JD Abg Retail

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POSITION DESCRIPTION
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JD’s have been profiled for the following positions for ABG Retail:-
 Business Leader
 COO
 Head Sourcing & Supply Chain
 Head New Projects and Infrastructure
 CFO
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Technopak JD ABGRetail
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Position/Job Title Business Leader
Designation
Reporting To
Executive Advisory Committee / Board of Directors
(position)
Business Unit Retail
Location Mumbai
Company Aditya Birla Group
Date May 9, 2006
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1) Job Purpose
Responsible for formulation of the company’s mission, vision and character
Formulates the Strategy for retail business development and expansion. Responsible for the top
line and bottom line of the retail business. Directs the functional heads for achievement of
business goals. Responsible for maximizing shareholder value
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on?
Revenue (in Crs) Total No. of Staff
Department Budget (in Crs) ~45,000 Direct Reports 5
Capital Expenditure (in Crs) ~ 8,000 Others
Others (Specify)
3) Job Context & Major Challenges

Development the overall retail business
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4) Principal Accountabilities
Accountability Supporting Actions
Development Of Retail Business Culture  Leads the corporate culture and builds a
And Team team of people who have the experience
and ability of executing the Retail strategy.
 Act as an interface between Aditya Birla
Group top management and retail team
 Develop overall character of ABG Retail
business.
Business Planning & Strategy Formulation  Monitor growth of the market and the
Contributes in developing business plan and business and develop strategies to grow
strategy formulation for the retail business, to business
achieve targeted growth and establish the  Establish targets in collaboration with MD/
ABG retail brand. Business leader and other heads.
Strategy Implementation  Develop region wise and format wise

Ensure the implementation of retail strategy targets
including roll out etc. in order to achieve the  Monitor business expansion and
targeted growth. development of infrastructure
 Provides direction to the Retail Team
towards the achievement of sales and
profit goals
Business Expansion  Directs exploration of new markets and

Provide Leadership in developing new acquisition of new customer base.
market / customer base
Financial Control  Directs reviews and provides final
approval on all capital and financial
operating budgets.
 Monitors financial strategies
Directs functional heads  Interacts with functional heads on overall
business strategy and direction of the
business
 Review plans with respective functional
heads
5) Job Purpose of Direct Reports

COO Deep Discount
COO Wholesale/ Institutional
business
Head Sourcing and Supply
chain
CFO
Head New Projects &
Infrastructure
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6) Desired
Qualifications General / Academic Professional
(Field of Study) (Certificate or License
requirements)
1. B.E./ B.Sc./ B. Com / B.A MBA
7) Work Experience Managerial Technical Total

Years 15-20 yrs of General 5-6 yrs of Strategic 20-25 yrs
Management experience out planning experience in
of which at least 5-6 yrs as FMCG/Retail
head of large SBU/
conglomerate. Demonstrated
ability to start and manage
new projects and team
development.
Industry / Area Food Industry / Retail / FMCG/ Consumer Goods
Age 45-50 yrs
Demonstrated ability to develop new businesses and achieve business
Any Other goals
Exposure to international retail
Understanding of various facets of the business, most importantly supply
chain management
Preferable International Experience of working with F&G / Retail/ FMCG company
Preferred Nationality Indian
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Position/Job Title COO
Designation
Reporting To
Business Leader/ MD
(position)
Location Mumbai
Date May 9, 2006
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1) Job Purpose
Formulate a Strategy for retail business development and expansion for the specific format.
Implement the developed strategy, create a team of professionals, roll out stores and manage
the top line and bottom line of the retail business for the specified format. Supervise other key
operation like Merchandising, Marketing, Retail operations and supply to the stores.
2) Dimensions
Department Budget (in Crs) Direct Reports 3
Capital Expenditure (in Crs) Others
Others (Specify)

Develop the overall retail business for the specified segment/ format
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Business Planning & Strategy Formulation  Monitor growth of the market and the
Contribute in developing business plan and business
strategy formulation for the Business  Assess competition and refine strategy on
segment, to achieve targeted growth and a dynamic basis
establish the ABG retail brand.  Establish targets in collaboration with MD/
Business leader.
Strategy Implementation  Allocate yearly target for the business,
Ensure the implementation of retail strategy formulate region wise targets
including roll out etc. in order to achieve the  Monitor store roll out efforts
targeted growth.  Monitor sales and marketing efforts
 Ensure that overall retail ops and
merchandise offer is in sync with the
positioning
 Track competitors’ activities and ensure
that retail offer is best in the market.
Merchandising & Marketing  Monitor merchandising and pricing
Supervises the merchandising, retail and strategy
marketing functions/ teams to achieve the  Ensure that brand building and marketing
targeted, sales and profitability of the is effective enough to pull consumers.
respective business division
Team Recruitment & Development  Define team size.

Develop a team of top level professionals to  Project overall manpower requirement for
manage the various activities of the business. the business
 Define profile of the top level people.
Understand training needs of the top and  Conduct interviews for the top few people
middle management.  Monitor performance & Provide
performance feedback
 Create suitable avenues for training
Business Expansion  Continuously explore new markets,
Provide Leadership in developing new locations within existing markets.
market / customer base  Explore new categories than can increase
share of customer wallet capture
 Ensure that the offer is continuously
bettered to increase customer base.

GM Retail Operations
GM Merchandising & Sales
GM Marketing
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6) Desired
requirements)
1. B.E./ B.Sc./ B. Com / B.A MBA

Years 10-15 yrs of General 5-6 yrs of sales/ operations 15-20 yrs
Management experience out experience in FMCG/Retail/
of which at least 3-4 yrs as Consumer goods industry
head of large SBU
Industry / Area Food Industry / Retail / FMCG/ Consumer goods
Age 40 – 45 yrs
Demonstrated ability to start and manage new projects and team
Any Other development
Exposure to international retail
Understanding of retail operations, buying and merchandising, supply
chain management and marketing.
Preferable International Experience of working with F&G / Retail/ FMCG company
Preferred Nationality It would be extremely beneficial if ABG can get an expat who has worked
with the retail format earlier. A person with the experience of developing /
starting the format in a country outside the country of origin and managing
the same successfully will be the best to recruit.
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Position/Job Title Head Sourcing & Supply Chain
Designation
Reporting To
Business Leader/ MD
(position)
Location Mumbai
Date May 9, 2006
Page 10 of 23
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1) Job Purpose
Develop and manage an efficient supply chain and ensure buying of the required products at
target prices. Ensure safe, secure and timely storage and physical movement of goods at the
minimum cost to the right place at the right time.
2) Dimensions
Department Budget (in Crs) ~35,000 Direct Reports 7
Capital Expenditure (in Crs) ~ 20,000 Others
Others (Specify)

Development and management of an efficient supply base for regular procurement.
Development of the supply chain infrastructure.
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Sourcing Planning  Identify key regions for sourcing of
various categories.
 Understand regional / national sourcing
issues and configure the sourcing
channels.
Vendor Development  Identify and partner with large vendors,
suppliers.
 Meet with them on a regular basis and
discuss issues.
 Tie up with brands for supply of branded
products
Building a strategic framework for supply  Supply Chain configuration
chain  Resource allocation
 Achieving strategic fit with other
organization functions like Merchandising,
planning etc.
Supply chain planning  Distribution network design
 Regional, national and local facilities
configuration
 Location and facility analysis
 Developing inventory strategies –
inventory cycle, safety stock, seasonal
inventory, EOQ, stock norms, critical
levels
 Developing supply chain and sourcing
strategies along with Merchandising
heads
Developing logistics strategies  Decide on mode of transportation for
Inbound and Outbound logistics
 Transporter / logistic provider negotiation
 Decide on activities to be done in-house
vs. outsourced
Supply chain operation  Developing supply chain performance
norms like Response time, Product
variety, Product availability, order visibility;
 Adhering to civic bodies regulations
Cost control  Ensure procurement at target prices and
quality
 Monitor supply chain management cost
 Negotiate with large vendors/ suppliers
and service providers
 Minimizing wastage in supply chain
Quality Assurance and Standardization  Ensure buying of the right quality products
and manage quality across the supply
chain.
Administrative and Team responsibilities  Manpower assessment for the sourcing
and supply chain team
 Recruitment of the key team members
 Goal setting
 Performance review
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 Define training requirements

Manger Food ( perishable)
Manager Food (non
perishables)
Manager Non Foods
Prod Testing & QA Manager
Manager Imports
Manager Warehouse
Manager Logistics
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6) Desired
requirements)
1. B.E.(preferably Food Technologist) MBA (preferably Industrial
Engg.)

Years 6-8 yrs as Head of 6-8 yrs as Commercial/ 12-15
Sourcing/Procurement /Vendor Material Management years
Development/ Supply Chain Experience
experience
Industry / Area Food Industry / Retail / Apparel / FMCG/ Trading Companies/ Buying
Houses
Age ~ 40 yrs
Demonstrated ability in Sourcing / Procurement Management across
multiple products groups. Experience of interaction with Vendors /
Any Other Manufacturers etc.
International sourcing experience and understanding of global
supply chains.
A person who already has a well developed network/ relationship
with large manufacturer/ vendors and who can help develop a supply
base would be preferable.
Preferred Nationality It would be extremely beneficial if ABG can get an expat who has
worked with retailers like Tesco, Wal-Mart, Aldi, Etc.
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Position/Job Title Head New Projects & Infrastructure
Designation
Reporting To
Business Leader/ MD
(position)
Location Mumbai
Date May 9, 2006
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1) Job Purpose
Responsible for all activities associated with real estate identification, negotiation, land
acquisition / leasing as well as development of the civil infrastructure for retail as well as
backend.
2) Dimensions
Revenue (in Crs) Total No. of Staff 3) Job Context &
Department Budget (in Crs) Direct Reports 4 Major Challenges
Capital Expenditure (in Crs) Others Infrastructure
Others (Specify) development &
maintenance
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Identification and Prioritization of location.  Identification of locations for stores and
backend infrastructure
 Analysis of acquisition cost / leasing
 Prioritizing projects based on overall
business requirements, including both
corporate and departmental goals and
objectives.
 Tracking real estate developments, new
townships, malls etc.
 Tie ups with real estate developers, town
planners etc.
Opportunity Analysis - new store planning  Catchment area analysis
and opening.  Planning of stores as per roll out plan.
 Civil works and Interiors
 Estimation of initial cost and time
estimates
Development of front-end as well as  Project management role.
backend infrastructure.  Ensuring proper site design and Layout
 Ensuring local, municipal and utility
regulations are not violated
 Ensuring that deadlines are met and
costs estimates are adhered to.
Project Implementation and Monitoring.  Locate, Contract and monitor third party
contractors.
 Interface with government bodies to
ensure relevant licensing and approvals
 Ensure that deadlines are met.
 Ensuring Quality control.
Interfacing and review of contract  Evolve performance based contracts
agencies  Evaluate performance based on explicit
deliverables
 Establish long term "retainer" based
contracts
Maintenance of front-end as well as  Maintenance of all stores, warehouses,
backend infrastructure. processing centres, cold storages, offices
etc.

Manager Real Estate
Manager Estate Development
Manager Estate Maintenance
Manager New Projects
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6) Desired
requirements)
1. B.E (preferably Civil)/ B.Sc./B Com / BA MBA preferred

Years 6 to 8 years Of Project 10-12
Management Experience. years
Experience in infrastructure
development projects: retail,
hotels, warehouses etc.
Industry / Area Real Estate/ Infrastructure/ Property Services/ Retail/ Hospitality/ Telecom
Age ~35 yrs
Demonstrated ability to create infrastructure/ manage new project
Any Other startups
Experience of managing contractors and other third parties
Understanding of markets dynamics and legal aspects related to property
development and management
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Position/Job Title CFO
Designation
Reporting To
Business Leader/ MD
(position)
Location Mumbai
Date May 9, 2006
Page 19 of 23
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1) Job Purpose
Financial control and management of business processes in order to maximize stakeholders
value. Is responsible for developing the Financial strategy and Financial projections: top line,
bottom-line etc.
2) Dimensions
Revenue (in Crs) Total No. of Staff 3) Job Context &
Department Budget (in Crs) 45000 Direct Reports 5 Major Challenges
Capital Expenditure (in Crs) Others Financial control and
Others (Specify) management of
business processes
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Developing the Financial Strategy  Investment Strategy
 Debt equity gearing
 Develop guidelines for commercial terms
 Developing cash management process
Cost Control  Creating budgets for various departments
and functions
 Managing and controlling the overall cost
of the business
 Managing CAPEX
Working Capital Management  Analysis & projection of working capital
needs
 Raising Funds
 Monitoring and controlling critical areas
 Debtor settlement
 Miscellaneous Expenses
Financial Projections  Top line, Bottom-line projections
 Investment decision impact analysis
Annual/Quarterly monitoring, maintenance  Account Ledgers
and generation of statutory documents  Balance sheets / PLA
 Facilitate Statutory Audit
Auditing  Facilitating internal audits
 Facilitating statutory audits
Performance/Managing / coordinating  Insurance for goods
outsourced finance functions ( if any)  Payroll
 Insurance
 Auditing
Administrative and Team responsibilities  Manpower assessment for the finance
team
 Recruitment of the finance team
 Goal setting for the finance team
 Performance review
 Define training requirements for the
finance team
Managing IT  Supervising the development of the IT
systems and processes.
 Supervise procurement of the IT
equipment and development of the
requisite infrastructure.
Managing HR and Recruitment  Monitor the HR function for policy
development, procedures, recruitment,
performance monitoring etc.
 Tie up with external HR agencies for
recruitment of management as well as
store level staff.
Managing Legal Issues  Supervise the legal head and ensure that
all regulatory and statuary requirements
are met.
 Address legal matters. Represent the
company wherever required.
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GM IT
GM HR
GM Legal
Manager Finance
Manager Accounts
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6) Desired
requirements)
1. B.Sc. / B.E. / B.Com Post Graduate Degree in
Finance from top
Management Institutes /
Charted Accountant / Cost
Accountant /MFC

Years 5-6 yrs experience in the ~ 15 Yrs
finance function as Head in a
large conglomerate
Industry / Area Food Industry / Retail/ Hospitality / FMCG / Consumer Goods/
Trading Companies
Age 35-40 years
Any Other
Page 23 of 23

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JD Abg Retail

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`

Position/Job Title Business Leader

Company Aditya Birla Group

Date May 9, 2006

3) Job Context & Major Challenges

Strategy Implementation  Develop region wise and format wise

Business Expansion  Directs exploration of new markets and

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title COO

Company Aditya Birla Group

Date May 9, 2006

3) Job Context & Major Challenges

Team Recruitment & Development  Define team size.

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Head Sourcing & Supply Chain

Company Aditya Birla Group

Date May 9, 2006

3) Job Context & Major Challenges

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title Head New Projects & Infrastructure

Company Aditya Birla Group

Date May 9, 2006

5) Job Purpose of Direct Reports

7) Work Experience Managerial Technical Total

Position/Job Title CFO

Company Aditya Birla Group

Date May 9, 2006

7) Work Experience Managerial Technical Total

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