Proposal

See You Again

Concept
The concept of my production will be a music video specifically within
the Hip-Hop genre. I have decided to produce a music video for the
song See You Again by Wiz Khalifa. The idea for the video is to show the
relationship between a man and his car that has broken down and he is
remembering good times that he had with it. He sings the song about
the car he has lost. The style of the music video will be that of a typical
hip-hop video with him miming the lyrics into the camera at times. Whilst
also talking to the vehicle at the same time.

Why are you producing this production?

I have decided to use this concept because it will allow me to focus
more on the post-production and editing which is what my specialism
covers. I have also decided upon this genre because of the fact that it
is the most popular type of music today. Therefore, it will have the
potential to reach a much wider audience who will have a better
chance of appreciating it. The song specifically is a very well-known one
and was heavily played when it first came out. Because of this I believe
it will appeal to all three age categories because they are likely to have
heard the song before.

Deadline
LO1: Monday 15th Jan 2018
LO2: Friday 2nd Feb 2018
LO3: Friday 9th Feb 2018

Target audience is
The target audience for my production will be covering a wide range
from teenage all the way up to over 50. By attempting to reach a large
age range, I will need to be sure to create something that transcends
age and visually will be exciting to watch for everyone. The age groups
I need to attempt to reach are as follows: 10-18, 30-40 and 50-60. I will
need to take into account what each group finds enjoyable, What they
expect to see in a music video like this and also how they will view this
media.
 Proposal

What they want to see

Each age group will expect to see something slightly different
because their media habits and personalities in general are different. For
example the research I conducted showed me that the 10-18 age group
would prefer to see something visually pleasing and would be less
offended with things they may see in a music video. As opposed to a 50-
60 year old who may be looking for more of a narrative. After conducting
my research I have been able to conclude that all three categories do
have things in common. This includes seeing something relatable and
something that has a good story or goes well with the lyrics.

What you are creating based from that research

Based on this research I am producing something that is relatable to all
three age categories because they all will know about cars in some
respect so will understand the connection someone can have with a
car. I am also planning on establishing a simple storyline through the use
of flashbacks in order to give the audience members something to follow
as the video progresses.

Where the production will be aired (why – based on target audience)

Based on my target audience I have decided that my music video will
be aired on two platforms. The first will be YouTube because it is widely
used and is the most popular platform to view music videos nowadays.
This will cover the lower two age categories definitely. In the case that
the 50-60 year olds do not use the internet and YouTube as much I have
also decided to air my production on the music channels on television.