INTRODUCTION:-

E-BUSINESS APPLICATION

Electronic Business or E-business is the administration of conducting business via the

Internet. This would include the buying and selling of goods and services, processing
payments, managing production control, sharing information, running automated
employee services, along with providing technical or customer support through the
internet. E-Business Applications are web based applications that can be implemented
to perform tasks for businesses. These applications are not just for online businesses,
but also for traditional ones. Behind the scenes e-business applications usually rely on
relationships between company servers and end user computers. Common e-business
applications provide some way for a company to interact with customers on the web or
to perform tasks related to meeting customer need (such as online tracking of postal
shipments).E-business is an older term, just like many of the terms created in the late
1980s and early 1900s as the Internet started becoming part of everyday life. E-business
can comprise a range of functions and services, ranging from the development of
intranets and extranets to e-service, the provision of services and tasks over the Internet
by application service providers. Today, as major corporations continuously rethink their
businesses in terms of the internet, specifically its availability, wide reach and ever
changing capabilities, they are conducting e-business to buy parts and supplies from
other companies, collaborate on sales promotions, and conduct joint research.

At first, e-business generally referred to businesses that interfaced with their consumers
almost exclusively over the Internet. For example, one of the earliest e-businesses that
aimed to serve abroad market was Amazon.com. The Amazon.com of 1994 was very
different than the Amazon.com of today. Even if we could compare their homepage in
1994 to their current homepage, we’d be shocked at how much technology has

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changed. But, we would also notice that, 1994, Amazon.com was a specially bookstore.
Today, while it still sells books, it also sells nearly every other product you can think of
clothes, electronics, toys, household goods, music, movies and even food.

But not all e-businesses were intended for consumers to see and use. As the Internet
developed, so did the types of business on it. Think of all the types of businesses in a
normal economy. We have retailers that sell directly to the customers. We have
wholesalers who sell to the retailers. We have manufacturers who sell to the
wholesalers. We have service providers that sell services to help the rest of the
economy world. Throughout the 1990s and 2000s all of those businesses found ways to
use the Internet to be more productive, thus, in some way, becoming e-businesses.

Electronic business methods enable companies to link their internal and external data
processing systems more efficiently and flexibly, to work more closely with suppliers
and partners, and to better satisfy the needs and expectations of their customers.

In practice, e-business is more than just e-commerce. While e-business refers to more
strategic focus with an emphasis on the functions that occur using electronic
capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks
to add revenue streams using the World Wide Web or the internet to build and enhance
relationships with clients and partners and to improve efficiency using the empty vessel
strategy. Often, e-commerce involves the application of knowledge management
systems.

E-business involves business processes spanning the entire value chain: electronic
purchasing and supply chain management, processing orders electronically, handling
customer service, and cooperating with business partners. Special technical standards
for e-business facilitate the exchange of data between companies. E-business software
solutions allow the integration of intra and inter firm business processes. E-business can

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be conducted using the web, the internet, intranets, extranets, or some combination of
these.

TYPES OF E-BUSINESS MODELS

An e-business model is simply the approach a company takes to become a profitable

business on the internet. There are many buzzwords that define aspects of electronic
business, and there are subgroups as well, such as content providers, auction sites and
pure-play Internet retailers. And also it describes how a company functions, how it
provides a product or service, how it generates revenue and how it will create and adapt
to new markets and technologies. In a successful business, all of its business model
components work together in a cooperative and supportive manner.

 B2C:- The business-to-consumer, or B2C model of e-business sells products

directly to retail consumers online. Amazon.com is an example of a B2C model.
The e-business has only an online identity through which it offers a range of
products to customers. Most B2C models generate revenue from direct sales and
processing fees. B2C also is known as electronic retail or e-tail.
 B2B :- The business-to-business, or B2B model involves companies using the
Internet to conduct transactions with one other. B2B e-business accounts for
more than 90 percent of all electronic businesses. The main reason for this is the
complexity of B2B transactions. Unlike B2C transactions that involve sellers
offering products and services and buyers purchasing them, B2B transactions are
multifaceted and often involve multiple transactions at each step of the supply
chain. B2B businesses generate revenue from direct sales.

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  C2B :- Consumer-to-business, or C2B, is a unique e-business model in which
consumers create value and demand for products. Reverse auctions are a
common characteristic of C2B model, in which consumers drive transactions and
offer their own prices for products. The airline ticket website Priceline.com is an
example of a C2B e-business model. The website allows customers to bid for
tickets and offer their own prices. Shopping sites such as Cheap.com, Gilt.com
and Ruelala.com also are C2B.

 C2C :- Consumer-to-consumer, or C2C, e-business model enable consumers to

behave as buyers and sellers in third party facilitated online market places.
Craigslist is an example of a third party marketplace. The company brings
together disparate buyers and sellers to conduct business. Other examples of C2C
websites include eBay and PayPal. A C2C model generates revenues in several
ways, including personal ad fees, membership or subscription fees, sales
commissions and transaction fees.

BENEFITS OF E-BUSINESS

The Internet has been a door to myriad new business opportunities. Business owners of
e-businesses and their customers find advantages in Internet transactions as opposed to
brick-and-mortar operation The benefits of implementing e-Business tools is not so
much in the use of technology, but in the streamlining of business processes and the
ease in finding new markets. When it comes to e-business, both the consumer and the
business reap the benefits. Being online makes a business convenient, accessible,
affordable and better equipped to help its customers, and when businesses are focused
on benefiting their customers, everyone wins.

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  Cost-Effective Marketing:-
With an e-business, all of your marketing efforts end with one goal—to drive target
traffic to your business website. With one central place to send customers—your e-
business website—it allows you to use many online marketing tactics including email
marketing, article marketing, social media networking and e-newsletters. Most of these
online marketing efforts are very low cost or free, so an e-business allows for highly
cost-effective marketing strategies.

 Reduces Time and Money spent:-

With bills for rent, electricity, telephones and general office upkeep, expenses for
physical locations can start to pile up. By taking your business online, you reduce or
eliminate a lot of these overhead costs. Plus, things get a lot easier from a logistical
standpoint, since one person can do the work of several people. Take mass
communicating with customers, for example. Sending a bulk email to a list of customers
is easier than sending out 100 direct mailings (paper, postage, staff, etc.). In addition to
customer-facing processes, inside processes also become friendlier on the pocketbook
when going online. For example, transaction costs are lessened, since there’s no need to
hire a cashier when shopping cart software lets customers check out themselves. And if
that’s not enough, e-business marketing is often more affordable too, as online
advertising tends to cost less than traditional marketing channels.

 Reduces Transaction Cost:-

Running an online business reduces the cost per transaction because it takes less
manpower to complete an online transaction. Once you get your website up and
running, the customer places the order online, which removes the need for a
salesperson. The customer payment goes through your online payment processing
software or system—again eliminating the need for a store clerk. Someone has to

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download the order and ship it, which is probably you, but an e-business transaction has
less burden of cost on the business, making each transaction more cost effective than a
brick-and-mortar business.

 Low Overhead Costs:-

Running an e-business cut back or out most of the costs involved in running a physical
location. E-businesses have less expensive phone, rent and utility bills than businesses
with physical locations. An e-business also reduces the cost of paying employees
because you do not need someone to “man” your website during business hours. Some
e-businesses do not require any additional space and can be run out of your home,
which you are already paying rent for or your mortgage payment. Even housing
inventory may not be an issue because you may be able to establish a drop-shipping
situation, where your wholesaler ships orders for you on behalf of your business.

 Keeps business relevant:-

The internet is a big part of our lives, and isn’t showing signs of leaving anytime soon.
Opening an e-business keeps you in touch with what’s current: it levels the playing field
and gives you the resources needed to compete in today’s increasingly digital
marketplace. For example, having an online presence on social media websites is a big
part of getting your name out there. To stay relevant, businesses need to consistently
post content on these outlets that interest their consumers. Nothing is more relevant
than the latest online sale or contest.

 Flexible Business Hours:-

E-business breaks down the time barriers that location-based businesses encounter,
according to e-Commerce Education. Because the Internet is available 24 hours a day,

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seven days a week, your business never closes. An e-business can literally be making
money while you are fast asleep.

 Eliminates Geographic Boundaries:-

An e-business also allows you to broaden your reach. An online business can reach
customers in the four corners of the Earth. As long as someone has an Internet
connection, you may be able to reach and sell your product or service to these visitors
to your business website.

 Expedites customer service:-

When customers contact you, they want answers fast. Thanks to email and live chat
software, e-businesses have no trouble fulfilling that need. Plus, these flexible forms of
customer service can extend past a physical store’s hours of operation. E-businesses
also offer the convenience of delivering products straight to a customer’s front door, no
braving of traffic needed.

 Shows how to improve:-

When it comes to learning more about your customers, a physical store is no match for
an e-business. With tools like Google Analytics, it’s much easier to access information on
your sales and customers, at no extra cost. Want to know how a product has fared over
the past three months? What about how many returning customers you’ve had? Unless
you’re doing some extreme record-keeping, you don’t have easy access to this kind of
data with a brick and mortar store. This data gives insight into your customers’ buying
behaviors and interests, which is invaluable to improving your business.

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EXAMPLES OF E-BUSINESS

The Internet is a powerful tool for communication and research, but it also provides
businesses with a means of connecting with consumers and generating income.
Businesses that generate revenue primarily using the internet are sometimes called as
e-businesses. E-businesses can vary greatly in terms of how they provide value to earn
income from consumers.

 Online Retailers: - Online retailers are e-businesses that use the internet as a
means to advertise and sell physical merchandise of one kind or another.
Examples of well-known online retailers include Amazon.com, Newegg.com and
Tigerdirect.com. Online retailers allow consumers to order merchandise and have
goods shipped to them. Online retailers have several advantages over traditional
brick and mortar retail stores, including the ability to sell goods at any time of the
day, to remain open on holidays and to sell goods without incurring the cost of
renting retail store space.

 Online Services: - Some businesses generate revenue by providing consumers

with useful services rather than selling goods. Examples of online services
includes Ebay, which allow users to sell merchandise via online auctions, PayPal,
which enables users to send and receive money online and Orbitz and Expedia,
which assist users with making travel arrangements. Some e-businesses operate
by providing content on a subscription basis; for example, Netflix offers online
streaming video for a monthly fee.

 Online Advertising: - Advertising is primary source of revenue for many e-

businesses. Website owners can sign up for services that allow them to post
advertisements on their websites and earn income based on how many users

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 view or click on advertisements. Websites that primarily deliver information and
other content like videos to users often earn income through online advertising.
Examples of businesses that earn income through online advertising include
Google and Yahoo.

E- RETAILING

Electronic retailing is the sale of goods and services through the internet. Electronic
retailing, or e-tailing, can include business-to-business (B2B) and business-to-consumer
(B2C) sales of products and services, through subscriptions to website content, or
through advertising. E-tailing requires businesses to tailor traditional business models to
the internet and its users. Electronic retailing requires many product and service
displays and specifications, giving shoppers a personal feel for the look and quality of
the offerings without requiring them to be present in a store. Successful e-tailing
requires strong branding. Websites must be engaging, easily navigable and regularly
updated to meet consumers' changing demands. Products and services need to stand
out from competitors' offerings and add value to consumers' lives. In addition, a
company's offerings must be competitively priced so consumers do not favor one
business over another based on cost alone.

E-Retailers need strong distribution efficiency so consumers are not waiting long periods
of time for the products or services they purchase. Transparency in business practices is
also important so consumers trust and stay loyal to a company. As consumers continue
buying from the business, revenue increases.

E-retailing helps traditional brick-and-mortar stores reach more consumers worldwide

and increase sales. Individual and startup e-retailers may be launched from a single
room with one computer and expand rapidly rather than pay for an entire building with
expensive overhead.

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E -DISTRIBUTION

E-distribution is a type of distribution that uses purely electronic media. It is often

interpreted as the buying or selling of services or goods over a public network without
the physical media; this is usually done by downloading from the Internet to the
consumer’s electronic device. This type of distribution is accessible to a large number of
customers and is more cost effective for businesses since there is no need to provide a
physical media. E-distribution is an important component. There are many benefits for
businesses in adopting e-distribution, the biggest benefit of which is the direct nature of
the transaction (business to consumer or B2C). Consumers are assured that they are
dealing with real and genuine producers or manufacturers. Another advantage is the
market reach capability, which is extensive. There is less need for manpower as the
seller has direct communication with the buyer. All orders can be immediately acted
upon, and considerable overhead can be greatly reduced. The seller has more control in
e-distribution, allowing a customer order to be delivered on time. Moreover, e-
distribution can reduce or eliminate lead times and possible shortages. With the
reduction in overhead, businesses can realize big profits; the payment system in e-
distribution is also largely efficient and secure.

For E-Distribution it is possible to start from a wider and a narrower definition. The first
refers to the online ordering in conjunction with the physical delivery of the goods. In
the narrower definition, the products ordered online via the Internet that is delivered in
digital form. In this case we speak of digital distribution. The term E-Distribution is
typically applied to freestanding products; downloadable add-ons for other products are
more commonly known as downloadable content. An online service for distribution of
application software is usually called application store or app store. The Content of E-
Distribution can be books, music, software, games or multimedia content, also. The
technological advance of recent years makes it more significant strengths of the Internet

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for the distribution digital products. The digital distribution offers the possibility of a
global market to operate, continuous availability of the products to guarantee the first
time and creates a direct access to consumers. E-Distribution is emerging as the most
important distribution tool in recent times. In fact, it has the potential of altering the
very way business is conducted.

E-CUSTOMER RELATIONSHIP MANAGEMENT

The E-CRM or electronic customer relationship management encompasses all the CRM
functions with the use of the net environment i.e., intranet, extranet and internet.
Electronic CRM concerns all forms of managing relationships with customers making use
of information technology (IT). E-CRM is enterprises using IT to integrate internal
organization resources and external "marketing" strategies to understand and fulfill
their customer needs. Comparing with traditional, CRM the integrated information for
E-CRM intra organizational collaboration can be more efficient to communicate with
customers.

As the Internet is becoming more and more important in business life, many companies
consider it as an opportunity to reduce customer-service costs, tighten customer
relationships and most important, further personalize marketing messages and enable
mass customization. E-CRM is being adopted by companies because it increases
customer loyalty and customer retention by improving customer satisfaction, one of the
objectives of E-CRM. E-loyalty results in long-term profits for online retailers because
they incur less costs of recruiting new customers, plus they have an increase in
customer retention. Together with the creation of sales force automation(SFA), where
electronic methods were used to gather data and analyze customer information, the
trend of the upcoming Internet can be seen as the foundation of what we know as E-
CRM today.

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RELIANCE INDUSTRIES:-

Reliance Industries Limited (RIL) is an Indian conglomerate holding

company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses
across India engaged in energy, petrochemicals, textiles, natural resources, retail, and
telecommunications. Reliance is the most profitable company in India, the
largest publicly traded company in India by market capitalization, and the second largest
company in India as measured by revenue after the government-controlled Indian Oil
Corporation. The company is ranked 203th on the Fortune Global 500 list of the world's
biggest corporations as of 2017. It is ranked 8th among the Top 250 Global Energy
Companies by Plats as of 2016. Reliance continues to be India’s largest exporter
accounting for 8% of India’s total merchandise exports with a value of Rs 147,755 crores
and access to markets in 108 countries. Reliance is responsible for almost 5% of The
Government of India’s total revenues from customs and excise duty and is also the
highest Income tax payer in the private sector in India.

The company was co-founded by Dhirubhai Ambani and his brother Ramnikbhai Ambani
in 1960s as Reliance Commercial Corporation. In 1965, the partnership ended and
Dhirubhai continued the polyester business of the firm. In 1966, Reliance Textiles
Industries Pvt Ltd was incorporated in Maharashtra. It established a synthetic
fabrics mill in the same year at Naroda in Gujarat. In 1975, the company expanded its
business into textiles, with "Vimal" becoming its major brand in later years. The
company held its Initial public offering (IPO) in 1977. The issue was over-subscribed by
seven times. In 1979, a textiles company Sidhpur Mills was amalgamated with the
company. In 1980, the company expanded its polyester yarn business by setting up a
Polyester Filament Yarn Plant in Raigad, Maharashtra with financial and technical
collaboration with E. I. du Pont de Nemours & Co., U.S.

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MAJOR SUBSIDIARIES AND ASSOCIATES

On 31 March 2013, the company had 123 subsidiary companies and 10 associate
companies.

 Reliance Retail is the retail business wing of the Reliance Industries. In March 2013,
it had 1466 stores in India. It is the largest retailer in India. Many brands like Reliance
Fresh, Reliance Footprint, Reliance Time Out, Reliance Digital, Reliance Wellness,
Reliance Trends, Reliance Autozone, Reliance Super, Reliance Mart, Reliance iStore,
Reliance Home Kitchens, Reliance Market (Cash n Carry) and Reliance Jewel come
under the Reliance Retail brand. Its annual revenue for the financial year 2012–13
was ₹108 billion (US$1.7 billion) with an EBITDA of ₹780 million (US$12 million).
 Reliance Life Sciences works around medical, plant and
industrial biotechnology opportunities. It specializes in manufacturing, branding, and
marketing Reliance Industries' products in bio-pharmaceuticals, pharmaceuticals,
clinical research services, regenerative medicine, molecular medicine, novel
therapeutics, biofuels, plant biotechnology, and industrial biotechnology sectors of
the medical business industry.
 Reliance Institute of Life Sciences (RILS), established by Dhirubhai Ambani
Foundation, is an institution offering higher education in various fields of life
sciences and related technologies.
 Reliance Logistics is a single-window company selling transportation, distribution,
warehousing, logistics, and supply chain-related products, supported by in-house
telematics and telemetry solutions. Reliance Logistics is an asset based company
with its own fleet and infrastructure. It provides logistics services to Reliance group
companies and outsiders. Merged content from Reliance Logistics to here.
 Reliance Clinical Research Services (RCRS), a contract research organization (CRO)
and wholly owned subsidiary of Reliance Life Sciences, specializes in the clinical

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 research services industry. Its clients are primarily pharmaceutical, biotechnology
and medical device companies.
 Reliance Solar, the solar energy subsidiary of Reliance, was established to produce
and retail solar energy systems primarily to remote and rural areas. It offers a range
of products based on solar energy: solar lanterns, home lighting systems, street
lighting systems, water purification systems, refrigeration systems and solar air
conditioners. Merged content from Reliance Solar to here.
 Relicord is a cord blood banking service owned by Reliance Life Sciences. It was
established in 2002. It has been inspected and accredited by AABB, and also has
been accorded a license by Food and Drug Administration (FDA), Government of
India.
 Reliance Jio Infocomm Limited (RJIL) previously known as Infotel Broadband is a
broadband service provider which gained 4G licenses for operating across India.
 Reliance Industrial Infrastructure Limited (RIIL) is an associate company of RIL. RIL
holds 45.43% of total shares of RIIL. It was incorporated in September 1988 as
Chembur Patalganga Pipelines Limited, with the main objective being to build and
operate cross-country pipelines for transporting petroleum products. The company's
name was subsequently changed to CPPL Limited in September 1992, and thereafter
to its present name, Reliance Industrial Infrastructure Limited, in March 1994. RIIL is
mainly engaged in the business of setting up and operating industrial infrastructure.
The company is also engaged in related activities involving leasing and providing
services connected with computer software and data processing. The company set
up a 200-millimetre diameter twin pipeline system that connects the Bharat
Petroleum refinery at Mahul, Maharashtra, to Reliance's petrochemical complex
at Patalganga, Maharashtra. The pipeline carries petroleum products
including naphtha and kerosene. It has commissioned facilities like the supervisory
control and data acquisition system and the cathodic protection system, a jack well

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 at River Tapti, and a raw water pipeline system at Hazira. The infrastructure
company constructed a 71,000 kilo-liter petrochemical product storage and
distribution terminal at the Jawaharlal Nehru Port Trust (JNPT) Area in Maharashtra.
 LYF, a 4G-enabled VoLTE device brand from Reliance Retail.
 Network 18, a mass media company. It has interests in television, digital platforms,
publication, mobile apps, and films. It also operates two joint ventures,
namely Viacom 18 and History TV18 with Viacom and A+E Networks respectively. It
also has acquired ETV Network and since renamed its channels under the Colors
TV brand.

Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in India. It is a
wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai
, Maharashtra that provides wireless 4G LTE service network (without 2G/3G-based
services) and is the only 'VoLTE-only' (voice over LTE) operator in the country which
lacks legacy network support of 2G and 3G, with coverage across all 22 telecom
circles in India.

The services were first beta-launched to Jio's partners and employees on 27 December
2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries, and later services were commercially launched on 5th September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for ₹4,800 crore (US$750 million). Although unlisted, IBSL was the only
company that won broadband spectrum in all 22 circles in India in the 4G auction that
took place earlier that year. Later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in
January 2013.

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In June 2015, Jio announced that it would start its operations all over the country by the
end of 2015. However, four months later in October, the company's spokesmen sent out
a press release stating that the launch was postponed to the first quarter of the financial
year 2016–2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public
Interest Litigation, through Prashant Bhushan, challenged the grant of pan-India license
to Jio by the Government of India. The PIL also alleged that Jio was allowed to provide
voice telephony along with its 4G data service, by paying an additional fees of
just ₹165.8 crore (US$26 million) which was arbitrary and unreasonable, and
contributed to a loss of ₹2,284.2 crore (US$360 million) to the exchequer.

The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA
winners from providing voice telephony. As a result, the PIL was revoked, and the
accusations were dismissed.

BETA LAUNCH

The 4G services were launched internally to Jio's partners, its staff and their families on
27 December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador
of Jio, kick started the launch event which took place in Reliance Corporate Park in Navi
Mumbai, along with celebrities like musician A R Rahman, actors Ranbir
Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani. The closed event was
witnessed by more than 35000 RIL employees some of whom were virtually connected
from around 1000 locations including Dallas in the US.

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COMMERCIAL LAUNCH

The company commercially launched its services on 5 September 2016. Within the first
month, Jio announced that it had acquired 16 million subscribers. This is the fastest
ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million
subscriber mark in 83 days since its launch, subsequently crossing 100 million
subscribers on 22 February 2017. By October 2017 it had about 130 million subscribers.

JIO MONEY:-

Jio Money is a mobile based wallet app which was launched by Reliance Jio Infocomm in
2016. Jio Money app helps you make instant cashless transactions. Recharging your
mobile or DTH connections, transferring money to the bank account or a friend or
family, or paying utility bills like water, electricity, and gas, and just everything. Jio
money is an e-wallet application for people to transact electronically. Jio Money mobile
payment app offers a safe and secure platform for making payments on both physical
and online stores. In fact, you can even link your bank accounts and different cards with
Jio Money and schedule monthly payments like rent and water and gas bills accordingly.

REGISTER OF JIO MONEY

Any customer with a valid mobile number, registered with any telecom service provider
can sign-up with Jio Money. You can download 'Jio Money Wallet' from Google Play
Store or Apple App Store and install the app. Start the app to see the registration page
and follow the simple steps to create your account.

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Is my money safe if I lose my phone?

 Even if you lose your phone, your money is 100% safe. Nobody can access
your Jio Money account, since only you can do so through your password and 4-
digit mPIN. Jio Money locks your account for your own safety after 3 consecutive
incorrect mPIN attempts.

Jio Money offers two types of accounts:

 Basic Account: Transaction limit is capped at INR 10,000 per calendar month. No
documents are required for 'Basic Account'.

 Advanced Account: Premium customers can keep up to INR 100,000 stored in

their Jio Money account for any calendar month, however you can do unlimited
transactions above INR 100,000 for that calendar month.

ARE THERE CANY CHARGES/FEES FOR USING JIO MONEY?

There are no charges for using Jio Money.

HOW CAN I LOAD MONEY TO MY JIO MONEY ACCOUNT?

You can load money to your Jio Money account through Net Banking, credit card or
debit card.

HOW CAN I LINK BLANK ACCOUNTS/CARDS?

You can link your bank account or credit/debit cards by logging into the Jio Money app
and clicking "Add card/Bank account" under the Manage Accounts section.

In your account, you can also suspend your Jio Money account and block payments by
calling our customer service at 1800-89.

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HOW TO USE JIO MONEY APP

You can either download Jio Money app on your mobile or use it through its website.

 Using Jio Money via mobile

Getting started with Jio Money app via your smart phone is absolutely simple. Find
below a step-by-step guide for it.

1. Download Jio Money app, install and open it in your mobile.

2. Enter the active mobile number in the respective field.
3. Click on ‘Proceed’.
4. Enter the required personal details on the next page and click on ‘Register’.
5. You will be sent an OTP to verify the registered mobile number, the one you
entered in the beginning.
6. You will now be asked to set a four digit mPIN as your password.
7. Enter the mPIN to login.
8. Your account is active and ready to be used.

 Using Jio Money via website

Jio Money app can be accessed through the website as well and offers an easy-to-
navigate interface.

Jio Money app can be accessed through the website as well and offers an easy-to-
navigate interface.

1. Go to Jio website and click on ‘Login’.

2. If a new user, click on ‘Sign up’.

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 3. Enter your Jio number or customer ID.
4. Click on ‘Generate OTP’.
5. Enter the OTP on the landing page along with other details.
6. And you are signed in with an active account.

ADD MONEY TO THE WALLET

Adding money to your Jio Money Wallet can be done anytime and instantly. Below is the
detailed process for it.

1. Log in to your Jio account.

2. Click on ‘Add Money’.
3. Enter the registered mobile number (if on the website); the mobile app
automatically enters it
4. Enter the amount and click on ‘Add Securely’.
5. Choose the payment gateway and enter the details to complete the
transaction

TRANSFERRING MONEY FROM JIO MONEY ACCOUNT

In addition to making payments, Jio Money app also gives you the option to transfer
money to another mobile number or even a bank account. Read below to know how.

1. Select the ‘Money Transfer’ option on the homepage on the website.

2. Select from the transfer options, i.e. Send, Request, Bank Transfer.
3. Enter the mobile number of the recipient, enter the amount.
4. Click on ‘Proceed to Pay’.
5. Select the payment gateway and make the payment.

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With Reliance launching the Jio Money app, not just online but even the day to day
offline transactions have become quite convenient. So, without any further delay sign
up for the app and relax with the umpteen numbers of features at your service.

Reliance jio money is same as Airtel Money, Idea Money, Vodafone wallet etc. It is same
as mini wallet kind where you have following features -

1. Recharge mobile, post-paid, landline

2. Pay electricity bill, bescom, and other utility bill payments.
3. Load money and pay to the merchants which partnered with Jio Money like
Bookmyshow, Dominos’ etc.
4. Transfer money from one Jio Money wallet to another
5. Transfer money from Jio Wallet to Bank.

HOW CAN YOU START USING JIO MONEY

 You need a smart phone with mobile number of any service provider it may
be airlte, voda etc.
 Download Jio Money App, Register with your mobile number.
 Start with the services.
 You can submit KYC to increase your limit from 10k to 1lac per month.

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CAN USE JIO MONEY APPLICATION FOR:

1. Pay bills for any post -paid mobile carrier in India

2. Recharge your pre- paid mobile
3. Pay electricity bills
4. Pay landline bills
5. Pay Insurance premiums
6. Pay to merchants you transact face to face wherever merchant offers you this
facility - this is going to be big.
7. To make payments for Jio subscriptions like Jio play, Jio news stand, Jio mags
etc.
8. You can transfer money to your friend's account or receive.
9. You could as well transfer money back to your bank account.

22
 HISTORY AND CURRENT BACKGROUND OF JIO MONEY

HISTORY

Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in India. It is a
wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that
provides wireless 4G LTE service network (without 2G/3G-based services) and is the only
'VoLTE-only' (voice over LTE) operator in the country which lacks legacy network
support of 2G and 3G, with coverage across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and employees on 27 December
2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries and later services were commercially launched on 5th September 2016

In 2005, Reliance Industries Limited split and there was one major de-merger of note for
Mukesh Ambani. His dream project- Reliance Infocom became a part of Anil Dhirubhai
Ambani Group. Mukesh Ambani went on to acquire Infotel Broadband Services Limited.
The company was the only successful bidder for pan-India 4G network. Reliance then
worked on establishing base for high-speed optical fibre 4G network. It is actually
capable of much more than 4G.

COMMERCIAL LAUNCH

The company commercially launched its services on 5 September 2016. Within the first
month, Jio announced that it had acquired 16 million subscribers. This is the fastest
ramp-up by any mobile network operator anywhere in the world. Jio crossed 50 million
subscriber mark in 83 days since its launch subsequently crossing 100 million subscribers
on 22 February 2017. By October 2017 it had about 130 million subscribers.

23
JIO PHONE

On 21 July 2017, Jio introduced its first affordable 4G feature phone, powered by Kai OS
, named as Jio Phone. The price announced for it is ₹0 with a security deposit of ₹1500
which can be withdrawn back by the user by returning the Jio Phone at Jio stores only
after three years. This phone was released for beta users on 15 August 2017 and pre-
booking for regular users started on 24 August 2017.

4G BROADBAND

The company launched its 4G broadband services throughout India in September

2016.It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government.] Jio offers fourth-
generation (4G) data and voice services, along with peripheral services like instant
messaging and streaming movies and music.

The company has a network of more than 250,000 km of fiber optic cables in the
country, over which it will be partnering with local cable operators to get broader
connectivity for its broadband services. With its multi-service operator (MSO) licence,
Jio will also serve as a TV channel distributor and will offer television-on-demand on its
network.

LYF SMARTPHONES

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In June 2015, Jio entered into an agreement with domestic handset maker Intex to
supply 4G handsets capable of voice over LTE (VoLTE). However, in October 2015, Jio
announced that it would be launching its own mobile handset brand named LYF.

On 25 January 2016, the company launched its LYF smartphone series starting with
Water 1, through its chain of electronic retail outlets, Reliance Retail Three more
handset models have been released so far, namely Water 2, Earth 1, and Flame 1.

JIONET WIFI

Prior to its pan-India launch of 4G data and telephony services, Jio has started providing

Free Wi-Fi hotspot services in cities throughout India including Surat ,Ahmedabad in
Gujarat and Visakhapatnam in Andhra Pradesh ,Indore, Jabalpur, Dewas and Ujjain in
Madhya Pradesh,select locations of Mumbai in Maharashtra, Bhubaneshwar in Odisha,
Mussoorie in Uttarakhand , Collectorate’s Office in Meerut and at M.G. Road in
Vijayawada among others.

In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket
stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available
in Wankhede Stadium (Mumbai).

JIO APPS

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In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user
will require a Jio SIM card to use them. Additionally, most of the apps are in
the beta phase. Following is a list of the apps:

 My Jio - manage Jio account and digital services associated with it

 Jio TV - live TV channel service
 Jio Cinema - online HD video library
 Jio Chat - instant messaging app
 Jio Music – Jio Music Helps In Listening The Music In Different Languages And To
Save Offline
 Jio4GVoice (earlier, Jio Join) - VoLTE phone simulator
 Jio Mags - e-reader for magazines
 Jio Xpress News - news and magazine aggregator
 Jio Security - security app
 Jio Cloud - cloud-based backup tool
 Jio Money Wallet - online payments/wallet app

 Jio Switch - To transfer content Between Android To Android, Android To iOS,

Android To Jio Phone ,iOS To Jio Phone ,iOS To iOS And Jio Phone To Jio Phone
 Jio Net - connect to Jio Net Wi - fi

AFFORDABLE 4G PHONES

Reliance Jio has teamed up with Google to manufacture affordable 4G handsets. These
phones will run exclusively on Jio network. The two companies are also working on
developing software for smart-TV services. Both were expected to launch in 2017.

26
Mukesh Ambani owned Reliance Jio Infocomm has quietly launched its Jio Money
digital wallet app for Android and ios.The app aims to make it easier to handle all your
utility bill payments, mobile and DTH recharge and insurance premium payments. Jio
Money Wallet also supports payments at physical merchant shops, send and receive
money from family and friends, and pay on online services such as Book my show
Groupon etc.

Reliance Industries was one of the 10 companies that received a license from RBI in
August 2015 to setup a payments bank.Jio Money Wallet joins the already saturated
market of digital wallets,which includes the like of Freecharge, Oxigen Patym and
Mobikwik among others.Using the Jio Money Wallet, users can not only pay at Reliance
Digital and Reliance Fresh,but also at offline stores.The company is also looking forward
to get more merchants onboard for cashless payments,something that Patym is also
doing.You can use Patym wallet to pay at petrol pumps, food courts in shopping malls
etc.

CURRENT BACKGROUND OF JIO MONEY

Jio Money is a mobile based wallet app which was launched by Reliance Jio Infocomm in
2016.Jio Money app helps you make instant cashless transactions. Recharging our
mobile or DTH connections, transferring money to the bank account or a friend, family
or paying utility bills like water, electricity and gas and others.

Reliance Jio Infocomm Ltd’s digital wallet app Jio Money has made a quiet debut on
Google Play Store. Jio Money is a semi-closed prepaid wallet that aims to enable mobile-
based transactions, where customers can store money and use it for purchasing goods
and services.

27
With its Jio Money digital wallet, the company aims to enable mom –and-pops shops to
accept cashless payments through smartphones. An industry insider said that the
company has tied up with over 50,000 online merchants for the service.With Jio Money
users can do mobile and DTH recharges, send/receive money, make bill payments, and
pay insurance and other premiums.

Customers can use Jio Money’s digital wallet, a Jio Money card or any other credit/debit
card directly from the wallet to pay merchant seamlessly and instantly.Jio Money digital
wallet also gives consumers the option of opening a Digital Bank Account or linking their
existing account.

Last October, Jio started testing Jio Money Merchant for small and large merchants.The
service allows owners of any kind of business to create an account with the company
and start accepting payments.

According to the company, the benefits for the merchants include integrated billing and
payment system, inventory management, online ordering, account and book keeping,
customer profile, credit and campaign management. In November 2015, RBI gave
mobile wallet licence to Reliance Payment Solutions for Jio Money service.

Jio Money is a safe and secure way of making digital payments across physical and
online channels. You can make instant bill payments, do mobile / DTH recharges , pay at
thousands of online and physical stores and transfer money to other people or bank
accounts. We can link our cards and bank accounts with Jio Money.

28
By registering for Jio Money, we would gain access to a variety of services, which
include:

 Secure cash-free transactions anytime from anywhere.

 Securely store all our credit/debit cards and bank accounts for convenient and
faster payments.
 Make in store and online payments across a variety of merchants.
 Transfer funds to other Jio Money users and to bank account.
 Pay bills and recharge mobile/ DTH using a single app.
 Get great offers, deals and coupons.

Jio Money account is 100% secure.Jio Money stores our sensitive information on the
most secure servers, using world – class security procedures and cutting – edge
technologies to ensure that our data is theft – proof. These credentials are not disclosed
to anyone when we pay through Jio Money.

Jio Money is Reliance Jio wallet app that lets us make utility payments and transfer
funds among users. We take a closer look at the app interface and payment options.

UBER JOIN HANDS WITH JIO MONEY

MUMBAI: San Francisco-headquartered Taxi hailing firm, Uber have forged a

partnership with Reliance Jio through which riders can pay via JioMoney, the pre-paid
wallet by the telecom service providers. Users would also be able to book rides on Uber
through JioMoney app.

As part of the partnership, Jio and Uber will work together and explore various

29
opportunities to progressively enrich and enhance the Digital Life experience of their
users through complementary programmes, the companies said in a joint statement.

Uber, however, will continue to support its exitsing payment options like cash and credit
card apart from Paytm wallet.

Madhu Kannan, Chief Business Officer, India and Emerging Markets for Uber said that it
is delighted to partner with Reliance Jio to unlock synergies across two of the largest
user bases in India. "Digital payments have become part of our everyday lives and by
integrating JioMoney as a payment option; our riders will have the ability to use a
familiar and consistent payment experience. Through this strategic partnership we are
looking to fast forward to digital solutions at scale for the Indian users.”

To promote the partnership, JioMoney and Uber will offer exclusive incentives to every
user paying for Uber rides through JioMoney.

Anirban S Mukherjee, Business Head, JioMoney said that Jio aims to bring the benefits
of evolving digital technologies to every Indian through an entire ecosystem. "JioMoney
is an integral part of the Jio ecosystem and is fast emerging as a preferred option for
digital transactions due to its ease of use, intuitive interface and growing acceptability.
JioMoney’s integration with Uber will power the rapid migration of many more Uber
transactions to the digital platform. Reliance Jio users can now transfer money instantly
on chat.

Reliance Jio users can now send money instantly from their JioChat window by
integrating their JioMoney wallet with the chat.

The users in the midst of their conversation on the chat window can choose to tap on a

30
rupee icon in the app which will prompt them to enter the amount they want to transfer
to the other person.

The entered amount would immediately be deducted from their JioMoney wallet
balance and the confirmation message will Mukesh Ambani-driven Reliance Jio tweeted
a short clip from its official handle @reliancejio which explained how the new feature
can be used by Jio users to transfer money to peers.

The telco has made a witty GIF to explain to its users about the new feature. The feature
seems to be one of its kind for now since the functionality is not available on the digital
content apps driven by telcos or OTT apps such as Whatsapp.

The company has also put up a video from its official You Tube account ‘Jio’ where it has
explained how users can link or unlink their Jio Chat app with Jio Money.

Mukesh Ambani-owned Reliance Jio Infocomm (RJIL), a subsidiary of Reliance

Industries Limited (RIL), will launch its digital wallet service in mid-December according
to sources.

The company recently gave a sneak peak of its upcoming digital wallet service to users
at e India Summit held in Mumbai. Jio Money is powered by 4G small cell technology
and will be platform-independent.

With its Jio Money digital wallet, the company aims to enable mom-and-pop shops to
accept cashless payments through existing smartphones. Jio has tied up with State Bank
of India (SBI) to launch Jio Money, which can be connected to bank accounts for anytime
banking. The duo have applied for a payments bank licence. Once approved, it will

31
enable financial services distribution by leveraging RIL's retail and other Jio business.

Jio Money will offer plug-play integration kit for e-commerce & m-commerce
merchants. According to the company, the benefits for the merchants will include,
integrated billing & payment system, inventory management, online ordering, accounts
and book keeping, customer profile and credit management and campaign
management.

Reliance Jio plans to position itself as a digital content company to make it distinct from
other mobile phone operators in an intensely competitive market

Demonetisation: Reliance Jio to offer 10% cashback on shopping with JioMoney app.

Following the Narendra Modi-led NDA government's demonetisation move, Reliance

Jio will now offer 10% cashback on shopping at Reliance Fresh and Reliance smart stores
with its digital payment app ‘Jio Money’, according to the industry sources. There will be
no capping on the cashback earned and it will be credited in two working days.

Customers who usually use cash for shopping can also avail the cash back by utilizing the
cash-loading points in each store to pay via Jio Money and earn the cashback of 10% on
the total invoice.

The digital payment also allows customers to transfer the loaded unused money in the
Jio Money account back to their bank account. However, customers can use the money
loaded at over 50,000 online merchants and more than 70 billers including utilities, bill
payments, insurance payments, e-commerce transactions and offline store payments.

According to industry experts and analysts, Bharti Airtel, Vodafone India and Idea

32
Cellular are expected to collectively see a 40-50% growth in mobile wallet transactions.
Reliance Jio’s move to offer cashback can also be seen as an attempt to gain from this
momentum.
Reliance Jio launches JioMoney Wallet service, ropes in over 50,000 merchants. Mukesh
Ambani-owned Reliance Jio Infocomm has launched its digital wallet service, JioMoney
Wallet, for Indian consumers, following the introduction of 4G services to the public
through an employee-driven invite system.

Jio has signed up more than 50,000 online merchants already for the wallet service, and
could soon start supporting transactions on online marketplaces such as Flipkart,
Amazon, and Snap deal, a person familiar with the matter said. Jio Money will also be
accepted at thousands of offline stores across India.

Jio Money, available on Google Play Store and Apple App Store, is the second
application from Reliance Jio to go live after messaging app Jio Chat. The wallet service
will give Reliance Jio access to the Rs. 350 crore and growing mobile wallet market in
India. The company had earlier won a payments bank licence in partnership with State
Bank of India, which will help the telco accept deposits as well.

The wallet service has been made live for the public following four months of testing
within the group. Until now, the service was being used by Reliance Industries
employees at company cafeterias and at the Reliance Retail unit.

The service will enable customers to make bill payments, mobile recharges and
insurance premium payments, as well as do online shopping. It also allows users to send
and receive money to and from family and friends.

33
“This is the preview of our services which we are extending to a wider set of users. This
is with the intent to test and learn in order to constantly improve customer experience,”
a Reliance spokesperson said, confirming the launch.

The wallet service, which allows consumers to use barcode scan to pay at physical
stores, will also offer deals, coupons and cashback directly to customers on their mobile
phone from local merchants. In addition to that, the service will enable easy transfer of
Jio Money balance into the customer’s bank account.

With Jio Money, customers will be able to make payments from and for the entire
Reliance ecosystem, which includes Reliance Retail, Digital Express, Reliance Fresh and
Reliance Jewels.

“Make bill payments for MSEB, BSES, BEST, Mahanagar Gas, Gujarat Gas, GEB, and
others … Do your mobile recharge and pay bills for Airtel, Vodafone, Idea, BSNL,
Reliance, MTNL, Aircel , Uninor, Tata Docomo,” the application description said on
Google Play Store.

In June 2015, Reliance Industries Chairman Mukesh Ambani said Jio Money would play a
crucial role in digitisation of payments in India by offering a platform for ubiquitous,
affordable and secure digital payments. “It is the ideal solution for even our smallest
merchants, such as kiranas, restaurants, and taxi drivers,” he had said. The Jio Money
Wallet service will give Jio access to the Rs.350 crore and growing mobile wallet market
in India. The company had earlier won a payments bank licence in partnership with
State Bank of India, which will help the telco accept deposits as well.

34
 E-BUSINESS MODEL OF JIO MONEY

REVENUE MODEL OF JIO MONEY

Mukesh Ambani's business philosophy is a simple one — ‘nothing ventured, nothing

gained.’ He has recognized mobile internet to be the most profitable venture in the long
run and has consequently invested considerable time and money to make RIL the
foremost company in the sector.

RIL’s, and by extension Jio's, credo is founded on the principle that a business needs a
purpose beyond just making profits. As Ambani told ET in an interview, “I believe that if
you create societal value, if you create customer value and employee value, and if you
focus on these, then shareholder and economic return is a by-product.”

And going by the current scenario, in which Reliance Jio is certainly creating societal and
customer value, the company will very likely rake in monumental revenues in the future.

AS PER THE REPORT ON 05 APRIL 2017

According to Morgan Stanley, Reliance Jio can become profitable by 2020, if average
revenue per user (ARPU) is increased to Rs 218 in 2018, Rs 209 in 2019, and Rs 233 in
2020. At its current ARPU, it will still make some losses (of about $854 million in 2020).

If the ARPU is increased, Reliance Jio can also post about $7.58 billion in revenue, with
profits of $1.08 billion.

On March 31, Ambani said that by April 15, Reliance Jio’s users would have to start
paying. However, he also said that users who recharge with Rs 303 (with 28 days
validity) – the tariffs would be applicable only by July.

35
“We believe Reliance Jio’s goal is (to have) at least 15% subscriber market share… and,
within that, a larger number of premium subscribers who will be high-data consumers
willing to pay for bundled plans. In a March 2, 2017, Jio presentation, the company said
that it is well positioned to achieve 50% revenue market share in the next five years,”
wrote Parag Gupta, analyst with Morgan Stanley.

Since the launch of Reliance Jio, the data usage in the country has quadrupled, and has
crossed that of the US and China.

Ambani also said that his company has 72 million paid subscribers, who have opted for
the Prime membership, paying Rs 99 for a year, which offers additional 4G data to its
users.

According to Hong Kong-based equity firm CLSA, the number of Prime members could
cross 80 million, and 100 million by March 2018. “We believe Reliance Jio expects
subscribers to sign for the ’fear of missing out’ on future offers,” wrote Srinivas Rao and
Peter Milliken, research analyst with Deutsche Bank Markets Research.

The Deutsche Bank report also mentioned that the ARPU of the industry stood at
around Rs 130 in the second quarter of 2017, and would increase to Rs 145. In Reliance
Jio’s case, “the unique subscriber base is estimated to be 70% of the reported subscriber
base. This would imply per subscriber ARPU of Rs 185 to Rs 190,” Rao and Milliken
wrote.

According to a report by Badrinath Srinivasan of Credit Suisse, Reliance Jio would slowly
increase the tariff, “to ensure high customer retention and the strategy to offer three
months of complimentary services aims to do just that.”

36
The Morgan Stanley report also mentioned that Reliance Jio has tried to lock-in higher
revenue customers with the Prime membership, by capitalising on its brand new
network, and offering nearly unlimited monthly data plans.

“Concerns on Jio revenue now reduce; focus moves to ARPU and subscriber growth,”
writes Sanjay Mookim and Krishan Binani, research analysts with DSP Merrill Lynch.

AS PER THE RELIANCE JIO REPORTS BEFORE INTEREST AND TAXES ON 13

OCTOBER 2017

Reliance Jio Infocomm had a Rs2.6 billion profit before interest and taxes and a net loss
of Rs2.71 billion on revenue of Rs61.5 billion in the second quarter

Billionaire Mukesh Ambani, who upended India’s mobile-phone market with free data
and voice services a year ago, said the business made profit before interest and taxes as
the unit began charging for data even as it reported a net loss.

Reliance Jio Infocomm Ltd had a Rs2.6 billion ($40 million) profit before interest and
taxes, the company said in a statement on Friday. It’s the first time Ambani, India’s
richest man, has disclosed earnings for the business. The company reported a net loss of
Rs2.71 billion on revenue of Rs61.5 billion.

Despite being the newest entrant in what was already one of the world’s most crowded
mobile-phone markets, Reliance Jio has accumulated more than 138.6 million
subscribers and has triggered a shakeout in the industry by undercutting prices. That’s
prompted existing carriers to slash their tariffs and pursue mergers to survive.

37
Industry leader Bharti Airtel Ltd said this week it would buy Tata Group’s mobile-phone
business, months after agreeing to acquire Telenor ASA’s local operations. Vodafone
Group Plc and Idea Cellular Ltd are in the process of merging their Indian operations to
create the nation’s largest carrier. Reliance Communications Ltd had planned to merge
with Aircel Ltd, but that deal fell apart in early October.

Shares of oil refiner Reliance Industries Ltd, which controls Reliance Jio Infocomm Ltd.,
rose 0.4% to Rs876.45 at the close of trading in Mumbai.

Reliance Jio, which already ranks fourth locally in terms of mobile subscribers, is
planning further market share gains. The company is offering a $23 mobile that offers
4G data plans that cost as low as Rs23 for two days or Rs153 monthly

AS PER THE REPORT ON NOVEMBER 2017

Jio’s revenue mkt share jumps to 15% in Q2.

With gross revenues of Rs 6,800 crore, Reliance Jio's revenue market share has vaulted
to 14.6% in the second quarter of 2017-18. Jio is now within touching distance of Idea,
the third-largest telecom operator in the country. Jio's gross revenues were only 11%
lower than Idea's in Q2.
Revenue market share of a telecom service provider is the percentage of total industry
revenue contributed by that entity. Jio has a higher revenue market share than Idea in
15 of the 22 telecom circles and a bigger share than Vodafone. Jio's revenue market
share was higher than Bharti . Jio's gross revenues saw a sequential increase of Rs 5,700
crore in Q2, while for the overall industry it moved up by just Rs 2,750 crore.

Every telecom operator, other than Jio, saw a sequential decline in gross revenues in Q2
with the total decline adding up to nearly Rs 3,000 crore. Of this, Bharti, Vodafone and

38
Idea accounted for nearly 60%. "We reckon Jio may touch 18% revenue market share by
fourth quarter of 2017-18," said Sanjay Chawla and Shilpa Patnaik of JM Financial
Institutional Securities.

AS PER THE REPORT ON JANUARY 2018

Reliance Jio on Friday posted its first-ever net profit of Rs 504 crore for the three
months period ended December 2017, the second quarter of commercial operations.
The company had incurred a loss of Rs 271 crore in the September quarter.

The revenue from operations came in at Rs 6,879 crore, 11.9 per cent growth over the
previous quarter.

The earnings before interest, tax, depreciation and amortisation (EBITDA)- at Rs 2,628
crore - was 82.1 per cent more than the sequential quarter. The operating profit margin
improved quarter-over-quarter to 38.2 per cent.

Jio's subscriber base as on December 31, 2017 stood at 160.1 million, a company release
said.

"Jio's strong financial result reflects the fundamental strength of the business,
significant efficiencies and right strategic initiatives. Jio has demonstrated that it can
sustain its strong financial performance," Mukesh Ambani, Chairman and MD, Reliance
Industries, said.

The company is committed to push newer innovative products, which would radically
transform customer lives and generate huge societal value, he added.

39
Reliance Industries Ltd (RIL) on Friday reported a 25.1 per cent increase in consolidated
net profit at Rs 9,423 crore —its highest quarterly profit — against Rs 7,533 crore
registered during the corresponding quarter a year ago.

The record profits are on account of higher earnings from petrochemicals business and
the nascent telecom unit Reliance Jio, which turned in profits for the first time.

The pre-tax profit from petrochemical business stood at a record high of Rs 5,753 crore
in the December quarter, with gross refining margins at $11.6, lower than $12 seen the
previous quarter, but up from $10.8 registered during the same period last year. “Our
refining business has delivered 12 consecutive quarters of double-digit refining margins,
demonstrating operating excellence and healthy industry fundamentals,” said Mukesh
Ambani, chairman, RIL.

Profit from the refining and marketing business was marginally down at Rs 6,165 crore
compared to Rs 6,194 crore in Q3, while oil and gas business saw a loss of Rs 291 crore.
Among others, retail business was the fastest growing in the country, with revenue and
pre-tax earnings doubling to Rs 18,798 crore and Rs 487 crore, respectively. But it is yet
to make its first net profit.

Revenue was up 30.5 per cent at Rs 1,09,905 crore, debt was marginally lower at Rs
2,13,206 crore as on December 2017. The quarter also saw Reliance post record
consolidated pre-tax profit of Rs 13,789 crore, up 44.8 per cent over last year and the
highest ever standalone profit of Rs 8,454 crore, up five per cent over the previous
fiscal.

Reliance Jio Infocomm Ltd (RJio) turned profitable within 15 months of launch, which
triggered an intense tariff war and forced consolidation. RJio’s standalone net profit
stood at Rs 504 crore in the quarter ended December compared to a net loss of Rs 271

40
crore in the previous three months, according to RIL. Revenue increased 12 per cent
sequentially to Rs 6,789 crore, while operating profit rose 82 per cent to Rs 2,628 crore.
The newest telco earned an Arpu of Rs 154 per user during the three months, marginally
lower than its previous quarter’s Rs 156. It has 160.1 million subscribers and counting

It took Reliance Jio Money just seven months, a massive price war and more than Rs
2,00,000 crore of investments, to get to 120 million subscribers, with internet and voice
services being offered for free.

But Mukesh Ambani, whose Reliance Industries owns Reliance Jio Money, is a thorough
businessman, and his newest telecom venture is not a charitable organisation. The free
services, both in the form of Welcome Offer and then the Happy New Year Offer were
launched to hook subscribers. His newest “Summer Surprise” is an extended almost-free
offering. Still, global brokerages think that Reliance Jio Money can become profitable in
the next three to five years.

Alok Agarwal, chief financial officer, RIL told Business Today in a recent interview for
BT500, that a lot of work still needs to be done for Jio. "We want to grow our revenue
market share and improve the EBITDA margin... We are thrilled with what happened in
the last 12 months. Most of what we wanted to do are being able to do. The best is yet
to come," he said.

Jio, which launched its free service in September last year, had switched to fully paid
service in the second quarter of this financial year and registered positive EBIT (earnings
before interest and tax) of Rs 261 crore on a revenue of Rs 7,213 crore in this period.
The standalone EBITDA of Jio stood at Rs 1,443 crore at a margin of 23.5 per cent. It
reported a robust ARPU of Rs 156.4, higher than the Rs 154 recorded by market leader
Bharti Airtel in the April-June period. The share price of RIL, the parent company of Jio,
which was languishing at Rs 500 in February has shot up to Rs 950 by November.

41
In the interview, Agarwal said, "Jio balance sheet is the most conservative in the
industry, considering the debt-equity. When we start a business, we don't create a
highly leveraged balance sheet. The reason why we are EBITDA positive is that we
invested in a brand new digital network. It just has a lower cost base... Technology
allows us to provide a different cost base than the competitor. That's really from where
the EBITDA story comes from."

Jio targets to grow the customer base, build capacities in the network and enhance
quality of service. "The customer expectation is high. We are focused on meeting their
expectation, delivering the right experience and continue to grow the customer base,"
he said. Agarwal also pointed out that the researchers predicted Jio to achieve
profitability in the next financial year, if not before that.

E-MARKETING MODEL OF JIO MONEY

While all the existing network providers are using a modified 2G/3G infrastructure to
provide 4G in India, Jio has set up a Greenfield network (created from scratch) that
offers higher bandwidth and faster speeds. The Jio network is also future-proof
and capable of offering 5G and 6G connectivity and when the technology materialises.

Reliance Jio is also the first teleco to launch a ‘VoLTE-only’ (Voice over LTE) network in
India. This technology eschews the fluctuations of the 2G/3G network in favour of high-
speed data transfer which allows for more robust connectivity and clearer voice calls.

After establishing this infrastructure, Reliance Jio's next hurdle was acquiring customers.
And they did it by offering the Indian population what they sorely needed: high-speed
mobile internet that was affordable. Before the commercial launch of Jio, less than 15
percent of India had access to 4G connectivity, a figure the teleco wishes to push to a
whopping 90 percent by the end of 2017.

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Reliance Industries Chairman Mukesh Ambani said JioMoney would play a crucial role in
digitisation of payments in India by offering a platform for ubiquitous, affordable and
secure digital payments. “It is the ideal solution for even our smallest merchants, such
as kiranas, restaurants, and taxi drivers.

The JioMoney Wallet service will give Jio access to the Rs.350 crore and growing mobile
wallet market in India. The company had earlier won a payments bank licence in
partnership with State Bank of India, which will help the telco accept deposits as well.

JioMoney is a safe and secure way of making digital payments across physical and online
channels. You can make instant bill payments, do mobile/DTH recharges, pay at
thousands of online & physical stores and transfer money to other people or bank
accounts. You can link your cards and bank accounts with JioMoney.

CUSTOMER SEGMENT
Jio is now present in all of the 29 states of India, with a direct physical presence in nearly
18,000 cities and towns of our nation. The customer base of Reliance Jio has touched
160 million, a little over a year after the newcomer stormed into the telecom market.

Jio has signed up more than 50,000 online merchants already for the wallet service.

JioMoney is focused on signing up over 10 million small merchant retailers in the coming
weeks across 17,000 towns and four lakh villages.

REVENUE STREAMS

Immediate revenue is of no concern to Mukesh Ambani. The Reliance Jio endeavour is a

big bet on the future, and the company's present aim is to establish the ideal eco-
system for when that future arrives.

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Jio's ambitions aren't limited exclusively to mobile internet. The company plans to rake
in profits from its LYF brand smartphones, broadband internet offerings, and Jio mobile
applications — the entire suite, which includes apps like Jio Music, Jio TV, Jio Cinema,
and a digital wallet, will be charged as a Rs 15,000-per-year subscription. Reliance also
plans to consolidate its ‘Digital India’ missive with the setting up of Jionet Wi-Fi hotspots
in multiple cities — Mumbai, Kolkata, Surat, Ahmedabad, Indore, Mussoorie, and
Lucknow are among the cities which currently feature these hotspots in select locations.

Mukesh Ambani's business philosophy is a simple one — ‘nothing ventured, nothing

gained.’ He has recognised mobile internet to be the most profitable venture in the long
run and has consequently invested considerable time and money to make RIL the
foremost company in the sector.

KEY RESOURCES AND COST STRUCTURE

Reliance Industries Huge Revenue of $51 billion, which stands to be the finance base for
Reliance Jio. 150,000 crores investment by Mukesh Ambani goes into the optical lines
construction plans, in majority backed by partnerships with eight global carriers —
British Telecom, Deutsche Telecom, Millicom, MTS, Orange, Rogers, TeliaSonera and Tim
— Jio has successfully created the largest only 4G and LTE networks not only in India,
but in the world. A 2,50,000 kilometres route of fibre optic cables and 90,000 eco-
friendly 4G towers work to provide unmatchable 4G coverage in all of India's 22 telecom
circles (call zones which differentiate between local and STD calls). This is mostly a one-
time investment.

In addition to the existing Pan India 2300 MHz spectrum and 1800 MHz in 14 circles, Jio
invested over Rs 10,000 crore during this year's auction to acquire 800MHz spectrum in
10 circles and 1800MHz spectrum in 6 circles.

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In 2016, India's oil czar entered the telecom business riding on freebies. Reliance Jio
sent the rivals scrambling for cover. Bruised and demoralised, many were forced into
mergers, buyouts and shutdowns. Jio has cornered nearly 15% of revenue market share.
"This brings our cumulative investment in spectrum assets to nearly Rs 34,000 crores.
Jio now has the largest footprint of liberalized spectrum in the country, acquired in an
extremely cost effective manner," he said.

SERVICE OF JIO MONEY

With Jio Money, customers will be able to make payments from and for the entire
Reliance ecosystem, which includes Reliance Retail, Digital Express, Reliance Fresh and
Reliance Jewels.

“Make bill payments for MSEB, BSES, BEST, Mahanagar Gas, Gujarat Gas, GEB, and
others … Do your mobile recharge and pay bills for Airtel, Vodafone, Idea, BSNL,
Reliance, MTNL, Aircel, Uninor, Tata Docomo,” the application description said on
Google Play Store.

Jio Money variety of services, which include:

1) Secure cash-free transactions anytime from anywhere
2) Securely store all your credit/debit cards and bank accounts for convenient and faster
payments
3) Make in-store and online payments across a variety of merchants
4) Transfer funds to other Jio Money users and to bank accounts
5) Pay bills and recharge mobile/DTH using a single app
6) Get great offers, deals and coupons from top brands and also from your
neighbourhood stores.

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BUSINESS STRATEGIES OF JIO MONEY

 Small kirana stores are seen as a threat by e-commerce companies, but Ambani
views them as an opportunity. In an age when the digital and brick-and-mortar
are mostly seen as two opposing models, Ambani seeks to combine them in an
innovative way using technology, e-cash, coupons and telecom userbase.
 Jio’s cheap data opened up a vast market for Ambani with which it can play in
diverse ways. E-commerce is only 3-4% of India’s $650-billion retail industry.
Organised retailers hold just 8% of it. Small kirana shops make up the remaining
88% of the market. It is this market that Ambani is accessing through his telecom
foray. Jio has signed up more than 50,000 online merchants already for the wallet
service. With a strong customer base at Mukesh Ambani’s Reliance Jio services,
Jio Money got a benchmark with it, use of Jio Money has its own benefits for
their services instead of using other e wallet apps.

 Following the Narendra Modi-led NDA government's demonetisation move,

Reliance Jio offered 10% cashback on shopping at Reliance Fresh and Reliance
smart stores with its digital payment app ‘Jio Money’, according to the industry
sources. There will be no capping on the cashback earned and it will be credited
in two working days.
 Federal Bank today said it has signed an agreement with Reliance Jio Money for
One-Click payment service. Reliance Jio money is a wallet application that will be
launched soon for mobile devices where Federal bank will enable a direct
payment option for its customers. Through this service, the bank's customers can
complete a transaction without funding the wallet, the bank said in a statement.
Bank's customers will get a facility to directly pay from their account for the
services offered through the wallet (without pre-loading their wallet), it added.
Speaking on the occasion, Federal Bank Chief Operating Officer Shalini Warrier

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 said that this arrangement would empower customers to retain the funds with
their accounts while enjoying the host of services available in the App. Federal
Bank is a leading Private Sector Bank with a branch network of 1,252 branches
and 1,524 ATMs spread across the country.
 Offline-agnostic e-retailers could be stumped by Ambani’s online-to-offline play.
Before they respond, Ambani might have captured a big chunk of traditional
retail with his quick and easy ‘digital coupons’ business. Ambani’s ‘digital
coupons’ strategy gives him a big edge over the e-retailers. He need not invest in
warehouses, supply chains or delivery. He already has a large offline footprint
with his Reliance Retail. E-retailers will not be able to match the reach of Reliance
Jio. Neither will Ambani spend his own money, nor would he need to dirty his
hands.

 Jio Money, the PPI wallet offered by Reliance Payment Solutions Ltd, and Uber
announced an agreement that will enable Uber riders to pay for their rides using
Jio Money and thereby enhance the digital transaction ecosystem in India.
Similarly, Jio Money users will soon be able to request and pay for Uber rides
from within the Jio Money app. The partnership will give a major boost to cash-
free payments in India and provide mobility options to Jio users.

E-FINANCE MODEL OF JIO MONEY

Finance model for customer explains about the types of account provided on the jio
money app. Finance model aims at providing helpful and useful services to many
different kinds of customers who have different frequency and type of transactions.

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There are two types of accounts:
 Basic account
 Advance account

Basic account require no documents and documentation like Aadhar etc. Because of this
the transaction limit is RS. 10000 per month.

Advance account has higher transaction limit. It also has option of unlimited
transactions. Limit is 1,00,000 and above. Premium customers can keep up to 1,00,000
in their jio money virtual wallet.

These two different types of account are provided due to difference in frequency, types
of transaction, demographic and technical savvy quotient of customers.

 There are no service charges applicable for using jio money app. Also the money
kept in the virtual jio money app wallet has no expiry and stays valid forever
which means no renewal of any kind is required whatsoever.
 Jio money app is used for paying bills like utilities bills of gas, dth, phone bills,
electricity, etc.
 User can also transfer virtual money from his or her wallet account to jio money
account since digital payment are done using it. The tagline or punch line or
motto or USP of Jio money app is India ka Naya cash.
 It also helps to get best deals, discount offer deals and special festival Bonanza
offer from partner brands.
 It is also used for paying donation amount to one's favorite charity organizations,
hospitals, NGOs, relief funds account,etc anonymously or otherwise.

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 It also helps in doing smooth, uninterrupted, hassle free, safe and budget friendly
online shopping.
 Retailers like imagica, Uber cabs, ola cab, IRCTC, book my show who are also
online retailers are brand partner with jio money virtual wallet account app.
 There are reward points and loyalty points if shopping is done with reliance fresh
or reliance digital or reliance jewels or reliance trends, etc. Basically any retail
outlet of reliance.
 One can do insurance premium online payment automatically and timely never
missing or punctual premium payment without any reminders.
 It helps to make payments to the retail or whole sale shopkeepers or any other
merchant using this app.
 The online payment wallet transactionshave low failure rates and sure shot
success rates along with safety and intimation of completion.
 Transactions are safe and secure and reliable. Also it is anti-theft and we'll
protected against hackers so no data or money stealing can happen ever.
 There is option of bookmark of frequently visited and frequently shopped at
merchants for easy and comfortable repeat shopping experience. There is also an
option of scan the QR code which is scan and go option. Exclusive deals are given
which are extremely customised and very helpful to the pocket and is budget
friendly. Personalised offers are given for categories of products which is
different for different people and encourage s more shopping.
 The online payment is fast and real time.
 It also let's you transfer the jio money balance back to your bank account and
from your bank account back to jio money virtual app electronic wallet.
 All these navigation features are very easy to use.

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  It also helps to recharge any jio number in few clicks. Also jio users get best offers
on jio money app payment.
 Users can also recharge data cards, prepaid or post-paid phone as per beneficial
recharge plans.
 We can shop at Groupon and Starbucks and book my show and thousand other
online retailers.
 This also helps to send and receive money to and from friends and family. It really
helps a lot in emergencies and helps us to help our loved ones. It gives the
benefits of cash without any limitations.
 There is no limitations of using only jio network mobile connection. It also helps
to transfer money to the jio money contacts. Jio money app enables to digitize
Reliance one loyalty points and earn extra points from within the app
periodically.
 If you have a Reliance one card from one of the Reliance retail chains you will
also be able to link your jio money wallet and use the points earned there and
earn more.
 There are great deals, coupons and cash back directly on your phone from local
merchants very easily.

OPERATION MODEL OF JIO MONEY

 The various options of operations of Jio money app are as follows :-

1. Adding money to your jio money.

2. Transfer of money from Jio money account to bank account.
3. Transfer money to your jio money app wallet contacts.
4. Making payments using jio money virtual currency.
5. Donating to charitable trust.

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 Any user with a valid Mobile number regardless of any Telecom service provider
can sign up for jio money wallet of virtual money app. The various operations of
Jio money app are resourceful and simple and helps us in our day to day lives. It is
easier to get access to a number of services which are mentioned above.

 Any interested user can go to Google play store app or APPLE play store and
download the jio money app. Sign up and register at the registration page and
follow simple steps to create your very own jio money wallet account.

 Closer look at the app interface and in-app menus tells about the following
features of Jio money app:-

1) Transfer money to jio money app from Bank account: This transfer of money
is done with the help of debit card and credit card and net banking
features. Opposite or vice versa of this operations is also true.
Jio money app has partnered with various banks like hdfc , Citibank , ICICI Bank,
etc for net banking option.

2) Barcode scanner feature: This feature is for faster payments and you can just
scan barcodes at the merchant stores. The QR code are scanned and payments
are done.

3) Shopping online: With coupons and offers online shopping is easy. Online
retailers of fashion, electronic, etc are brand partner of Jio money.

4) Bill payments: Jio Money wallet allows you to make payments to a variety of
services. On the home screen, tap on the Recharge/Bill Pay option where you will

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 find a list of services you can pay to. This includes Jio Payments (it’s not activated
yet), Prepaid mobile and DTH which includes all telecom and DTH operators
including Airtel, Vodafone, Tata Docomo, Tata Sky, Sun TV, Dish TV, Videocon
DTH and more. You can also make postpaid bill payments to Airtel, Aircel, BSNL,
Idea, Vodafone and Tata Docomo. This section allows you to make online bill
payments of your Landline, Post-paid Mobile & Data Card. When you tap on bill
payment, it will allow you to pay for landline bill, post-paid mobile and data card
separately. Through this, you can go for payment of this kind bills.

You can make JioMoney payments at a variety of stores that are our registered
merchants. These outlets can be identified by prominently displayed “Jio Money
accepted here” stickers. Use your Jio Money at a store in several ways:

• Jio Money card: You can use the Jio Money card in the same way that you use a debit/
credit card. You can conveniently tap or swipe the card on the mobile point of sale
device at the store. You may be asked to enter your PIN to make payments beyond a
pre-set value (currently Rs. 250) or number of transactions (5 transactions below Rs. 250
per day).

• Jio Money app (Bar Code): You can pay directly from your mobile app by generating a
QR/Bar code, which can then be scanned by the merchant on his m-POS device. Click on
‘Pay at Shop’ in the app and then request merchant to scan the QR/Bar code displayed.

• Jio Money app (Merchant Mobile Number): Alternately, if you know the merchant
mobile number, you can pay him simply. Just click on ‘Pay at Shop’, select the “By Phone
Number” tab, enter the following details - merchant mobile number, the amount to be
paid, message (optional) - and press send. You can view the details of your recent

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transactions by logging in to your account on www.jiomoney.com or through the Jio
Money app.

SEND MONEY USING JIO MONEY

You can use Jio Money to send money to any mobile number or bank account in India.
Currently transfer of money is restricted only to Indian telecom subscribers and not any
international mobile number. You transfer funds directly from your Jio Money app or
the Jio Money website. Presently you cannot send money to a non-Jio Money recipient,
but we plan to introduce this feature soon. You can view the details of your recent
transactions by logging in to your account on www.jiomoney.com or through the Jio
Money app.

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 SUGGESTIONS AND CONCLUSIONS

SUGGESTIONS:-

In today’s era the Reliance JIO must focus on rural areas to get the people attention and
gather the rural people interest. Because most of rural people are not having the
knowledge about Reliance JIO. Spread out the awareness about Reliance JIO in deep
rural areas. Replenish the products on Retailer’s shop on right time, where it is lacking.
Remove (exterminate) the problem of calling congestion & call drop. Make the
advertisement of Reliance JIO by putting hoardings, boards, posters, and neon (electric)
sign boards in every areas. It should be highlighted punch line”LYF DEKHO LYF JAISI”. Get
the feedback from existing customers about Reliance JIO and take the reference for
making new customers. We should try building a good relationship with all retailers,
praise, recognition & honor on several occasions for our retailers would help a lot. The
customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people. Enhance the market penetration & shares in every
market and give the high competition to others company. Even though the sector has
reflected promising growth, the tele density in India still remains at a very low level
compared with international standards and thus providing tremendous opportunity for
future growth. In the medium-term, the industry is expected to continue to record good
subscriber growth as a result of low penetration levels, heightened competition; a
sustained fall in minimum subscription cost and tariff that increase affordability for
lower-income rural users, expansion of coverage area by mobile operators, and
government support through schemes such as the rural infrastructure roll out funded by
subsidies from the Universal Service Obligation (USO) Fund.

The Indian telecom sector offers unprecedented opportunities in various areas, such as
rural telephony, 4G, virtual private network, value-added services, et al. Nonetheless,

54
the lack of telecom infrastructure in rural areas and falling ARPU of telecom service
providers could inhibit the future growth of the industry Rapidly Falling ARPU (Average
revenue per user) The competitive intensity in the telecom industry in India is one of the
highest in the world and has lead to sustained fall in realization for the service providers.
Intense competitive pressure and cut throat pricing has resulted in declining ARPUs.
With increasing number of new entrants in the telecom space the competitive intensity
is likely to continue, putting further downward pressures on the telecom tariffs. Thus,
the telecom companies might have to grapple with further decline in ARPUs, going
forward. Further, with the telecom companies moving their focus to the rural areas for
driving the future subscriber growth they might not witness a commensurate increase in
revenues. In fact, the risk of steep decline in ARPUs will increase going forward as the
telecom companies penetrate rural markets that are characterized by higher
concentration of low income, low-usage customers. A higher-than-expected decline in
ARPU poses a risk of reduction in margins of service providers. Alternatively, telecom
operators are turning their focus to steadily increasing the minutes of usage (MoU) to
counter the sustained fall in ARPUs. Likewise, the growth of the VAS is also crucial for
some improvement in the ARPUs of operators.

 Lack of Telecom Infrastructure: - Lack of telecom infrastructure in semi-rural and

rural areas could be one of the major hindrances in tapping the huge rural
potential market, going forward. The service providers have to incur a huge initial
fixed cost to enter rural service areas. Further, as many rural areas in India lack
basic infrastructure such as road and power, developing telecom infrastructure in
these areas involve greater logistical risks and also extend the time taken to roll
out telecom services. The lack of trained personnel in the rural area to operate
and maintain the cellular infrastructure, especially passive infrastructure such as
towers, is also seen as a hurdle for extending telecom services to the under
penetrated rural areas. Rural Areas Continue to Remain Under Penetrated A rural
55
 teledensity of merely 15% point towards the fact that a majority of Indian
population still do not have access to telecom services. The rural India seems to
have remained untouched by the telecom revolution witnessed in the last few
years. A huge 'digital divide', which is reflected by the enormous difference of
74% between the urban and rural teledensity, reiterates this fact. However, with
the urban markets reaching a saturation point, the telecom service providers are
penetrating rural areas for driving future growth. Thus, the service providers
entering new rural markets might witness substantial increase in subscriber base.
The expansion in the rural areas, however, has increased the risk of further
decline in the ARPUs. Nonetheless the revenue growth from these regions is
unlikely to match the surge in the subscriber base.
 Excessive Competition: - Another major concern that has come to the forefront
in the recent past has been heightened competitive intensity in the industry that
has correspondingly fuelled the price war between industry players. The Indian
wireless market is one of the world’s most competitive markets, with 12
operators across 23 wireless ‘circles’ and 6 to 8 competing operators in each
circle. The auction of new 4G licenses and the introduction of mobile number
portability (MNP) are likely to heat up competition in the industry, going forward.
Spectrum is the most important resource that is required for providing mobile
services. Given that spectrum is a finite resource, the availability of the same
would be inversely proportional to the number of operators. Thus, larger the
number of service providers smaller will be the amount of spectrum available to
each of them. Scarcity of spectrum leads to higher capex on deployment of
mobile networks for the operators as they need more cell sites to improve
service quality. Further the growing usage of spectrum and the resultant scarcity
may lead to re-use of spectrum and increase chances of congestion in networks
leading to constraints on service quality. Evidently, the competition in the

56
 industry is expected to intensify further with the entry of new players, both
domestic as well as foreign players. With the competitive intensity of the industry
already at such high levels new operators might find it difficult to gather
significant share in Indian telecom market. While the new players may benefit
from a faster network rollout through tower sharing, they will face challenges in
terms of high subscriber acquisition costs and lower ARPU customers. Lower
Broadband Penetration The Indian economy remains highly underpenetrated in
terms of broadband connections. High cost of devices (PC and laptop), high
internet charges and lower wire line connections have been some of the major
factors inhibiting broadband penetration. Broadband is one of the key catalysts
for economic development and major initiatives by both the government and
service providers are needed to increase its penetration.
 Spectrum Allocation: - 4G Spectrum availability is one of the major concerns for
the industry. Lack of adequate spectrum which is the most integral part of the
mobile telephony sector could hamper its growth severely. However, the
spectrum allotment has been the most controversial issues in the Indian telecom
sector. The smooth process of scheduled 4G spectrum allocation is likely to be
one of the key factors affecting the industry dynamics, going forward. Given the
highly-competitive nature of the Indian telecom industry on one hand, and
limited licenses in the 4G network on the other, the risk of excessive biding by
the service providers has increased. Irrational bidding, especially in some circles,
might render 4G services financially-unviable. Further, there exists a risk of delay
in allotment of proposed spectrum to the service providers who have successfully
bid for the 4G spectrum Other Growth Inhabiting Factors While the
implementation of mobile number portability is likely to aid improvements in
quality of service, it is also likely to increase the churn out ratio significantly. The
service providers are likely to turn to the VAS as a service differentiator; however,

57
 widespread VAS deployment is restricted due to language and illiteracy. The
deployment of 4G services is likely to help the emergence of new VAS. Mass
acceptance will be crucial for the success of 4G services in India. Comparatively
higher cost of handsets required for accessing 4G services is likely to be one of
the major roadblocks in mass 4G adoption in India.

CONCLUSION:-

Reliance JIO has become a very successful brand in India & providing customer
satisfaction is to be there main motive. It provides unlimited free calling and data
services & SMS on the move as people are more dependent on it in their daily lives like
wide network coverage and good 4G services. Because 3G services was unable to meet
our customer needs and wants. That’s why 4G has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes
& customer services as well as lifetime roaming free services. Providing customer
satisfaction is the most crucial step of the company as they are to be satisfied and
provides Internet access on the move such as Wide network coverage and good 4G
services as they are important and technology advanced stuff required by almost
everybody in today’s environment, Reliance JIO is a home brand company and a very
emerging brand in India and will be successful in overseas market in upcoming years. It
possesses congestion free & wide network, attractive 4G schemes & customer services
to cover one of the widest areas. . At 4G, The Company have always sought to enhance
value for you as a customer by providing you the most relevant and easy to use services
through innovation and by harnessing the latest developments in technology. In line
with this strategy, constantly introduced 4G innovative services to suit customer unique
needs and wants. These 4G trends in the market and among customers generate a
demand for high speed and more rapidly changing services and also expectation for a

58
different approach to technology development. As well as imposing requirements in
terms of 4G technology development, trends such as mass individualization call for a
responsive answer to a sharply increasing market demand. Successful growth and
diffusion of 4G services is focusing customer satisfaction on how mobile relates to 4G
networks.

Accordingly, it is necessary for company to review current frameworks in those

instances where changes might impede the offering of certain aspects. Consumer
perception about 4G much more volatile, much less predictable and increasingly
concerned with instant gratification. The expectation is that in due course this trend
towards individualization will become a more important factor in the emerging markets
too, particularly in the every area. In future, 4G services over mobile networks and
company need to review current regulatory frameworks to enhance innovation and
competition in the market of these services.

Customer satisfaction is a measure of how 4G services supplied by a company meet

customer expectation. In today’s tough economic climate all companies need to
improve efficiency and, even in midsize firms that usually mean coordinating large
quantities of information. However, technology and thinking has progressed and, many
of user nowadays using 4G services. Customer satisfaction is defined as a customer’s
overall evaluation of the performance of an offering to date. This overall satisfaction has
a strong positive effect on customer loyalty intentions across a wide range of 4G
services. Many companies have been gaining rising popularity due to the advances in 4G
technologies and the large increase in the number of its users. The companies that
expand beyond services and develop a content distribution platform will win customers’
expectation. Companies’ could not follow constant rules to be successful in potential
markets. There is not a list of actions that lead companies to more profit or more
customer satisfaction. Because 4G services are increasingly spread out all over India.

59
And every customer are preferred these 4G services. This satisfaction has positive
influences on retaining customers among different variety of 4G services. Satisfaction
refers to achieving the things we want. If satisfaction interprets as "not going wrong"
the firm should decrease complaint which by its own is not sufficient. In order to satisfy
customers, company should improve its 4G services. Customers with less expectation
are more satisfied; companies by adding innovative 4G features would easily increase
customer satisfaction. Customer retention is directly influenced by customer
satisfaction. Retention is a major challenge particularly in internet based services, as
customers can easily switch from one service to another at low cost. Customer
satisfaction is the key factor determining how successful the company will be in
competitive market; therefore it is very important to measure it. To better manage
customer satisfaction, company spend millions on effectively tracking the methods that
guarantee customer satisfaction, because the quantitative measurement of customer
satisfaction is a great help for comprehensively measuring the effect of 4G on customer
satisfaction. Customer satisfaction, as we discussed before, has the most important
effect on customer perception and in order to narrowing down we focus on 4G service
as one of the customer satisfaction’s factors. The aim of the company is to find the most
important service dimensions that affect customer satisfaction. To have a thorough
satisfaction firstly the company is needed to bring satisfied customers which leads to
loyal customers and by preparing all this, good services would be followed which
influenced on Customer satisfaction and make them loyal in future.

From the details it can be concluded that 80% of Reliance JIO users preferred to remain
with Reliance JIO and fully satisfied. Also good number of customers who are willing to
switch from their respective subscribers showed interest in Reliance JIO. Reliance JIO is
capturing the wide area of Indian markets increasingly day by day. Hence, these
statistics imply a bright future for the company. It can be said that in near future, the
company will be booming in the telecom industry.

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61