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PROJECT REPORT ON

FACEBOOK

SUBMITTED TO
UNIVERSITY OF MUMBAI

FOR THE ACADEMIC YEAR 2011—2012

SUBMITTED BY
KANNOUJIYA AJAY SURESH
ROLL NO. 67
T.Y.B.M.S
PROJECT GUIDE: Prof. SHINE MULANI
BHASKAR WAMAN THAKUR COLLEGE OF SCIENCE,
YASHWANT KESHAV PATIL COLLEGE OF COMMERCE,
VIDYA DAYANAND PATIL COLLEGE OF ARTS,
M.B. ESTATE, VIVA COLLEGE ROAD,
VIRAR {WEST}
DECLARATION

I, Kannoujiya Ajay Suresh, of Late Shri Vishnu Waman


Thakur Charitable Trust’s Bhasker Waman Thakur College
Of Science, Yashwant Keshav Patil College Of Commerce,
Vidya Dayanand Patil College Of Arts, of T.Y.B.M.S
Semister 6th ,hereby declare that I have completed the
project on “ FACEBOOK “during the year 2011 – 2012. The
information submitted is true and original to the best of
my knowledge.

Date : ________

Place : ________ Signature: ____________


ACKNOWLEDGEMENT

I WOULD LIKE TO SINCERELY THANK THE UNIVERSITY OF MUMBAI FOR


GIVING ME THIS OPPORTUNITY OF TAKING UP SUCH CHALLENGING
PROJECT, WHICH HAS ENHANCED MY KNOWLEDE ABOUT FACEBOOK.

I WILL BE FAILING IN MY DUTIES IF I DONT THANK MY PROFESSOR MRS.


SANCHITA BANNERJEE FOR HER IMMENSE HELP AND FOR PROVIDING
CONSTRUCTIVE FEEDBACK AND CONSTANT MOTIVATION I NEEDED IT.

I WOULD ALSOLIKE TO THANKS MY PROJECT GUIDE MRS SHINE MULANI


WITHOUT HIS SUPPORT,MOTIVATION,AND SUGGESTION THIS PROJECT
WOULD NOT HAVE BEEN POSSIBLE.
INDEX

SR.NO TOPIC PAGE


NO.

01 INTRODUCTION 1

02 HISTORY 2

03 COMPANY 5

04 WEBSITE 8

05 RECEPTION 13

06 CRITICISM 15

07 IMPACT 17

08 FACEBOOK STAIKING 23

09 FEATURE OF FACEBOOK 26

10 ORKUT VS FACEBOOK 41

11 FACEBOOK DOUBLED ITS ADVERTISING 45


MARKET SHARE

12 SURVEY 47

13 CONCLUSION 53

14 BIBILOGRAPHY 54
GRAPH ON QUESTONNAIRE OF SURVEY

NO OF PERSONS
14

12

10

6 NO OF PERSONS

0
19 YEARS 19-24 YEARS >24 YEARS

GENDER
16
14
12
10
8
GENDER
6
4
2
0
MALE FEMALE
Do you have any social networking
account
14
12
10
8
6 Do you have any social
4 networking account

2
0
facebook twitter orkut gooogle + all

HOW LONG FACEBOOK USERS?


18
16
14
12
10
8 HOW LONG FACEBOOK
6 USERS?
4
2
0
>1 MONTHS 1< BUT >3 < 3MONTHS
MONTHS
HOW MANY STRANGER HAVE YOU
INITIATED TO ADD AS FRIENDS in one
month?
15

10 HOW MANY STRANGER


HAVE YOU INITIATED TO
5 ADD AS FRIENDS in one
month?
0
NONE 1 TO 5 6 TO10

WE USE FACEBOOK FOR?


8
7
6
5
4
3
2
1 WE USE FACEBOOK FOR?
0
HOW MANY STRANGER HAVE YOU
INITIATED TO ADD AS FRIENDS in one
month?
15

10 HOW MANY STRANGER


HAVE YOU INITIATED TO
5 ADD AS FRIENDS in one
month?
0
NONE 1 TO 5 6 TO10

would you accept stranger who


added you as friends on facebook?
18
16
14
12
10 would you accept
8 stranger who added you
6 as friends on facebook?
4
2
0
yes no
when adding or accepting new
friends, what criteria do you look at?
7
6
5
4
3
2 when adding or accepting
1 new friends, what criteria
0 do you look at?

How frequently do you log into


facebook?
12
10
8
6
4 How frequently do you
log into facebook?
2
0
several daily weekly monthly less than
times a monthly
day
on average how long do you spend
on facebook per week?
9
8
7
6
5
on average how long do
4
you spend on facebook
3
per week?
2
1
0
less than on 2hours 32hours 4hours or
hour more

Do you normally play interactive


games on facebook with your friends
or with strngers?
20

15
Do you normally play
10 interactive games on
facebook with yopur
5 friends or with strngers?

0
friends strngers
CONCLUSION
bibilography