PwC Global Digital IQ Survey 2015

What’s Since 2007, PwC’s Digital

IQ Survey has asked one
simple question:

Ireland’s What actions can leaders

take to ensure their digital

Digital IQ? investments deliver and

sustain value?

To get to the answer, we study the practices and performance of global

companies, drawn from the experience of nearly 2,000 business
and technology executives from 51 countries including Ireland*.

We analysed more than 25 factors to isolate the ten attributes that

correlate with stronger financial performance.

What are the leading Our CEO is a

champion for digital

Digital IQ attributes
74% 73%
driving business growth? IRELAND GLOBAL

The executives Business-aligned

Business and digital responsible for digital strategy
strategy are well digital are involved is agreed upon
communicated in setting high-level and shared at the
enterprise-wide business strategy C-level

60% 70% 81% 78% 60% 80%

IRELAND GLOBAL IRELAND GLOBAL IRELAND GLOBAL

STRATEGY

INNOVATION
EXECUTION

We effectively utilise We proactively

all of the data we evaluate and plan
capture to drive for security and
business value privacy risks in
digital enterprise
We actively engage
33% 58%
projects
with external
sources to gather
new ideas for IRELAND GLOBAL
applying emerging
technologies
72% 76%
IRELAND GLOBAL
We have a single,
58% 65% multi-year digital
enterprise roadmap
IRELAND GLOBAL that includes We consistently
business capabilities measure outcomes
and processes as from our digital
well as digital and technology
Digital enterprise IT components investments
investments are
primarily made
for competitive
advantage 47% 53% 60% 72%
IRELAND GLOBAL IRELAND GLOBAL

63% 76%
IRELAND GLOBAL

How does Ireland’s Digital IQ compare?

81.0 TOP
PERFORMERS 77.2 GLOBAL
AVERAGE 75.8 IRELAND

The digital IQ score is a tool for quantifying the digital IQ of firms in a consistent way. It works
by allocating a score to each of ten carefully selected metrics of Digital IQ.

How do leaders define ‘digital’?

GLOBAL

GLOBAL

GLOBAL

GLOBAL
IRISH

IRISH

IRISH

IRISH

51% 53% 33% 36% 49% 37% 44% 41%

All technology- All customer- Synonymous Investments
related facing with IT to integrate
innovation technology technology
activities activities into all parts of
the business

Where have Irish organisations

spent their digital enterprise
budget in the last
12 months?

32% 28%
MARKETING
11%
CUSTOMER
13%
OPERATIONS
9%
ENTERPRISE
IT
SERVICE FUNCTIONS

Where do executives look for innovation?

Industry analysts Customer advisory surveys

53% 63% 60% 52%

IRELAND GLOBAL IRELAND GLOBAL

The vendor ecosystem Networking with other companies

30% 38% 33% 23%

IRELAND GLOBAL IRELAND GLOBAL

What are the barriers to achieving

expected results from digital initiatives?
Outdated Lack of Integration
technologies properly of new
skilled technology
teams and data

70% 67% 70% 70% 65% 73%

IRELAND GLOBAL IRELAND GLOBAL IRELAND GLOBAL

Who’s leading The top priorities for

digital? digital investments
in Ireland
Only 33% of respondents
in Ireland say that the CIO’s Create better
key responsibility is to customer experiences
lead all digital enterprise
investments and efforts, Grow Globally,
including innovation and revenues the top
market-facing initiatives.
priority

Globally, 40%
say that this
holds true of their organisation.
Increase
profits
is to grow
revenues

Find out your company’s Digital IQ at

www.pwc.ie/digitaliq
This content is for general information purposes only, and should not be used as a substitute
for consultation with professional advisors.

© 2015 PricewaterhouseCoopers. All rights reserved. PwC refers to the PwC network
and/or one or more of its member firms, each of which is a separate legal entity.
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