cca PES University, Bangalore UMI5MB556 PES Gsablished under Kamataka Act No, 16 of 2013) “ MAY 2016: END SEMESTER ASSESSMENT (ESA) MBA. Il SEMESTER UMI15MB556- BUSINESS RESEARCH METHODS Time: 3 Hrs Answer All Questions Max Marks: 100 1. Ja) | Classify the following as Management / Research problem. 5 i) Should a new product be introduced? ~ ii)Determine the effectiveness of current advertising campaign . iii) What should be done to increase the market share of a product ? iv)Determine the price for each item in a product line to maximise total sales. ¥) Assess probable market size and share . b) | Explain the purpose of Literature review. 5 ©) [Explain the tree diagram of Total survey error. Ra) 10 2, |a) | Discuss the factors to be considered by any researcher in selecting a research 5 problem. . b) | Explain any 2 data collection methods used in descriptive research. 5 ¢) | Identify and justify the type of research design used in the following research, | 10 i) Establishing the functional relationship between advertising and sales ii) How many organisations are involved in Just -in -time production iii)A watch manufacturer wishes to have an estimate of the number of expensive watches broughtback into the country by Indians returning from abroad. iv)A company has developed fruit based drinks in 3 blended flavors- namely strawbery and orange, peach and grapes ,apple and grapes. They wish to decide which of the two drinks are to be launched. VA English leading daily news paper is facing stagnation in sales and losing market share Jts current market share is about 40 percent. How can it ensure rowth in its readership? 3. |a) | State the characteristics of Hypothesis? 5 b) | Define Target population and Identify Element, Sample Unit and Extent in the | 5 given Revlon case: ae Revlon wanted to assess consumer respdnse to a new line of lipsticks and wanted to sample females over 18 years of age in Mumbai. ©) [Explain 4 probability sampling techniques with an example for each. 10a) What is measurement? Explain the basic characteristics of a scale? b Identify the type of scale used in each of the following. How old are you me ii)I like to solve crossword puzzles (1 -Disagree... 1 iii) What is your social security nember? .5-Agree) iv) Please rank the following activities in terms of your preference by assigning ‘ranks 1 (most preferred) to 5 (least preferred) a. Reading maganizes . b.Watching television c.Eating out d.Shopping y)On an average weekday, how much time do you spend doing your class assignments? a.Less than 15 minutes b.15 - 30 mins ¢.31- 60 mins d.61-120mins e.More than 120 mins Q Develop a questionnaire with 5 questions each using likert and semantic differential scales for measuring customer satisfaction towards BigBazzar. 10 a) Explain the approaches used for assessing reliability in any research. b) What are projective techniques?What are tne four types of projective techniques. ° For the research topic of your choice , design a research report by considering the components of report layout . 10