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Forecasting product sales and inventory levels are key to product plan
template to help you estimate your future product sales and inventory
About Foresight
Foresight's models have been used by over 21,000 entrepreneurs to build finan
financial forecast for your ecommerce business - taking this forecast for sales in
funding requirements, and more - with Foresight's Ecommerce Financial Model a
Need help?
MODEL SETTINGS +
SALES CHANNELS +
Name of channel
What is your primary sales channel? Direct to Consumer
Optional: What is your secondary sales channel? Second Channel
Optional: What is your tertiary sales channel? Third Channel
ORDERS +
PRODUCTS +
Next, we define the products that people buy in an order.
The model lets you define up to 25 products. You can define them as separate for each
If you only have 1 product, or want to be simple and just model an "average order" inst
If you need to add more lines for more products, it's not hard, you just have to expand
For the price, cost of goods sold, and # of each productSales
purchased inputs,
Channel - each are set
select in
Product Name dropdown
Average First Product $ Direct to Consumer
Average Second Product $ Direct to Consumer
Average Second Channel Order $ Second Channel
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product $ Direct to Consumer
Product Categories
Category 1 Optional, but the model lets you d
Category 2 Just change the category names h
Category 3
Category 4
Category 5
INVENTORY +
Next, we can define some business thinking about how you want to purchase
For each product, you can set a couple assumptions around how much inventory you w
And the model will automatically calculate inventory purchases - and thus inventory lev
Then, the model will forecast the cash to purchase inventory, using 2 simple assumptio
You may have different methods to pay for inventory and the model may require editing
Note: If you have beginning or exisiting inventory, enter them directly on the Inventory
How many
Note: If you discard inventory, enter that directly in the appropriate
months months directly on
of future
sales are desired
Product Name in Inventory?
Average First Product # -
Average Second Product # -
Average Second Channel Order # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Product # -
Notes
Model works for any currency, as there are no currency-specific calculations in the model. Th
First month in the model; if this model is entirely a forecast of the future, input the first mont
Define the name for your primary sales channel. Note that for most, this will be Direct to Con
Optional: Define the name for your secondary sales channel.
Optional: Define the name for your tertiary sales channel.
Don't use a plural form of the word, the plural is added on in the model when appropriate
1 100% 36
1 100% 36
1 100% 36
m as separate for each sales channel, and put them into a product category (for your own reporting pur
n "average order" instead of going through all the product choices, you can just enter 1 product as an
u just have to expand each section on the Products and Inventory sheets that details all the products to
# of each
d inputs, each are Category
Product set to be the same for all months forecasted, but you can edit these
product per directly on the
- select in Average Cost Order from New
dropdown Average Price of Goods Sold Customers
Category 1 23.00 10.00 1.00
Category 1 10.00 2.00 0.10
Category 1 35.00 25.00 1.00
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
Category 1 - - -
ut the model lets you define up to 5 categories to use for your reporting. Doesn't impact model calcula
the category names here and select the correct category for each product above.
u want to purchase inventories to match the forecasted sales.
much inventory you want to keep in stock (by # of months of future sales) and how long it takes to ge
and thus inventory levels - based on forecasted sales.
What are
ng 2 simple assumptions: how much is paid when ordered, and how many days until you pay the rema
your Days
del may require editing, since this can be variable based on your specific situation.
How many What % of cost Account
ectly on the Inventory sheet for the first month.
months does it of product are Payable on
te monthstake
directly on the
from placingInventory sheet.
paid when the remaining
purchase order to purchase order cost of
ready to sell? placed? product?
- 0% -
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ions in the model. This label is used in some presentation areas.
s will be Direct to Consumer, but feel free to set for what you want.
when appropriate
mpact model calculations, but helps you show the difference between different types of products.
ow long it takes to get products once you order.
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17 17 r-17 r-17 17 17 l-17 17 17 t-17 17 17 18 18 r-18 r-18 18 18 l-18 18
an- eb- a p ay- un- u ug- ep- c ov- ec- an- eb- a p ay- un- u ug-
J F M A M J J A S O N D J F M A M J J A
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17 17 r-17 r-17 17 17 l-17 17 17 t-17 17 17 18 18 r-18 r-18 18 18 l-18 18
an- eb- a p ay- un- u ug- ep- c ov- ec- an- eb- a p ay- un- u ug-
J F M A M J J A S O N D J F M A M J J A
Thank you to Runway ( https://www.startuprunway.io ) for the inspiration for this chart.
Note: setting the multiple y-axis here takes a bit of manual work in setting the max/min o
Because of the way Excel adjusts the multiple y axes, and because all companies using t
Here's one way to do it, just do a bit of calculations - Ymin(pri)/Ymax(pri) = Ymin(sec)/Ym
Source: http://peltiertech.com/Excel/Charts/AlignXon2Ys.html
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pr ay Jun J u u e c o e a e a A p a u J u u e c o e
M A S O N D J F M M J A S O N D
Net Cash Burn (net positive) Net Cash Burn (net negative)
el
2018 2018 2018 2018 2018 2018
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No De
ymin(secon (10,000)
ymax(secon 20,000
2018 2018 2018 2018 2018 2018
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REVENUES & COSTS
Quarter
Year
Date
Month # Unit Detail Note
Month
REVENUES
Direct to Consumer $
Second Channel $
Third Channel $
Total $
GROSS MARGIN
Direct to Consumer $
Second Channel $
Third Channel $
Total $
EXPENSES
Inventory Purchases $ Calculated from forecasted sales and i
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
TBD $ Enter in forecasted monthly costs per
Total Operating Expenses $ Easy to add in more expense lines if ne
BURN DETAILS
Cash Burn $ All Expenses
Net Cash Burn $ Net Revenues and Expenses
Average 6 months Net Cash B $ Average net cash burn, trailing 6 month
CASH
Beginning Cash Balance $
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Q1 2017 #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Q1 Q2 Q3 Q4 Q1 Q2
2017 #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
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ORDERS +
Total Orders
Direct to Consumer #
Second Channel #
Third Channel #
Total #
AVERAGE COGS +
Products (SKUs)
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Second Channel
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
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Average First Product # Direct to Consumer
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Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Products (SKUs)
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Second Channel
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
UNIT SALES +
Products (SKUs)
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Second Channel
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Average First Product # Direct to Consumer
Total
SUMMARY +
Item Sales
Direct to Consumer $ Summary by categories above
Second Channel $ Summary by categories above
Third Channel $ Summary by categories above
Total $ Summary by categories above
Revenues
Direct to Consumer $ Summary by categories above
Second Channel $ Summary by categories above
Third Channel $ Summary by categories above
Total $ Summary by categories above
Revenues
Category 1 $ Summary by categories above
Category 2 $ Summary by categories above
Category 3 $ Summary by categories above
Category 4 $ Summary by categories above
Category 5 $ Summary by categories above
Total $ All
Q1 Q1 Q1
2017 2017 2017
Jan-17 Feb-17 Mar-17
1 2 3
January February March
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ORDER +
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Q2 Q2 Q2 Q3 Q3 Q3
2017 2017 2017 2017 2017 2017
Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17
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April May June July August September
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- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q2 Q2 Q2 Q3 Q3 Q3
2018 2018 2018 2018 2018 2018
Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18
16 17 18 19 20 21
April May June July August September
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
0.30 0.30 0.30 0.30 0.30 0.30
1.00 1.00 1.00 1.00 1.00 1.00
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q4 Q4 Q4 Q1 Q1 Q1
2018 2018 2018 2019 2019 2019
Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19
22 23 24 25 26 27
October November December January February March
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
0.30 0.30 0.30 0.30 0.30 0.30
1.00 1.00 1.00 1.00 1.00 1.00
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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- - - - - -
Q2 Q2 Q2 Q3 Q3 Q3
2019 2019 2019 2019 2019 2019
Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19
28 29 30 31 32 33
April May June July August September
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
0.30 0.30 0.30 0.30 0.30 0.30
1.00 1.00 1.00 1.00 1.00 1.00
- - - - - -
- - - - - -
- - - - - -
- - - - - -
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Q1 2017 #VALUE!
Q4 Q4 Q4 Q1 Q2
2019 2019 2019 2017 #VALUE!
Oct-19 Nov-19 Dec-19 #VALUE! #VALUE!
34 35 36 #VALUE! #VALUE!
October November December
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
100% 0% 100% 0% 0%
100% 100% 100% 0% 0%
100% 100% 100% 0% 0%
0% 0% 0% 0% 0%
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - -
0.30 0.30 0.30
1.00 1.00 1.00
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
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Q3 Q4 Q1 Q2 Q3 Q4 Q1
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0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0%
- - - - - - -
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0% 0% 0% 0% 0%
0% 0% 0% 0% 0%
0% 0% 0% 0% 0%
0% 0% 0% 0% 0%
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
- - - - -
#VALUE! #VALUE! #VALUE! - -
#VALUE! #VALUE! #VALUE! - -
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#VALUE! #VALUE! #VALUE! - -
#VALUE! #VALUE! #VALUE! - -
#VALUE! #VALUE! #VALUE! - -
-
-
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0%
0%
0%
-
-
-
-
-
-
-
-
-
-
-
-
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-
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-
-
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-
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-
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-
-
-
-
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INVENTORY
Quarter
Year
Date
Month # Unit Detail
Month
BEGINNING INVENTORY +
INVENTORY PURCHASES +
ADDED TO INVENTORY +
UNIT SALES +
ENDING INVENTORY +
INVENTORY PURCHASES +
SUMMARY +
Inventory Value
Inventory Value, Beginning of Period $
Added to Inventory $
Discarded Inventory $
Cost of Goods Sold $
Inventory Value, End of Period $
Cash
Inventory Purchases Paid $
Q1 Q1 Q1
2017 2017 2017
Jan-17 Feb-17 Mar-17
1 2 3
January February March
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
- - -
Q2 Q2 Q2 Q3 Q3 Q3
2017 2017 2017 2017 2017 2017
Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17
4 5 6 7 8 9
April May June July August September
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q4 Q4 Q4 Q1 Q1 Q1
2017 2017 2017 2018 2018 2018
Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18
10 11 12 13 14 15
October November December January February March
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q2 Q2 Q2 Q3 Q3 Q3
2018 2018 2018 2018 2018 2018
Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18
16 17 18 19 20 21
April May June July August September
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q4 Q4 Q4 Q1 Q1 Q1
2018 2018 2018 2019 2019 2019
Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19
22 23 24 25 26 27
October November December January February March
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q2 Q2 Q2 Q3 Q3 Q3
2019 2019 2019 2019 2019 2019
Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19
28 29 30 31 32 33
April May June July August September
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Q1 2017 #VALUE!
Q4 Q4 Q4 Q1 Q2
2019 2019 2019 2017 #VALUE!
Oct-19 Nov-19 Dec-19 #VALUE! #VALUE!
34 35 36 #VALUE! #VALUE!
October November December
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - #VALUE! #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - - #VALUE!
- - - #VALUE! #VALUE!
- - - - #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
Q3 Q4 Q1 Q2 Q3 Q4 Q1
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
#VALUE!
-
-
-
#VALUE!
#VALUE!
-
-
-
#VALUE!