Professional Documents
Culture Documents
photo printing, scanning, encoding, mini sari-sari store, e-loading and free
manner and to achieve 10% increase in annual sales growth. Every month, the
company has lined- up activities which is part of the marketing strategy where it
can attract customers and avail the services. To finance the business, each
manager shall contribute P7,000.00 to raise the amount of P42,000.00 as the total
investment.
i
TABLE OF CONTENTS
EXECUTIVE SUMMARY i
TABLE OF CONTENTS ii
I. INTRODUCTION
A. Business Description 1
B. Objective/s 1
C. Mission/Vision 1
D. Target Market 2
E. SWOT Analysis 2
G. Industry Profile 3
A. Form of organization 3
B. Business Organization 3
D. Production Process 9
E. Equipment Requirements 11
ii
IV. MARKET ANALYSIS
A. Market Segmentation 12
C. Market Needs 12
D. Market Trends 13
E. Market Growth 13
F. Industry Participants 13
G. Distribution Pattern 14
I. Main Competitors 14
V. MARKETING STRATEGY
A. Value Proposition 15
B. Location 15
C. Positioning Strategy 16
D. Pricing Strategy 16
E. Promotion Strategy 16
F. Distribution Pattern 18
G. Sales Forecast 19
I. Sales Program 24
J. Strategic Alliances 25
K. Milestones 25
iii
VI. FINANCIAL PROJECTION AND ANALYSIS
D. Business Ratio 31
E. Break-Even-Point Analysis 33
A. Management Team 35
B. Management Plan 35
C. Personal Plan 39
APPENDICES
Appendix 1: Company ID 40
iv