PROJECT PROFILE ON PHOTOGRAPHY STUDIO

Introduction:
It has become a necessity for getting admission in schools & colleges to ration
cards, for passports and applications for different jobs required. Moreover, for
savouring the memories of ceremonies like marriages, birth day parties, etc,
photography is necessarily done. Besides this, for identity cards of various
institutions, application for bank loan and selling/purchasing and registering
vehicles and property also compulsorily require photograph.

Market:

The no. of school/college going students are increasing day by day and the
living styles are also increasing day by day. Therefore, photography has a wide
scope and would only increase in future.

Manufacturing Process:

The photographer generally takes photograph for passport size for black &
white, colour at the studio and even for other sizes also. The photographer will
accept for covering photography of functions, etc outside the studio also.
In the case of black & white photos, the photographer will develop and print the
copies at the studio itself. The photographer generally print the photos by using
the chemicals in the studio itself. There is no need for any printing machine. In
the case of colour photos, the photographer will take photograph in the studio
and also attend outside parties, then he will give to colour labs for developing
and printing of the photos at concessional rates.

PRODUCTION CAPACITY PER ANNUM:

Passport Passport Postcard
Size B&W Colour Size

Capacity Nos 4000 12000 35600

Selling Price or Service Charges Rs. 20.00 23.00 4.00

Total Revenue 80000 276000 142400

PROJECT COST/CAPITAL INVESTMENT:

S.No Description Amount Rs.

1. Fixed Capital 141000

2. Working Capital for 2 month(s) 22160
3. Preliminary & Preoperative Expenses 12200
4. Total Project Cost 175360

MEANS OF FINANCE:

S.No Description % age Amount Rs.

1. Promoter Contribution 15% 19690

2. Subsidy/Soft Loan 20% 22920
3. Term Loan 65% 51990
Total 94600

FINANCIAL ASPECTS:

A. FIXED CAPITAL

i. Land and Buildings Rented Rs. 3000 per month

ii. Machinery and Equipment:

S.No Description Qty. Rate Amount Rs.

1. Cameras (pantax 1000, Canon AE-1, 3 35000 105000

Pantax, Canon, Nikon, Sony, etc)
2. Reflectors 4 5000 20000
3. Camera stands 4 8000 32000
4. Chairs, table, furniture, etc 30000
5. Miscellaneous items LS 2000
6. Rechargeable batteries for cameras LS 10000

Total 199000
B. WORKING CAPITAL:

i. Salaries & Wages (per month)

S.No Description Nos. Sal/mon. Amount Rs.

1 Photographer/Entrepreneur 1 4000 4000

2 Semi-skilled person 1 1000 1000

Total 5000

ii. Raw Material (per month)

S.No Description Unit Qty. Rate Amount Rs.

1 Colour films - for passport sizes Nos 5 300 1500
2 Colour films - for other sizes Nos 15 200 3000
3 B&W films - Nova, Argo, etc Nos 5 100 500
4 Chemicals LS 100

Total 5100

iii. Utilities (per month)

S.No Description Unit Amount Rs.

1 Power LS 1000
2 Water LS 300

Total 1300

iv. Other Expenses (per month)

S.No Description Amount Rs.

1 Postage, Telephones & Stationery Expenses 100

2 Transportation & Conveyance Expenses 500
3 Repairs and Maintenance Expenses 200
4 Miscellaneous Expenses 100

Total 900
v. Total Working Capital (per month)

S.No Description Amount Rs.

1 Rent 3000
2 Salaries and Wages 5000
3 Raw Material 5100
4 Utilities 1300
5 Other Expenses 900

Total 15300

COST OF PRODUCTION (PER ANNUM)

S.No Description Amount Rs.

1 Total Working Capital 183600

2 Depreciation @ 10% 18360
3 Interest @ 8% 1468

Total 166708

TURNOVER (PER YEAR)

S.No Description Unit Qty. Rate Rs. Amount Rs.

1 Passport - Black & White Nos 4000 20 80000

2 Passport - Colour Nos 12000 23 276000
3 Postcard & other sizes (Commission) Nos 35600 4 142400

Total 498400

FIXED COST (PER YEAR)

S.No Description Amount Rs.

1 Depreciation 18360
2 Interest 5039
3 Rent 36000
4 Salaries & Wages @ 40% 60000
5 Other Expenses incl. Utilities @ 40% 12100

Total 131499
PROFIT ANALYSIS & RATIOS:

1 Net Profit Rs. 325000

2 Percentage of Profit on Sales 20%
3 Percentage of Return on Investment 56%
4 Break Even Point 60%