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The Marketing Campaign Services Proposal is an example of a proposal using
Proposal Pack to pitch marketing campaign creation services to another business.

This is a good example to follow for anyone writing a services business proposal.
Length of Sample: 6 Pages
There are thousands of proposal topics to choose from in Proposal Pack. This sample
uses the following set of Proposal Pack topics: Cover Letter, Title Page, Market and
Audience, Marketing Plan, Design, Portfolio.
There are 200 complete sample proposals including this one in Proposal Pack.

The following related samples are also included in Proposal Pack:

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This sample illustrates how to write the following types of proposals:

 General business proposal

 Non-technical proposal
 Service sales proposal
 Marketing and advertising proposal
 Many other types of proposals

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The Marketing Campaign Services Proposal is an example of a proposal using
Proposal Pack to pitch marketing campaign creation services to another business.

The Marketing Campaign Services Sample Proposal is an example of a services

proposal created using Proposal Pack. This example shows how our Proposal Packs
can be used for virtually any type of proposal. In this example a marketing company is
pitching their services to create a marketing campaign for a client.
Used by marketing companies. Used by anyone selling their services to another
business.
Sample business proposals are completed examples of business proposals, business
plans and other business documents you can use as a guide when writing your own
unique business document. Sample business proposals illustrate how a collection of
templates from one Proposal Pack design was assembled together into a framework
and the details filled in to complete the document. The Wizard proposal
software includes this sample proposal as one of its business situations you can
quickly create your own proposal from using a graphic design theme of your choi ce.

Marketing Campaign Services Sample Proposal

Thompson Kirkpatrick Marketing 1394 2nd Avenue East Walla Walla WA PH 209 555 5555 FX 209 555 5556 www.thompson
kirkpatrick.com Marketing Campaign for Lovell Cellars

Prepared for. Ben Lovell Owner Prepared by. Celia St. James Marketing Manager We specialize in helping small and medium
sized businesses create innovative campaigns that include direct marketing web design billboard design and print media. We can
help you build competitive presence in your market while using creative strategies that stay within your budget. Proposal
Number. 12 943 Following is description of our project design including how the project will be developed timeline of events
and reasons for why we suggest designing the project as described. Research.

Market research for the local wine industry shows three elements that are critical to the success of your marketing and advertising
campaign. The first element is visual awareness which involves marketing your logo. The second and more often overlooked
element is creating and maintaining professional web presence. The third is non traditional form of marketing but one that is no
less important and that is creating partnerships and event awareness. For start up winery in this area simultaneous design and
promotion are absolutely necessary to success. Schedule and Design. Initial design will include the development of the traditional
marketing methods including logos and graphics. As soon as design is approved we can begin structuring the website around the
chosen graphics. As soon as the website goes live we can begin promoting partnerships and establishing your winery as premier
location for destination events. Reasoning. In market becoming saturated with new labels you will have to achieve not only an
appealing visual campaign but you must also entice your target demographic through the more non traditional methods of
advertising in order to set your winery apart. Part of the marketing strategy will be to invoke responses to your label and the use
of the non traditional marketing will help establish you as fresh face. Each component will be equally critical to the success of
your campaign. Expected results.

The visual campaign will increase product recognition through branding and it will distinguish your label as competitive in the
market. The non traditional campaign will act as type of grass roots movement to bring connoisseurs and aficionados to support
your winery. The following describes the target market and audience. The implementation of the marketing is described in the
"Marketing Plan" section of the proposal. The target market. Middle income middle aged politically independent Pacific
Northwest couples. Though this initially appears to be generic target audience it is in fact specific target niche that shares
common traits and ideology that can be indulged. The size of the target market. The target market in this case is comprised of
baby boomers but further reducing the size of the market are marital status income and political affiliation. The estimated
population of the target market is two hundred fifty thousand. The marketing campaign’s budget constraints will allow us to
focus on an initial target market of about fifty thousand. Why they are the target market. The target market is known for
accepting innovation and embracing new ideas. They often like to travel and relax while enjoying their new found freedom as
empty nesters. In addition they typically already have good networking base thus increasing word of mouth advertising. What
qualifies them as members of the target market. This demographic typically has disposable income and is often trying to
rediscover some of the energy of their youth. These factors make this demographic open to trying new things and makes them the
most likely to travel to wine tastings and relaxing destination events.

What will cause the target market to respond to the campaign. An appeal to the paradigms they are typically experiencing. their
desire to have fun but still responsible and their desire to be adventuresome but still relaxed. The marketing campaign will reflect
these paradigms in the logos and graphics. In order to facilitate creating an environment where sales can take place the following
marketing plan is to be implemented. The target market has been described in the "Market and Audience" section of the proposal.
Planning Process. The first goal is achieving brand recognition. In order to achieve branding all marketing venues need to be
streamlined. The planning process will include developing graphics and logos which will involve concentrated effort requiring
dedicated time between Lovell Cellars and Thompson Kirkpatrick. Marketing Venues. Venues will include web print and event
marketing.

Marketing Budget. We can establish successful campaign within the marketing budget of $48 000.00. Of that money roughly half
will be for development and the other half for ongoing annual marketing. Marketing Time Table. Planning and development
takes between weeks and months depending on the size of the project the client’s needs and the approval of the designs. Ongoing
Marketing Plan. The plan involves continuous improvement to the web campaign throughout the year coupled with seasonal
marketing campaigns and event advertising.

Marketing Analysis. Sales need to be analyzed month by month prior to the start of the campaign and then again each month
after. Analysis needs to correspond to overall quarterly and annual improvement and month by month comparison to the
preceding time periods will yield data that will allow us to better gauge the success of the campaign while still accounting for
seasonal consumer spending habits. Thomspon Kirkpatrick has created numerous campaigns for other companies. Our portfolio
contains many similar projects as we will develop with you. For more details and visual examples of our marketing campaigns
please see our web site portfolio page at. www.thomspon kirkpatrick.com portfolio River Street Art Gallery Improved logo and
website campaign aimed at taking the image of the art gallery from an average Seattle gallery to an acclaimed gallery that
celebrates diverse modern art. Earned National Silver Medal Adrian Award. Pembroke Interior Design Logo branding print and
website campaign to bring new interior design business to Seattle’s design forefront. Earned Seattle Excellence in Marketing
Award.

Renew Spa Logo branding print and website campaign to highlight the expansion renovation and new upscale image of the spa.
Renew won Canadian Spa Award. GreenAcres Mountain Retreat Print and website campaign to promote secluded mountain
retreat as premier year round destination. Increased revenues by 18% in the first year. Highlands Golf Course Logo print and
website campaign that helped promote the golf course as Oregon’s best new course. Earned Pinnacle Award. Red Coyote Winery
Logo branding print and website campaign aimed at establishing new winery as making exceptional red wines and leading tour
location. Helped the winery become competitive player in Washington’s ever expanding wine market. Ben Lovell Owner
Manager

Lovell Cellars 18561 Reservoir Road Walla Walla WA Dear Mr. Lovell Thank you for your initial inquiry to our marketing firm.
We are pleased you chose to call us and would like the opportunity to tell you more about us and give you preliminary marketing
plan so that you can better see how our firm would be the best to handle your unique needs. Thomspon Kirkpatrick Marketing
has been designing marketing campaigns for over decade. Our client list includes companies throughout Washington state and we
have garnered many awards including Pinnacle Award and silver Adrian Advertising medal. We have put together hundreds of
successful campaigns for businesses like yours. We specialize in helping small and medium sized businesses create innovative
campaigns that include direct marketing web design billboard design and print media. We can help you build competitive
presence in your market while using creative strategies that stay within your budget. Please take moment to read through our
initial proposal for your campaign. This will give you an idea how the campaign will unfold through series of steps. Should you
choose to sign contract with Thompson Kirkpatrick we can immediately begin the creative side of the campaign whereby we
develop themes that will help you with name recognition and branding. Please do not hesitate to call with any questions you
might have. We look forward to speaking with you further. Sincerely

Celia St. James Marketing Manager Thompson Kirkpatrick Marketing 209 810 6356 celia@thompson kirkpatrick.com
www.thompson kirkpatrick.com

How to write my Market and Audience document (template originally used to create this
sample)

The following describes the target market and audience. The implementation of the marketing is described in the " Marketing
Plan" section of the proposal. The target market niche. Briefly describe the niche market students IT professionals etc. The size of
the target market. Briefly describe how many people groups or companies are in the target market Where they can be reached.

Briefly describe how to reach the target market & what channels will be used. This should also be reflected in the " Marketing
Plan" Target market demographics. Briefly describe the demographics of the target market income ranges age ranges occupations
sex race physical location etc. Why they are the target market. Briefly describe why they are the target market for your goods
service or promotion. What qualifies them as members of the target market. Briefly describe what qualifies them to be in the
target market.

What will cause the target market to respond to the campaign. Briefly describe what this target market responds to style best
value prestige lowest price etc. This should be reflected in the " Marketing Plan". How this project will benefit the target market.
Briefly describe what benefits the target market will receive from responding to the marketing campaign. This should be reflected
in the " Marketing Plan"

A Document from Proposal