TRASLATION PROJECT ADVANCES FIRST PHASE

4BN

BRANDON HINCAPIE

JULIAN DUQUE

TOPIC: DISNEY-STYLE LEADERSHIP AND MARKETING

SUMMARY

We all know to the mouse Mickey Mouse, but the history behind him is so long and
interesting as his creator besides founder of the enormous park of the dreams of every
child Disneyland.

This history does not turn I half-close neither Mickey nor to his other companions of
animation, tour half-close the brain of all this history the gentleman WALT DISNEY, a man
who taught us all the children of the world that with determination and dedication the
dreams can achieve, but now the amazing thing is as we will learn of one of the best
businessmen of the world across his leadership as managing to be good entrepreneurs in
the business world besides the grand world of the marketing.

REFERENCE 1

BIOGRAPHY

https://www.biografiasyvidas.com/monografia/disney/

https://es.wikipedia.org/wiki/Walt_Disney

The first part of the article is going to be based obviously on the author of this history
because of it it is important to know the gentleman Walt Disney.
 REFERENCE 2

LEADERSHIP

https://es.linkedin.co 4m/pulse/walt-disney-liderazgo-transformacional-y-creatividad-marcel

To be a leader is also to be a person it there taught us the gentleman Walt Disney at the
moment of treating his employees turning his dream in of all, this capacity generates an
appreciation for the work and good labor environment.

REFERENCE 3

BUILDING A DREAM

http://orion2020.org/archivo/planeacion/07_VisionAntologia.pdf

http://es.calameo.com/read/004632169010c61387410

To think about a park in order that his employees and his families were amusing
themselves they led it to constructing one of the best parks of the world we will take as an
example the fulfillment of his goals with the construction of the railroad of the above
mentioned park.

REFERENCE 4

MARKETING

https://www.puromarketing.com/44/19298/disney-marketing-fantasia-convertido-modelo-
negocio.html

http://yeux.com.mx/ColumnaUniversitaria/marketing-con-m-de-magia-caso-disney/

http://bienpensado.com/6-lecciones-de-marketing-y-emprendimiento-de-walt-disney/

The dreams neither make real, nor sell alone so the marketing was one of the principal
sources of Disney's success, the possibility of being innovators and always constant
improves in the attention to the client they did that this one had an excellent reception as
the public.
 REFERENCE 5

THREATS AND STRATEGIES

https://www.eaeprogramas.es/blog/walt-disney-del-fracaso-la-gloria

https://www.entrepreneur.com/article/267506

https://es.anyoption.com/blog/mas-problemas-para-disney/

The failure is not an option, it it was not for Disney in spite of the innumerable problems to
construct his castle of dreams and to support it because of it to be able to confront the
difficulties and acquire strategies to overcome them they will be the last stage of this great
project.

THANKS.