Professional Documents
Culture Documents
Difference Makers
7–9 May 2018
Berlin, Germany
PMI.org/emea-congress
INSIDE
Customers—How to Be the 3
Central Point of Their Success
T
PMIEF Touches Lives Worldwide 9 he PMI® EMEA Congress 2018 This year’s PMI EMEA Congress will
Through Innovative Grants will give you the tools, knowledge help you deliver. Over three days,
E-Commerce Giant JD Group 11 and contacts to stay ahead in an you’ll learn and share experiences with
Hosts PMO Roundtable ever-changing world. project, program and portfolio managers
Events Calendar 12 from around the world, as well as hear
Why Should You Attend? from innovative speakers and experts.
Chapter Links 14
As a project, program or portfolio Continued on page 10
management practitioner, it’s your job
Collaboration and to bring about positive change. But it can
Teamwork Help Global be challenging to do that when change
Volunteers Launch is a constant—and you’re expected to
2018 Tasks See page 6
deliver it at a moment’s notice.
2018 PMI
Board of Directors
Editorial and Advertising Offices Chair
Address manuscripts and other editorial submissions, Caterina (Cathy) La Tona, BCS, PMP, PfMP
mailing list rental queries, requests for reprints, +1 248 703 9810 cathy.latona@bod.pmi.org
bulk copies, submissions, letters to the editor or
Vice Chair
reprint permission to: Project Management Institute Jennifer Tharp, PMP
14 Campus Blvd., Newtown Square, PA 19073-3299 USA
Project Management Institute +1 415 385 1749 jennifer.tharp@bod.pmi.org
Tel: +1 610 356 4600; Fax: +1 610 482 9971
Publications Department, 14 Campus Blvd., Email: customercare@pmi.org Secretary-Treasurer and Chair, Audit and
Newtown Square, PA 19073-3299 USA Website: PMI.org Performance Oversight Committee
Tel: +1 610 356 4600 Fax: +1 610 356 4647 Tony Appleby, MBA, PMP
Editorial: editorial@pmi.org PMI Asia Pacific Service Centre +1 510 468 9658 tony.appleby@bod.pmi.org
Website: PMI.org Singapore
Tel: +65 6496 5501 Chair, Strategy Oversight Committee
Unless otherwise specified, all letters and articles sent Randall T. (Randy) Black, P.Eng., PMP
to PMI are assumed for publication and become the Email: customercare.asiapac@pmi.org
+1 587 988 9917 randy.black@bod.pmi.org
copyright property of PMI if published.
PMI Europe, Middle East and Africa
Vice President, Brand Management (EMEA) Service Centre DIRECTORS
Cindy W. Anderson cindy.anderson@pmi.org Dundalk, Ireland
Tel: +353 42 682 5610 Margareth Carneiro, MBA, MSc, PMP
Publisher Email: customercare.emea@pmi.org +55 61 8175 3455 margareth.carneiro@bod.pmi.org
Donn Greenberg donn.greenberg@pmi.org
Mark Dickson, MBA, FAICD, PMP,
PMI India Service Centre
Editor In Chief Immediate Past Chair
New Delhi, India
Dan Goldfischer dan.goldfischer@pmi.org +61 407 933 110 mark.dickson@bod.pmi.org
Tel.: +91 124 4517140
Publications Production Supervisor Email (membership-related queries): J. Davidson Frame, PhD, PMP, PMI Fellow
Barbara Walsh barbara.walsh@pmi.org customercare.india@pmi.org +1 703 623 0035 davidson.frame@bod.pmi.org
Product Editor Other Locations Teresa A. (Terri) Knudson, MBA, PMP, PgMP, PfMP
Roberta Storer roberta.storer@pmi.org n Beijing, China
+1 507 259 9568 teresa.knudson@bod.pmi.org
n Bengaluru, India
Advertising Sales Antonio Nieto-Rodriguez, MBA, PMP
n Brussels,Belgium +32 479 80 94 18 antonio.nieto.rodriguez@bod.pmi.org
advertising@pmi.org
n Buenos Aires, Argentina
PMI Today Design and Production n Dubai, United Arab Emirates
Kathleen P. Romero, MBA, PMP, CSM, and SPC
Cetlin Design Group +1 804 677 7674 kathleen.romero@bod.pmi.org
n London, England
PMI Today’s mission, as the official membership news Al Zeitoun, PhD, PMI-RMP, PMI-SP, PMP
publication of Project Management Institute, is to © 2018 Project Management Institute, Inc. +1 202 215 9809 al.zeitoun@bod.pmi.org
provide a forum for communication among Institute All rights reserved. “PMI,” the PMI logo,“ “CAPM,”
membership and about volunteerism and policy. All “PMP,” “PMBOK,” “PM Network,” and “Project
STAFF EXECUTIVE
articles in PMI Today are the views of the authors and Management Institute” are registered marks of
are not necessarily those of PMI. Project Management Institute, Inc. President and Chief Executive Officer
For a comprehensive list of PMI marks, please refer Mark A. Langley
PMI is a not-for-profit professional organization +1 610 356 4600 mark.langley@pmi.org
to the PMI List of Marks found on our website at
dedicated to advancing the state of the art of project
pmi.org/~/media/PDF/Media/PMI_List_of_Marks.ashx
management. Membership in PMI is open to all at
or contact the PMI Legal Department.
an annual dues of US$129. For information on PMI
programs and membership, to report a change of
address or for problems with your subscription,
contact PMI at the addresses listed.
Customers—
Tejas Sura, MS, Al Zeitoun, PhD,
MBA, PMP, PfMP PMI-RMP, PMI-SP,
PMP
How to Be
THE Central Point
OF Their Success
PMI Today: What does “customer Customers need to see that you PMI Today: A project manager can have
centricity” mean to you, and why is it are passionate about the personal many customers, both internal and ex-
so important? relationship you are developing with ternal. Who, to you, are the customers?
them, regardless of the form of these
Mr. Sura: Customer centricity means Mr. Sura: A customer is any individual
relationships in this digital era. Without
understanding the needs of the or organization that one chooses to
this level of focus on the customer,
customer to such an extent that you tell serve and satisfy their needs. In a typical
success of any initiative is questionable.
them what they need before they know Continued on page 4
it themselves. It is not about selling
the products and services we have, but
it is about solving a set of customer
problems that we want to own. It is
about understanding what drives value
to customers.
Dr. Zeitoun: It means connectedness
to the mission’s purpose. We all do
things to create an impact. Focusing on
a particular target gives you and your
organization the ability to adjust easily
and continually. That way we ensure
that we are not losing a sense of where
the customer’s inclinations are at any
given point in time.
that clients perceive it as fair against the your support instead of shunning your Dr. Zeitoun: Raving fans! Whether it
value offering. business. Providing an immediate is directly reflected in customer survey
response to the problem at hand does data or the number of likes and reviews
Dr. Zeitoun: Open communication is the
help control the situation. This may mean on social media, the key is their strong
key to achieving focus on the customer.
breaking the rules every now and again to belief that we are customers’ true
It is easier and more critical in this digital
satisfy the customer. partners. The ultimate metric is repeat
era to have this direct conversation. What
business coupled with recommending
works best is asking the right questions in The reality is that problems do occur,
the organization or the team to others.
a timely manner and staying forthcom- people do complain and businesses do
ing with changing assumptions or any move forward. Learning from difficult Unhappy Customers
constraints affecting expectations. customers is a way to help strengthen the PMI Today: If the customers don’t
overall business and success. appear to be coming back or are
Just like when I led project management
otherwise unhappy, what can you do?
offices throughout my career, sensing the Dr. Zeitoun: This is an interesting
maturity of the organization, the readi- question. Yes, there are many instances Mr. Sura: This is a critical situation for a
ness of the stakeholders and the complex- of difficult customers. If predictability business. It could mean reorganization.
ity of strategic initiatives are all key to was easy, all of us would be robots and
deciding how comprehensive and detailed all businesses would be able to play and Internally, organizations should get
our strategic execution processes need compete in all niches. employees to think of themselves and
to be. Staying open, dynamic, passionate their coworkers in the same manner as
Internal customers used to be the most they do their external customers—as
and responsive to the customer is a key
difficult ones I dealt with. They tended to very important. We all need to provide
recipe for sustaining this focus.
take the work of my teams for granted, our employees and coworkers the same
PMI Today: Have you had any “difficult not communicate as clearly or expect high level of service that we give our
customers” in your career? How did you a higher degree of freedom to disrupt clients, and make sure the staff feels they
manage those situations? processes. External ones seemed to be are important and bring value.
more predictable and interactions used
Mr. Sura: With the good comes the bad, The first thing the company should check
to be more formal.
and in business this means dealing with about external customers is feedback.
difficult customers every now and again. In this digital era, the tables have turned. Ask what is keeping customers away,
With fast changes and a greater expecta- what does the company need to change
Regarding internal customers, in an
tion for organizational agility, it does not in terms of customer experience, what
infrastructure company I have noticed the
matter any longer where the difficult are competitors doing and how can we
procurement managers can be the most
customers come from. In fact, customer win back customer loyalty.
difficult customers for project managers
challenges should be taken as critical,
and vice-versa, especially when there is a Henry Ford once said, “Coming together
strategic opportunities for learning.
centralized procurement function. I have is the beginning, keeping together is
Lightning speed and almost-real-time
dealt with this challenge through setting progress, working together is success.”
feedback to outcomes along the project
processes defining the lead time required
journey now define the way we work. Dr. Zeitoun: Change! Doing the same
by the procurement manager. However,
This also requires that we develop a thing and expecting different results
in case of emergency, the project man-
much stronger level of emotional intel- does not go a long way. This is critical
ager is authorized to make purchases with
ligence, as none of the feedback and in dealing with unhappy customers.
prior approval from the procurement
possible critiques are personal. If customers are not returning, it is
manager regarding the pricing.
PMI Today: What are some metrics an opportunity to be humble, show
Similarly, external customers are willingness to learn and step up our
that can be used to measure customer
demanding in today’s world. They have game. Offer the customer the chance
centricity?
high expectations and sometimes that to share what the missing ingredients
leads to disappointments in projects. The Mr. Sura: Some of the metrics that our exactly are, where we can improve
best way to deal with such customers organization uses to measure customer and confirm we are truly listening.
is to allow them to communicate how centricity include peer-to peer-review for Rebuilding the organizational learning
they feel and their viewpoint. By offering internal customers, repeat business from culture is the greatest opportunity
an explanation and being willing to help, existing customers and referral business when we have failed.
customers are more likely to embrace from existing customers.
President and CEO Mark A. Langley noted that “when you work in your teams at (similar to “voluntold”) to describe
your job, you help your organization succeed. When you work in your PMI teams, how they were required to earn a
you help improve an entire profession.” PMP® certification.
Big Birthday
Several speakers at the general session
pointed out that PMI will turn 50 years
old next year. A video graphically
displayed the changes the world and
PMI have seen over the last 50 years.
Change will continue, pointed out
Volunteer Programs and Services
Manager Joanne Lynch, and “all of you
will be key parts of the transformation.” Workshop exercise.
PMI Chair Cathy La Tona, BCS, PMP, said we expect to double our current
PfMP, told her story of obtaining number of certification holders and
her PMP certification back in 2001, have many more in the pipeline.
when customers were asking for “Volunteer networks and relationships
the certification. She pointed out will get stronger and become more
that one purpose of LIVPM was to important to career development and
gain a shared understanding of PMI critical to PMI,” he said.
strategy. She urged that decisions
Referring to the forthcoming golden
made by the groups align with the
anniversary, he noted PMI started with
new strategy, noting that “there is
25 members and with the founders
power in alignment. This direction will
thinking they would be successful if
sustain us well into the future and keep
membership grew to 1,000. Now PMI
us relevant,” Ms. La Tona continued.
has 500 times that amount and is
“The Board of Directors embraces this
still growing.
direction and asks everyone to do
the same.” Mr. Langley said the future might
consist of bringing other skill sets
Ms. La Tona reviewed the three pillars of
into PMI, like design thinking. “PMI
our strategy: strategic focus, customer
has always been about change, it’s in
centricity and organizational agility.
the DNA of PMI and the profession,”
She also noted goals for enhancing
he said. “It’s all about continuous
new operational capabilities, including
improvement. We can do better.”
sensing and responding, partnering,
business development, career He promised attendees that while they
development and customer experience. maintain focus on delivering near-term
value, “we’ll maintain our focus on
Looking Into the Future
supporting you. We will be in Davos
PMI President and CEO Mark A. Langley
[Switzerland, at the World Economic
centered his remarks on increasing
Forum] representing PMI, the profession
PMI’s relevance in the future. He
and all of you.”
PMI President and CEO Mark A. Langley
Continued on page 8
But you won’t just be taking notes in a resolve problems, and assess the He’s a top
conference room. We’ve designed the most complex systems and models. speaker and
congress to blend immersive, “learning- n Effective communications: Build management
by-doing” workshops and educational presentation and communication educator in
outings with presentations on real-world skills that will help you influence 62 countries
case studies, new research and trends in senior management. across the
our profession. And because we’ve based globe, and
n Accuracy and attention to detail:
the topics on what last year’s attendees has been a
Learn how to process complex infor-
told us was important, you know they’ll “strategic
mation with high levels of accuracy.
be relevant. secret
n Analytical thinking: Understand weapon”
The result? You’ll emerge with techniques techniques and tools that will help and change
you can apply straight away to solve your you to diagnose what causes some catalyst for
challenges and develop your career. You’ll project activities to fail, and help you a long list
earn at least 17 professional development present alternatives. Rowan Gibson
of Fortune
units (PDUs) to help maintain your PMI
500 companies. Mr. Gibson is also
certification(s) (more if you decide to Who Will You Meet?
the international best-selling author
stay on for SeminarsWorld®, which takes Many attendees at the PMI EMEA of three major books: Rethinking the
place in Berlin on 10 and 11 May). And, Congress deliver projects and programs Future, Innovation to the Core and
of course, you’ll be able to share what as their main role. This means you’ll be The Four Lenses of Innovation.
you’ve learned with your colleagues and able to ask for fresh perspectives on any
wider organization. So a lot of people will particularly sticky problems, as well as Inma Martinez is a pioneer in the
benefit from a single ticket. gain valuable new contacts. mobile and data analytics industries.
She has been described as one
What Will You Learn? To help you tap into this great of Europe’s top talents in social
The theme of this year’s congress is resource, we’ve built several networking engagement through technology.
“It’s Time for Difference Makers.” opportunities into the schedule. These Ms. Martinez was involved in a
That means that you won’t only learn include city tours in the evening of company that pioneered visual and
new concepts, skills and behaviors— Day 1, happy hours on Days 1 and 2, music
you’ll practice them too. and networking activities over lunch. streaming
You can also schedule a chat with on mobile
You’ll expand your knowledge and experi-
the various solution providers in the devices.
ence in a wide range of topics, including:
Provider Kiosk area. You’ll gain first- Since then,
n Organizational leadership: Learn to she has been
hand information from specialists in
define problems, draw conclusions, behind the
everything from change management
assess complex systems and provide creation and
and scheduling to software and
technical leadership. launch of key
IT solutions.
n Customer focus: Understand what technological
customers need and what will make What Will Inspire You? innovations,
them happy, using that knowledge to We want you to leave feeling not both at
create customized solutions. just equipped to do your job better, startups
n Project administration: Know how to but inspired to do it. This year, that and at large
Inma Martinez corporations
use strategies, practices and tools for inspiration will come from two exciting
running projects. keynote speakers: worldwide. From 2001 she has served
as an independent technology
n Consulting: Develop the knowledge Rowan Gibson: “Making change advisor to the European Union
and skills to build consultative happen and making strategy matter” Technology Commission.
relationships with senior managers Mr. Gibson, awarded in 2015 as a
and executives. global leader of innovation, is “one of Want to be part of the experience?
n Problem solving/decision making: the most recognized thought leaders Visit PMI.org/emea-congress and
Be able to recognize, anticipate and in business innovation” (Forbes). register today.
Events Calendar
PMI Today Deadlines:
MAY 2018......................................... 15 MARCH UPCOMING >
PMI EVENTS
JUNE 2018........................................... 16 APRIL ®
Free listings in the PMI Today Events ®
22–23 March
PMI Mass Bay Chapter
Professional Development Day—North
Bedford, Massachusetts, USA. Each year
we bring together talented speakers and
quality product and service firms to produce
a high-caliber professional development
conference, and increase awareness of the
Live Webinars from ProjectManagement.com
positive impact of project management
on profitability, competitive advantage, As a valued member of the ProjectManagement.com community, you can access
strategic change and employee engagement. webinars that provide insight from the industry's most respected voices on the most
pmimassbayevents.org.
relevant and important topics today—and earn PDUs.
22–23 March
PMI Singapore Chapter
13th Regional Symposium 6 March, 12:00 p.m. EST (UTC –5)
Singapore. Theme is “Disrupt or Disappear: Shaping your Intercultural Project Leadership: How to
Connect, Innovate and Transform.” This Leverage Cross-Cultural Challenges in Your Project
prestigious event will be attended by
more than 700 project professionals and This webinar will highlight which levers project managers can use to identify and
government and industry leaders. There will proactively manage intercultural factors within the project, and suggests practical ways
be about 20 world-class speakers speaking on to develop an intercultural leadership style that can be effective at both the personal
topics related to the symposium theme. and team levels. Presented by David Colliquet, PMP, and Robert de Quelen.
pmi.org.sg/symposium-2018-overview.
28 March, 12:00 p.m. EST (UTC –4)
APRIL 2018 How a Canadian Project Recognized for Excellence
20 April Freezes Challenges for Icy Results
PMI North Saskatchewan Chapter The Gahcho Kué Project created the largest new diamond mine constructed in the
2018 Professional Development Day world since 2003. In one of the world’s harshest climates, the project was successfully
Saskatoon, Saskatchewan, Canada. “Sharpen completed two months ahead of schedule. This project was named a 2017 PMI Project
Up!” will feature Hugh Culver delivering a of the Year Finalist. Learn about its challenges, best practices and lessons learned.
keynote “Think, Plan, Act” and a workshop
Presented by Kato Lone.
“Reclaiming the Clock,” Daniel Simair
discussing managing work at high growth rates
and Dr. Janice Thomas delivering a workshop For more information and to register, visit ProjectManagement.com/Webinars.
on risk management. Earn 8 PDUs as you
join us for this event filled with learning,
networking, great professional development PMI Talent Triangle® skills of technical project projects in one of the world’s most diverse,
and fun! pminorthsask.com. management skills, leadership capabilities and resource-rich emerging markets—Africa!
strategic and business management expertise. pmiafricaconference.com.
pmiaustraliaconference.org.au.
MAY 2018
NOVEMBER 2018
20–22 May SEPTEMBER 2018
PMI Chapters in Australia 3–4 November
PMI Australia Conference 2018 9–11 September 2018 PMI MENA Conference
Melbourne, Australia. PMIAC is Australia’s PMI Chapters in Africa Kuwait City, Kuwait (3 November) and
premier project management conference 2018 PMI Africa Conference Manama, Bahrain (4 November). Many
and showcases the latest ideas and thinking Port Louis, Mauritius. Hundreds of visionaries international speakers will share the latest
around project management topics key to who manage Africa’s projects will meet in topics ranging from project excellence
the Australian market. The theme “Diversity, in September 2018 to share ideas and to strategic PMOs to business analysis, and
Performance, Well-being” will be underpinned build relationships on how to harness the many more. A unique learning and networking
by four streams: Academic insight, plus the power of project management in building opportunity. www.pmimenaconference.org.
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the task and the personal satisfaction for 17 years, becoming an officer for the
of what I’m getting in giving back to the PMI Ireland Chapter in 2003 and rising
community. I am a PMI poster child.” through the ranks and becoming a global
volunteer. This was his seventh LIVPM.
Ms. Davidson enjoyed the collaborative
teamwork done at this LIVPM. “The value The benefits of volunteering, said
of coming together is discovering that we Mr. Dillon, include meeting other
are more alike than different,” she said. professionals who are embracing project
“Using PMI resources and connections management or becoming project
makes my contributions stronger and managers. At the global level, you can
more valuable.” work with fellow volunteers and PMI
executives to contribute to strategy. “It’s
Liam Dillon, PMP, advising, not directing,” he noted.
PgMP, PfMP, is
part of the PMI “It was great to see how PMI is moving
Professional forward,” he said. Being at LIVPM shows
Awards Member him that PMI “is not just a network—
Advisory Group. it’s an organization with governance
He has traveled structures, roles and responsibilities.”
down the PMI But the networking “is invaluable for
volunteer path becoming a leader.” Workshop read-out.
Mission Possible participants visit United Nations In addition, the staff of multiple PMIEF
headquarters. grantees, including the American Red
Cross, CARE USA, MBAResearch &
through its PMIEF-funded “Making Curriculum Center, Plan International
Systems Fundamentally Work” and Special Olympics, have received
initiative that helped build its extensive project management
capacity to deliver life-saving services. fundamentals training thanks to the
long-time, pro bono support of Cadence
n The World Federation of United
Management Corporation.
Nations Associations created
Mission Possible, its flagship global PMIEF’s grants reflect its staunch
citizenship program for youth, thanks commitment to leverage project
to its PMIEF grant. The initiative management for social good even as
teaches them project management the foundation continuously strives to