Professional Documents
Culture Documents
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A man dressed up as a ghost with his mask
Vessantara Jataka mural, 19th century, Wat Suwannaram,
Thonburi district, Bangkok, Thailand
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P h i Ta K h o n : R i p p l e P e o p l e
Phi Ta Khon, sometimes known as Ghost Festival, and costumes. The masks consist of a large
is the biggest attraction to the otherwise sleepy head piece made from the woven cone used to
farming village of Dan Sai, nestled in the deep steam sticky rice. The face is carved from wood
Pinning down the dates mountains of Loei province of north eastern or banana trunks. The clothing was traditionally
of Phi Ta Khon was Thailand, it takes some effort to reach there. sewn from rags of old cloth, but nowadays is
usually a kind of jumpsuit patched from several
once an issue, with The event is peculiar to Dan Sai, but does colorful fabrics.
the village elders only combine elements of other Isaan festivals, such
as the rocket festivals to bring rain. The events Some of the masked men will carry a carved
naming the dates a few take place over three days some time between wooden ax with a handle carved to look like a
weeks beforehand, the March and July, the dates being selected annually phallus, or sometimes just a big wooden phallic
by the town's mediums and elders. charm called a Bhalad Khik. The parade passes
festival is now fixed at in front of reviewing stands on the main street,
the 1st weekend after Pinning down the dates of Phi Ta Khon was once and ends at Wat Phon Chai.
an issue, with the village elders only naming the
the 6th full moon. dates a few weeks beforehand, the festival is In addition to the main events, two of the town's
now fixed at the first weekend after the sixth main temples are also hives of activity, especially
full moon. Wat Phonchai, where there are several activities
going on as well as a stage with traditional
The whole event is called Bun Luang, which is dancing and competitions going on.
part of a Buddhist merit-making holiday which is
also known and called to be as Bun Phawet. At Wat Prathat Song Rak, residents will come
to leave offerings around the ancient pagoda.
The main event takes place on Friday, when These will mainly be pyramidal bamboo frames
there is a grand procession of men and boys with wax shells affixed to them.
and these days, girls in their colorful masks
The Origin
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Mud men walking down the streets
Covering themselves in mud to represent Phra U-pakut
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P h i Ta K h o n : R i p p l e P e o p l e
Meun Thai Saen Thai and the largest Bang Fai, the Lan. These
counting words see use in many contexts to indicate increasing
size or value. Lan in this context may be taken to mean
extremely large as well as extremely expensive and extremely
dangerous.
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Mud men walking down the streets
Covering themselves in mud to represent Phra U-pakut
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P h i Ta K h o n : R i p p l e P e o p l e
Hats are made from bamboo containers, usually This festival displays some earthy elements of
used to store sticky rice and to represent the Lao folklore. Coming immediately prior to the
abundance and blessing planting season, the festivals offer an excellent
chance to make merry before the hard work
For centuries the people of northeast Thailand, begins, as well as enhancing communal prestige,
or the Issan region, have conducted Bun Bang and attracting and redistributing wealth as in
Fai rocket ceremonies both to hasten the any gift culture.
coming of the rainy season and to earn merit in
the Buddhist tradition.
Some things that you need to prepare to make your own Phi
Ta Khon mask.
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P h i Ta K h o n : R i p p l e P e o p l e
Festival Concept
The thoughts behind ‘Ripple, People.”
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Sai Sin ceremony
Strings connecting all to the statue of Buddha to represent the
linkage of his blessings to the people.
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P h i Ta K h o n : R i p p l e P e o p l e
Connection
From the Sai Sin ceremony and believe of
the sacred thread, the connection is made
towards the festival and amongst people.
This cotton thread has been blessed in advance Sai sin is present in a range of ceremonies in
by a Buddhist monk and is known as ‘sai sin‘. The Thailand including weddings and funerals as well
sai sin is supposed to provide protection and
The thread may good health to the person wearing it.
as blessing ceremonies when people move into
a new home.
be strung around
The colour of the thread is usually white
a person’s fingers because it represents purity in Buddhism
At larger ceremonies there is often one big ball
of string which is first tied around a Buddha
or it can be looped although other colours including red may be image before being passed along to the monks
used depending on the region you are in and the
around their head. circumstances. But the sacred white thread isn't
in attendance. From there, the thread is passed
along to everybody else in attendance.
The important thing just worn on the wrist. If you visit a Thai temple
on important Buddhist holidays, you may see
is that the thread grid-lines of white string attached to the main
With each individual holding their hands in a wai,
the thread is looped around each person. The
links everybody to the Buddha images. thread may be strung around a person’s fingers or
monks and the Buddha Sai sin is present in a range of ceremonies in
it can be looped around their head. The important
thing is that the thread links everybody to the
image. Thailand including weddings and funerals as monks and the Buddha image. The chanting
well as blessing ceremonies when people move of the monks and the associated merit is then
into a new home. At traditional weddings in symbolically passed along the thread reaching all
Thailand the thread connects around the heads of the people in the congregation.
of the couple being married. Friends and family
will also tie sai sin bracelets around the wrists
of the newlyweds. At some Thai funerals, the
white thread may be circled three times around
the crematorium to wish the deceased good
luck and protection in the next life.
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EC
T
ION
Theme :
CONN
Festival :
RIPPLE PEOPLE
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P h i Ta K h o n : R i p p l e P e o p l e
Festival Concept
Linkage Reflection
This represents the symbol of the link As we dive into the symbol, we understood that
presented in the Sai Sin, as well as in the to be able to be linked, reflections of the self
people. The element reflects well with what it have to be made, thus this represents the time
represents, and is also simple to understand. you take on reflecting.
Like a ripple, merit making is an everyday This represents the third eye of Buddha as how Shaped to look like a seed, this symbol
lifestyle embeded into the lifes of the thai he is commonly represented. With the symbol represents the fertility that the people so
people, in this we wanted to show how the it also shows the blessings that you would dearly sought after in this festival, the bountiful
littlest things that you do makes a difference. associate with when you pray to him. harvest blessed upon their fields.
RIPPLE, In the final logo, it showcases the different graphic elements that we have created throughout
the process, and with a rippling effect that wraps them all together. The name 'Ripple People', also
PEOPLE. projects how the festival would be about, and that is to reconnect and connect with the people
around you.
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Mud men walking down the streets
Covering themselves in mud to represent Phra U-pakut
The power of 3
Three is a significant number in Buddhism The number 3 is an
because it represents the Triple Gem or the
Three Jewels of Buddhism: Buddha, Dharma important number in
(the teachings of Buddha) and Sangha (the Buddhism because it
monkhood).
represents the Triple
When Thai Buddhists enter a temple they Gem or the Three Jewels
will often kneel in front of the main Buddha
image and bow three times whilst placing their of Buddhism: Buddha,
palms on the floor before bringing their hands Dharma (the teachings of
together to form a respectful wai.
Buddha) and Sangha (the
monkhood).
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P h i Ta K h o n : R i p p l e P e o p l e
Festival’s Schedule
RIPPLE,
PEOPLE.
Day 1
4:00 a.m.
Invocation of Pra Upakut
6:00 a.m.
Food Offerings to Monks at Phon-Chai
Temple.
2:00 p.m
Closing Ceremony.
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P h i Ta K h o n : R i p p l e P e o p l e
Designs
Collaterals, Posters and more that were
created for ‘Ripple, People.” based on the
concepts that we have created on how the
festival originates and purposes itself.
This festival is premilary
about merit gaining and
the fertility of the land,
with people dressing up in
masks, representing the
ghosts that were attracted
to Buddha’s return, this
curated event would focus
and highlight more on the
indept issues underlayed.
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Advertisement poster
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P h i Ta K h o n : R i p p l e P e o p l e
Personnel Identity
MEDIA STAFF
Reg No. 17283040 Reg No. 17283040
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Direct Mail
Mail, book mark, invitation card,
information card.
PLACES OF INTERESTS!
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1 Jong Jai Borikan
Famous for their chicken kebabs
and spicy tom yum soup, Jong Jai
3 Borikan is a famous restaurant to
experienceamazing local food!
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4 Phi Ta Khon Dan Sai Museum
Museum is set in grounds of Wat
Phon Chai, enter through large
white gate from the main road.
Lots of beautifully decorated
masks on display and lots of
photos of the Phi Ta Khon festival.
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P h i Ta K h o n : R i p p l e P e o p l e
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