion (Apparel-
2,000
Shoes-Bags) with a share of 37% in total take-up, by
10
numbers. F&B and Accessories-Cosmetics- 1,000
Watches-Optician brands followed with 28% and
0 0
17%, respectively.
Nisantasi Istiklal Bagdat
Considering that some brands have more than one Take-up_14 (sqm) Take-up_15 (sqm) Take-up_14 (number) Take-up_15 (number)
store in these streets, a more detailed analysis was Source: Cushman & Wakefield
made based on the number of brands. Accordingly,
the total number of brands decreased to 656 ISTANBUL : TAKE-UP (BY CATEGORIES, NUMBERS)
showing a decline of 7% compared to the previous
Books-Music-Gift- Pharmacy
year. In the last twelve months, 67 new brands 2%
Hobby-Toys
entered, while 113 brands exited from these high 1%
streets. Bank -
Culture & Art Exchange
1% Office
Although the number of new entries was relatively Home 6%
high, most of them were small size local or national Furniture,
Apparel-
brands. Only a few international brands, such as Decoration
Shoes-Bags
Arabian Oud, Classico, Fred Perry and Le Petite 6%
37%
Maison made entries to the main high streets. On the
other hand, the market saw 31 expansions and 13
relocations, together on Bagdat Street and Nisantasi. F&B
28% Accessories -
“There was a decline of 7% in Cosmetics-
Watches-
number of brands, not stores, in Optician
19%
the three main streets, caused by a
net negative of 46 brands between Source: Cushman & Wakefield
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No of Transactions
number of transactions. Moreover, changes in the smallest
category (<50 sq.m) almost doubled compared to the 35
previous year. The overall average size in realized
30
transactions decreased to 158 sq.m from 166 sq.m in 2014.
No significant change was observed in the remaining store 25
size categories during the same period.
20
In three consecutive years the overall vacancy rate showed 15
an increasing trend, rising from 5% in 2014 to 10% as of
10
now. Both, number and total size of vacant stores, have
increased in recent years. An exception to this is Istiklal 5
Street where vacancy rates are decreasing. Bagdat Street is
0
the main driver of this trend with a lot of structural change <50 50-100 100-200 200-500 >1000
happening due to ongoing urban renewal projects. Size Range (sq.m)
Uncertainty in renting space in older buildings and Shopping 2014 2015
Centres and Shopping Centre projects within its catchment Source: Cushman & Wakefield
have driven out some of the retailers, especially in the luxury
segment. It remains to be seen if this trend can be reversed “The take-up volumes of the last 3
once the majority of renewal projects have been finalized.
years show that almost approx. 10%
of the entire retail stock in the 3 main
“The take-up was driven high streets is being re-leased
unproportionally by a doubling of small annually.”
size transactions below 50 sq.m hinting
the smaller “no-name” stores changed ISTANBUL : VACANCY (BY NUMBERS, 2013-2015)
hands quite actively. In addition, 31 60
expansions and 13 relocations were
50
recorded.”
40
30
20
10
0
Nisantasi Istiklal Bagdat
2013 2014 2015
Source: Cushman & Wakefield
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Accessories -Cosmetics-
Watches-Optician
3%
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0 0
2014 2015
Take-up (sqm) Take-up (number)
Source: Cushman & Wakefield
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100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
by size by numbers
Luxury Mass
Source: Cushman & Wakefield
Note: Data only covers Apparel, Fashion, Shoes, Bags, Accessories, Cosmetics and Home
decoration
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There are 55 international and 26 luxury brands present on BAGDAT ST: INTERNATIONAL / NATIONAL BRANDS
Bagdat Street. They were the largest contributors to brand exits
such as Armani, Longchamp, Michael Kors, Zadig&Voltaire. This 100%
trend is further spurred by considerable discrepancies between 90%
asking rent and market rent which prevented most of the brands 80%
of re-entering the street. We have not yet seen a significant 70%
number of rent adjustments. A direct impact on rents remains to
60%
be seen in the future. Furthermore, new upscale Shopping
50%
Centres on the Asian side continue to attract luxury brands away
40%
from Bagdat Street, which became an apparent trend in 2015.
30%
20%
10%
0%
by size by numbers
International National
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
by size by numbers
Luxury Mass
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7,000 38
6,000
5,000
37
4,000
3,000
36
2,000
1,000
0 35
2014 2015
Take-up (sqm) Take-up (number)
Source: Cushman & Wakefield
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OTHER HIGH STREETS Bahariye Street in Kadikoy, on the Asian side, is a fully
pedestrianized street which hosts not only international
The secondary streets in Istanbul are dominated by local brands and national retailers, but also cultural facilities (theatres,
and F&B retailers, however notable national mass brands have cinemas, bookstores, etc.). It is the main retail
already opened stores and are looking for opportunities to destination especially for young people offering large
expand in future retail hotspots. fashion brands, fast food and coffee chains. Although it
is dominated by national brands, the number of
The secondary and emerging high streets in Istanbul are; international brands is increasing. In recent years, Moda,
an extension of the street, became a popular destination
Bakirkoy is one of the most populous districts on the
especially for art galleries, hand-craft boutiques, cafés
European side with two main high streets, namely
and also small-private theatres in recent years.
Istasyon and Istanbul streets. Especially local young
Nowadays, the area is a hotspot for nightlife and cultural
fashion brands and fast food retailers are attracted by the
activities.
young population which is gathered by numerous
education and private course facilities in the area. Alemdag Street in Umraniye became one of the main
destinations for retailers as a secondary high street on
Besiktas Ortabahce is another major high street on the
the Asian side in the last couple of years. Its significant
European side. Like Bakirkoy, Besiktas is one of the old,
footfall has attracted large national mass brands, and
central and very populated districts of Istanbul. It hosts
some of them even opened second stores on the same
both public and private universities and also many
street. A Shopping Centre in the area, Canpark, became
education facilities which makes it a main destination for
operational in the last year. The on-going construction of
young people. A large number of national F&B retailers
a metro station, which will increase accessibility with a
prefer the area. Banking branches, bookstores and also
new metro line between Umraniye and Uskudar, is
local stores are located on this street. Not only
expected to attract more retailers in the forthcoming
Ortabahce Street, but also other pedestrianized streets,
years.
between Barbaros Boulevard and Ortabahce, namely
Koyici, host many retailers, not only local stores, but
also national brands and coffee chains. Large national
“Secondary high streets
fashion brands have started to open stores in the area are developing fast and are already
and it is expected to attract international brands as well major revenue drivers for brands
in the future. In addition, Akaretler Row Houses, a
former accommodation of high ranking officials of the
like Mavi, Koton, LC Waikiki and
Dolmabahce Palace in the Ottoman era, is home to many others. International lingerie
many restaurants, cafés and also design and art and cosmetics and other affordable
galleries.
brands are already flocking to
Karakoy has started to develop as an emerging retail these locations.”
area on the European side in recent years. The area has
a unique location surrounded by Karakoy Square, Galata
Bridge, Tophane and Bankalar Streets, with good
accessibility. The area became popular especially for
cafés and restaurants and has also witnessed many
openings of hotels, designer stores and boutiques.
During the last year, many fine-dining restaurants and
night clubs were opened, which helped to promote the
area and attract more tourists. Especially historical
buildings, arcades and former non-residential uses like
small repair stores located on Kemankes, Mumhane and
Necatibey Streets are being converted into retail space
which offers alternatives for more hotels, boutiques and
F&B outlets.
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