Instant Distribution Empires

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J. Kennedy
Editor: Y.B. Adam
http://www.youtube.com/watch?v=dCagoLeoMx8
© A Direct Impact Ventures Ltd. Publication
Profitable Distribution Systems via Land, Air, and Sea!
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Special Report
Instant Distribution Empires
The Expert Guide to Under-The-Radar Fortunes for Microbrands &
Product Managers
10 Ways to....
Outwit
Outmaneuver &
Outsell
...your competition during any economic climate
J. Kennedy
Editor: Y.B. Adam
A Direct Impact Ventures Ltd. Publication
Copyright © All rights reserved.
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J. Kennedy
Editor: Y.B. Adam
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J. Kennedy
Editor: Y.B. Adam
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Contents
Why do you need an effective marketing strategy? …................................ 6
Marketing Strategy Defined............................................................................. 7-10
Why you might be offering the right

product to the wrong market without
even knowing it. …..............................................................................................11-16
Unconscious incompetence................................................................................17-18
Randomly presented nugget about me............................................................19
Plus failure is a great teacher …........................................................................21
10 Distribution Zones That You Probably Never Thought

Of Which Could Be Earning You A Large Quiet Fortune: …......................22-33
10 Ways to Outwit Outmaneuver & Outsell your competition during any economic climate!
Winding Down …................................................................................................34
J. Kennedy
Editor: Y.B. Adam
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Genuine Income Autopilot …..............................................................................35-37
Comments@nextbigthings.org ….........................................................................38-39
Distribution Maverick; The Raw Like Sushi Guide To Explosive Profits...40

end of Special Report
J. Kennedy
Editor: Y.B. Adam
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Why do you need an effective marketing strategy?
The first foundational point is why you even

need an effective marketing strategy to begin
with. And the reason you need
it is because modifying your marketing
strategy is really the key to increasing
sales and profits in any economic conditions,
and particularly during an
unstable or unpredictable economy.
Most companies are astute at

developing marketing tactics but they’re
not as astute at creating effective marketing
strategies. And the outcome of this is
producing less than optimal results.
Because even an average marketing

strategy carried out properly will always
outperform the best tactics that are
driven by a mediocre strategy.
J. Kennedy
Editor: Y.B. Adam
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Marketing Strategy Defined
The second foundational point is to define exactly

what I mean when I say “marketing
strategy.” Many definitions exist for marketing strategy.
If you pick up twenty different
books, you'll discover 30 different
definitions.
And it’s just by an act of God that two

“experts” agreed on their definition.
So allow me clear up the confusion and

give you my definition of marketing
strategy. But let me start by expressing to you
what marketing strategy is not.
Marketing strategy is not business strategy.

Business strategy is analytical, it’s logical
and it’s undeviating, and it needs to be.
But marketing strategy is a calibration

of emotional and logical components. It’s
creative rather than analytical and it’s
the result of fusion analysis and
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Editor: Y.B. Adam
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innovation together rather than just

analysis alone. Okay, so having said that, let’s
get to my definition of marketing strategy
and you might want to make a
note of this. Here’s my drum-roll please definition
of marketing strategy:
Marketing strategy is the dominant

strategically designed plan that gives your
business a substantial advantage over all your
competition.
And the key there is that it’s a dominant
game plan — it’s the big picture
strategy. An example that I frequently
use to explain the difference between
strategy and tactics is one that everybody
understands, because the company
that engineered it is so famous. And
that company is Bugger Thing (Sorry I have
a Burger Bias) AKA Burger King. ;-)
To this day, many people think that Burger King’s

strategy was to sell customized hamburgers,
and their tag line was “Have it your way.”
You could come in and order your
J. Kennedy
Editor: Y.B. Adam
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hambugger any way you wanted, when

all of the competition forced you to take
it the way they made it.
With the competition, there were only three

or four choices and you chose between those. So
you were locked into those choices. No
customization, no substitution.
But customizing buggers for each customer

was not Burger King’s strategy.
That was the tactic they used, and it was
a brilliant tactic.
Their marketing strategy was much

more BIG PICTURE and much more important.
Because in the restaurant industry, the
most important factor for success is
location. And determining the ideal
location is very expensive. It takes a lot
of research, a lot of time, and it can run
into six, seven figures to come up with
the right location.
So what Burger King did was absolutely
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Editor: Y.B. Adam
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brilliant strategically. They decided to

place every one of their stores within
two to three blocks of an existing
McDonald’s. And by doing this it

eliminated all the costs of determining
location. They didn’t have to do
any of that research.
This also allowed them to open up more

stores more quickly because they didn’t
have to take the time to do the research.
What they knew was that obviously
people were going to those areas to buy
hambugers, so they had customers
waving their hands and saying, “Here I
am, I want to buy a hamburger.”
Now, along with their location strategy,

they used the tactic of allowing you to
“Have it your way,” and they captured a
tremendous market share in a very short time.
So that’s a good example that shows

you the difference between strategy and tactics.
J. Kennedy
Editor: Y.B. Adam
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Why you might be offering the right

product to the wrong market without
even knowing it.
What I find with 100% of my clients

is that few companies do enough research
to identify who the ideal customer really is
for their product lines or services. Many reasons
exist for this, a common reason is that small
brands or product developers don't have the
resources that big budget companies devote
towards proper research and market strategy.
Framed another way, it takes a desperate obsessive

focus and know how to unravel Distribution
profits at the speed of light, and most smaller
companies are inspired more by an idea or a
concept, and less on a proper strategy. This
probably explains why the small business startup
failure rate hovers around 85% within the first
12 months.
J. Kennedy
Editor: Y.B. Adam
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With the internet being what it is today, many

small brands do the smart most economical thing,
which is throw up a website and a digital shopping
cart, and that's all good, the beauty of e commerce is
that it enables any small brand to go from concept to
profitability in a very short amount of time, to a po!nt.
This in turn results in a sort of a “seat of yourpants”

Distribution or marketing strategy. More
often than not, a seat of your pants approach
will yield some level of revenue or notoriety,
(to be expected since over 300 million people shop
online & even more offline) but it does not by any
stretch of the imagination deliver the potential
revenue profit model which can skyrocket a product
line, the reason? The approach is too imprecise.
And often, switching the focus of your brand

marketing from one type of customer to
another type can result in a dramatic increase in
sales, typically with little involvement or very little
additional financial resources, the outcome can yield
a distinct life changing experience.
Always remember that the right product, sold to the
J. Kennedy
Editor: Y.B. Adam
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right customer, at the right price, using the right message,

is really the key to successful marketing.
I recently worked with a client and

I profiled their customers to determine
who their ideal customer was, and who the
ideal customer segments were since multiple
customer segments existed.
The client was shocked to discover that their

product was used by a significant market
segment for purposes totally different than
their product line was originally intended to
be used for.
Truth be told, entering into the engagement I had

pre existing knowledge that 46 customer segments
existed for this product line, yet the client only exerted
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Editor: Y.B. Adam
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energy towards 5.
Unfortunately, because this is their

proprietary information and they’re
using it right now, I can’t expose what
their product line is or specifically how it’s
used in a different manner by a different
customer segment, but I can tell you that
switching their focus to this new segment
is yielding a 200%+ increase in sales
which will likely continue to increase by
the end of the next financial quarter and beyond.
For microbrands who are serious about their

businesses and are open minded to proven
alternative Distribution methods, there is no such
J. Kennedy
Editor: Y.B. Adam
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thing as a recession.
So it’s really important that you have a

precise customer strategy and that you identify
your ideal customer or groups of ideal
customer segments and that you use
that knowledge to create tactics for each
segment that is going to improve your
sales and profits.
Proper customer strategy in the instant case of this

client will likely transform this microbrand into a quiet
under-the-radar multimillion dollar company within
24 months. This microbrand is less than 2 years old
and has never grossed more than $200,000 in sales,
not a bad way to strategically extend their brand
during a so called economic downturn.
J. Kennedy
Editor: Y.B. Adam
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For many years, in one way or another I've operated in an ownership and leadership
capacity in what I refer to as a “Designer of product or service Distribution models”.
I tend to have a habit of seeing cracks or gaps within existing Distribution models, cracks
which are usually worth millions in revenue and brand extension opportunities if properly
managed and executed. Often times companies are profitable under their current
operating profile, more often than not however their profit models are underdeveloped.
My definition of an underdeveloped profit model is any model that leaves at least $500,000
uncollected dollars in profits on the table so to speak. And it's shocking to see how many
small companies, microbrands, and handmade artisans neatly fit this profile.
Not surprisingly I've noticed that a lot of microbrands of all design disciplines have a very
underdeveloped sense or narrow view of profit modelling. Most of it is due to their native
lack of interest in all things business. Creative types tend to be more focused and
interested in well... creative things. Natural of course, but detrimental to the business side
of well... their business. Often an even larger problem exist with creative types in that
their lack of business sophistication prevents them from seeking professional help from
someone who can actually transform their profit modelling. It's a classic case of
unconscious incompetence. You don't know what you don't know.
J. Kennedy
Editor: Y.B. Adam
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Unconscious incompetence
During my 20 years as a Distributionist, I've noticed that business owners and brand
managers fall into 1 of 4 categories as far as their competence and skill in marketing &
distribution is concerned.
By recognizing which category you reside in & taking the action steps suggested below,
you can move up to the next level and significantly increase your profit from your
marketing initiatives.
The lowest level of marketing competence is "unconscious incompetence." You don't

know what you are doing, but it gets worse, you don't even know that you don't know.
You may even think you are a pretty astute marketer, even though to others, that is clearly
not the case. Egotistical small business owners who star in their own TV commercials and
entry level employees in "creative" positions at Madison Avenue ad agencies can easily fall
into this category.
Do you think you are highly educated or great marketer or brand manager, and blame the
lack of sales action derived by your marketing always on external forces or factors out of
your control, such as bad timing, a bad economy, or badluck? If you do, you are probably
guilty of dwelling within the unconscious incompetence zone. Hopefully you will find a
quick way out.
J. Kennedy
Editor: Y.B. Adam
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With design and creative professionals often you are dealing with a tricky mix of Ego &
their destructive inclination to micromanage aspects of business that they don't fully
understand. It's just the nature of things, yet if many would simply idle their egos and
focus on what they do best which usually involves CREATING, they could develop
amazingly lean and highly profitable successful microbrands, some could even transition
into global megabrands.
My experience and observation within the design world has repeatedly proven that the
biggest commercial opportunities exist as a result of the good old fashion mantra of
“That's not how it's done in our industry”. It's also shockingly ironic how in an industry
which is so pregnant with creativity, the idea of wildly profitable distribution makeover
opportunities are sometimes treated as if you are trying to deliver stinky explosive
diareah!
It reminds me of how in the book “The Ultimate Success Secret” Dan Kennedy instructed,
“don't waste your time trying to present these materials to the people who need it the
most. They won't buy it. You should focus on selling to successful people who want to get
even better”.
J. Kennedy
Editor: Y.B. Adam
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Randomly presented nugget about me:
Admittedly I have a soft spot for all things design and a big part of my outreach inclines
towards smaller indie designers or microbrands, in a sense the design world takes me back
to my roots.
When I was in my early teens I wanted to pursue a career in fashion design and fashion
merchandising, but my father absolutely did not support my design inclinations and
aspirations. He was ultra homophobic and whenever he attended any function of mine
which was artistic or design oriented he noticed the presence of my teachers and many of
my design peers who had a little “too much sugar in their tanks” so to speak. That was
not the influence that my dad wanted me to surround myself in, it didn't matter that I was
a card carrying skirt chaser, it was the environment that was undesirable to him, plus
“God” and my mother were on his side, so I was outvoted, and I ended up in business and
trade.
End of Random nugget about me
J. Kennedy
Editor: Y.B. Adam
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Larger companies are not immune from maximizing their profit models either,
knowledge gaps and cracks abound within companies with teams of highly educated and
experienced commercial minds. Regretfully from one of my larger clients, I've
professionally witnessed some of the coolest Distribution ideas, executed in the worse
possible way, all because of entrenched corporate egos and a stubborn and fatal resistance
towards unconventional change, more of that “That's not how it's done in our industry”
mindset.
This supersized ego joined with a committed refusal to adjust properly cost this one
corporate client over 2 million dollars which can never be recovered from that specific
Distribution model again, a Distribution model which I co developed from the ground up,
not to mention millions lost in future earnings. Luckily for the client, the loss was barely
noticeable. Note to self: It's more pleasant to work with smaller companies, less
entrenched dysfunctional egos, plus microbrands cannot afford to “write off”, over 2
million dollars in Research & Development at the behest of the almighty ego.
Sometimes even when someone makes an investment in your information assets, for
whatever reason they ignore your recommendations and “strategery”. I'm not
complaining I'm just explaining. In life the truth is you get the good and the bad, the
successes and the failure, the important aspect is finding the positive beyond the negative.
J. Kennedy
Editor: Y.B. Adam
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Plus failure is a great teacher, when you experience failure your entire thought process
becomes atypically superior, si.nce you obsess over not repeating the emotion of failure.
The flip side to that negative client experience is that I've been involved with another client
who trusted me to design and implement a strategic int'l Distribution strategy which
increased his sales by over 300%.
This was a Distribution Strategy & Zone which never crossed his mind, nor entered the
thoughts of his management team, yet within 90 days this single & ignored under-the
radar Distribution Zone matured to represent 70% of his companies entire sales volume.
Did I mention within 90 days!
This represents just one example and the power and possibilities of how a lean elite
Distribution Strategy Zone can increase your profitability when a fresh set of experienced
eyes or unconventional thinking is involved.
J. Kennedy
Editor: Y.B. Adam
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10 Distribution Zones That You Probably Never Thought

Of Which Could Be Earning You A Large Quiet Fortune:
Below:
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Editor: Y.B. Adam
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1) Cruise Lines: Through a client engagement which included a retainer and share
ownership, I've made a lot of money in this market segment, and I would wager
that I learned more about successful global operations than any London or
Wharton Business School graduate could hope for in such a compressed amount
of time. Like all other disciplines of business, winning the game requires a skill
that is metaphorically equivalent to swimming in a pool of sharks without being
eaten alive.
There is an incorrect way of doing things, which normally involves some

measure of strategic inexperience , and commercial predators who will eat you
alive if you're not extremely careful. Conversely there's a correct way of doing
things where if you are scrupulous and know exactly what you are doing,
participation in Distribution within this industry is metaphorically similar to
investing in a winning lottery ticket!
This is an industry which accounts for over 30 Billion dollars annually in

worldwide sales with a steadily increasing growth factor which hovers around
the 8%-10% range. Every major retail consumer category, and every design
discipline is represented there, from all varieties of jewellery to alcohol, all kinds
of art, fashion, furniture and accessories, encompassing all categories of style
and design. Cosmetic procedures, dental procedures, casinos, galleries, special
exhibitions, entertainment etc. The best way to visualize the opportunities in
this industry involve imagining a thriving floating city. With the right access
and partner, the Residual Distribution opportunities are massive, reliable,
J. Kennedy
Editor: Y.B. Adam
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steady and profitable. And what would a thriving city be like without it's
endemic politics? This industry is hyper political, as are most industries with
massively profitable opportunities. Aligning yourself with the right political
dimensions is the only way to gain access to, succeed and to avoid regrettable
outcomes. A true sleeping giant, under-the-radar absolute money while you
sleep cash cow. The authentic epitome of profit autopilot.
2) International Chain Retailers: The top 250 world-wide retail chains account for
over $3 Trillion of sales, that's Trillion with a “T”. Approx 1/3 of the estimated $9.0
Trillion retail sales world-wide. The largest retailers outside the US tend to cover
many categories and are multi channel and multinational. US companies account
for 36% of the number of companies on the list and 44% of the sales.
3) Joint Ventures: (with any other type of company who currently sells a product or
service to your market are well worth considering if you have experience and
know how.) There is a strategic approach to succeeding in joint ventures and with
few exceptions most of what I've seen published online is outdated and materially
misleading.
J. Kennedy
Editor: Y.B. Adam
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4) Resorts: These are worldwide and highly segmented many by affinity interest,
another true under-the-radar gem if you know what you are doing.
5) Hotels: These are worldwide and highly segmented, another true under-the-
radar gem if you know what you are doing. Rinse and Repeat, sound familiar.
6) Credit Card Inserts: Have any idea how many people receive and respond to
solicitations within credit card inserts, there is a HUGE % of people who purchase
goods and services via the convenience of Credit Card Inserts. There are over 600
million Credit Cards in circulation in America alone. 1 in 7 Americans hold 10
cards. Have you ever put together a lucrative targeted residual sales campaign with
a credit card services provider? I have.
7) Infomercials & Direct Response Television: I'm sure it comes to a complete shock
to you that there is in fact a very good reason why infomercials and DRTV never
seems to go away, “if it aint broke don't fix it” comes to mind. A multichannel,
multibillion dollar Global industry hungry and constantly on the prowl for
innovation for the sole purpose of creating Distribution Blockbusters and a lot of
profit for the DRTV investors.
8) Affinity Group Marketing: Very segmented & enables premium targeting

opportunities for many design oriented and product categories if you know what
you are doing.
J. Kennedy
Editor: Y.B. Adam
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9) Catalogue Merchants: OK so maybe you've thought of this already but you'd be

surprised at the amount of microbrands, self representing artisans, soloprenuers,
crafters who don't embrace this billion dollar Distribution channel. More
disturbing yet, is the amount of those who have embraced this method of
Distribution and embracing it in the wrong way, a way that makes it a very high
maintenance undertaking and barely worth the effort in time , profitability, or
brand extension.
Years ago I pioneered a single handed way of receiving a 100% product

placement rate for my own products within prestigious major national
catalogues. But more importantly the method that I use encourages the actual
owner of the company, or top buying decision maker to ring me back within 48
hours to place a large product order, pre pay for the order, and place the
product on the COVER of their catalogue. I call it The Magazine Cover
Strategy Method, and this elite distribution method can be used to land
guaranteed placement of your product or service on the most desirable area of
catalogue merchant real estate, which is of course the cover! The best news is
this “strategery” can also be used for targeted digital newsletters owned by
large comapanies and ezines!
The top most desireable catalogue retailers distribute millions upon millions of
mail order catalogues annually, for a microbrand using this method, the value of
succeeding with this one strategy alone can very rapidly convert a low revenue
producing microbrand into a lean massive under-the-radar low maintenance
J. Kennedy
Editor: Y.B. Adam
27
cash cow.
Given the optimal choice, which microbrand or product developer wants their
product to be buried between the pages of other vendor's products within a
major retail catalogue or magazine of proven buyers , when you could
strategically guarantee landing the cover and optimize your brand recognition
and sales output! Moreover theres an added benefit in sales trajectory and
distribution echo when your product or service is “profiled” by the magazine or
catalogue in editorial format instead of just being placed along with other
products.
Imagine for a second if you have that killer design, product or service that you
just know would sell, and imagine what impact it would have on your life and
your brand if your creation was on the cover of one of the worlds most
prestigious catalogues , a publication where more than 18 million women use as
an absolute “must have” shopping guide! Close your eyes for 20 seconds and
imagine howthis level of FREE exposure would change your life.
The Magazine Cover Strategy Method can be used to target any industry
publication traditional or digital, and is very adaptable to any design discipline
and product invention. All that is required is an easy change to a small part of
your operating pardigm. It's the ultimate inside information guide that could
genuinely and quickly change your life forever.
J. Kennedy
Editor: Y.B. Adam
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Interested in the creative process and despise marketing and sales?

Love marketing and sales but want to expand your Distribution zones?
Interested in setting yourself up so you can finally live a stress free life?
Interested in spending more time with your family and friends?
Interested in playing more golf, tennis, whale watching in Hawaii? Chasing hula
skirts & Maui surfer chicks in Hawaii?
Interested in traveling the world for an impulsive amount of time?
Considering an Eat, Pray, Love exit strategy? Julia Roberts shouldn't have
all the fun “pretending” in that movie.
The natural transition for a designer or product owner or marketer armed with
the caliber of inside information presented within the Magazine Cover Strategy
Method is a plush and happy life, filled with more lifestyle options and
liberating opportunities.
Applying this Magazine Cover Strategy Method is brilliant, effective and

unique. But it's only for those who are genuinely motivated in making £ $,
saving money, and saving lots and lots of time, our most valuable human asset.
J. Kennedy
Editor: Y.B. Adam
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I stumbled across this method in my own head while attending a

private invitation only meeting in California. I'll never forget it because I was
having a meeting with one of Guthy Renker's head honchos who was
interrogating me with interest about a gadget that I thought was great for DRTV.
The Magazine Cover Strategy that I developed and have never seen used before
or since, was really a cross -pollinated idea repurposed from another industry,
(the DRTV industry to be exact) and it worked every time I used it without fail!
Their was a bit of important “side irony” involved with this product in the few
weeks before I had my private meeting with Guthy Renker and subsequently
a different meeting regarding the same prodcut with Kodak corp.
THIS IS A VERY IMPORTANT ASPECT TO PAY ATTENTION TO: The short

version: During a buying season & after a well placed phone call, I was offered
a lot of money from a mysterious company not to introduce one of my products
to market, the reason? The product if widely promoted stood a greater than
average chance of being commercially successful because of it's unique value
proposition. Consequently my new product stood a chance to erode their
market share significantly, that's a fancy way of saying that the company did not
want my intended caliber of competition in a marketspace where they were
dominant.
J. Kennedy
Editor: Y.B. Adam
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Before that event, another Private Equity company contacted me and offered
to partner with me for 51% of the company. In short, for controlling interest
in the company, the offer was for them to supply the cash and sales
vehicle and to acquire dominant control of the company. I injected this “side
irony”into the mix because I want all of you to understand something.
There are plenty of ways a deal can be cut, Angel Investors, Solo efforts,
Private Equity, Complete buyouts, Licensing deals, JV's etc. But if you have
a hit product which is properly protected, stick to your guns and always
retain the controlling interest in your company. Some people don't agree
with that positition for various reasons, and sure there are exceptions to my
advice, but in a broad sense you're better off maintaining control of your
product. I ended up shifting my original marketing focus and distributed
the product through a cartel of top PMC (Private Military Company)
suppliers.
J. Kennedy
Editor: Y.B. Adam
31
Another essential point is, by following my instincts I didn't accept a deal that
would erode my majority ownership with this amazing product, and shortly
afterwards I developed my own proprietary method for lazer targeting and
attracting the exact caliber of partner that I wanted to do business with for ANY
product or service that I'm attracted to. Even better, I managed the entire process
where the deals are fair, risk free, and non predatory.
Now moving along:
One time I used the Magazine Cover Strategy for another one of my
products which was not even a product at the time, in all honesty it was an
IDEA for a product / a product concept that excited me after watching a movie!
Gotta love that Hollywood inspiration.
Using my personal Magazine Cover Strategy, the President of one of the worlds
largest national catalogue merchandisers rang me within 20 minutes of receiving
my message, his intent was to place an order worth $70,000 in profit to me on a
$300,000 Prepaid Purchase Order. Not too shabby for a product design
idea which I developed in only two hours time and after watching a movie.
Anyone who has ever done business with a major national retail
catalogue merchant knows that the idea of a company President ringing you is
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Editor: Y.B. Adam
32
abnormal, since there are many subordinates who deal with the likes of buying
and product evaluation. The idea of the company ignoring their standard
industry mantra of 30 or 60 days net (on ready-to-ship warehoused inventory)
as their accounting rule is even more unheard of. After that experience the
President of that company and I developed a direct friendship and commercial
relationship.
10) Licensing: Accounts for over 100 Billion dollars annually worldwide.
Ok so maybe you've thought of this already, but the reality is less than 10%
of entreprenuers get products licensed. According to the USPTO 2009 report,
about 2% of inventors succeed in licensing inventions. Licensing is great if you
have the right approach. Do keep your eyes open for opportunities which
might fall beyond your comfort zone because that's probably where your
most success will come from.
Naturally the 10 Distribution Zones mentioned above are highly lucrative and
highly competitive. Most of these Distribution Zones use vendor qualification
methods which most microbrands don't even qualify for, or the sheer amount
of paperwork presents a barrier of bureaucratic impediments. For these
reasons, we have established Nextbigthings.org. A Free access platform for
strengthening Distribution and sales profitability within unexpected under-the-
radar profit zones. If we love what you do we can do a deal, cut through all of
the high level bureacracy and get your product a lot of sales and profit velocity.
No matter how you slice it, no one is in “business” to lose money. You might
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Editor: Y.B. Adam
33
not have grand Distribution ambitions but chances are if you are ready this
report, you at least recognize that there is room for improvement for your
existing Distribution strategery.
Often the catalyst that can deliver the most positive outcome takes nothing
more than a little bit of extra effort, or small baby steps towards the right
Distribution direction.
Some industrial designers and microbrands are attracted to Dawanda, Shopflick, Gnr8,
Unicahome, Etsy, BigCartel, Artfire, Yanko Design, Trendyindie, Ponoko, Bonanzle, etc as
a Distribution platform, and these are excellent Distribution platforms. But the reality is,
creative types of all stripes can profit substantially from their own creativity and land
lucrative distribution contracts if they know what they are doing. Most could honestly
profit enormously by simply having a more academic approach to their online marketing
strategies.
And regarding handmade stuff. Just because something is “handmade” does not mean
that it cannot be “mass produced” in a hand made manner, by your handmade standards,
and Distributed on a mass scale. Sure some things are just too intricate to mass produce,
but the majority of handmade gear that I've seen in many category classes can be more
aggressively distributed in any number of under-the-radar Distribution Zones, and at a
substantial profit to the product creator. And who doesn't prefer more profits for less
work; at the end of the day you are in business to be successful.
J. Kennedy
Editor: Y.B. Adam
34
Winding down:
I personally am of the view that there are a lot of progressive things that can be done for
most microbrands, designers, and product innovators. Lucrative Distribution Zones which
are being completely ignored by traditional thinking, the redundancy of boring “me too”
marketing, institutionalized tunnel vision & suboptimized Distribution concepts. These
are Distribution Zones that can advantage your brand extension or product line with
noticeable and often times under-the-radar profitability, and any idea that you shouldn't
pursue them I think would be unwise.
In this report I've listed 10 Distribution Zones, however over 50 exist that I'm aware of,
my 2 favourite Distribution Zones I have not even list here, I'll save them for another
occasion. During a 20 year active leadership role in designing and managing profitable
Distribution strategies, I have a clear sense of what will work with your product or service.
Invest quality time in examining these alternative Distribution Zones strategically, I'm
certain you will discover compatability with your product line or service, better yet find
an amazing Distribution Zone that you would like to access and develop a product which
is compatible with that specific Distribution Zone.
J. Kennedy
Editor: Y.B. Adam
35
Think positively and think creatively. Instant Distribution Empires is an excellent

resource guide to stimulate thinking which can lead to extraordinary under-the-radar
profits for your microbrand or company.
J. Kennedy, MBA*
Editor: Y.B. Adam
A Direct Impact Ventures Ltd. Publication
Copyright © All rights reserved.
Genuine Income Autopilot:
Management By Absence or Management By Automation, Maverick Business Advancement: You

decide which is more appealing.
The factory of the future will have only two employees, a man and a dog. The man will be there to feed
the dog. The dog will be there to keep the man from touching the equipment.
-Warren G. Bennis, University of Southern California Professor of Business Administration; advisor
to Ronald Regan and John F. Kennedy. The 4-Hour Work Week, Timothy Ferris.
Most interdisciplinary microbrands, entrepreneurs, designers, brand managers, product creators, and
self representing artisans don't start out with automation as a goal. This leaves them open for mass
confusion in a world where business gurus rarely agree. Consider the following:
“A company is stronger if it is bound by love rather than by fear... If the employees come first, then
J. Kennedy
Editor: Y.B. Adam
36
they're happy.!
-Herb Kelleher, cofounder Southwest Airlines.
“Look, kiddie. I built this business by being a bastard. I run it by being a bastard. I'll always be a
bastard, and don't you ever try to change me.”
-Charles Revson, founder of Revlon, to a senior executive within his company.
Miranda Priestly: ...You have no sense of fashion...

Andy Sachs: I think that depends on...
Miranda Priestly: No, no, that wasn't a question.
-The Devil Wears Prada Quotes
After reading the aforementioned ideologies, define which you incline more towards. The conflicting
advice rampant in many current publications normally applies to managing people or employees,
managing the “human element”. Herb recommends a tree hugger approach to employees, Revson tells
you to mash their nuts and show them no mercy, Miranda is an absolute uncompromising beyaaach,
but I'm suggesting that you solve the problem by diminishing the human element.
Once you have a product that sells profitably, it is wise to design a self-correcting business architecture
that runs itself. Ideally the architecture will be a hybrid model which involves offline and online profit
centers.
Self-correcting a business architecture is really not as hard as it may seem. In today's world automation
enables intelligent microbrands to operate at peak efficiency and with the productive force of an entire
traditional physical staff, yet with greatly reduced administrative cost, and at an accelerated production
rate. From my experience working with clients in various businesses, I've learned that as a result of
knowledge-gaps, microbrands especially are inadvertently standing in the way of their own optimal
success and profitability.
I'll discuss this in more detail soon. No fluff, no fillers just facts based on failed and successful
experience and observation. I got a bit off topic with that side rant about automation etc. The truth is
J. Kennedy
Editor: Y.B. Adam
37
the automation approach is not for everyone. Some people require a lot of social interaction with
colleagues and people, and that's all good, you have to incline towards whatever works for you.
As previously expressed, I've only listed 10 unique under-the-radar Distribution Zones

commonly ignored by microbrands yet certainly accessible, however many more exist. The key
involves a bit of “mental disruption”, or a strategic departure from the traditional way of doing things,
especially as it relates to microbrands and interdisciplinary design.
If you operate within the spirit of..“That's not how it's done in our undustry” It would not surprise me
if you are missing out on a Distribution opportunity gap which could treble your sales capacity, and it's
only a short matter of time before you get creamed in business by an enlighted competitor, then you will
wish you had paid attention to this Special Report, this is opportunity knocking.
If you require an extreme inspiration to take this Special Report seriously and to prioritize alternative
Distribution opportunities, just Google “The dumb ass who sold 10% of Apple Computers for $800”.
Short version of a long story... Ron Wayne, the co founder of Apple Computers didn't share the Vision of
Steve Jobs and Steve Wozniak, his then partners, and had Ron Wayne not sold his share of the
company for $800 bucks, that share would have been worth 22 Billion dollars today! I did note that it
was extreme inspiration.
Most of us have a set way of solving any problem, a tunnel vision of sorts, some entire industries
operate this way. So the solutions we come up with usually fall within a fairly narrow range and are not
as muscular as they could be.
WE’D LOVE YOUR FEEDBACK
Have a comment about Instant Distribution Empires, any comment? We value your
opinion and we aim to improve this report as we continue to grow our reader base.
Tell us what you think, just send your uncensored comment attn: “Sylvia” by emailing:
J. Kennedy
Editor: Y.B. Adam
38
Comments@nextbigthings.org
As a special thank you and a blatant bribe, by entering your comment, I'll send you a free
copy of “Distribution Maverick: The Raw Like Sushi Guide To Explosive Profits For
Microbrands & Inventors
Like all of our Special Reports, this is a short concise publication. It also includes my
personal 2 favourite methods of Distribution which are not listed within this report.
Guranteed not to disappoint. If sky rocketing your microbrand and profiting during any
economy appeals to you, then you'll apprciate this report.
J. Kennedy
Editor: Y.B. Adam
39
The strategies presented within Distribution Maverick can be applied to all Design
disciplines, product managers, and product owners, and will elevate your ambitions and
profits to a higher level.
Discover my 2 favorite Distribution Zones which were not mentioned here, and get your
free copy of Distribution Maverick: The Raw Like Sushi Guide To Explosive Profits For
Microbrands & Inventors.
Distribution Maverick is free for all members, Just send your uncensored comments to
Sylvia about the report you just read to: Comments@nextbigthings.org
Aloha,
Jon
J. Kennedy
Editor: Y.B. Adam
40
J. Kennedy
Editor: Y.B. Adam
41
END OF SPECIAL REPORT
J. Kennedy
Editor: Y.B. Adam

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1

Why do you need an effective marketing strategy? …................................ 6

Marketing Strategy Defined............................................................................. 7-10

Why you might be offering the right

Randomly presented nugget about me............................................................19

Plus failure is a great teacher …........................................................................21

10 Distribution Zones That You Probably Never Thought

Winding Down …................................................................................................34

Genuine Income Autopilot …..............................................................................35-37

Distribution Maverick; The Raw Like Sushi Guide To Explosive Profits...40

Why do you need an effective marketing strategy?

The first foundational point is why you even

Most companies are astute at

Because even an average marketing

Marketing Strategy Defined

The second foundational point is to define exactly

And it’s just by an act of God that two

So allow me clear up the confusion and

Marketing strategy is not business strategy.

But marketing strategy is a calibration

innovation together rather than just

Marketing strategy is the dominant

To this day, many people think that Burger King’s

hambugger any way you wanted, when

With the competition, there were only three

But customizing buggers for each customer

Their marketing strategy was much

So what Burger King did was absolutely

brilliant strategically. They decided to

McDonald’s. And by doing this it

This also allowed them to open up more

Now, along with their location strategy,

So that’s a good example that shows

Why you might be offering the right

What I find with 100% of my clients

Framed another way, it takes a desperate obsessive

With the internet being what it is today, many

This in turn results in a sort of a “seat of yourpants”

And often, switching the focus of your brand

Always remember that the right product, sold to the

right customer, at the right price, using the right message,

I recently worked with a client and

The client was shocked to discover that their

Truth be told, entering into the engagement I had

Unfortunately, because this is their

For microbrands who are serious about their

So it’s really important that you have a

Proper customer strategy in the instant case of this

The lowest level of marketing competence is "unconscious incompetence." You don't

Randomly presented nugget about me:

End of Random nugget about me

10 Distribution Zones That You Probably Never Thought

There is an incorrect way of doing things, which normally involves some

This is an industry which accounts for over 30 Billion dollars annually in

8) Affinity Group Marketing: Very segmented & enables premium targeting

9) Catalogue Merchants: OK so maybe you've thought of this already but you'd be

Years ago I pioneered a single handed way of receiving a 100% product

Interested in the creative process and despise marketing and sales?

Applying this Magazine Cover Strategy Method is brilliant, effective and

I stumbled across this method in my own head while attending a

THIS IS A VERY IMPORTANT ASPECT TO PAY ATTENTION TO: The short

Now moving along:

Think positively and think creatively. Instant Distribution Empires is an excellent

Genuine Income Autopilot: