Center of excellence for Skill Development

Prelude

From the inception since 2006, Market Express (ME) started its journey as
“Trade Marketing and Training” solution provider. ME started to work with
different MNCs with their trade marketing and training solutions. To
increase the service horizon, ME added “Distribution” as a service in both
direct and alternative channel.

To provide training solutions, ME established Market Express Training

Academy (META) to provide different training solutions to different MNCs
and Local Companies. Most of the training solutions were based on Trade
Marketing & Distribution.

With the increasing demand of skill and capability development of

different industry, ME has decided to relook the capacity of Training
Academy and rebranded as “Market Express Capability Center (MXCC)”
with redefined vision, mission and objectives.
Vision, Mission & Objectives
Vision
• MXCC exists to participate in
capacity building process of
different industry people for
a prosperous Bangladesh.
Mission
• Our mission is to be the
leading center of excellence
for both technical &
management skill
development through a
committed professional
team.
Objectives
• To train and develop all
levels of employees and
managers of different
industry.
• Proper research and
development process to
identify development needs.
• To associate with similar
industry in abroad to
promote & exchange of
knowledge & experience.
Financial Institution MXCC Offerings

Mobile Handset & Electronics Professional Managerial Skill Development for Mid

Mobile Financial Service

to Top Level Managers

Telecommunication
RMG

FMCG
Advance Soft Skill Development for Supervision
Layer

Basic Technical Skill Development for Front

Line People

Target Industry Skill Level Target Group

 Services MXCC Offers
End to End solution provider for Skill Development Process

Assessment Stage Training Stage Evaluation Stage

Organizational Need
Assessment

Develop Training Objective as Content Development

per Organization Objective targeted to TG
Measure Training Results

Develop Criteria for post Conduct Training Compare results to criteria

Training Evaluation
Feedback

** Besides end to end solution, MXCC also provides separate/partial solution

as per Organizational Needs, example – Content & AV Development
 Current Approach
MXCC took Class-room training in more interactive approach
Transformation of Class-room style training
After Effect based After Effect based Video
Power Point Based
Video Tutorial Tutorial with Presenter
Training Module

AV integrated with AE AV integrated with AE

Content PPT supported by AV
Video Tutorial Video Tutorial

Facilitator Run the session Facilitate the session Facilitate Q & A

** AE based video tutorial is a joint production of Market Express & Unilever

** AE based video tutorial with presenter is a joint production of Market Express & bKash
 Current Approach
Management
Workshop Group exercises is followed
Group Based on
by detail module on workshop topic
workshop agenda Exercises

An industry Expert facilitate the

full process & provide individual
feedbacks with identified area
of improvements

Planning &
Group Presentation
Idea
Discussion
Generation

Focus on inter group Identify team playing skill Identify individual

interaction communication skill
 Current Approach
An Expert facilitate the process
Group Discussion Situation
Analysis

Group Sum up with Analysis and

Pre-group Discussion Discussion
Discussion solutions
Outcomes

Case Study
Facilitator ensures After the discussion, Facilitator explains all
participation of all Facilitator sum up the the points and add
group members in the discussion points points based on
discussion his/her experience

Group Size: 6-8 Members

Method: “Situation Based Learning”
Target Group: Young Professionals who want to develop
confidence in professional discussion and problem solving skill
 Upcoming Approach
Distance Learning

Connected thru on-line video

conferencing Participants can interact
Central Regional
Training Centers with the trainer thru
Trainer conferencing process

 Central & Regional training centers will have the

facility to make video conference
 Any Client or organization can ride on MXCC
distance learning facility

Decentralization of learning & sharing process

 Upcoming Approach
E-Learning

Web based App based

tools tools

Video Tutorial Different e-learning module for

based e-learning soft-skill & technical skill
module development

On-line E-certification thru post course

certification on-line exam

Skill Development will just be a span of figure tips

 Our Capacity
Content & AV
Development Post Training
Evaluation

Trainer /
Need
Facilitator Pool Training
Assessment
Venue
Through MXCC
MXCC in-house internal resources
facility

Through MXCC Both internal & MXCC have in-

internal resources external resource house venues and
pool has tie-up with
external venues

With talented in-house resources and industry experts along with in-house production capacity
MXCC is making the difference in Skill Development Process
 Key Resources

Sharif Uddin Md. Hassan is a veteran Sales and Marketing person with over 25 years
of practical experience of working both in field operations and at the strategic level.
He served British American Tobacco, Bangladesh (BATB) for over 10 years and
performed in various roles starting from Territory level up to national positions. He
has been involved in pioneering a number of 'best practice initiatives' within BATB
including channel development, training and development of Trade Marketing &
Distribution team, implementation of Customer Relationship Management (CRM)
solution, Trade Coverage Planning and implementation etc. During his long career
Sharif has been involved in developing and running training programs for various
levels of people in Bangladeshi organizations and in abroad.

A certified Management Consultant from Institute of Management Consultants,

UK, Sharif has been engaged in major organization Development activities like
Business Process Re-engineering, Supply Chain Management and Strategic Planning
Sharif Uddin Md. Hassan for various companies. He has worked for CRM company in United Kingdom for over
Deputy Managing Director 2 years as 'Senior Consultant' and acquired experience of working in various
countries like UK, USA, Japan, Switzerland and Turkey.
Market Access Group
 Key Resources
Abul Fazal Mazba Uddin
Head of Business
Market Express
Abul Fazal Mazba Uddin; an experienced campaigner in sales and
trade marketing. He Started his career in BATB. After serving
BATB, Mazba joined Market Access Group as Trade Development
Manager. In Market Access Group, Mazba is leading the team of
Market Express and engage himself in different magnitude of
works at national level. He worked with trade merchandising,
trade loyalty programs, sales & distribution and training &
development.
Mazba has successfully launched Partner Program (a trade loyalty
program of BATB) which has become the largest outsourcing trade
loyalty program in the country. Successful adaptations of NDSS
project of British American Tobacco (Countries largest passive
distribution model) is one of his major success. He successfully
implemented BATB S & D Resources training programs “SCUBE”
and “Positive” in nationwide.
Subrata Roy
Business Development Manager
(Capability Development)
Subrata Roy; an experienced campaigner in sales & distribution,
trade marketing and training & development. In his 10 years
career, Subrata started his career in Unilever and then moved to
Standard Chartered Bank (SCB). After serving SCB he joined
Market Express (a concern of Market Access Group). During
Market Express career he worked with Unilever, bKash, Airtel &
GSK. He also worked as Field Operations Manager of NOKIA.
Subrata is the key driver of Market Express Capability Center
(MXCC) from Market Express end. He closely works for MXCC’s
concept development, product design, planning and
implementation. He also works as a Trainer and Module
Developer for different industry.
Subrata has done his BBA & MBA from Faculty of Business
Studies, University of Dhaka.
 Key Resources
Galib Bin Jasim
Business Development Manager
(Trade Marketing)
Galib Bin Jasim is a well-rounded Business Development
professional with proven experience in Key Account
Management, Trade Marketing, Sales & Distribution, Project
Management, Product and Customer Analytics.
In last 9+ years, apart from Market Express Limited, he has
worked for blue-chip corporates like British American
Tobacco Bangladesh Limited & Robi Axiata Limited.
Galib has done Executive MBA (Marketing Major) from
Institute of Business Administration, University of Dhaka.
Mohammad Ariful Hoque
Business Development Manager
(Trade Marketing)
Mohammad Ariful Hoque, experienced in Retail Sales, B2B
Sales, Distribution Planning, Channel Planning, Market Analysis,
Demand Planning, Key Account Management, Retail Campaign
Design, Shopper Marketing and Team Management. Sound
understanding about cross cultural environment and market
dynamics.
In last 7+ years, apart from Market Express Limited, he has
worked for blue-chip corporates like British American Tobacco
Bangladesh & Denmark, Robi Axiata Limited and Banglalink.
Arif has done MSc in International Marketing from Newcastle
University, UK.
Our Clients
Our Network

You can find us around the country and directly contact us at

capabilitycenter@marketexpressbd.com

Contact Details:
Subrata Roy
Business Development Manager
Market Express Capability Center
Email – subrata@marketexpressbd.com
Contact No. - 01926633351
Thank You