| | PES ‘SRN PES University, Bangalore (Established under Karnataka Act No. 16 of 2013) UM16MB553 MAY 2017: END SEMESTER ASSESSMENT (ESA) MBA. |l SEMESTER UM16MB553- BUSINESS RESEARCH METHODS Time: 3 Ars ‘Answer All Questions Max Marks: 100 Nott ‘Statistical values are provided with the problem, 1 [a Define Business Research, Explain briefly any THREE Objectives of research. 05 by Identify and justify the type of research for the following, ‘1.How can cyber security be improved? 2.Discovery of x-rays which led to studying bone fractures 3.Improve the energy efficiency of homes, offices, or modes of transportation. 4.1s violence in the media and in video games damaging children’s mental health? ‘S.What are protons, neutrons, and electrons composed of? 05 a Define Variable. With an example for each explain the different types of variables 8 8) Write a short notes on: (@) Operational definition (b) Concept 02 03, Define hypothesis. With an example for each explain directional and non-dreclonal hypothesis 05 by Explain the different types of Descriptive research design, 05 2 ‘With an exemple for each expiain the different types of response bias. 05 Identify and justify the typo of research design 1, The campus food service outlet would like to determine how many people eat in the student cafeteria. 2, P& G wants to determine ifa new package design for Tide is more effective than the current design. Twelve markets are randomly selected in Kamataka. In six markets Tide is sold in old Package and the other six in the new package. Sales for both the groups are monitored for three ‘months. Identify and justify the type of scale: 4.What is your hair colour ? (2)Brown (b) Black (¢) Blonde (d) Grey 2.0n an average how much time do you spend doing your class assignments? . Less than 15 minutes b. 1 to 30 minutes ¢.31 to 60 minutes d. more than 60 minutes S.Incentive eared per month ‘4.Rate the subject that you le most in the order of your preference. ‘a. English, b. History, c. Statistics, d. Physics, e. Biology. 6. like doing mathematics sums 2. Strongly Agree _b. Agree _¢. Neutral_. Disagree _e. Strongly Disagree 05 ») Explain the conditions favouring the choice of probability and non-probabilly sampling techniques. 05 9) ‘State and explain the sampling design process. 05 a) dentify and justify the sampling techniques for the following situation: 4. A fesearcher is interested in knowing the effects of caffeine on study habits of college students. He chooses college students and interviews them at random, 2. A manufacturer of sports equipments is considering marketing a set of Mahogany croquet set for serious adult players. The researcher found 2 croquet players and asks them names of other players. P.T.O.| sen [J [| a) With an example for each explain the FIVE types of olose-ended questions. bp ‘State any FIVE important points to be bore in mind while pretesting the queslionns °) Differentiate between primary and secondary sources of data collection methods. B/R/8 ¢) Xiaomi company wants to find out the satisfaction level of Redmi Note 4 mobile users. Develop {3 questionnaire having 5 questions using Likerts scale to determine the satisfaction level of Redmi Note 4 mobile users. 05 a) Write Short notes on: 1,.One-tailed and two-tailed tests 2.Type | and Type Il error 05 b) ‘The mean weekly sale of the chocolate bar in candy stores was 146.3 bars per store. Afler an advertising campaign the mean weekly sales in 22 stores for a typical week increased to 153.7 ‘and showed a standard deviation of 17.2. Was the advertising campaign successful? At 59% level of significance df=1.721 ca ° ‘A random sample of 20 daily workers of state A was found to have average dally earning of Rs.44 with sample variance 900.Another sample of 20 daily workers from State B was found to eam on an average Rs.30 per day with sample variance 400. Test whether the workers in state Aare earning more than those in State B. At 5% Level of significance df=1.64 05 ¢) Explain the FIVE steps in Report writing