HINUNDAYAN CATHOLIC INSTITUTE, INC.

SISTERS OBLATES OF THE HOLY SPIRIT

Brgy. Baculod, Hinundayan , Southern Leyte
6609 Philippines
S.Y. 2017-2018

ENTREPRENEURSHIP

A BUSINESS PLAN
(FRIED ISAW AND ICED TEA)

SUBMITTED BY:
Jhon Manuel Apiag

Frances Mary Bareno

Divine Donayre

Elyazar Dugos

Lesly Angela Japson

SUBMITTED TO:

Ms. Mariel Ann T. Guinoo

 I. Introductory

IMAL SNACK BAR

Brgy. Lungsodaan, Hinundayan,Southern leyte

Philippines 6609

DESCRIPTION OF THE BUSINESS

The business sells a snack product which is Fried Isaw accompanied with our luscious cold
iced tea. IMAL Snack Bar offers inexpensive price with delicious snacks for customers to
buy. The snack bar is located outside Brgy.Lungsodaan auditorium. The business is run by
Hinundayan Catholic Institute students namely Frances Bareno, Lesly Japson,Divine
Donayre ,Elyazar Dugos, and Jhon Manuel Apiag. Through the business, students are able
to experience the actual field of entrepreneurship.IMAL business company does not only
gain benefit from the consumer’s but as well as, aims the satisfaction of consumers from the
product being bought.

STATEMENT OF FINANCING

The Initial Financing needed for business aspects is amounting to Php 500.00 .This will cover
the raw materials, utilities expenses and other business funds.

This report is confidential and is the property of the owners. It is intended for use only by the
persons to whom it is transmitted and any reproduction of its contents without prior written
content of the company is prohibited.
 II. Executive Summary

The IMAL Snack Bar is a locally owned fast food outlet that will be positioned as a local
franchise through our creative approach to the company’s image and detail presentation. The
IMAL Snack Bar provides a combination of excellent food at valued affordable pricing, with
fun packaging twist and atmosphere. IMAL Snack Bar is the answer to an increasing demand
of snack-type fast food, to be consumed after playing basketball, after school and lastly
during the “mirienda”.

IMAL Snack Bar will entice youngsters to bring their friends and family with our innovative
and friendly environment and delicious Fried Isaw dipped with unique signature sauces
accompanied with luscious cold iced tea. Products will be sold outside school premises
specifically at Brgy. Lungsodaan, Hinundayan ,Southern Leyte and targets Hinundayanon
consumers.

The store competes in a highly fragmented and competitive market. It has carefully combined
a variety of promotional strategies into unique marketing mix to gain as much market share
as possible.

The management and operation of IMAL Snack bar business starts from looking and
analyzing business opportunities within the selling location. First, the inventory of Fried Isaw
and Iced Tea produced daily. Next, purchase of the raw materials and ingredients to be used.
Then, the production and preparing of the product lastly, marketing and selling of IMAL
products.

The IMAL Snack Bar marks as the beginning of being an entrepreneur at an early age most
especially for students who wanted to run a business. Running this business serves as a
productive experience and trains students not only those who are business minded but also
other students that this may add to their prior knowledge in the World of Business.
 III. Business Details

A. Overview of the Business

i.IMAL SNACK BAR

ii.IMAL SNACK BAR is our business name and it is not the primary name of our products. It is
cooperative in nature. Specifically, it will produce a fried isaw and iced tea flavored drink that
will surely fit and guarantee customer’s satisfaction. It combines innovativeness and creativity
in product concepts such as Isaw and Iced tea as the main ingredients. Dominating the
existing Isaw and Iced tea in HCI as well as in Hinundayan specifically the Brgy. Lungsodaan
stores will be its main thrust.

iii.IMAL Snack Bar envisions being a premiere local fast food brand in local market place. A
high quality but affordable Fried Isaw with Iced Tea in Brgy.Lungsodaan, and in Hinundayan
Catholic Institute Inc. Continues innovation of the product will be processed to service known
for expectedly good food that can satisfy customers and convince with a presence that adds
value to communities we serve, and we will pleasantly surprise our customer speed and
personalized.

B. Type of organization according to ownership: Corporation

C. Vision Statement

Our vision is to be one of the most successful fast food outlets known in the neighborhood
because of its affordable, delicious, appealing snack products with good customer
service.

D. Mission Statement

IMAL Business is to create structure needed access to allow customers to the majority of
their away-from-home daily snacks. Our aim is to provide happiness and joy through, food
and others. All our products shall be of the highest quality and value at the lowest possible
prices.

D. Business Goals and Objectives

 To establish a presence as a successful fast food outlet and gain market share in
Hinundayan fast food Industry.

 To make IMAL Snack Bar as the most popular fast food destination.

 To enable to expand and obtain number of outlets in future years and franchise not just
within Hinundayan but in other places in Southern Leyte.
F. Business Strategies and Keys to Success

 Create a unique, innovative, entertaining menu that will differentiate us from the rest of
the competition.

 Control costs at all times, in areas and implement a conservative approach to growth
policy. We want to be on the safe side of the business.

 Sell the products that are of the highest quality yet affordable prices, as well as
keeping our customers happy with our entire product.

 Provide 100% satisfaction to our customers and maintaining the level of excellent
services among the competitors.

 Promote good values of our fast food outlet culture and philosophy.

G. Background of the Business Owners

Table 1

Name Age Gender Background

Jhon Manuel Apiag 17 M Currently Studying at Hinundayan Catholic

Institute Inc.

Frances Mary Bareno 16 F Currently Studying at Hinundayan Catholic

Institute Inc.

Divine Donayre 16 F Currently Studying at Hinundayan Catholic

Institute Inc.

Lesly Japson 16 F Currently Studying at Hinundayan Catholic

Institute Inc.

Elyazar Dugos 16 F Currently Studying at Hinundayan Catholic

Institute Inc.

IV. Environmental Analysis

Environmental Analysis

The IMAL snack bar is a snack-type fast food outlet. Upon seeing the location, the
business indeed has competitors. IMAL Snack Bar has one competitor that is also a
snack-type fast food which also aims to sell products for “mirienda”. The business is
located in a rural place that has an average population. Based on the observation of the
place, the consumers of the market are students from the Lungsodaan National High
School and Elementary School, the idlers and the people living within the community.
V. Production/ Technical Plan

A. Production Description

IMAL is a business selling Fried Isaw and Iced Tea. The finished product for fried isaw will
be place in a clean barbeque stick and for iced tea it will be placed in a disposable cup.
IMAL also made choices of unique signature sauces such as sweet & sour; Spicy flavor.

B. Operational Strategy

The business will produce a Fried Isaw and Iced Tea with a high class contents but have
an affordable price. The IMAL business uses raw materials to produce good and
satisfying product. Raw materials mainly the Chicken Intestine, flour, oil, eggs and other
miscellaneous that are needed to come up with the product. Fried Isaw will be
accompanied with luscious cold iced tea juice. The said ingredients are needed in order
to come up with the product. Raw materials are purchased within Hinundayan market
place. The IMAL Snack Bar is open to accept suggestions, comments and feedbacks for
the good and the improvement of the product sold.
VI. Production Plan

A. Workflow

*Methods

The step by step process of our business will be first, buying the ingredients such
as Chicken Intestine, flour, nestea juice and etc.

Manufacturing

 Inputs- the ingredients are flour, chicken intestine, nestea juice and etc.

 Process- the process

 Output- our final product are Fried Isaw and Iced Tea juice.

Manufacturing site- our manufacturing site will be in Brgy. Lungsodaan,

Hinundayan Southern Leyte.

The payment process will be cash basis. We do not accept credit.

*Machines

The machines that we’ll be using throughout the process are stove, frying pan,
strainer, ladle, disposable cups, and thongs.

*Materials

Our materials in the business are the ingredients like for Fried Isaw, flour, breading
mix , clean chicken intestine, oil, lemons ,seasonings and other miscellaneous while in
the iced tea juice, we have iced, drinking, water and iced tea powder.

*Manpower

In our business, we will have five employees each of them have different roles and
responsibilities that they must have in the business.

 Job Title- The possible job of the five employees will be the manager/CEO, sales
and marketing manager, purchasing manager, finance manager, and the HR manager.

 Job Description/ Duties/ Responsibilities- The manager/CEO is someone who is in

charge of the overall activities in the business. The sales and marketing responsible for
deciding where the company should sell and what its prices should be.

The HR Manager manages creates, implement and supervise policies/regulations, which

are mandatory for every employee and also have knowledge of its appropriate
functioning. Finance Manager is responsible for the financial health of an organization.
Purchasing and Production Manager involved with planning, coordinating and control of
manufacturing processes. Also responsible for planning and organization of production
schedules.
Employee Qualifications- We don’t need a strict qualification in terms of hiring employees,
all we need is someone who is dedicated to the service,honesty,and also someone who is
groomed.

 Work Schedules- In the five days of operation, we will open our business 5:00 P.M
until 7:00 P.M. we will do the process of buying, cooking, and selling the product.

VII. Marketing Plan

Product

Our product is fried isaw and iced tea. Fried is mainly composed of chicken intestine
coated flour and breading mix; it is dipped with choices of unique signature sauces such
as sweet & sour; Spicy flavor. Then fried Isaw is accompanied with luscious cold iced tea
juice lemon flavor.

Price/Pricing

The price of our Fried Isaw will be five pesos per stick and five pesos per one and one-
half servings of ladle of Iced Tea. We come up of this price by listing the expenses that
we spent including the variable cost and fixed cost and then calculating also the amount
that we may get from the product. Upon knowing the possible income and expenses, we
can able to estimate the possible income.

People

IMAL Snack Bar aims to target HINUNDAYANONS and most especially the people within
the Lungsodaan community. Idlers and students are somehow the target of our store for it
is a snack-type fast food outlet.

Promotion

Our way of promoting our product is through direct personal selling. . We choose to sell
our products personally because it is more convenient for us to persuade the mind of the
customers and through word of mouth advertising because it can easily be spread to the
community.
 VIII. Organizational Plan

A. Team Members

Frances Mary Bare𝑛෤o

PRESIDENT

Divine Donayre Lesly Angela Japson Elyazar Dugos Jhon Manuel Apiag

Sales & Marketing Purchasing & HR Manager Finance Manager

Manager Production Manager

CONTRIBUTION TO THE BUSINESS

Chief of Executive Officer- In charge for the day to day management of the business.

Sales & Marketing Manager – Responsible for deciding where the company should sell and
what its prices should be.

HR Manager- Manages creates, implement and supervise policies/regulations, which are

mandatory for every employee and also have knowledge of its appropriate functioning.

Finance Manager- Responsible for the financial health of an organization.

Purchasing and Production Manager - involved with planning, coordinating and control of
manufacturing processes. Also responsible for planning and organization of production
schedules.
 IX. Financial Plan

IMAL Snack Bar investment for the business will be Php 500.00 Investment will be
coming by the five students who belong to the group. Each member of the group would
contribute Php 100.00.Each member of the group aims to satisfy customers with the use of
marketing strategies for attracting customers for the progress of the business.

Table 2

DAILY EXPENSES OF FRIED ISAW AND ICED TEA

Product/Service Unit Price Quantity Total

Fixed Cost:

Utility & Sanitation 30.00 3 days 30.00

(A) Total Fixed Cost 30.00

Variable Cost:

Raw Materials:

FRIED ISAW

Barbeque Stick Php15.00/bundle 3 bundle Php 45.00

Chicken Intestine 100.00 /kilo 1 kilo Php100.00

Flour 45.00/ kilo 1 kilo Php 45.00

Oil 28.00/pocket 1 pocket Php 28.00

Egg 8.00/ pieces 3 pieces Php 24.00

Miscellaneous(vinegar,salt, Php 50.0a0 1 day Php 50.00

Seasoning etc.)
 ICED TEA DRINK

Iced Tea Juice Php 11.00/ pack 4 packs Php 44.00

Ice Php 2.00/ piece 4 pieces Php 8.00

Purified Drinking Water Php 30.00/gallon 3 days Php 30.00

Disposable Cup Php 30.00/ pack 2 days Php 30.00

(B)Total Variable Cost Php 404.00

(A+B)Total Cost of Php 434.00

Production

Table 3

PROJECTED REVENUE

Fried Isaw Costing Projected Daily Projected Monthly Yearly

Volume(in Revenue Volume Revenue Projected
stick and in (monthly)
cups)

C-2.92 100 500 3000 15000 180,000

M-2.08

SP-5.00

Iced Tea

C-2.24 50 250 1,500 7,500 90,000

M-2.76

SP-5.00

Legend:

Cost- C

Mark-up-M

Sales Price-SP
 Table 4

DAILY PROJECTED COST AND REVENUE

(Fried Isaw)

Day 1 Day 2 Day 3 Day 4 Day 5 Total

Revenue 500 500 500 500 500 2,500

Cost 292.00 292.00 292.00 292.00 292.00 1,460

Projected 208.00 208.00 208.00 208.00 208.00 1040.00

Net Profit

(Iced Tea)

Day 1 Day 2 Day 3 Day 4 Day 5 Total

Revenue 250.00 250.00 250.00 250.00 250.00 1250.00

Cost 112.00 112.00 112.00 112.00 112.00 560

Projected 138.00 138.00 138.00 138.00 138.00 690

Net Profit

Break-Even Guide

Total Revenue (TR) = Fixed Cost (FC) + Variable Cost (VC)

When TR is > then FC and VC means the business is earning profit.

When TR is < then FC + VC means the business is losing.

When TR is = then FC + VC, the business is break-even.

This table shows the daily projected cost and revenue. As shown, the business
projected Php 2,500 (fried Isaw) and Php 1,250 (drink) gross sales for 5 days which is
greater than the cost at Php 1,460 (fried Isaw) and Php 560(drink). Thus, the net profit
for 5 days operation is Php 1,040 (fried Isaw) and Php 690 (drink). In fried isaw, the
projected net profit is 41.6 % of the total cost while in iced tea drink; the projected net
profit is 55.2% of the total cost.
X. Assessment of Risk

Many first businesses spend all of their efforts at opening and are unable to maintain the
quality of their product that made their customers satisfied and leading to poor revenues.

IMAL SNACK BAR will be as prepared as it can possibly be with back-up plans, like back-
up equipment, alternative suppliers and always check in buying frozen products
especially our main ingredients the chicken intestine. Selling price planned well and
remained on its affordable price. IMAL SNACK BAR will establishment a loyal relationship
with our suppliers and always pays on time.

Although we have a good quality product, building a loyal customer base will still take
time. We the owner of the business realizes that having good communication skills will be
reflected in persuading customers to buy our products and that word-of-mouth advertising
will be paramount to our success.

XI. Timetable/Milestone

Table 5

Timetable/Milestone Budget Date Responsible Current

Status

Buying Ingredients Php 500.00 Within month of ALL TEAM One going
march MEMBERS

New Equipment Php 800.00 March 4,2018 Ms. Bareno Done

Select Supplier March4-7 ,2018 Mr. Apiag On going

Employ New Staff Php 200.00 March 5,2018 Ms. Donayre On going

Market Survey Php 100.00 Whole month of Ms.Japson On going

March

Enhance Product Php 150.00 Month of March Ms. Dugos On going

Promote Product Everyday All team On going

members